Certification Update
Debbie Henson
National Sales Consultant
Cengage Learning
Thank You!
Your Cengage Learning Sales Representatives:
rachel.brensinger@cengage.com
chris.lutz@cengage.com
debbie.henson@cengage.com
National Sales Consultant, Cengage Learning
www.cengage.com/school/teamup
www.cengage.com/focus/pa
Certification
The State of Technology…
...is dramatically evolving at a very rapid
pace…
Technology Trends
 In 2005, there were 670 million PC users worldwide
 2010: 1.2 billion estimated
 90% use Microsoft Windows
 96.5% use Microsoft Office
Technology Trends
Job Market Demands
Preparing Your Students
to shoulder the load
Job Market Tech Demands…
What Are We Hearing?


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Technology is moving to lower grades
Emphasis is on complementing the core
curriculum
Need to emphasize math and reading
skills to pass state tests
Keyboarding expectations vs. indicators
Keyboarding Technology Solutions
Middle School Solutions
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Cross-curricular emphasis
Input technologies
End-of-chapter activities
◦ Academic
◦ Business
◦ Career


Century 21 Jr. 2E: Input Technologies &
Computer Applications
Hoggatt/Shank/Barksdale ©2010
Grades 6–8
Microsoft Office 2007
All-in-one software
Middle School Solutions
Spotlight On… Series
• Technology exploration
• Engaging cross-curricular activities
• “Buddy Projects” reinforce cooperation
• “Guided Practice” encourages learning
at home
High School Emphasis
Concepts ARE Important!
What Technology Skills Should
You Be Teaching Your Students?
REQUIRED
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Windows
File Management
Email, Outlook
Web Research
Word Processing
Spreadsheets
PowerPoint
HIGHLY DESIRED
e
 Databases
 Graphics (Adobe
Illustrator)
 Digital Photo Editing
(Photoshop)
 HTML/Dreamweaver
 Macromedia Flash
Why Certify?
Certification Roadmap
Proof of Knowledge…
Internet and Computing
Core Certification
First global certification for computer
literacy.
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What is IC3


Relatively new, fast growing certification
Internet and Computing Core Certification

Standards recently revised to address Office 2007

Appropriate for your office & concepts courses

Middle School, High School, Career College, and
2-year schools
Recognition and
Industry Support for IC3
Why is it growing in acceptance?
IC3 levels the playing field!
What You Can Expect
•
•
•
•
•
•
•
Format of exams remains the same.
Mixing and matching of exams allowed.
Tougher exams.
50% linear and 50% performance-based questions.
Office 2007, Internet Explorer 7.0, and Windows Vista.
Up to date with current technologies
Exams now delivered on LMS.
Computing Fundamentals
Think “Computer Concepts”
Key Applications
Think “Office Applications”
Living Online
Think “Internet Literacy”
Measuring Knowledge:
Linear Test Items
Measuring Skills:
Performance-Based Test Items
Benefits to students and test candidates
Relevant
Improves
Validates
Distinguishes
Demonstrates
Accelerates
Benefits to institutions and instructors
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In-depth research
Highest standards and best practices
Features the latest testing technology
Successful completion of NCLB requirements
Recognized global standard in digital literacy
Cost effective and time efficient
A professional development tool
Computer Literacy Solutions
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Our IC3 Offerings


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Two IC3 certified products
Two distinct approaches
Only publisher with multiple
offerings!
Practical Computer Literacy 2nd Edition:
Internet and Computing Core Certification
Some schools will
purchase because of
“literacy” approach, not
because of IC3 certification
Computer Literacy Basics 3rd Edition:
A Comprehensive Guide To IC3
Test Prep Solutions

Study Guide Companion to Practical
Computer Literacy
◦ IC3 exam question topics and exam format
◦ IC3 objectives covered in the quiz with page
references in the Practical Computer Literacy
2nd edition book
IC3 Resources
Microsoft Office
Certification
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A huge need and opportunity!

