ACADEMICS
Credit
Department and level
AC1 – Academic Courses
Env. Studies – UG
1. Sustainability Courses
and/or courses that
include sustainability (as
a module or as projects
but on a steady documentable basis)
a. Explicit focus on
Sustainability
b. Unit or module on
sustainability, or one or
more sustainabilityfocused activities
Env. Studies – UG
Env. Studies – UG
Env. Studies – UG
Env. Studies – UG
Env. Studies – UG
Env. Studies – UG
Env. Studies – UG
Env. Studies – UG
Env. Studies – UG
Env. Studies – UG
Env. Studies – UG
Env. Studies – UG
Env. Studies – UG
Data
(title, department or equivalent, level)
a. Explicit focus on sustainability
ES1000 – Environmental Science: Ecosystems and
Biodiversity
ES1010 – Environmental Science: Energy Resources and
pollution
ES3117 – Environmental Justice
ES4322 – Integrated Methods in Environmental Analysis
ES4430 – Environmental Studies Capstone
ES 3423 Water Resources: Threats and Sustainable
Management
ES 3224 Air Quality and Global Atmospheric Changes
ES 3225 Sustainable Food Production: Soil and Environment
ES 3226 Conservation of Wildlife and Mediterranean
Ecosystems
ES 3327 Environmental Management Systems
ES 3328 Environmental Policies in the European Union
ES 3329 Planning Sustainable Cities
ES 3435 Sustainable Use of Resources and Waste
Management
ES 2215 Energy and Environment
Comments
(a brief description of how
sustainability is included if not
obvious from title
ES 1000: LO 1 Students have to
“Demonstrate knowledge and
understanding of the concept of
sustainability, of its ecological,
social, economic and political
dimensions, as well as of major
environmental issues of
contemporary societies.”
Sustainability is a central theme of
the course. The scientific principles
of sustainability, ecological
principles, human population issues,
biodiversity, conservation,
sustainable food production and
sustainable water resource
management are among the topics
discussed in the course.
ES 1010: LO 2 Students will “Acquire
the ability to apply the concept of
sustainability on the analysis of
major environmental issues of
contemporary societies and of their
b. Unit / module / activity-ies on sustainability
interdisciplinary nature.”
Sustainability is a central theme of
both ES 1000 and ES 1010.
Sustainable use of energy,
addressing pollution problems,
sustainable waste management and
sustainable cities are among the
topics discussed in the course.
ES3117 concentrates on the
interface between environmental
issues and social justice (both social
and economic dimensions). Learning
outcome 5 refers to the relation of
environmental justice and
sustainability.
ES4322 discusses both social science
and natural science methods; it is an
interdisciplinary course, with input
from several ES professors of
different academic background. It
also explicitly discusses issues of
research ethics, power dynamics &
significance of different types of
knowledge. Learning outcomes refer
to the combined use of social and
natural science methods.
ES3327 discusses the different
aspects of environmental
management systems and learning
outcome 2 refers to sustainability
(Critically discuss the relation
between enterprises and a
sustainable society)
ES 3423 The course discusses
sustainable management of water
resources. One of its learning
outcomes (LO2) is that students
“demonstrate knowledge of
legislation on water resources, of the
concepts of sustainable water
resources management and
integrated water resources
management and apply it to an
analysis of selected case studies.”
ES 3224
The course discusses air quality and
global atmospheric changes issues.
LO 3: Students should “demonstrate
knowledge of policy and legislation
on atmospheric problems and
acquire the ability to critically assess
strategies used at local and global
level for climate protection, ozone
layer protection and minimization of
air pollution”
ES 3225
Course description: An integrated
approach to soil fertility and
sustainable food production. The
principles of soil formation and selfsustaining soil systems, biodiversity,
biologically grown food, irrigation,
water management and social values
are discussed.
