Business Plan
Draft
2/10/2010
Table of Contents
EXECUTIVE SUMMARY ........................................................................................................................................................ - 6 Mission Statement .......................................................................................................................................................... - 6 Goal ................................................................................................................................................................................. - 6 Products .......................................................................................................................................................................... - 6 Item schedule/timetable .............................................................................................................................................. - 6 Target Markets .............................................................................................................................................................. - 6 Competition ................................................................................................................................................................... - 6 Market Strategies ......................................................................................................................................................... - 7 Unique Advantages ...................................................................................................................................................... - 7 Financial Requirements............................................................................................................................................... - 7 Payback Period............................................................................................................................................................. - 7 Projected Estimated Earnings .................................................................................................................................... - 7 INTRODUCTION ................................................................................................................................................................... - 7 Environmentalism both in the UC and globally is gaining momentum…........................................................................ - 7 The time is ripe for the globalization of Green Technology… ......................................................................................... - 7 Going Green Savings is well poised to complete in the green technology market…...................................................... - 8 VISION ................................................................................................................................................................................. - 8 MISSION .............................................................................................................................................................................. - 8 CORE VALUES ...................................................................................................................................................................... - 8 VALUE PROPOSITIONS ........................................................................................................................................................ - 8 STRATEGIC GOALS ............................................................................................................................................................... - 8 BUSINESS MODEL ................................................................................................................................................................ - 9 TECHNOLOGY – OVERVIEW ................................................................................................................................................ - 9 4.1
Mine Safety Systems .......................................................................................................................................... - 9 -
4.2
Hydrogen Detector............................................................................................................................................ - 10 -
4.3
Fuel Treatment Device ...................................................................................................................................... - 10 -
4.4
Algae/Mold Inhibitor......................................................................................................................................... - 10 -
4.5
Air Purification .................................................................................................................................................. - 11 -
MINE SAFETY ANALYSIS .................................................................................................................................................... - 11 -
Competitive Landscape ................................................................................................................................................. - 11 Critical Success Factors ................................................................................................................................................. - 11 Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis ......................................................................... - 12 Manufacturing .............................................................................................................................................................. - 12 Sales and Marketing ...................................................................................................................................................... - 12 Hydrogen Detector ....................................................................................................................................................... - 13 Hydrogen Economy ....................................................................................................................................................... - 13 Current Hydrogen Market............................................................................................................................................. - 14 Current Hydrogen Market............................................................................................................................................. - 14 Competitive Landscape ................................................................................................................................................. - 15 SWOT Analysis............................................................................................................................................................... - 15 Manufacturing .............................................................................................................................................................. - 15 Sales and Marketing ...................................................................................................................................................... - 15 Distribution Plan ........................................................................................................................................................... - 16 Critical Success Factors ................................................................................................................................................. - 16 FUEL DEVICE ...................................................................................................................................................................... - 16 Competitive Landscape ................................................................................................................................................. - 17 SWOT............................................................................................................................................................................. - 18 Distribution Plan ........................................................................................................................................................... - 19 Sales and Marketing ...................................................................................................................................................... - 20 Manufacturing .............................................................................................................................................................. - 20 Critical Success Factors ................................................................................................................................................. - 20 ALGAE MOLD INHIBITOR ................................................................................................................................................... - 21 Patents .......................................................................................................................................................................... - 21 Competitive Landscape ................................................................................................................................................. - 21 SWOT............................................................................................................................................................................. - 22 Distributing Plan............................................................................................................................................................ - 22 Sales and Marketing ...................................................................................................................................................... - 22 Manufacturing .............................................................................................................................................................. - 22 Critical Success Factors ................................................................................................................................................. - 23 AIR PURIFICATION ............................................................................................................................................................. - 23 Technology Details ........................................................................................................................................................ - 23 Competitive Landscape ................................................................................................................................................. - 24 SWOT............................................................................................................................................................................. - 24 Distribution Plan ........................................................................................................................................................... - 24 -
Sales and Marketing ...................................................................................................................................................... - 25 Manufacturing .............................................................................................................................................................. - 25 Critical Success Factors ................................................................................................................................................. - 25 MANAGEMENT.................................................................................................................................................................. - 25 PROJECTIONS .................................................................................................................................................................... - 26 Consolidated Financial Projections – all divisions included .......................................................................................... - 26 Mine Safety System....................................................................................................................................................... - 26 Hydrogen Detector System ........................................................................................................................................... - 27 Fuel Device .................................................................................................................................................................... - 27 Indoor Air Purification – HVAC units ............................................................................................................................. - 28 Portable Air Purification Unit ........................................................................................................................................ - 28 Mold – Algae ................................................................................................................................................................. - 28 Hydrogen Fuel Device ..................................................................................................................................................... - 2 ASSUMPTIONS .................................................................................................................................................................... - 2 -
Executive Summary
Going Green Savings, Inc.
EXECUTIVE SUMMARY
Mission Statement
Provide series of environmental solutions to increase the quality of indoor air, atmosphere, energy
efficiency and savings, increase the operating and efficiency life of machinery and equipment,
eliminate soil and water contamination and increase the world’s drinking water supply.
Goal
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Provide centralized holding company with eventual public subsidiaries
Attain Fortune 500 ranking by year five
40 percent minimum net income margins on all companies
Global company recognized for progress, integrity, environmental impact, innovation, success
and contribution to industry and society
Products
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Mine safety systems, hydrogen detection safety units, algae mold inhibitor systems, engine
fuel contaminant reduction/elimination systems, HVAC and portable air purification systems,
white roof energy systems and finally the “healthy home”
Item schedule/timetable
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Mine safety system hydrogen detector, one to three mold products and one to two fuel
products and one HVAC or portable purification unit to be introduced into the market during
year 2010 and the balance in 2011
Target Markets
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2,500 mines in the United States and 30,000 globally
NASA, De Wal, 3M ammonia plants or refineries****
Every building/home subject to mold, algae and mold spores
Every engine/vehicle, sea vessel, ****engine globally
Every HVAC equipped building, every occupied indoor space used by workers or inhabitants
Competition
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Exists in every technology and ****field whether real or perceived.
Market Strategies
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Make allies by positioning home products to become a value added to most who would
otherwise by competitors
Continue research and development and patent reinforcement to the 40 patents and
licenses that create the “disruptive technology” advantage we currently hold in several
industries
Demonstrate and prove client savings by going green
Continue global center of influence that favors continued networking and partnership with
business opportunities to create a win-win situation and solution
Unique Advantages
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Entrepreneurial, dynamic, fast moving, low overhead, world class patents reinforced by
clusters of patents
Fulbright Jaworski, top 25 law firm, number one in successful litigation
Passionate team committed to winning
Financial Requirements
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$5,000,000 to $25,000,000 non-recourse seven year amortization or balloon repayment
Payback Period
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Three to four years
Projected Estimated Earnings
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Year one
Year two
Year three
Year four
Year five
-
$4,800,000
$24,000,000
$34,000,000
$43,000,000
$57,000,000
INTRODUCTION
Environmentalism both in the UC and globally is gaining momentum…..
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An increasing number of governments around the world and participating in the Global Warming Conferences.
The United States is starting to take action. Leading by example, President Obama signed an Executive Order in
November 2009 setting sustainability goals for Federal agencies. The EO requires agencies to meet a number of
energy, water, and waste reduction targets, including the following:
o 30% reduction in vehicle fleet petroleum use by 2020;
o 26% improvement in water efficiency by 2020;
o 50% recycling and waste diversion by 2015;
o 95% of all applicable contracts will meet sustainability requirements;
In February 2008, PricewaterhouseCoopers conducted a study illustrating how the green movement offers
significant market opportunities for the technology sector.
“The growing demand for environmental products and services could translate into one of the biggest new
markets in recent memory,” said Bill Cobourn, Global & U.S. Technology Leader and Partner,
PricewaterhouseCoopers. “Technology companies can exploit this opportunity to drive growth, but they must
ensure their green initiatives are in line with their business strategy”.
