Chapter 7 Food Production Control: Quantities Principles of Food, Beverage, and Labour Cost Controls, Second Canadian Edition • 7.1 Define the standard for controlling production volume and explain its importance. • 7.2 List and describe three standard procedures that enable managers to gain control over production volume. • 7.3 Define sales history and describe two methods for gathering the data from which a sales history is developed. List three basic approaches to arranging data in a sales history. • 7.4 Define popularity index and use a popularity index to forecast portion sales. • 7.5 Describe the production sheet and calculate needed production for menu items. • 7.6 Describe a void sheet and explain its use. • 7.7 Complete a portion inventory and reconciliation. • 7.8 Describe a procedure used for controlling high-cost, preportioned main course items. Principles of Food, Beverage, and Labour Cost Controls, Second Canadian Edition Learning Objectives 2 Principles of Food, Beverage, and Labour Cost Controls, Second Canadian Edition Importance of Forecasting Sales “How many guests will I serve today?” – “This week?” – “This year?” 3 Standards for Production Volume • Three standard procedures to control production volume: 1. Maintaining and analyzing sales history 2. Forecasting portion sales 3. Determining production quantities Principles of Food, Beverage, and Labour Cost Controls, Second Canadian Edition • Essential to know the number of portions likely to be sold 4 Sales Histories • A sales forecast predicts the number of guests you will serve and the revenues they will generate in a given future time period. Principles of Food, Beverage, and Labour Cost Controls, Second Canadian Edition • Sales history is the best predictor of what will happen in the future. 5 Manual Method • Uses the traditional guest cheques—paper forms that become itemized bills given to customers at the conclusion of their meals • Set up a routine for abstracting the data from the cheques Principles of Food, Beverage, and Labour Cost Controls, Second Canadian Edition Sales Histories 6 Sales Histories • Remember that a distinction is made in the hospitality industry between sales (revenue), and sales volume, which is the number of units sold. Principles of Food, Beverage, and Labour Cost Controls, Second Canadian Edition • You can determine your actual sales for a current time period by using a computerized system called a point of sales (POS) system 7 Sales Histories • POS systems tell you: revenue you have generated in a given time period, guests you have served, average sale per guest. Principles of Food, Beverage, and Labour Cost Controls, Second Canadian Edition • Guest count is the term used in the hospitality industry to indicate the number of people you have served. 8 Sales Histories Average Sale per Guest = Total Sales Number of Guests Served Principles of Food, Beverage, and Labour Cost Controls, Second Canadian Edition • When managers record both revenue and guest counts, information needed to compute average sales per guest, a term also known as cheque average, is provided. 9 Maintaining Sales Histories • You may want to use even more detailed information, such as the number of a particular menu item served, the number of guests served in a specific meal or time period, or the method of meal delivery (for example, drive-through vs. counter sale). Principles of Food, Beverage, and Labour Cost Controls, Second Canadian Edition • Sales history may consist of revenue, number of guests served, and average sales per guest. 10 Arrangement of Sales Histories 1. By operating period, such as one week or 2. By day of the week, to compare a given day across a period of several weeks. 3. By entrée item, popularity of an item can be seen. Principles of Food, Beverage, and Labour Cost Controls, Second Canadian Edition month. 11 • Popularity index (PI) is defined as the ratio of portion sales for a given menu item to total portion sales. • The popularity index is calculated by dividing portion sales for item by the total portion sales for all menu items, then X100 state as percentage. Popularity Index = Portion sales for an item Total portion sales X 100 Principles of Food, Beverage, and Labour Cost Controls, Second Canadian Edition Popularity Index 12 Other Information in Sales Histories Principles of Food, Beverage, and Labour Cost Controls, Second Canadian Edition • One of the most common is the weather. In many establishments, bad weather has a clearly negative impact on sales volume. 13 Other Information in Sales Histories • • • • • A national holiday A particular convention group in a hotel Faulty kitchen equipment A torn-up street in front of the restaurant A major sale at a nearby store • Judgments can be made regarding numbers of portions to prepare. Principles of Food, Beverage, and Labour Cost Controls, Second Canadian Edition • Special events can influence sales and are often included in sales histories. 