ES 3226
The course discusses Mediterranean
ecosystems and wildlife as well as
conservation and ecosystem
management issues. Students should
be in a position to “critically evaluate
strategies used at local and global
level to address issues of biodiversity
and conservation”.
ES 3328
The course provides an introduction
to EU legislation and sustainable
development strategy and discusses
the integration of environmental
issues in the decision and of other
policy sectors.
ES3329 clearly refers to sustainable
cities.
ES 3435
The courses focuses on Integrated
Solid Waste Management, with
emphasis on prevention, reuse,
recycling and composting. According
to Learning Outcome 2, students
should “acquire the ability to apply
the concept of sustainability on the
selection and design of solid waste
management systems.”
ES 4430
Student capstone projects may have
a sustainability component; e.g.
environmental justice (social
dimension of sustainability) or
sustainable management of
resources (environmental, economic
dimensions)
Hospitality & Tourism – UG
HT 3021 Sustainable Management in Tourism and
Hospitality
ES 2215
Discussion of energy resources,
energy management aspects and key
energy policies; according to LOs 3-6,
students should explore sustainable
energy strategies and issues
The course examines the concepts of
sustainable development and social
Sociology – UG
SO2002 – Environment and Society
Economics - UG
EC/ES 2134 – The Economy and the Environment
Biology - UG
BI 1007 – Environmental Ecology
BI 2215 – Environmental Health
responsibility and their application
to tourism and hospitality. conomic,
social and environmental impacts of
tourism and emerging forms of
sustainable tourism.
Study of the interaction between
society and environment;
understanding of the social
dimensions of environmental issues
The course discusses methodologies
of valuing (pricing) the environment,
market failure, environmental
management of natural resources
and environmental regulatory
policies.
BI 1007
Fundamentals of ecology; students
learn to appreciate the economy of
nature, get exposed to local
biodiversity and conduct field work.
The course provides essential
background for the further study of
biodiversity, conservation and
ecosystem management issues.
BI 2215
The course discusses environmental
health issues and possible
approaches to control them.
Honors Program – UG
HNS2285 – Greening the Campus
b. Unit / module / activity-ies on sustainability
Visual Arts – UG
Visual Arts - UG
Visual Arts - UG
Visual Arts - UG
ΑR 1017 DIGITAL IMAGE
AR 1009 FNDLS 4D -I
AR 3110 FNDLS 4D- II
AR 4140 ISSUES IN CONT. ART
HNS 2285
An introduction to sustainability and
the science of selected
environmental issues. A field study
course focusing on selected
environmental aspects of campus
life.
ΑR 1017 DIGITAL IMAGE: In this class
we consider the wider context of
how the digital image affects our
view and understanding of our
world, our bodies, and our daily
communications. The final project
asks students to make works that
take into account the context in
which the image is either produced
or shown, and in preparation for
that we discuss the energy
needed for digital devices and for
server storage facilities, where the
materials used in new technologies
come from, and how working on or
viewing the digital image affects our
physical bodies.
AR 1009 FNDLS 4D -I: Fundamentals
of 4D-I, Time-Based Media: This class
focuses on understanding how new
forms of art arise out of our context
in time and on making time-based
works. To introduce this, there are
on-going formative exercises helping
students to become mindful of
themselves and the environment.
AR 3110 FNDLS 4D- II: Fundamentals
of 4D-I: The first summative
assignment for this class deals with
process. We look at the work of a
series of artists working with process
and the environment, and have
formative exercises
observing materials in nature. The
final summative assignment is an
explicit interdisciplinary
collaboration. To prepare for this we
consider multiple methods for coexistence, conflict mediation and
collaboration as practiced by artists.
AR 4140 ISSUES IN CONT. ART:
Issues in Contemporary Art: The
class requires students to make
a site-specific exhibition of their own
or another artist's work. We examine
the local art scene and meet local
artists. There is a strong emphasis
on strategies for artistic
sustainability. This means
considering economic, social, and
creative resources,
while articulating the students'
personal concerns regarding
contemporary, political and
ecological events. The final project
represents the students' developing
self-empowerment to create works
of conscience.