The time is ripe for the globalization of Green Technology…
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The movement is also consumer-driven.
NEED TO OBTAIN AN COPY OF THE FIGURE 2….by the Hartman Group 2007
Going Green Savings is well poised to complete in the green technology market…
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Going Green Savings and its affiliated companies and principals have been involved in the “green movement”
since the mid 1990’s, specifically in the areas of energy reduction systems, water purification systems, water
recycling for food processing, indoor air purification, soil remediation, and emissions reduction systems.
Today, GGS has attracted a strong management team, has secured exclusive rights to disruptive green
technologies and has entered into a strategic partnership with UCF and Dr. Ali Raissi.
VISION
GGS recognizes that the Earth has finite resources and limited self-healing capacity. GGS envisions a healthy and
sustainable world where humans thrive without depleting natural resources or causing ecological imbalance. In this
world every member, organization and community of our global ecosystem is actively participating in energy and
resource conservation, in pollution reduction and prevention and, in the perseveration of human and environmental
health.
MISSION
GGS mission is to be a global leader in the research, development and delivery of disruptive green clean
technologies that serve to catalyze energy and resource conservation, pollution reduction and elimination and enhance
human and environmental health.
CORE VALUES
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Impact – (Environmental, Safety)
Integrity
Superior, Disruptive Green Technology
Team Approach
Contribution to Society
Charitable works worldwide
VALUE PROPOSITIONS
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Transparent and truthful
Environmental consequences on every action
Team building
Passion for fulfilling our mission
No debt and no personal guarantees
Create win-win situation in every deal
Avoid business opportunities that do not contribute to health, safety and environmental impact
Outsourcing all manufacturing
Provide team with opportunity to contribute to build security and wealth for them
Provide long-term equity growth for shareholders
STRATEGIC GOALS
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Impact
o (Environmental, Safety)
Integrity
Superior & Disruptive Technology
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Team Approach
BUSINESS MODEL
CENTRALIZED
MANAGEMENT
Hydrogen
Division
Algae Mold
Division
HVAC
Division
Mine Safety
Division
Fuel Devices
Division
TECHNOLOGY – OVERVIEW
Overview of Exclusive, Commercial Ready Technologies
The following technologies containing over 40 patents covered in several worldwide exclusive patents to our
company, are intended to form part of the Company’s proprietary portfolio of green/clean technologies and are
described in order of their market readiness.
4.1
Mine Safety Systems
This technology is a broad-based system including a number of patented components that are ready for
commercialization abroad and will be ready for commercialization in the United States for sale to mine owners in 30
days on or about March 15, 2010. The system consists of a satellite-based wireless communications, video, monitoring,
various gas sensors capability, alarm system, software system and tracking system to constantly alert the mine field
office of excessive gases beginning to accumulate in mine shafts and to provide search and rescue should an accident
occur and minors be cut off from exit from the mines.
The mine safety system was developed in response to the Minors’ Safety Act of 2009 passed by congress and
including specific requirements of a wireless system including other specified components. Mine engineers in several
companies attempted to build a system. NIOSH was the governmental agency organized to test for compliance and the
governmental qualified system available June 2009 with an effective date for mine order compliance for fulfilling the
plan/installation of a qualified mine safety system by December 2009. Architron/Packets “IP mine combination of
patent test provided the base for providing a comprehensive system that has all but one component MSHA certified that
will be certified by March 15 meaning that this company will have the first total systems in compliance with the minor’s
act.
4.2
Hydrogen Detector
This technology is ready for commercialization but subject to business opportunity decisions. The hydrogen gas
detector system consists of a reversible pigment, which changes from light beige to blue when exposed to hydrogen,
and back to light beige when exposed to atmospheric oxygen. The sensitivity of the pigment can be tailored to its
application by altering its exposure to gas, through the incorporation of one or more additives or polymers. It functions
at a range of temperatures, even as low as – 40 degrees Celsius.
The hydrogen detector was developed by the Advanced Energy Research Division (AERD) of University of Central
Florida, headed by its Director, Dr. Ali Raissi. ARED, under the leadership of Dr. Ali Raissi, consists of a highly
experienced team of 20 full-time PhD researchers. The institute is also supported by graduate students and staff. Over
the past ten years AERD has obtained over $130 million in grants and funds to research and develop cutting edge
technology in the areas of indoor air contamination elimination, alternative fuels, and hydrogen research, AERD is the
largest state funded institute of its type in the field of science and technology within the United States.
Dr. Raissi is a shareholder of the Company. The hydrogen detector research project was initiated as a result of
NASA’s need to decrease the risk of hydrogen released n spacecrafts, which can cause explosions and lead to astronaut
fatalities. Dr. Raissi’s AERD institute developed the technology after years of funding and research. Both AERD and
NASA tested the technology in a variety of outdoor weather conditions for endurance, reliability and retention of
performance.
4.3
Fuel Treatment Device
The fuel treatment device technology is ready for commercialization. It is a patent-pending solid-state
nanotechnology which works at the quantum physics level of molecules, atoms and electrons at a scale of 100mm and
less. This technology reduces fuel contaminants and toxic emissions. The device can be adjusted to fit any fuel line and
fuel pipe circumference. No substance is added to the fuel in order to operate the external fuel device.
The suggested results from the Highway Fuel Economy Test (HFET) – Environmental Protection Agency (EPA)
testing on a lightweight vehicle are:
Table 1: Projected Certified HFET Testing Results
Total
Carbon Nitrogen Carbon Non-Methane
Fuel
Hydrocarbon Monoxide Oxides Dioxide Hydrocarbons Economy
(THC)
(CO)
(NOx)
(CO2)
(NMHC)
(FE)
-45%
-37%
-80%
-3%
-50%
+5%
4.4
Algae/Mold Inhibitor
This technology is ready for commercialization. The algae/mold inhibitor is a mixture of several inexpensive
cleaning mixtures consisting of photoactive agents such as titanium dioxide (TiO2) and tungsten oxide (WO3) along with
various mixing agents with co-catalysts. The mixture can be applied externally to almost any surface or it can be added
as an ingredient to a variety of substances, such as nontoxic paint. The applications of this technology are very broad –
ranging from marine vessels to construction materials.
4.5
Air Purification
Various technologies relating to air purification are in their final stages of testing. The technologies are the
product of years of research and development completed by Advanced Energy Research Division (AERD) and a number
of air purification patents are owned by the University of Central Florida (UCF). Over 20 patents have been issued and
each of them represents significant advances in the process of eliminating or reducing air borne contaminants. Entities
that have funded AERD and Dr. Raissi’s multimillion-dollar projects include the Department of Defense, Department of
Energy and NASA. Leading areas for potential applications of the air purification technologies include:
 HVAC
 Portable Unit
 Industrial Use
MINE SAFETY ANALYSIS
The Mine Safety Act was passed by congress to improve safety in mines in America and attempt to lessen the
occurrence of explosions in mine due to accumulation of various gases without detection. The act also was called for
tracking and locating and communicating and visualizing or seeing minors trapped in mine accidents so as to accelerate
effective rescues efforts at the earliest time after an accident.
The company has an exclusive worldwide contract with Architron to purchase the total system from them for
resale to the mine owners worldwide. Architron has exclusive contractors with companies that own some of the patents
and manufacture some components while Architron owns some patents and manufactures and assembles these various
components from various suppliers to build the final product.
Target market for the total system includes 2,500 mines in the United States of America, surface mines and
subsurface mines each with an average of 10 miles of mineshafts varying from honeycomb structures to lineal arms of
mineshafts. In addition there are about 30,000 mines in other parts of the world with although not required to meet the
strict standards of the United States Mine Safety Act will do so due to several factors; threat of boycott and having some
mines in America. China for example has had 1,000 to 3,000 mineworker deaths per month in the past actually to the
present time. Now China has established a minor safety act in its own NIOSH, MSHA certification system which is equal
to the strict requirements set by the United States Congress law and by agencies for research and development and
certification in the United States.
