©2013 The Ice Cream Bar, Inc., all rights reserved.
COMPANY INFORMATION
• Blend’s ice cream contains 20% distilled spirits made in 33
classic ice cream drink flavors:
Brandy Alexander
Whiskey & Cream
White Russian
Grasshopper
Pink Squirrel
Golden Caddy
• Intellectual Property
Blend’s technology stabilizes the alcohol molecule keeping it from interacting with ice
crystals and milk proteins making ice cream with distilled spirits possible.
Blend’s was developed at the U of M
Pilot Plant by leading food scientists.
The patent was published on
November 15, 2001.
Rulon Chappell, Ph.D.
Charlie Pyne, Ph.D.
Ramesh Chandan, Ph.D.
Raymond Miller, M.S.
David Smith, Ph.D.
Daryl Orris, Ph.D.
•Mark Litman, J.D. Patent Attorney
•Title: A process for combining ethyl
alcohol with ice cream.
•European patent granted. Asian
application has been submitted.
• Blend’s is handled, distributed, warehoused and merchandised in
the same manner as ice cream.
PRODUCT
• 100% Natural Agricultural Product
• Convenient
• Consistent
• One Year Shelf Life
• Focus Groups & Test Marketed
• Bureau of Alcohol, Tobacco, and Firearms (now TTB), Food and
Drug Administration, Patent & Trademark Office Approvals
Achieved.
MARKETING/SALES
Blend’s are sold the same way as
other beverage alcohol products.
• Marketing Strategy
- Top Grocery Stores, targeting women
- Wine & Spirits Wholesale Associations
- Advertising & Promotion Materials
- Newspapers, Print Magazines,
Retailer co-op promotion
• The Market
- Women 21-54
- Alcohol Industry is $420 Billion
- Ice Cream Industry $22.4 Billion
- $2.2 Billion U.S. Category Potential
• Sales
- Asia Through Ito Yokado / Aeon
- Wal-Mart & Other Large U.S. Retailers
BUSINESS MODEL
• ICB
Liquor Manufacturer to > Liquor Distributor to >
Liquor Retailer; Licensed Foodservice; Government >
(USA 3-Tiered System) to Consumers
Profit Centers:
• New Retail Market for Ice Cream
Blend’s® cannot be sold in the ice cream section,
only in the beverage alcohol section – a new retail
location for ice cream, 33 states allow alcohol sales.
• New Dessert Opportunities for
Food Service & Caterers
• License Technology To Ice Cream
& Distilled Spirit Companies
MANAGEMENT TEAM
• Daryl J. Orris, Ph.D., Chief Executive Officer
Over twenty-five years experience in packaged goods marketing which
includes beverage alcohol & ice cream.
• William A. Blonigan, J.D., Corporate Counsel
Corporate Attorney familiar with all the federal & state rules &
regulations pertaining to beverage alcohol.
• David E. Smith, Ph.D., Director Product Development & Production
Food Scientist: The leading expert in ice cream, Professor of Ice Cream
at U of M & U of W, Madison. Analyzes product &
establishes all production processes.
• William F. Stoll, Ph.D., Director of Development
Food Scientist who developed soft-serve version of the
product & assists with product & production issues.
• Mark Newman, M.S., Director of Production
Food Scientist who establishes production and product
development and research.
COMPETITION
• Bars & Restaurants
- Made individually for immediate consumption
• Large Ice Cream & Distilled Spirits Companies
- Consumers make it at home (ingredients)
• Blend’s Are Uniquely Positioned
- New Convenient, Solid Form
- New Dessert Opportunities
USE OF PROCEEDS
• Establish Production with Safeway & Well’s Dairy
- Test Run to Produce Test-Market Inventory & Samples
• Establish Market in Tokyo – Ito Yokado/Aeon
• Begin Formal Presentation to Large Retailers Who
Expressed an Interest in Blend’s - Wal-Mart
• Finalize Five-Year Plan & Develop Administrative
Systems
BUSINESS MILESTONES
• Establish Test-Market
• Establish Retail Presence
• License the Technology
• Establish Food Service Presence
FINANCING PLANS
• Investments: $5.5MM start-up
– Phase 1 Blend’s Asia
– Phase 2 Wal-Mart / Safeway
– Phase 3 Market Expansion
• Liquidity
– Acquisition
– IPO
FINANCIALS
(000’s
omitted)
120,000
100,000
80,000
60,000
40,000
20,000
0
2013
2014
2015
-20,000
Revenue
Profit/Loss
2016
2017
SUMMARY OF KEY POINTS
• Blend’s Combines Two Happy Products
• Intellectual Property Secured
• Huge Market
• Competition - minimal
• Not Capital Intensive
• Fast Revenue Growth
• Experienced Management Team
• Large Retailers Interested in
Blend’s NOW!
• New Proprietary Technology
CONTACTING BLEND’S
Blend’s®
• The Ice Cream Bar, Inc.
4300 Twin Oak Lane, Suite A,
Robbinsdale, Minnesota 55422 USA,
Telephone: +1-763-463-5796.
E-mail: info@blendsicecream.com
Website:
www.blendsicecream.com
©2013 The Ice Cream Bar, Inc., all rights reserved.