Economics - UG
EC3573 Topics in Microeconomic Theory (compulsory
course for Economics majors)
Biology - UG
BI 1000 Introduction to Biology I
BI 1101 Introduction to Biology II
BI 1006 Human Biology: Concepts and Current Issues
Discussed in class: Economic tools
(regulation/ taxes/ fees/ market
creation) appropriate for controlling
pollution/ open access/ waste
management/ recycling
BI 1000 This is a course where an
integrated exploration of the
fundamentals of biology as a
science, the nature of life, biological
chemistry, cell biology, metabolism
and human body anatomy and
function are explored together with
ethical and health issues.
BI 1101 This is the second part of an
integrated exploration of major
principles of biology. Emphasis is put
on diversity of life, development, cell
division, molecular biology, genetics,
evolution, and ecology where issues
of population concerns, biodiversity
and conservation are explored.
Consideration of issues and
applications related to society are also
examined.
BI 1006 This is an integrated issues
based course where especially in LO
5 students evaluate the effects of
population explosion. They also
explain how nutrition affects health.
AC1 – Academic Courses
2. Academic departments
(or equivalent) that offer
sustainability courses or
courses that include
sustainability
UG
Environmental Studies (BSc Program)
Science & Mathematics – Biology Minor?
Economics
Sociology
Hospitality & Tourism
Honors Program
Additional Courses
1.
SUSTAINABILITY
COURSES
SUSTAINABILITY
Executive MBA
THE ETHICAL
ORGANISATION
Executive MBA
BUSINESS ETHICS &
CSR
Eurobank MBA
MBA in Shipping
MBA in Banking
MSc in Business for Lawyers
MSc in Insurance Risk
Management
The ALBA MBA
MSc in Strategic Human
Sustainability: Learn how to balance shareholders' expectations of financial performance and the
nonfinancial demands of other stakeholders on ESG (environmental, social, and governance)
Performance. Learn how top companies are developing innovative products, processes, and
business models to meet both financial and nonfinancial objectives. - See more at:
http://www.alba.edu.gr/Academic/execmba/Pages/CourseDescriptions.aspx#sthash.kz4MSek0.dp
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The Ethical Organization: Develop a management methods’ approach to business and organization
ethics. Master methods managers use individually and together in addressing ethics issues and in
helping to build and maintain ethical organizations in various types of environments and realities.
Master methods such as ethics reasoning, dialogue, presentation, governance, due process,
negotiating, incentive, training, top-down and bottom-up compliance code and win-lose forcing
methods. - See more at:
http://www.alba.edu.gr/Academic/execmba/Pages/CourseDescriptions.aspx#sthash.kz4MSek0.dp
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Understanding the ethical basis of human behaviour is of fundamental importance for building
commitment to organizational goals and for imparting integrity and a sense of the common good
in organizational members. The course examines a broad array of matters relating to ethics,
including: individual and organizational obstacles to ethics; ethics information processing methods
and judging theories; an action-learning framework for ethics leadership; adversarial win-lose
ethics methods; integrative win-win ethics methods; dialogic transcendent ethics method;
reflection and developing personal and contingency ethics leadership approaches; developing on
ethics leadership action-learning plan. - See more at:
Resource Management
http://www.alba.edu.gr/Academic/Pages/CourseDetails.aspx?Course=MG0600#sthash.0FrJWgkW.