Competitive Landscape
There are a number of companies that have developed systems and made them available to NIOSH for research
and development operation and testing. Most of the systems have failed but several have been approved and made
available to mine owners. Multiple mine owners like Peabody, Northern Light, and Matrix Coal are entering purchase
orders for a portion of their mines with the objective for test installation and there complete installation in all mines if
the first set of installed units proves to be satisfactory. According to NIOSH no system is 100 percent compliant with the
Minors Safety Act. Once Architron receives the final component MSHA certification on the 24-volt – 96-hour battery
inclusion in the MSHA certified “explosion-proof box” it will have the first system that will be 100 percent complaint with
the act. The test will be to ensure the battery unit does not heat up the explosion-proof 4-inch-thick MSHA tested and
certified box to the point of ****meeting gas inside the mineshaft thus creating a potential for gas explosion. The test
time for certification is estimated to be 30 to 45 days after February 5, 2010.
Critical Success Factors
Fully utilize the credibility and track record Architron and I**** have established with NIOSH, MSHA and mine
owners. Fully utilize the credibility and trust with mine owners developed by Mr. Don Quitter and his training and
education programs which have been adopted by a broad base of American mine owners and their safety directors.
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Fully utilize the relations of our internal sales team with the mining companies that have strong ties.
Fully utilize the connections to China to make a market in the many thousands of mines in China.
Fully utilize the training support available from the UCF incubator and venture labs in helping refine a marketing
– sales approach especially with sales science provided by Mr. Frank Wall.
Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis
All components of Architron, I Packets of Canada and other components in the system are MSHA certified
except one which is in the process and scheduled to be approved within 45 days. The system provides tracking to within
10 feet of minors’ trapped location.
Lead congressmen from the mine states that is Kentucky, West Virginia, Pennsylvania and other states are
favorably impressed and are keenly interested in mine owners knowing of our system. Several of our salespersons are
well connected to several international mine owners that collectively have over 200 mines worldwide who will be
receiving our presentation in February 2010.
The power behind the President of China has indicated a willingness to discuss a joint venture for installation of
our mine system throughout China.
We can sell our system in foreign countries today. Our arrangement with Architron giving going green savings a
****position and favorable price gives us the opportunity to subcontract to otherwise competitive firms. Even if we did
this we will still receive a gross margin of 35% net income of revenue profits. In addition we will secure service and
maintenance contracts which will give us perpetual income at a reasonable rate.
Weaknesses:
There are only 2,500 mines or 25,000 miles of mineshafts in the United States. There are only 30,000 mines
internationally or 300,000 miles of mineshafts worldwide. The rights to public works for Architron needs to be started
within three years to replace mine sales that may begin to decline after some period of time.
Manufacturing
Architron and I Packets perform all research and development and Architron manufactures all equipment and
provides all training to our distribution team.
Sales and Marketing
The company has a several-prong approach to effective selling to the mine owners in American and abroad.
First some of our internal sales team members are very close to several very large international mine
companies. One by family ties and another by training and education company that provides virtual and simulation
training to fit the need of mine owners and their various levels of staff such as foremen, workers and safety officers for
the various products introduced to mine owners. The collective network of mines in this circle of influence exceeds 200.
Second retired congressman close to present congressman in key mine states are on our staff and have
introduced our company to both the political influence as well as to the regional hands of AFL-CIO to whom they have
long-standing favorable relationships.
Third we are working with an international distribution company on a non-exclusive basis headed by Dr. Mark
De Mattel with extensive networks and distribution in our target market. Fourth we will be working with a direct
contact in an international investment firm with close ties to the power base behind the President’s office in China with
the objective to establish a joint venture in a mine safety field that China needs for its mineworkers and has expressed
this interest by forming laws as well as organizations to carry out the Mine Safety Act****in America.
Hydrogen Detector
Hydrogen gas is the primary fuel source of NASA’s space program and is produced in fuel cells that power
machinery and automobiles. Hydrogen gas is also an ecologically clean fuel and a possible replacement for fossil fuels.
Several global companies are involved in the manufacture, transportation and sale of hydrogen gas, totaling over 41
billion a year in sales.
One of the concerns with the manufacture, transportation and storage of hydrogen gas is that it is odorless,
colorless and highly flammable and explosive. In addition when hydrogen burns the flame is not visible allowing people
to walk right into a hydrogen torch. Hydrogen also has the largest explosive range of any of the hydrocarbon gases (e.g.
methane, ethane, propane, butane). Therefore, hydrogen leaks can become a large problem not only for human safety
concerns, but also for asset protection/financial reasons.
The increasing use and demand for hydrogen gas has created a potential need to quickly and accurately detect
low levels of leaking hydrogen in fuel cells and other advanced energy-generating systems in which hydrogen is used as
fuel.
A robust, simple, easy-to-detect, color changing hydrogen sensor that warns against explosion hazards and gas
leaks has been developed by the Advanced Energy Research Division (AERD) of the University of Central Florida. The
AERD is headed by its Director, Ali Raissi, PhD.
The Hydrogen gas detector system consists of a reversible pigment, which changes from light beige to blue
when exposed to hydrogen and back to light beige when exposed to atmospheric oxygen. The sensitivity of the pigment
can be tailored to its application by altering its exposure to gas through the incorporation of one or more additives or
polymers and functions at a range of temperatures as low as -40 degrees Celsius.
The company has entered into an exclusive licensing agreement with University of Central Florida (UCF) for the
immediate commercialization of the hydrogen gas detecting sensor. The target market for the hydrogen gas detector
sensor includes any entity that manufactures, transports, sells or stores hydrogen gas. The target market will include
NASA (it is currently the primary user of this form of fuel) nuclear power stations, hydrogen plants, hydrogen storage
systems, and any vehicle or energy-generating system that uses hydrogen as fuel, such as hydrogen fuel cell products.
Hydrogen Economy
The hydrogen economy is a proposal for the distribution of energy using hydrogen. Hydrogen (H2) releases
energy when it is combined with oxygen; however in practice, production of hydrogen from water requires more energy
than is released when the hydrogen is used as a fuel. Free hydrogen does not occur naturally, and thus it must be
generated by electrolysis of water or another method. A reduction in carbon dioxide emission connected with hydrogen
fuel is directed achieved only if the energy used to make hydrogen is obtained from non carbon-based sources.
Nowadays (2009) the majority of hydrogen produced on earth comes from fossil fuels.
In the context of hydrogen economy, hydrogen is thus an energy carrier, not a primary energy source.
Nevertheless, controversy over the usefulness of a hydrogen economy has been raised by issues of energy sourcing,
including fossil fuel use, climate change, and sustainable energy generation. Also, the net efficiency of hydrogen as an
energy carrier is lower than currently used methods, and leads to more energy waste.
Proponents of a world-scale hydrogen economy argue that hydrogen can be an environmentally cleaner source
of energy to end-users, particularly in transportation applications, without release of pollutants (such as particulate
matter) or green house gases at the point of end use. A 2004 analysis asserted that “most of the hydrogen supply chain
pathways would release significantly less carbon dioxide into the atmosphere than would gasoline used in hybrid electric
vehicles” and that significant reductions in carbon dioxide emissions would be possible if carbon capture or carbon
sequestration methods were utilized at the site of energy or hydrogen production.
Current Hydrogen Market
Hydrogen production is a large and growing industry. Globally, some 50 million metric tons of hydrogen, equal
to about 170 million tons of oil equivalent, were produced in 2004. The growth rate is around 10% per year. Within the
United States, 2004 production was about 11 million metric tons (MMT), an average power flow of 48 gigawatts. As of
2005, the economy value of all hydrogen produced worldwide is about $135 billion a year.
There are two primary uses for hydrogen today. About half is used to produce ammonia (NH3), which is then
used directly or indirectly as fertilizer. Because both the world population and the intensive agriculture used to support
it are growing, ammonia demand is growing.
