The Tipping Point
Final Project
(35 pts)
Directions: Choose one of the following projects. You may work alone or in a group. Your project must be approved prior to
starting.
1. Create your own advertisement, commercial, or platform to sell an idea, trend, or product. Design it with the following in
mind: the Law of the Few, the Stickiness Factor, and/or the Power of Context. Write a 1-page paper that describes how
your project is driven by the theory of Malcolm Gladwell.
2. Design a lesson on something you think would be valuable or cool to teach your peers. Make this lesson tip using the Law
of the Few, the Stickiness Factor, and/or the Power of Context. Your lesson must be 10 minutes or less. Write a 1-page
paper that describes how your lesson is driven by the theory of Malcolm Gladwell.
3. Design a style; come up with a trend; or think of something that you could do to change the world. Design it with the
following in mind: the Law of the Few, the Stickiness Factor, and/or the Power of Context. Write a 1-page paper that
describes how your project is driven by the theory of Malcolm Gladwell.
4. Come up with a different project that will demonstrate a creative way of applying the Law of the Few, the Stickiness
Factor, the Power of Context, or any combination of the three. Write a 1-page paper that describes how your project is
driven by the theory of Malcolm Gladwell.
Rubric
A=13-16
Grade
4
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3
2
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Creativity
Exceptionally creative
idea, advertisement,
lesson, trend, etc.
Exceptionally creative
presentation of lesson,
idea, commercial, trend,
etc.
Idea, trend, or lesson is
possible, relevant, and
makes sense logically
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Creative idea
Creative presentation
Idea, trend, or lesson is
somewhat possible;
however, it may be
lacking relevance and
logic
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Somewhat creative idea
Average presentation
Idea, trend, or lesson
may be ineffective,
irrelevant, and lacking
logic.
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1
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Lacking creativity
Ineffective presentation
Idea, trend or lesson is
ineffective, irrelevant,
and lacking logic.
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B=10-13
Presentation
Well developed, clean,
professional, and
polished for detail
Effective for presenting
idea, trend, product, etc.
C=7-10
Preciseness
Project
demonstrates
precise attention
to Gladwell’s
theories
 Project
incorporates all 3
of Gladwell’s
theories
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Shows proof of
planning, well
organized, completed,
and pays attention to
detail
Somewhat effective for
presenting idea, trend,
product, etc.
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Presentation lacks
planning and
professionalism. The
project looks
disorganized and lacks
attention to detail
Mostly ineffective for
presenting idea, trend,
product, etc.
Presentation is
elementary and greatly
lacks attention to detail.
Ineffective presentation
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D=1-7
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Project
demonstrates
close attention to
Gladwell’s
theories
Project
incorporates 2 of
Gladwell’s
theories
Project strays
from Gladwell’s
theories
Project
incorporates 1 of
Gladwell’s
theories
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Project does not
demonstrate
knowledge of
Gladwell’s
theories
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Explanation
Paper’s focus is exceptionally clear, engaging, and
uses strong supporting details from project to
support Gladwell’s main ideas
Voice is expressive, engaging, and professional
Precise word choice
Strong sentence fluency and conventions
Paper’s focus is clear, engaging, and uses
supporting details from project to support
Gladwell’s main ideas
Voice is appropriate to task
Broad range of words
Good sentence fluency and conventions
Paper’s focus is somewhat clear, engaging, and uses
some supporting details from project to support
Gladwell’s main ideas
Voice is somewhat appropriate to task
Functional word choice
Good sentence fluency and minor mistakes in
conventions
Paper’s focus is unclear and does not use supporting
details to support main idea
Voice is inappropriate to task
Poor word choice
Difficult to read and many mistakes in conventions