INTERNATIONAL MANAGEMENT
608A
PROF.TAL OVADIA
Presentation on BRAZIL
By
ADITYA VEMURI
Capital: Brasilia
Climate: mostly tropical, but
temperate in south
Population: 186,842,147
Sao Paulo: Business Centre of
Brazil and largest populated city in
Brazil .
Ethnic Make-up: white (includes
Portuguese, German, Italian,
Spanish, Polish) 55%, mixed white
and
black 38%, black 6%, other
(includes Japanese, Arab,
Amerindian) 1%
Religions: Roman Catholic
(nominal) 80%
Government: federative republic
LIST OF COUNTRIES BY GDP(NOMINAL)
DEMOGRAPHICS
Map of Brazilian states by population density
Map of Brazilian states by population
DEMOGRAPHICS

POPULATION:

186,842,147 as of 16 May 2008

Age structure:

0-14 years: 25.3% (male 24,554,254/female 23,613,027), 15-64 years: 68.4% (male
64,437,140/female 65,523,447), 65 years and over: 6.4% (male 4,880,562/female
7,002,217) (est 2007)

Birth rate

16.04 births/1,000 population (CIA 2008 est.)

Death rate

6.22 deaths/1,000 population (CIA 2008 est.)

Life expectancy at birth

total population: 72.24 years

Male: 68.8 years Female: 76.38 years (2008 est.)

Languages

Portuguese (official)

Literacy

Definition: age 15 and over can read and write

total population: 88.6%, male: 88.4%, female: 88.8% (2004 est.)
MONETARY SYSTEM
 CURRENCY: REAL (R$)
 CURRENCY EXCHANGE RATE WITH U.S
 1 US Dollar = 2.28110 Brazilian Real
 1 Brazilian Real (BRL) = 0.43838 US Dollar (USD)
WORLD CLOCKS w.r.t BRAZIL
BRAZIL ECONOMY
Trade Organizations: Unasul, WTO, and Mercosul
GDP (PPP-Purchasing Power Parity) :US$ 1.994 trillion (2008)
Labour force : 101.8 million (2008 est.)
Unemployment: 7.6% (2008)
Main industries : Airplanes, steel; iron ore, coal; machine building;
armaments; textiles and apparel; petroleum; cement; chemicals;
fertilizers; consumer products, including footwear, toys, and
electronics; food processing and transportation equipment
BRAZIL ECONOMY (cont…)
Exports: US$ 197.9 billion (2008)
Export goods: Transport equipment, iron ore, soybeans, footwear,
coffee, autos, automotive parts, machinery
Main export partners: United States 15.8%, Argentina 9.9%, China
7.9%, Netherlands 5.4%, Germany 4.7% (2008*)
Imports : US$ 173.2 billion (2008)
Import goods: Machinery, electrical and transport equipment, chemical
products, oil, automotive parts, electronics
Main import partners: United States 11.9%, China 10.6%, Argentina
9,0%, Germany 7,5%, Nigeria 4.5%, Japan 4.0% (2008)
BUSINESS ETIQUETTE OF BRAZIL
 Brazilians judge people according to their dressing.
 Dress code for businessmen: Dark suits, shirts and ties.
 Dress code for businesswomen: Suits or dresses that are elegant and
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feminine.
Men greet each other with firm shake hand.
Women greet each other by kisses (once on each cheek).
Brazilians are touchy people.
Business meetings can be lengthy.
Steady eye contact required during presentation.
A lot of patience is required.
Business Card: Exchanged during introduction.
It is advised to have other side of the business card translated to
Portuguese.
Cards should be presented with Portuguese side facing the front.
LIST OF HOLIDAYS & FESTIVALS
REFERENCES
http://www.inspiracao.nl/wp-content/uploads/brazil_money_coins.jpg
http://en.wikipedia.org/wiki/Demographics_of_Brazil
http://en.wikipedia.org/wiki/Economy_of_Brazil
http://www.oanda.com/convert/classic
http://www.timeanddate.com/worldclock/
http://en.wikipedia.org/wiki/List_of_countries_by_GDP_(nominal)
http://www.kwintessential.co.uk/country/brazil/business-relationshipsbrazil.html
http://www.ediplomat.com/np/cultural_etiquette/ce_br.htm
http://www.kwintessential.co.uk/resources/global-etiquette/brazil-countryprofile.html
http://gosouthamerica.about.com/cs/brazil/l/blholidays.htm