The other half of current hydrogen production is used to convert heavy petroleum sources into lighter fractions
suitable for use as fuels. This process is known as hydrocracking. Hydrocracking represents an even larger growth area,
since rising oil prices encourage oil companies to extract poorer source material, such as tar sands and oil shale. The
scale economies inherent in large scale oil refining and fertilizer manufacture make possible on-site production and
“captive” use. Smaller quantities of “merchant” hydrogen are manufactured and delivered to end users as well.
If energy for hydrogen production were available (from wind, solar or nuclear power) use of the substance for
hydrocarbon, synfuel production could expand captive use of hydrogen by a fraction of 5 to 10. Present United States
use of hydrogen for hydrocracking is roughly 4 million metric tons per year (4 MMT/yr). It is estimated that 37.7 MMt/yr
of hydrogen would be sufficient to convert enough domestic coal to liquid fuels to end United States dependence on
foreign oil importation, and less than half this figure to end dependence on Middle East oil. Coal liquefaction would
present significantly worse emissions of carbon dioxide than does the current system of burning fossil petroleum, but it
would eliminate the political and economic vulnerabilities inherent in oil importation.
Currently, global hydrogen production is 48% from natural gas, 30% from oil, and 18% from coal; water
electrolysis accounts for only 4%. The distribution of production reflects the effects of thermodynamic constraints on
economic choices: of the four methods for obtaining hydrogen, partial combustion of natural gas in a NGCC(natural gas
combined cycle) power plant offers the most efficient chemical pathway and the greatest off-take of usable heat energy.
Current Hydrogen Market
Critics of a hydrogen economy point at the following facts:
1. Hydrogen is not freely available
2. Hydrogen is a gas at most temperatures, and particularly difficult to handle
3. Hydrogen is more dangerous than most substances: equipment owned by consumers would have to be
checked periodically
4. Hydrogen production requires resources, and ultimately leads to energy loss
Hydrogen has been called the least efficient and most expensive possible replacement for gasoline (petrol) in terms
of reducing greenhouse gases. A comprehensive study of hydrogen in transportation applications has found that “there
are major hurdles on the path to achieving the vision of the hydrogen economy; the path will not be simple or
straightforward”. The company has dropped its plans to develop hydrogen cars, stating that “The next major step in
Ford’s plan is to increase over time the volume of electrified vehicles”.
Recent publicity describing the use of low cost materials and manufacturing processes challenge the popular
critique. Hydrogen (renewable hydrogen) can be produced from renewable sources, thus enabling the intermittent and
excess power generated to be stored for applications in transport, homes and businesses, thereby making off-grid wind
and solar sources economic.
Competitive Landscape
Conventional hydrogen gas leak detectors and sensors fall into one of five categories: catalytic, combustion,
electrochemical, semi-conductor-based, thermal conductivity and visual detectors.
Current electronic, electrochemical or optical systems are complicated, bulky and expensive devices. Many
visual hydrogen detectors are susceptible to environmental effects and may crack, peel or be washed off by rain. Other
detectors are complicated to manufacture, and may only be applied to specific substrates such as glass.
SWOT Analysis
“Strengths, Weakness, Opportunities and Threats (SWOT) Analysis”
Strengths
 Inexpensive and easy to deliver (as compared to alternative technologies)
 User-friendly – produces an easily noticeable color change. Detector reverts back to original color when
hydrogen threat is removed.
 Reliable as a hydrogen detector
 Technology already is patented – protected intellectual property
 Has no moving parts and is durable
 Easily applied to a wide range of substrates in many different environments and areas
 Sensor is easy to regenerate and reuse
 Provides a fast reaction – efficient in detection
Weaknesses
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Limited market
Most hydrogen is generated from natural gas (75 wt % carbon)
The following preliminary SWOT analysis was performed basis the above material:
Opportunities
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Partner with bulk gas production companies (Praxair, Linde) as petroleum refineries and chemical plants are
increasingly outsourcing their bulk gas requirements (nitrogen, oxygen, hydrogen) and having the gas
systems managed by the bulk gas producers. This is a growing market.
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Growing but limited hydrogen production market
The hydrogen economy will be eclipsed by power as automobiles convert to battery and plug-in hybrid
automobiles
Threats
Manufacturing
Manufacturing will be outsourced to qualified companies on a bid and quality reliability evaluation.
Sales and Marketing
The sales and marketing of the hydrogen detector system will be partially dependent on the outcome of the
meeting with UCF/Going Green Savings to be conducted with NASA. The purpose of that meeting will be to determine if
UCF/Going Green Savings can license the patent application NASA recently made for a product application “How to
Make a Product Market Ready” that is more durable than the existing products. Second, to determine NASA’s intent
with De Wal to manufacture this upgrade version of the product. Is it for research and development only or for full
world-wide commercialization under terms satisfactory to UCF/Going Green? If we grant De Wal an exclusive license
agreement or non-exclusive license limited to field abuse will be a pivotal point. If the license grant is “field abuse only”
then Going Green will form distribution and sales to the balance of the worldwide market through our association with
our distribution company.
Distribution Plan
The Company will work in collaboration with Ali Raissi, PhD, to establish a relationship with NASA and other high
profile prospective users of this technology. The sensor will be delivered through user-friendly hydrogen sensing taps
that are extremely inexpensive to manufacture. As hydrogen fuel becomes more of a staple in our everyday lives, such a
technology will be important and high in demand. Specifically, the Company will be approaching the following entities
as part of its marketing and distribution strategy:
Hydrogen Producers: Ovonics, Virent Energy Systems, HyDrive, Valence, Ergenics, SHEC-Labs, Air Products, Inc.
Fuel Cell Producers: Fuel Cell Energy, Ballard, California Fuel Partnership, FuelCells 2000
Hydrogen Storage: HERA, StorHy, Ovonic Hydrogen System, LabTech, Pherogen
Hydrogen Users & Associations: California Hydrogen Highway, American Hydrogen Association, DOE Hydrogen Program,
Green Gas, Intergalatic Hydrogen
Sales and Marketing (strategy, costs, financial projections, timelines)
Manufacturing (strategy, process, costs, financial projections, timelines)
Operations and Administration requirements
Critical Success Factors
Fully utilize the credibility and patents from the University of Central Florida and NASA (see report by NASA) to
open doors to the producers of hydrogen.
FUEL DEVICE
The fuel treatment device is designed to decrease emissions from the tailpipes of cars, SUVs, pick-up trucks,
buses, transport trucks, tractors and heavy equipment. The device is ready for immediate commercialization. A patent
is pending on the solid state nanotechnology which works at the quantum physics level. The device transfers molecular
recognition from the active components of the technology within a solid circuit to imprint information on the fuels
passing by it, but without any physical contact with the fuel itself. The process creates a static and dynamic effect,
changing the molecular structure of the fuel, which reduces fuel contaminants and toxic emissions. The device can be
adjusted to fit any fuel line circumference. No substance is added to the fuel for the external fuel device to work.
According to the EPA website, Selective Catalytic Reduction (SCR) units and Diesel Exhaust Fluids represent the
most significant new products to be introduced into the trucking industry’s emissions reduction market in 2010. (DEF is
a liquid additive required for the SCR units.) The SCR systems will be competitive to our emissions device. SCR unit cost
about $1,000.00 and lasts for 100,000 miles in a tractor-trailer before the gas and diesel emission device needs to be
replaced. Since trucks travel 200,000 miles or more each year, this will be at least $2,000.00 per year for replacing the
device. The DEF is a fuel additive that needs to be added every 6,000 miles. It costs approximately $3.00 per gallon and
3 gallons are necessary to make the SCR unit effective. The SCR unit and DEF additive costs a total approximately
$4,000.00 per year for the average tractor-trailer. There are about 1,800 tractor-trailer fuel centers around the country
preparing to provide multi-gallon containers of DEF for sale.
Going Green Savings, Inc. *”GGS” has consulted with Ed Ponagai, senior engineer of California Engineering
Emissions (CEE). An EPA authorized lab. Mr. Ponagai, GGS’s emissions device should be accepted by the market as a
much better alternative to the SCR/DEF products. Firms such as Navistar (formerly International Harvester) are
spending millions of dollars trying to position themselves in the engine emissions industry and gain a good market share,
but they cannot compete effectively with SCR/DEF. GGS is studying the merits of forming a strategic alliance with
Navistar.
