Who we are? What we do?
-----------------------------------Guild of Press Publishers, Russia
04-2007
www.gipp.ru
www.gipp.ru
 Non-commercial partnership - Guild of Periodical Press
Publishers (GIPP) - was founded in September 1998 by a group
of publishing houses.
 GIPP’s mission is to protect and lobby the interests of
publishers, to promote the industry’s development into a
competitive, investment attractive business with professional
management, high editorial standards and economic
independence of all market players – all of the above being
essential conditions for political independence and guarantees
of press freedom in Russia.
 GIPP’s main goal is to create favorable conditions for the
development of the publishing business in Russia.
Brief memo on GIPP
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www.gipp.ru
GIPP Leadership

Alexander Strakhov, President

Julia KAZAKOVA, Executive Director
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Dmitry BERSENEV, Chairman, Auditing Commission
Vice-Presidents:
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Eugene ABOV, international relations, self-regulation, industry statistics and research
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Vassily GATOV, printing, newsprint
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Vera KIRYUNINA, newspapers
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Leonid MAKARON, press distribution
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Raissa NEYAGLOVA-KOLOSOVA, media education & HR
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Oleg KHRIPUNOV, regional relations
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Viktor SHKULEV, magazines, advertising
Board - 21 Members.
Audit Commission - 3 persons.
Brief memo on GIPP
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Addressing Industry Issues
 Introduction of self-regulation practices with regard to media
distribution, printing / newsprint, professional standards,
advertising practices, etc.
 improvement of the industry’s legal environment;
 reforming the press distribution system – retail, supermarkets,
subscription:
 expanding readership, improving advertising attractiveness
and commercial efficiency of printed media
Industry activities
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Addressing Industry Issues
 increasing the industry’s transparency, improving the system
of statistical monitoring (MEDIASTAT project, expert
evaluation of the printed advertising market);
 Reforming the system of professional training and
qualification development for media managers, editors,
journalists; assistance in elaboration of modern industry
programs
 copyright protection
 elaboration and introduction of the industry rules and codes,
prejudicial settlement of business disputes
Industry activities
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In Russia
GIPP represents print media in government contacts
In April 2007 GIPP initiated the foundation of the National
Coordination Union of the Press, which now unites
11 industry associations (publishers, distributors, printers,
newsprint developers).
GIPP represents print media in the Russian Council of
Media Industry Associations (SAMI), has partner relations
with other Russian industry associations of the press and
book publishers, distributors, printers, newsprint developers,
etc.
Partnership programs
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International Cooperation
Certified member of the World Association of Newspapers
(WAN) since 2002.
Certified member of the International Federation of
Periodicals Publishers (FIPP) since 2003
Official representative of the International Association for
Media Technologies (Ifra)
Partner relations with publishers associations from other
countries (Germany, Norway, Denmark, Great Britain, USA,
Japan, Ukraine, etc.)
Partnership programs
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GIPP’s members
 As of the March, 2007 GIPP had more then 380 members,
including 260 regional companies and regional association of
the Saint-Petersburg publishers. In 2006 GIPP was joined by
100 new members (more 70 regional).
 GIPP’s members publish over 2500 printed titles, including
leading daily and weekly newspapers, consumer, business,
entertainment and specialized magazines.
 Most GIPP members are leaders in their respective market
segments.
 Publications of GIPP members account for nearly 80% of print
market of Russia in circulation, advertising and readership.
GIPP membership
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Publishing companies – GIPP members
are in 68 Russian regions
June, 2006
GIPP membership
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Income Sources, 2006
1%
membership and
enrollment fees
17%
event revenues
(without WAN
Congress-2006)
professional literature
and CD sales
44%
34%
special project
financing (without
WAN Congress-2006)
other revenues
4%
Sources of financing
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GIPP’s key projects, 2006-2008
MEDIASTAT – industry transparency & statistics.
