Lachelsie k Wilson
Vocabulary wikis spaces
Core benefits
• The core benefit is the most basic or
fundamental benefit that the customer
derives from the product..
competitive
– , relating to, or characterized by competition.
– Having or displaying a strong desire to be more
successful than others: "she had a competitive
streak
creativity
• The use of the imagination or original ideas,
esp. in the production of an artistic work
philanthropy
– The desire to promote the welfare of others,
expressed esp. by the generous donation of
money to good causes.
– A philanthropic institution; a charity.
wholesaler
• jobber: someone who buys large quantities of
goods and resells to merchants rather than to
the ultimate customers.
interest rate
– percentage of a sum of money charged for its use.
optimist
• person disposed to take a favorable view of
things
Self-esteem
• self-esteem is defined as both descriptive and
evaluative self-related statements. As a social
psychological construct, self-esteem is
attractive ...
risk
• A situation involving exposure to danger:
"flouting the law was too much of a risk".
budget
• An estimate of income and expenditure for a
set period of time
demand
• An insistent and peremptory request, made as if by
right. Verb: Ask authoritatively or brusquely.
Synonyms: noun. request - claim - requirement
supply
• Make (something needed or wanted) available
to someone; provide: "the farm supplies
apples to cider makers". Noun: A stock of a
resource from which a person or place can be
provided with the necessary amount of that
resource.
ethics
– Moral principles that govern a person's or group's
behavior.
– The moral correctness of specified conduct
marketing
The action or business of promoting and selling
products or services