According to leading experts, there are several alternate devices and fuel blends that have exhibited some
potential, but none that have achieved standard use. The Company intends to develop an economical alternative to the
SCR/DEF system. According to leading experts, there are several alternate devices and fuel blends that have exhibited
some potential, but none that have achieved standard use. The Company intends to develop an effective emissions
reducing product that is more economical for tractor/trailer users and fleet owners than the SCF/DEF systems.
Major U.S. cities are under pressure to lower smog emission levels or run the risk of losing federal highway
funding. The revenue making potential, as well as the positive environmental impact of this one technology alone is
significant.
Competitive Landscape
Engine, generator and vehicle manufacturers, as well as individuals and entities that already own vehicles,
currently have a variety of “clean fuel” choices when trying to reduce toxic emissions. The current “clean” fuel sources
available to consumers and manufacturers alike are:
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Hybrids
Electric Powered
“Dry” Natural Gas
Fuel Cells
Bio-diesel
Hydrogen Powered
All of these solutions are expensive. Some of them create emissions while others reduce emissions to various levels.
Some salient facts regarding the alternatives to the Company’s solid emissions device are:
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Hybrids – Hybrids costs thousands of dollars more than an equivalent gasoline powered vehicle. In many
cases, hybrids do not do much to decrease toxic emissions.
Electric Cars – Electric cars are powered by batteries and face several challenges. The batteries are
excessively heavy, extremely expensive, and provide short travel distances before having to be recharged.
Recharging the batteries creates substantial demand for electricity, which is generally fossil-fuel powered,
hydroelectric powered, or nuclear powered. The materials are expensive that are required to retrofit, or
practically rebuild, the vehicle to make it electric powered.
Natural Gas – Natural gas consists of methane and hydrocarbon gases. These gases require the excessive
expense of reinforced fuel tanks. Pumps may be installed at home, but the natural gas installation is
expensive. Natural gas is available in a very limited number of fuel stations. Although natural gas reduces
emissions, it requires eliminating a large part of the truck and interior vehicle space and costs an estimated
$5,000 to retrofit. Natural gas, like crude, is a limited supply product.
Fuel Cell – Fuel cell technology has already cost the United States $1 billion of taxpayers’ money in research
and development. It can reduce toxic emissions 20-60%. Parts required for a fuel cell vehicle are very
expensive. A hydrogen conversion change still requires the use of fossil fuel to power. A major obstacle is
that there is no method of distribution or storage infrastructure in the United States. It is estimated that the
cost could be over 100 billion US dollars to build the initial infrastructure. There are major safety issues in
the use of hydrogen and it may not be feasible once research and development is completed. Most
scientists like Dr. Ali Raissi predict that it will take several more years for research and development to be
completed.
Bio-diesel – Bio-diesel is derived from biological ingredients, like corn or soybeans and is mixed with
standard diesel to provide an alternative fuel. The biodiesel product is renewable, non-toxic, and requires

little engine modification, but has some disadvantages. These disadvantages include emissions of NOx
(smog emissions), solvent behavior, rubber component break down, and a required fuel pump change.
There is a substantial barrier due to a lack of availability and the amount of this product that can be
produced. An increase in soybean and corn production for this type of fuel will create harsh damage to
topsoil and decrease the soil’s capacity to meet demand.
Hydrogen – It will take some twenty years to determine if the challenges facing the use of hydrogen can be
overcome. Electrolysis of water, reform of fossil fuels, electric generation and the need to develop massive
infrastructure in every city for hydrogen storage and distribution, are just some of the barriers to this
product becoming a viable energy alternative. The production of hydrogen creates carbon dioxide, a
pollutant. Hydrogen will result in poor efficiency, no better than gasoline powered engines.
SWOT

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Bio-diesel – Bio-diesel is derived from biological ingredients, like corn or soybeans and is mixed with
standard diesel to provide an alternative fuel. The biodiesel product is renewable, non-toxic, and requires
little engine modification, but has some disadvantages. These disadvantages include emissions of NOx
(smog emissions), solvent behavior, rubber component break down, and a required fuel pump change.
There is a substantial barrier due to a lack of availability and the amount of this product that can be
produced. An increase in soybean and corn production for this type of fuel will create harsh damage to
topsoil and decrease the soil’s capacity to meet demand.
Hydrogen – It will take some twenty years to determine if the challenges facing the use of hydrogen can be
overcome. Electrolysis of water, reform of fossil fuels, electric generation and the need to develop massive
infrastructure in every city for hydrogen storage and distribution, are just some of the barriers to this
product becoming a viable energy alternative. The production of hydrogen creates carbon dioxide, a
pollutant. Hydrogen will result in poor efficiency, no better than gasoline powered engines.
Strengths
 The emissions device is designed to easily fit onto cars and trucks without any changes in equipment or to
the engine itself
 The product fits around the fuel line anywhere along the fuel line, from the gasoline tank to just before
where the fuel enters the engine. It is easy to clasp and remove in case of replacement.
 The unit weights approximately 8 ounces and fits in a small marketing package and is easily stored on
shelves for sale in big box stores, auto supply equipment and parts stores, and for sale in new and used
automobile dealerships
 Product models can be manufactured to fit any engine application, thus making cost of goods a minor item.
According to preliminary quotes from prospective manufacturers, cost of should represent approximately
2% of the sales price.
 CEE-EPA authorized engineering firms have registered test results using EPA gas light weight vehicle results.
Weaknesses
 No patent(s)
 No EPA and CEE testing results. EPA and CEE need to complete two diesel engine tests and then forward
gas light weight vehicles and diesel heavy truck tests to EPA to petition EPA to do the same tests and register
the results on the EPA website. This is a 60 to 90 day process.
Opportunities
Further R&D will establish the potential of modifying the solid emissions devices for broader applications.
Should the R&D prove successful and commercially viable, it will cover the balance of engine powered equipment and
vehicles such as pleasure boats, yachts, cruise ships, transport ships, oil tankers, military, government and commercially
owned aircraft engines for both private and commercial airlines, and coal and natural gas power plants.
 Marine – Marine vessels, ranging from small pleasure boats to ocean-going vessels like cruise ships,
transport ships and military vessels, emit more toxic emissions into the atmosphere than do all the hundreds
of thousands of large land vehicles combined. There are thousands of pleasure boats, over 30,000 cargo
carrying ships, over 300 cruise ships, over 4,000 tankers and nearly 5,000 container ships in the world fleet,
and over 1,000 new ships are in various stages of completion, according to the “Maritime Reporter”. There
is significant pressure from the International Maritime Association, EPA and other entities for marine vessels

to reduce emissions. The Company, in collaboration with the inventor, is planning to begin R&D so that the
solid state device can be tested on a variety of marine vessels, from private yachts to cruise ships, to
determine its efficiency in emissions reduction while determining its commercial market potential.
Air Transport – The Director of Jet Engine Emission Reductions at Boeing has informed the Company that he
has an interest in testing our device once it has demonstrated positive results. Boeing is under pressure, as
are all commercial airlines as well as aircraft manufacturers, to reduce the contaminants generated by
aircraft engines.
During commercialization of the fuel treatment device, the Company plans to develop and test prototypes in a
variety of industries. Boeing, for example, may serve as a pilot test for all aircraft manufacturers. The Company
intends to have similar pilot tests with coal and power plants. Each successful test will result in the formation of a
new marketing and distribution company responsible for the distribution of the specific application of each device.

Regulation – There is a federal mandate for metropolitan areas to reduce their smog (vehicle emissions) by
2010 or possibly lose their federal highway funding allocations. Major cities across the country have been
officially notified by the EPA that smog levels exceed federal standards and unless they are lowered, 2010
federal highway funding allocations will be cancelled. Cities such as Dallas, Houston, Los Angeles, and New
York are in jeopardy of losing funding across the country.
