COACH IS A PUBLIC CORPORATION
APPROXIMATELY 18,000 EMPLOYEES WORLWIDE
STORES
• HAS 1,642 STORES WORLDWIDE
•
OVER 50 COUNTRIES
United States
Canada
Japan
Others (Asia, Europe, Latin America)
•
TOTAL US$3.23 BILLION:
US represented
Japan represented
Other International
•
68%
18%
14%
PRODUCT CATEGORY:
Handbags
Accessories
65%
28%
Women’s and Men’s Small Leather Goods
Novelty Accessories
Remaining
7%
Footwear, Outerwear, Sunglasses, Watches,
Travel bags, Jewelry and Fragrance.
COMPANY HEADQUARTERS
•516 West 34th street New York City, United States
CEO
LEWIS FRANKFORT
• Holds a Bachelor Degree of Arts
• MBA in Marketing
• 1979: Joined Coach as Vice President
• 1979-1985: Develop Coach to International Market
• 1985-NOW: President of Coach
• 2008: Recognized 1 of 30 Most Respected CEO’s Globally.
HISTORY
1941
1988
1992
Was founded in
Manhattan NY
Begins international
market
Outwear and
luggage
1946
1985
Miles Cahn joined
the company
Sold to Sara Lee
Corporation
1950
Cahn begins running
the Company
1970-1980 Bonnie
Cashin joined
COACH
1960
1961
Signature
trademark
Buyout the company
1998
Coach watches
1999
Start coach.com
PRODUCTS
HANDBAGS
WOMEN’S AND MEN’S ACCESORIES
WATCHES
1998 License with Movado Group, Inc.
FRAGRANCES
2010 License with Estée Lauder Companies Inc.
FOOTWEAR
1999 License with the Jimlar Corporation
EYEWEAR
2012 License with Luxottica
WHY IS THE COMPANY SUCCESSFUL?
GOOD QUALITY
VARIETY
AFFORDABLE
COACH MARKET ITS PRODUCTS
COACH STORES
AUTHORIZED DEPARTMENT
STORES
COACH FACTORY STORES
LIMITED DUTY FREE
NARITA
BANGKOK
DISTRIBUTION
• Distribution Strategy is Multi-Channel.
• Directly Operated:
• Over 500 Coach Stores
United States and Canada.
• Over 300 Coach Stores
Japan, China, Singapore, Taiwan, Malasya and South Korea.
• Department Store
• Over 990 North America
• Over 385 International
ON LINE SALES
• U.S.A., CANADA AND JAPAN
• www.coach.com
• www.coachfactory.com
• OTHER COUNTRIES: AUTHORIZED THIRD-PARTY WEBSITES
•
•
•
•
•
•
•
•
Belk.com
Bloomingdales.com
Dillards.com
LordandTaylor.com
Macys.com
Nordstrom.com
VonMaur.com
Coach.Ebay.com
INTERESTING FACTS
•DIFFERENT LINES:
Different merchandise but with the same excellent
coach quality at an ‘’affordable luxury price”
FULL PRICE
FACTORY
FULL PRICE & FACTORY
• DUST BAG
• PRICE TAG
COACH FOUNDATION
PURCHASE OPINION
ELVA
ASHLEY
MARA
RESOURCES
www.wikipedia.com
www.coach.com