Chapter 1: Intro to Social Psychology Part 2: Fri. Jan. 16, 2015 Social Psychology and Values • Our values influence our research. – Our choice of research topics – Our observations of people: – What are we primed to see & hear? • Michael Shermer’s TED talk – examples… • Where is most social psych research done? – Influence on theory building? • Leadership theories across cultures - • Haidt study of social psychologists’ political views – How might liberalism / conservatism affect choice of research topic? What type of research gets published? • Application – video on American approach to healing after trauma (Ethan Watters’ book “Crazy Like Us”) – Limitations / assumptions about PTSD? Research Methods • Importance of scientific method – Advantages of standardization – Use of theories & predictions (hypotheses) – What are theories? – Some results appear counterintuitive • How to increase voter turnout? • Sampling issues – – Sample generalize to population – How is a random sample defined? • Why is it best? • How can we draw a random sample? – What is random assignment to groups? • Why is this important?