Threats
The lack of multiple patent protections provides an opportunity for competitors to get around the patent. The
60 to 90 day delay until EPA testing and registration of the results will slowdown international credibility and sales. The
Carbon Air Quality Resource Board document will enable us t sell in the United States immediately.
Distribution Plan
California Environmental Engineering the EPA-authorized testing facility in California and Michigan for our unit is
very interested in a contract with our company to introduce our contract and its various test results to all of their
vehicle and engine companies that they test for on a worldwide basis.
They will also introduce our products and test results to the major distribution firms that provide new products
to all automobiles, truck, heavy equipment, tractor, farm, industrial, governmental and military equipment across
America and to their counterparts throughout the world.
The Company has already had discussions with major new and used multiple location dealerships and have
taken into consideration their recommended plan which was to introduce a fuel device while writing up the
finance/purchase papers. They propose to sell the unit for $299.00 on the basis that it would return investment within a
year and would lower all tailpipe emissions making the owner a contributor to the environment. They would also then
receive a special rear bumper decal and free installation. The dealer will retain $75.00 and remit $224.00 to **** our
manufacturing cost estimate from United States firms varies from $5.00 to $10.00 per unit on volume orders thus
providing a gross market of 22 to 44 times our net sale price.
Our Company has a standing order from the State of Arkansas that demonstrates our gas and diesel units and
has stated that upon success they will use their best efforts to arrange a meeting with the top officials with trucking
transport companies such as Wal-Mart, Tyson, J.D. Hunt and other trucking companies in Arkansas to enable us to
demonstrate the fleet truck diesel savings lower emissions to meet state needs. A truck diesel unit will sell for between
$1,000.00 and $2,000.00 a favorable comparison of the cost replacement and inconvenience of the SCR/DEF unit.
Company bids for manufacturing are $10.00 to $20.00 for the truck unit giving us a gross margin of anywhere from
$1,400.oo to $2,400.00 and a markup over 100 times the sale price.
Sales and Marketing
The Company plans to begn with marketing its emissions device products to engine, equipment and
vehicle/transportation manufacturers as well as to consumers and industries for retrofitting. Target markets encompass
all road vehicles and stationary engines. Gas, diesel, ethanol, propane or hybrid engines are included.
Target types of engines for device installations include:
 4-cylinder
 6-cylinder
 8-cylinder
 10-cylinder
 Bus engines
 15 liter engines for 18 wheeler trucks
 Tractor engines
 Stationary engines
Develop working relationships, joint ventures, licensing, and distribution rights to as many large
marketing outlets as possible. Potential outlets include, but are not limited to: Wal-Mart, Sears, O’Reilly’s, Jiffy Lube,
Midas Muffler.
Supply companies that sell products to ships and vessels – firms like Fuel Systems, Inc., Erickson and Rolls Royce.
Countries that have stricter environmental laws than that of the United States.
Trucking firms constitute a specific focus as there is great immediate demand for technology that reduces
emissions. According to data received from UPS, there are approximately 200,000 heavy-duty trucks on the road in the
United States at any point in time. The majority of the trucks are owned by fleet operators. The major fleet operators
include:
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Federal Express
United Parcel Service
J.B. Hunt
CFI
Marten Transportation
Swift
Werner
England
Pride
Schneider
US Xpress
Manufacturing
The Company plan to develop molds, prototypes, engineering drawings and specifications to provide further
information to manufacturers who we have had initial discussions with will enable them to give us bids for contracts for
manufacturing our units.
Critical Success Factors
The critical success factors are as follows:
 Obtain patent protection
 Develop certified testing
 Obtain EPA registration on all existing engine sizes and fuel types
 Complete pilot tests with industry leaders

Develop working relationships, joint ventures, licensi8ng, and distribution rights to as many large marketing
outlets as possible
ALGAE MOLD INHIBITOR
It is estimated that property damage and devaluation due to mold contamination exceeds $3 billion per year.
Accordingly, builders and property owners are seeking effective solutions to protect their investment from damage. To
address these concerns, new biostatic antimicrobial technologies are being deployed to combat mold contamination.
Mold and algae contamination has become one of the hottest topics among builders, property owners,
restoration companies, boating manufacturers, insurance companies and personal injury lawyers. According to the
Insurance Information Institute, mold and algae related insurance claims have become a multibillion dollar challenge for
the insurance industry, and warranty costs relating to mold claims continue to grow.
For personal injury lawyers, mold is considered the hottest environmental issue since asbestos. For health care
professionals, the effects of mold exposure range from no reaction to life-threatening conditions. In response, insurers
are limited or eliminating mold coverage, builders are facing increasing costs associated with litigation, and homeowners
are caught in the middle with only limited recourse. This technology is ready for commercialization. The Company is
entering into an exclusive licensing agreement with UCF to market and distribute the algae-mold inhibitor.
Patents
The University of Central Florida’s Advanced Energy Research Division (ARED) has registered a number of
patents through UCF that inhibit mold and algae.
The patents are about an inexpensive and easy to use self-cleaning mixture that uses photoactive agents such as
titanium dioxide and tungsten oxide, along with mixing the agents with co-catalysts such as carbon, iron, copper and
nickel. The mixtures can be used to inhibit various growth organisms such as algae, fungus, bacteria and mold.
The agents can be combined together, and/or each agent can be combined with various coatings, such as
cement or a polymer binder. The coatings can also be applied to surfaces that are exposed to water such as aquariums,
liners on the inner walls of swimming pools, drinking water tanks, and the like. Additionally, the coatings can be used as
surfacing agent in contact with water within solar water heaters and piping adjacent to pool pumps. The photoactive
agent can be used as a non-toxic algae-retardant marine paint.
The mixture can be applied to surfaces such as bathroom fixtures, toilets, bathtubs, sinks, and also used on tiles
in kitchens and bathrooms.
Competitive Landscape
There are no known competitors with products to eliminate mold and algae from growing on white rubber roofs
which growth reduces 35% of energy savings.
There are no known competitors with products that:
 Spray on wood and wood mills to eradicate mold – algae.
 Add to building paint for exterior or interior that eradicate mold – algae.
 Add to marine-based paint with Teflon substance to eliminate vessels from accumulating barnacles and to
remove mold – algae on a permanent basis.
 Add to glass to eliminate dirt, scum, watermarks and fog.
There are a few consumer products to eliminate mold from shower corners. There are a few consumer products
that temporarily clean windshields from watermarks. There are remediation contractors to remove building parts ****
and board, cabinets, walls, floors to replace with new materials but no affect on mold spores and at extreme expense.
There are chemical treatments that have some positive and negative environmental effects in mold/algae remediation
used by renovation contractors.
SWOT
Strengths
 Excellent patent protection
 Excellent application for coatings market
 Possible incorporation into building materials (Portland cement, wood, tiles, roofing material)
 Good for new construction
Weaknesses
 Harder to apply in existing structures for hidden surfaces
 Cost?
 Heavy metal toxicity testing?
Threats
 Very competitive market
 Coating companies are very knowledgeable and apply significant R&D in this area
 Coatings and construction material companies are conservative and will go slow with new additives
Distributing Plan
The Company is in the process of discussing the distribution of each product with one or more firms that
distribute to the niche markets applicable to each product. The Company is in contact with one or more companies on:
 Pool – spa surface treatment
 Existing pool – pool supply and service companies
 New pools – Pool contractors
 Concrete companies – provide concrete for pools, walls, walkways
 Paint companies – Buildings and ships
 Roofs – Firestone Goodyear roofing contracts
 Architects , engineers, LEED/energy savings consultants
Sales and Marketing
The current market size is unknown: however the potential market that could benefit from the algae/mold
inhibitor is widespread. Given the vast application of this technology, the Company plans to adopt a phased approach to
marketing. Initially, building and paint manufacturers, property owners, building supply stores, swimming pool owners,
and the marine and boating industry will be targeted. As a second phase, airline, auto, truck manufacturers and
governmental agencies will be contacted for bridges, tunnels and highways.