Over 250 million Microsoft Office users across the
globe

95% of all businesses standardize on Microsoft Office

The average user only understands 20% of the
functionality available in the Office suite
Put Microsoft On Their Résumé

Wages
◦ MOS/MCAS certified individuals are earning 12%
more than non-certified individuals

Placement
◦ Certified individuals are placed at a higher rate than
the industry average

Conversion
◦ Certified individuals are converting to full-time
employment 50% more often than non-certified
individuals
Robert Half International findings
Office 2007/2010
http://www.certiport.com
Microsoft Office Specialist
Office Series at-a-Glance
BASICS
• First-time
learners
• Introductory
yet
comprehensiv
e
Pasewark
• Self-paced
• Skills-based
approach
• Step-by-step
exercises
• Variety of
Learners
Low
Illustrated
• Nuts and
bolts
• Variety of
Learners
• Big screen
shots
• Two-page
spreads
Low
Performing
• Entertaining,
theatrical
approach
• Applied and
projectbased
activities
• Learn the
skills while
creating
to business
Mid
documents
Shelly
Cashman
• Step-by-step,
projectsbased
approach
• Screenshot
for each step
• Many end-ofchapter
projects
• Renowned
author team
New
Perspective
s
• Business,
case-based
approach
• Critical
thinking,
problem
solving
activities
Mid-High
Shelly Cashman Series
•
•
•
•
•
•
•
#1 computer education textbook series
Office 2007/2010 Introductory, Advanced,
and Post-Advanced
Unique project-based approach
Comprehensive coverage
Most documents created from scratch
Extensive end-of-chapter exercises
Correlated to MOS
Shelly Cashman Series
Shelly Cashman Series
Illustrated Series

For novices to seasoned veterans
•
Streamlined format on a two-page
spread
– Step-by-step instructions on the left and
oversized screen illustrations on the right
•
Concise text
•
Integrates a real-world case study
•
Introductory and Second Course Office
texts
Illustrated Series
Illustrated
Premium Video Editions
A robust learning experience
by enhanced with video
support and project-based
activities and assessment.
Premium Video Edition
•Enhancements
to these editions include:
– Video Companions
• Extensive collection of short videos that reinforce major
concepts and skills
– Capstone Projects
• Include 10 projects based on realistic business scenarios
– Integration of SAM Projects
• Instructions on using SAM Projects, auto-grading software,
create a close tie to the book
– www.cengage.com/ct/officepve
Test Prep Solutions

SAM 2007 Assessment & Training
◦ Since 1998, SAM (Skills Assessment Manager) has been the #1
testing and training tool for Microsoft Office.
 Performance-based Assessment
 Interactive Training
 Live-in-the-application, auto-graded Projects
◦ SAM now includes coverage of IC3 objectives and practice exams
◦ Web deliverable
 Internet Explorer and Flash Player required
SAM 2007 Assessment
SAM 2007 Training
SAM 2007/2010 Projects
Partners in Certification
Long-time partners and authorized provider of exam
vouchers (electronic and paper) and the new exam sitelicensing for IC3, MOS, ACA.
Become a Certiport Center

Test students on your campus
◦ Comfortable environment
◦ Reduced exam cost to students

Distinguishes your programs from the rest

No cost to become a testing center
◦ Pay only for exams administered
◦ http://www.course.com/certiportcenter/
Office 2010
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Free online
◦ Web – W, E, PP, and OneNote
◦ Home & Insert Tabs only
Through cell phone
Real time collaboration
32-bit version – education; 64-bit version – business
Client version – full installed
All applications have ribbons (W, E, A, PP, One Note,
and Publisher)
Adobe Certification
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Growing Demand for Digital Media Skills
“Over the past five years, the average growth of users in
what was considered specialized digital tasks is greater
than more mainstream tasks. Specifically, animation,
video, and audio are the fastest growing areas with more
than 35% growth over the last five years.”
Put Talents On Display

Give Your Students’ Creative Juices a Shot of
Credibility

Boost Confidence with Up-to-Date Skills

Certification Helps Prove Proficiency
Digital Media Certification
In A Competitive Work World

A need for proficient users for successful
business outcomes.