Evaluation of the print advertising market
Reform of the press distribution market
Educational and HR projects: educational and
retraining programs for the publishing industry
 READ MORE! - social campaign in favor of print press
reading
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Print media market development: GIPP projects
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MEDIASTAT project
Goal – to achieve market transparency, to create a system for collection,
processing and publishing of statistical information on actual participants of
the Russian printed media market, increase the attractiveness of the
industry for advertisers and investors, to attract attention to regional press
 Elaboration of industry standards and terms
 Creation of a single industry classifier of printed media
 Establishment of a system for collection, processing and publishing of
statistical information on participants of the printed media market
 Contribution to the launch of effective circulation auditing service
 Creation of a media planning system covering all categories of printed
media
 Elaboration and introduction of statistical report forms for printed media
Print media market development: GIPP projects
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Reforming the Press Distribution Market
Aim – establishment of a civilized press distribution market: free access to
free press through compliance with industry conduct rules, order and
transparency, cooperation of publishers and distributors in achieving the
common goal – to satisfy the society’s demand for press
 Industry Press Distribution Market Development
Program and NP “Publishing Initiative” projects:
- Retail press distribution
- Press sales in supermarkets
 Reforming the system of postal subscription
Print media market development: GIPP projects
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Improvement of the System of Professional Training and
Qualification Development for Creative and Managerial
Printed Media Specialists
Objectives:
 Elaboration of a list of industry professions and specializations for printed
media for the updatable state register
 Elaboration of categorized industry professional requirements (skills,
knowledge, abilities)
 Current, mid-term and long-term demand forecasts for industry specialists
 Establishment of mechanisms of collaboration between the industry and
educational institutions: field training, employment, attestation and program
certification
 Elaboration of basic training programs for different categories of
specialists, qualification development training for educators, preparation of
professional case studies and educational literature
 Establishment of qualification development centers
Print media market development: GIPP projects
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Read More! Social Campaign Promoting Press
Readership
Aim – to considerably expand the readership of Russian press: to improve
its status as a source of socially significant educational information
 Increase motivation for regular reading of periodicals
 Promote the attractive image of regular press readers
 Promote socially responsible journalism and unique role of
the printed word in developing citizenship and moral values
in the current and future generations
 Position different categories of titles in different audience
segments with an emphasis on educational titles for
teenagers and young adults
 Promote Russian press in CIS states
Print media market development: GIPP projects
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GIPP’s Information resources
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www.gipp.ru – GIPP site (2002) – industry news aggregator, offering
the most important and interesting print media news and detailed
accounts on GIPP’s activities; daily alerts sent to over 11 thousand
active addresses;
www.wan-press.ru (2002) – Russian language site of the World
Association of Newspapers (WAN);
www.press-expo.ru (2005) – Publishing EXPO site;
www.mediastat.ru (2006) – MEDIASTAT project site;
www.izin.ru (2006) – distribution project site;
in the run-up to the 2006 WAN Congress in Moscow GIPP launched
sites for the 59th World Newspaper Congress and the 13th World
Editors Forum in 5 languages (www.moscow2006.com) and the
Russian Editors Forum (www.editorsweblog.ru)
GIPP services: Information services
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GIPP site
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Launched in July 2002,
redesigned in 2004
Over 2000 unique visitors
daily
News, GIPP projects,
media-community
happenings, research
results, legislation, calendar
and results of events, etc.
Daily electronic newsletter,
more 11 000 addresses
GIPP member section
GIPP services: Information services
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www.gipp.ru
http://books.gipp.ru
CDs with materials covering specific
publishing business issues, in Russian
© GIPP – translation and editing of materials
 GIPP’s book library includes 11 CDs и 2 bookfare
 Among GIPP’s publications are 4th and 5th editions of
WAN’s «Shaping the Future of Newspapers», World Editors
Forum’s «Editorial Strategies -2005», Russian edition of
FIPP’s «International Magazine Publishing», «Innovations
Report» (2006)
GIPP services: Book program
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Industry Events
 World Newspaper Congress & World Editors Forum, 2006
 Professional Publishers EXPO (since 2005)
 WAN \ FIPP \ Ifra events abroad
 Round tables and other events in Russia
GIPP services: Industry events
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59th World Newspaper Congress and
13th World Editors Forum, WAN
4-7 June 2006, Moscow
More than 1,700 participants and guests from 112 countries
Hosted by the Guild of Periodical Press Publishers with support of
the Federal Agency for Print Media and Mass Communications
The Congress in Moscow was labeled the most successful in the
history of WAN’s congresses by participants.
Gavil O’Reily, WAN’s President, at the Congress opening ceremony in the
Kremlin: The existence of GIPP – a strong and active organization,
representing Russia’s printed press – without doubt became the key factor in
our decision to hold the Congress and Forum in Russia. Without GIPP we
wouldn’t even consider Moscow as an alternative.
Industry events
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www.gipp.ru
Annual Expo & Conference of
the Russian publishing industry
 September 27-29, 2005 – EXPOCENTER, Москва
 September 25-27, 2006 – INFOSPACE, Москва
 June 18-20, 2007 – WORLD TRADE CENTER, Moscow
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Objective – presenting the Russian print media as a dynamic and investment
attractive business, discussion of the most burning issues of printed media
development, introduction of successful experience and global industry trends.
Positioning – annual national platform for professional contacts of
representatives of Russian and international publishing companies with
colleagues, partners (distributors, advertisers, printers, etc.) and potential
investors.
Uniqueness - В2В-format; a combination of EXPO and a high quality business
program. Professional audience – more than 2,000 experts working in print media
and visitors with business interest in the industry.
Strategic Partners – WAN, FIPP, Ifra, TNS Gallup Media, etc
www.press-expo.ru
Industry events
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GIPP’s Staff
EXECUTIVE
DIRECTOR
Financial Director \
Chief Accountant – 1
Client Services \
Sales – 3
IT Director,
WEB-master – 2
Event Director – 1
Deputy Executive
Director, PR – 1
Secretary \ Office
Manager \ HR – 1
Press Secretary – 1
Internet Resource
Editor – 1
Project Manager
Media Training – vacancy
Driver \ Forwarder – 1
Project Manager
Mediastat – 1
Project Manager
Read More! – vacancy
Contacts
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www.gipp.ru
Guild of Press Publishers (GIPP), Russia
14, bld. 2, Bumazhny proezd, office 512, 127994 Moscow-15, GSP-4
Phone \ fax: +7 (495) 228 7697 / 257 3088 / 257 3089 / 257 4057
kazakova@gipp.ru – Executive Director
pr@gipp.ru – PR, industry cooperation
press@gipp.ru – press communications
clients@gipp.ru – membership, services
events@gipp.ru - events
books@gipp.ru – professional literature
account@gipp.ru - finance
stat@gipp.ru – media statistic & market analisis
info@gipp.ru – other questions
Contacts
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