New and Existing Commercial Buildings, Warehouses, Storage Facilities, Industrial Plants, Residential Buildings,
Hospitals, Restaurants, Nursing Homes, Offices – Competitive products are mostly janitorial, cleansing products.
New construction materials – ( i.e. tiles, wood beams, sheet rock, roofing materials, wallpaper, concrete) that
are manufactured with the algai-mold inhibitor will eliminate and prevent mold and mold spores.
Marine vessels – applied to the interior and exterior of vessels via paint that contains the algae-mold inhibitor
will result in lower maintenance costs and increased energy efficiency.
Tunnels, Bridges, Parking Garage Surfaces, and Subways – currently the available remedies include power
washing and chemical treatments. Frequently, chemical treatments required are controversial as they can be toxic and
often they are not long lasting, requiring constant treatment.
Manufacturing
Manufacturing will be outsourced to qualified companies on a bid and quality reliability evaluation.
Critical Success Factors
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Funding development testing for coatings and new construction materials markets
Establishing a foothold in the coatings market with a significant manufacturer
Using the coatings market success to fund entry into new construction material market
AIR PURIFICATION
For many decades the American Lung Association, EPA and medical research universities have been concerned
with indoor air contamination for containing many times the toxic contaminants as outdoor air. Many sources are
revealing that the indoor air environment is up to 100 times more toxic in various contaminants when compared to
outdoor air. Research done by various universities like the University of Central Florida and state health agencies in
Texas and other states indicate there are over 300 indoor air contaminants to be concerned with that have an adverse
affect on human health. The World Health Organization has issued statements that indoor workers’ lives are shortened
by 10% due to constantly breathing contaminated indoor air.
Companies like Carrier (subsidiary of United Technologies), Trane, and Johnson Controls have invested millions
of dollars and purchase various products to attempt to improve indoor air quality. Ventilation and other physical
devices have been incorporated into HVAC systems in an attempt to improve indoor air circulation and outside air intake
to exchange with indoor air. Various types of filters (electrostatic) and other devices have been added, creating
temporary increments of improvement to indoor air. Removal of contaminants includes the drawing of air through
various filter media, air ionization systems, gas phase pollutants removed by absorption (charcoal) and chemical reaction
methods. These methods and commonly used paper filters or fabric filters, called HEPA and Ultra, have proven to be
nominally successful. These removal methods have been used in both HVAC systems and incorporated into portable air
cleaners. The existing contaminant removal systems are by and large inadequate as demonstrated by definitive tests
and reports conducted by John Hopkins and various health organizations.
The chemistry of indoor air quality is complicated due to the immense number of potential contaminants (up to
300) that may be present at some level in any type of building. These contaminants affects all occupants, whether
factory workers, workers in chemical plants, workers in food processing plants, workers as well as patients in hospitals,
laboratories and nursing homes, office buildings and slaughterhouses, just to name a few. Some leading HVAC system
manufacturers have stopped all attempts to creating a more efficacious method for improving indoor air quality. To
date their investment in R&D has borne very limited results. This is compounded by the fact that currently there exist
no laws requiring a specific standard for indoor air quality.
Technology Details
The United States government through the Department of Defense and the United States Navy has contracted
with the Advanced Energy Research Division (AERD) at the University of Central Florida to fund millions of dollars in R&D
in an attempt to remove warfare contaminants required by the government.
Dr. Raissi’s team manufactured prototype equipment to eliminate air contaminants and the product is now
successfully used by the United States Navy. The science, technology, patents, prototype and equipment belong to the
University of Central Florida and they are licensing all 12 patents to Going Green Savings, Inc.
One of the greatest challenges in improving the efficacy of HVAC systems has been the desire and drive to
create a silver bullet, a “one size fits all” system that treats all air contaminants (e.g. University of Copenhagen
approach). According to leading international authorities like Dr. Raissi, this approach is impossible, due to the variety of
air contaminants and specific conditions under which they thrive. The scientific method solution to our indoor air
quality problems lies in adopting the following methodology, according to Dr. Raissi:

Collect samples from each “building-use profile” to determine the scope, type and contaminants in
existence and the level of their existence. For example, hospitals are one building-use profile, schools are a

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
second, nursing homes are a third, and slaughterhouses are a fourth and so on and so forth. Each building
use, i.e. hospitals, number in the tens of thousands and each building profile of hospitals creates a sizable
target market.
Test the samples in the device Dr. Raissi has built for the Department of Defense (DOD). Does the device
eliminate each of the contaminants or leave some not effectively eliminated to the satisfactory health
standard?
Add the correct filters, chemicals, etc. to the DOD device and test it again until all contaminants found in
that particular building-use profile are eliminated.
Design and build a unit that eliminates to the satisfactory level of each contaminant in each building-use
profile that is tested through the DOD device.
Continue the process until all “building-use profiles” has been tested and assure that there are enough
buildings of each type to make the building of the unit commercially feasible.
Competitive Landscape
There are various products applicable to HVAC systems that enhance the performance and reduce energy use as
well as there are various consultants (engineers, architects, energy resellers, LEED consultants, strategies and
recommendations that are all available and contribute to the goal of lowering energy use and lowering energy cost.
Our air purification system utilizes various technologies in an enclosed unit that fits in the ductwork and about 4
to 6 feet in length that processes continual indoor air through a series of chambers that act on contaminants reduce or
eliminate them through each chamber and that move clean air through the process without emitting residuals or
residue or radicals. This system will contribute a “value added” to each product system strategy device provided to
building owners to further reduce energy costs and to further reduce and/or eliminate various contaminants from the
indoor air. This process also provides the basis for a potential increase in savings in addition to whatever advice or other
systems can be recommended by people set forth in the first paragraph.
SWOT
Strengths
 Excellent patent protection
 Excellent scientific-based process for providing real air purification solutions
Weakness
 No product to sell until 4th quarter of 2010
Opportunities
 Sound opportunity for teaming with HVAC equipment manufacturers and using the scientific process to help
equip air purification units with effective technologies to purify the air
Threats
 Buyers of HVAC equipment will not want to spend additional monies on air purification equipment unless
driven to do so by law or by proven return on investment within a three year period
Distribution Plan
The distribution plan is as follows for each of the several specific HVAC building****purification unit and the
portable air-purification units.
HVAC Systems
 Hospitals – Hospital product supply houses and the vendors and consultants
 Nursing homes – Nursing homes product supply houses and the vendors and consultants
 Laboratories – Health safety inspectors client base
 Office building – LEED consultants and energy reseller companies, other consultants
 Federal, State and Municipal buildings – Minority contractors and other resellers
 Schools – Health consultants, HVAC contractors
Portable Systems
 Responsible distributors of existing portable units which have been proven to be unsatisfactory
 Big-stores and specialty stores providing health products
 Franchisees of our Company
 Internet web-based service provided by our Company
Sales and Marketing
Exceed the number of “building profiles” that exist – each with their particular set of contaminants. Over 50
building profiles and this is only a partial list. For example, contaminants found in the Payton Manufacturing Company
are different from those found in school buildings. General homes which contain formaldehyde and other kinds of
chemicals have very different contaminants than do supermarkets or homes. Solving for contaminants within specific
“building profiles” will be much more feasible than attempting to eliminate 300 contaminants.
GGS will be developing air purification systems by focusing on contaminants existing within specific “building
profiles”. GGS is in the process of conducting market research and collecting “building profile” samples to build a
comprehensive database. The Company estimates it will begin testing building profiles in Quarter 1 of 2010 and plans to
select the first products to build and market by Quarter 3 2010.
The air purifications systems that GGS intends to participate in manufacturing include the following “building
profiles”:
 Portable air purification systems that will render obsolete current air cleaners that have proven ineffective.
Currently there exists a tremendous demand for portable air purification systems. Very few that are
available today are worthy of purchase.
 HVAC air purification units for specific building profiles which may include:
o Hospitals
o Nursing Homes
o Office Buildings
o Hotels and Resorts
Later “building profiles” will include a broader base than the above examples (i.e. Industrial
uses: factories, manufacturing plants, slaughterhouses, etc)
Manufacturing
Manufacturing will be outsourced to qualified companies on a bid and quality reliability evaluation.