World-wide growth in digital
communications skills.
Adobe Certified Associate

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Many new features to enhance your digital and print
projects with CS5 Design, Web, and Video Production
suites.
New features can be found on the Adobe website
CS5 site license solutions available for K-12 schools (250
or 500 computers)!
CS5 Site Licenses

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
Many new features to enhance your digital and print
projects with CS5 Design, Web, and Video Production
suites.
New features can be found on the Adobe website
CS5 site license solutions available for K-12 schools (250
or 500 computers)!
Solutions…
The Revealed Series
Other CS5 Solutions…

The Design Exploration • Illustrated Series
Series
– InDesign
◦
◦
◦
◦
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InDesign
Photoshop
Illustrator
Flash
– Dreamweaver
– Photoshop
– Flash
Shelly Cashman Series • New Perspective Series
◦ Dreamweaver
◦ Photoshop
– Dreamweaver
– Flash
The Design Exploration Series
Design driven, client-project based software learning.
A+ Certification
The Timeline

New CompTIA A+ Exams - live September 2009

New Cengage materials available now

2006 exams available until summer 2010
◦ Exams overlap for the academic year, so students on the 2006
track can complete their training and pass the exams.
◦ Both 2006 and 2009 texts available for Jan 2010 class starts.
2006 A+ Exams

2006 Exams: four A+ exams
◦
◦
◦
◦
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220-610 – Essentials
220-602 – IT Technician
220-603 – Remote Support Technician
220-604 – Depot Technician
All candidates must pass:
◦ Essentials exam + one other exam to become A+
certified.

Changes from 2006 to 2009
NEW 2009 A+ Exams
◦ A+ 220-701 - Essentials
◦ A+ 220-702 - Practical Application

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Return to the two-exam format
Must pass both exams to become A+ Certified
3rd and 4th exams from 2006 (603 & 604)
eliminated due to low demand
A+ Textbooks from Jean Andrews

A+ Guide to Managing and Maintaining Your
PC, Comprehensive, 7th Edition
 1435497783

A+ Guide to Hardware: Managing, Maintaining
and Troubleshooting, 5th Edition
 1435487389

A+ Guide to Software: Managing, Maintaining,
and Troubleshooting, 5th Edition
 1435487370
A+ 2009 Total Solution
Digital Components:
 Instructor Resources
◦ CD and Online

Lab Manual
◦ One for each text

Web-Based Labs
◦ One for each text

dtiMetrics (assessment)
◦ One for each text

eBooks
◦ CourseSmart and ichapters
◦ CL eBook – more robust
◦ K12 eBook !!
Print Components:
 PC Troubleshooting Pocket Guide
 Fixing Windows Vista
 Computer Technology Encyclopedia
 CompTIA A+ PC Repair Flashcards
 CourseNotes
◦ One for each exam

CompTIA A+ 2009 Q&A
Other Resources and Tools:
 22-Piece Toolset with ESD (safety)
strap
 Digital Multimeter
 Cable Tester
 Certification Nylon Bag
Cengage Learning…
a total solutions provider
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Succeeding in the Workplace
What does it take?
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What Industry and Employers are
saying
Reproducible Binder…
Written Communication
Verbal Communication
Problem Solving and Decision
Making
Teamwork
Professionalism
Includes 30-pack student access
codes (additional codes can be
purchased, as needed)
16 Career Clusters
16 Career Clusters:
A Project-Based Orientation
A strategic planning guide
for career success
For other live or recorded webinars and training sessions, visit
our TeamUP Training & Services website!
www.cengage.com/school
www.cengage.com/school/teamup/
In Conclusion…
Thank You!
For additional information, please contact me or
your Cengage Learning Sales Representatives
rachel.brensinger@cengage.com
chris.lutz@cengage.com
debbie.henson@cengage.com
National Sales Consultant, Cengage Learning
www.cengage.com/school/teamup
www.cengage.com/focus/pa
Thank You
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