14 Sales Forecasting • Refer to the sales history to find the total number of sales recorded on a number of comparable dates in the recent past. • When great differences are apparent, determine the reasons for the differences. Principles of Food, Beverage, and Labour Cost Controls, Second Canadian Edition • Predict anticipated volume: total numbers of customers anticipated for particular days or particular meals. 15 • Judge the extent to which surrounding conditions will affect sales on the particular date(s). • Checking: • a local calendar for coming events • weather forecasts • other relevant sources of information Principles of Food, Beverage, and Labour Cost Controls, Second Canadian Edition Sales Forecasting 16 Sales Forecasting • For example, if recent history indicated 300 to 315 sales for dinner on Mondays in pleasant weather, one could reasonably anticipate that the next Monday would bring approximately the same volume of business if good weather were expected. In this case, it would probably be safe to predict 315 sales. Principles of Food, Beverage, and Labour Cost Controls, Second Canadian Edition • After these steps, estimate the total business volume anticipated for the day or dates. 17 Sales Forecasting • It can also be done for different menus if the sales history is set up to reflect the relative popularity of individual items as compared with a changing variety of other items appearing on the same menu. Principles of Food, Beverage, and Labour Cost Controls, Second Canadian Edition • Next, forecast the anticipated number of sales of each item on the menu. 18 Determine Production Quantities • It translates portion sales forecasts into production targets. • It lists menu items and quantities in terms that the chef and staff can use. • It is a tool used by management to control production and eliminate waste. Principles of Food, Beverage, and Labour Cost Controls, Second Canadian Edition • The production sheet is a form listing the names and quantities of all menu items that are to be prepared for a given date. 19 Determine Production Quantities • varies in form and complexity from one kitchen to another • filled out by a manager and forwarded to the chef as many days in advance as possible • has valuable information for the chef about both total anticipated volume for a particular meal and the number of portion sales anticipated for each item on the menu • allows a chef to be better equipped to determine needs for perishable for and for nonperishable foods Principles of Food, Beverage, and Labour Cost Controls, Second Canadian Edition • The production sheet: 20 • Determine whether the sales forecast has been reasonably accurate in predicting both the total number of customers and their individual preferences. • Judge how closely the chef has followed the production standards established on the production sheet. • Take corrective action. Principles of Food, Beverage, and Labour Cost Controls, Second Canadian Edition Monitoring Quantity Production 21 Void Sheet • Whenever a portion is returned: • indicate the name of the item • the number of the check on which it appeared • the reason for its return • If the number of returns is high: • • • • • investigate may indicate understaffing careless server indifferent cook represents excess cost Principles of Food, Beverage, and Labour Cost Controls, Second Canadian Edition • records it on the void sheet 22 Void Sheet • control of portions by a certain method such as preportioned entrées • it is more difficult for kitchen personnel to be careless with food • makes possible the reconciliation of kitchen records of portions produced and records of portions sold Principles of Food, Beverage, and Labour Cost Controls, Second Canadian Edition • Other important uses of the void sheet: 23 • It is important to note that sales histories, regardless of how well they have been developed and maintained, are not sufficient alone to accurately predict future sales. • Your knowledge of potential price changes, new competitors, facility renovations, and improved selling programs are just a few of the many factors that you must consider when predicting future sales. Principles of Food, Beverage, and Labour Cost Controls, Second Canadian Edition Things to Consider 24 • • • • • • • Mise en place, p. 208 Popularity index (PI), p. 193 Portion inventory and reconciliation, p. 205 Production sheet, p. 200 Sales forecasting, p .197 Sales history, p. 190 Void sheet, p. 205 Principles of Food, Beverage, and Labour Cost Controls, Second Canadian Edition Key Terms 25 Chapter Web Links Principles of Food, Beverage, and Labour Cost Controls, Second Canadian Edition Canadian Restaurant and Foodservice Association: http://www.crfa.ca/research/ 26 Principles of Food, Beverage, and Labour Cost Controls, Second Canadian Edition Copyright 27