Critical Success Factors
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Strong tie-in with existing HVAC equipment manufacturers
Reasonable addition cost for removal of non-regulated air pollutants
MANAGEMENT
Title/Function
Name of Individual
CEO
Dr. Frank Scott
Experience/job requirement
Experience
40 years business industry
University Professor/Administration
CEO – two Fortune 100 divisions
CEO – 40 startups
COO
OPEN
CFO
Veena Carlson
Sales Team
Distribution
Made Holdings LLC
Tom Herter
Mark De Mattell
Legal Franchises
Vegard Vestad
JD, NBA
Support System
Research Park Incubator, UCF Venture
Lab, UCF
Multiple successes
Senior roles COO, CFO, CEO
Demonstrated success
Seasoned and team player
20 years accountant, controller
Fortune 100 company
Several startup companies
VP NFL Players Association
Former owner Orlando Football Team
NFL player-based sales team
Franchise distribution
Developed $500 million ****
Distribution company
CEO largest franchise company in the world
Multi-national franchise development for 100
companies
In-depth broad-based consulting
PROJECTIONS
Consolidated Financial Projections – all divisions included
Consolidated Financial Projections - all Divisions
(dollars reflected in thousands)
Account
Year 1
Sales Revenue
$ 18,120,000 $
COGS
$ 6,791,000 $
Gross Margin
$ 11,329,000 $
SGA
$ 4,500,000 $
Profit
$ 6,829,000 $
Year 2
69,940,000
19,208,000
15,732,000
17,000,000
33,732,000
$
$
$
$
$
Year 3
97,050,000
25,399,000
71,651,000
24,000,000
47,651,000
$
$
$
$
$
Year 4
115,900,000
49,058,000
86,842,000
26,000,000
60,842,000
$
$
$
$
$
Year 5
143,550,000
34,026,000
109,524,000
28,000,000
81,524,000
Mine Safety System
Financial Projections - Mine Safety Systems
(dollars reflected in thousands)
Account
Year 1
Year 2
Sales Revenue
$
16,000,000 $
40,000,000
COGS
$
6,420,000 $
16,000,000
Gross Margin
$
9,600,000 $
24,000,000
SGA
Profit
Head count
10
20
Year
$
$
$
3
Year 4
Year 5
40,000,000 $
40,000,000 $
40,000,000
16,000,000 $
16,000,000 $
16,000,000
24,000,000 $
24,000,000 $
24,000,000
20
20
20
Hydrogen Detector System
Financial Projections - Hydrogen Detector System
(dollars reflected in thousands)
Account
Year 1
Year 2
Sales Revenue
$
110,000 $
240,000
COGS
$
11,000 $
24,000
Gross Margin
$
99,000 $
216,000
SG&A
Profit
Head Count
1
2
$
$
$
Year 3
240,000
24,000
216,000
$
$
$
Year 4
300,000
30,000
270,000
2
$
$
$
Year 5
350,000
35,000
320,000
2
2
Fuel Device
Financial Projections
Fuel Device - Auto Device
(dollars reflected in thousands)
Account
Sales Revenue
COGS
Gross Margin
SG&A
Profit
Head Count
Fuel Device - Truck Device
(dollars reflected in thousands)
Account
Sales Revenue
COGS
Gross Margin
SG&A
Profit
Head Count
Year 1
$ 210,000
$ 7,000
$ 203,000
3
Year 1
$ 300,000
$ 8,000
$ 292,000
2
Year 2
$ 780,000
$
26,000
$ 754,000
6
Year 2
$ 1,800,000
$
36,000
$ 1,764,000
5
Year 3
$ 1,560,000
$
52,000
$ 1,508,000
8
Year 3
$ 3,400,000
$
68,000
$ 3,332,000
8
Year 4
$ 2,200,000
$
73,000
$ 2,127,000
10
Year 4
$ 4,800,000
$
95,000
$ 4,705,000
12
Year 5
$ 3,000,000
$ 102,000
$ 2,898,000
14
Year 5
$ 6,600,000
$ 134,000
$ 6,466,000
14
Indoor Air Purification – HVAC units
Financial Projections- Indoor Air Purification
(dollars reflected in thousands)
Building Exhaust Systems
Account
Year 1
Sales Revenue
1,200,000
COGS
200,000
Gross Margin
1,000,000
SG&A
Profit
Head Count
5
Year 2
19,200,000
1,600,000
17,600,000
Year 3
34,600,000
5,800,000
28,800,000
15
Year 4
45,000,000
8,000,000
37,000,000
20
Year 5
60,000,000
11,000,000
49,000,000
30
35
(dollars reflected in thousands)
Building Toxic Exhaust Elimination Systems
Account
Year 1
Year 2
Year 3
Year 4
Year 5
Sales Revenue
$ 300,000 $ 2,700,000 $ 6,700,000 $ 9,000,000 $ 13,000,000
COGS
$
80,000 $
720,000 $ 1,800,000 $ 2,500,000 $ 3,500,000
Gross Margin
$ 220,000 $ 1,980,000 $ 4,400,000 $ 6,500,000 $ 9,500,000
SG&A
Profit
Head Count
2
5
10
15
20
Portable Air Purification Unit
Fi na nci a l Projecti ons
(dol l a rs refl ected i n thous a nds )
Account
Sa l es Revenue @ 2K
COGS @ 600K
Gros s Ma rgi n
SG&A
Profi t
Hea d Count
Yea r 1
0
0
0
Yea r 2
1,400,000
420,000
980,000
Yea r 3
3,000,000
900,000
2,100,000
Yea r 4
4,000,000
1,300,000
2,700,000
Yea r 5
6,000,000
1,800,000
4,200,000
2
8
12
18
22
Mold – Algae
Financial Projections
(dollars reflected in thousands)
Account
Year 1
Sales Revenue
100,000
COGS @10%
10,000
Gross Margin
90,000
SG&A
Profit
Head Count
3
Year 2
820,000
82,000
738,000
Year 3
1,350,000
135,000
1,215,000
Year 4
1,900,000
190,000
1,710,000
Year 5
2,600,000
360,000
2,340,000
8
15
20
25
Hydrogen Fuel Device
Fi na nci a l Proje cti ons
(dol l a rs re fl e cte d i n thous a nds )
Account
Ye a r 1
Ye a r 2
Sa l e s Re ve nue
$
200,000 $
3,000,000
COGS @ 200
$
20,000 $
300,000
Gros s Ma rgi n
$
180,000 $
2,700,000
SG&A
Profi t
He a d Count
3
8
Ye a r 3
Ye a r 4
Ye a r 5
$
6,200,000 $
8,700,000 $
12,000,000
$
620,000 $
870,000 $
1,200,000
$
5,580,000 $
7,830,000 $
10,800,000
15
20
24
ASSUMPTIONS
The assumptions that are listed in the following pages represent the foundation of what is used to formulate the financial projections from each activity
or technology division listed in this plan.
The assumptions and management best guesses are no doubt will vary from actual events on actual revenue, cost, and rate of market absorption that
will be recorded over the next five years.
Consequently please do not rely on the estimates or our estimates of our financial objections. Instead consult your own advisors, make your own risk
assessments and estimates. Then make a prudent and informed decision to invest or not invest in our Company. Variables you need to evaluate for each of our
products are:
1.
2.
3.
4.
5.
Sales prices, cost of goods, cost of sales, cost of ****administration.
Rate of capture of a portion of the market for each product.
Rate of protected growth of market share.
Ability to attract and keep key management personnel to carry out the plan.
Radical changes in the economic condition that may affect this and other companies.
PROFORMA INCOME STATEMENT PER UNIT
Fluid Algae-Mold
Paint Building
Additive Materials
1
1
0.1
0.1
0.9
0.9
90%
92%
Hydrogen Fuel Addition Units
2,500
200
2,350
92%
Air Purification
HVAC
Portable
60,000
2,000
5,000
600
55,000
1,400
92%
70%