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BUSINESS &
FINANCIAL ETHICS
AND CSR
MSc in Finance
The overall objective of the course is to help us develop business and financial ethics leadership
praxis and actionable knowledge, i.e., action that creates wealth in such a way that makes
ourselves, our organizations, and the world better. This course takes a management methods
approach to business and financial ethics and social responsibility. The course focuses on methods
managers can use individually and together in addressing ethics and social responsibility issues and
in helping to build and maintain ethical and socially responsible organizations in various types of
environments and realities. Methods considered include ethics leadership, change, reasoning,
dialogue, persuasion, governance, due process, negotiating, incentive, training, social movement,
alternative institution building, top-down and bottom-up compliance code and win-lose forcing
methods, and ethics crisis management and turnaround methods. In addition to learning about the
methods, students are invited to reflect upon what types of institutional citizens we would like to
be and what types of ethical and socially responsible organizations we would like to help create in
our various types of environments and realities. Case studies from Europe, Asia, and North
America are considered. - See more at:
http://www.alba.edu.gr/Academic/Pages/CourseDetails.aspx?Course=mg0650#sthash.poF1FPbD.d
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SUSTAINABILITY IN
TOURISM
MSc in Tourism Management The course offers a comprehensive introduction to, but also fosters critical engagement with, the
concept of sustainable development and its application in the tourism and hospitality industry both from a policy/development viewpoint and in relation to management approaches to applying
sustainability principles. This will be followed by a 7-hour hands-on workshop delivered at the
premises of Costa Navarino by specialized trainers. - See more at:
http://www.alba.edu.gr/Academic/Pages/CourseDetails.aspx?Course=TR0060#sthash.WwWlBGyQ
.dpuf
TITLE
2.
COURSES
THAT INCLUDE
SUSTAINABILITY
LEADERSHIP
DEVELOPMENT
MSc in Strategic Human
Resource Management
Management consists of a set of universal skills that are well understood and trainable. Leadership
consists of how each one of us makes a unique difference to the challenges we face with people
and projects. It is not about wasting our energy trying to make ourselves more effective by
changing our characters. Instead, it is more effective to find new and better ways of ‘being
ourselves’ through enhanced insight and skill. The purpose of this course is to assess and improve
your readiness to function well as a leader by making your time at ALBA a self-directed journey of
learning and development. The specific objectives are to develop an awareness of the knowledge
and skills that underlie leadership effectiveness; to obtain individual-level feedback utilizing some
of the best existing assessment instruments; to share feedback on your own and others’ skills and
to craft a personal leadership development action plan. - See more at:
http://www.alba.edu.gr/Academic/Pages/CourseDetails.aspx?Course=HR0055#sthash.1o8r2HZo.d
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MARKETING
MANAGEMENT
Eurobank MBA
MBA in Banking
MSc in International Business
& Management
Firms sell products but customers buy benefits to satisfy their needs. Time and again, firms miss
this point evidenced by the cool reaction of customers to many new products. The course’s key
questions are thus “how does marketing help firms to create customers?” and “what are the
skills/tasks of the marketing manager?” The course provides an overview of the concepts and
theories underlying effective marketing decisions. Topics examined include consumer behaviour,
promotion and advertising, product planning and development, distribution channels, market
research, sales management, marketing of goods and services, and social responsibility. The
students learn and practice essential skills related to the marketing plan. - See more at:
http://www.alba.edu.gr/Academic/Pages/CourseDetails.aspx?Course=MK0100#sthash.j6hlMu5X.d
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FINANCIAL
ACCOUNTING
Eurobank MBA
MBA in Banking
MBA in Shipping
MSc in Finance
MSc in International Business
& Management
The ALBA MBA
The course explores the ‘art’ of financial accounting / financial reporting. In particular, the goal of
the course is to provide the knowledge and skills required for the understanding and use of
financial accounting information for decision making. Some of the topics covered during the
course include: the role and importance of financial reporting, the role of the main players in the
accounting communication process, including the management, auditors and stakeholders, the
effects of the use of different accounting methods and estimates on the financial statements and
the subsequent impact on decision making, ways of analysing, interpreting and evaluating financial
statements. During the course, extensive reference is made to the annual reports of various
companies, as well as to accounting scandals (e.g. ENRON), for the facilitation of knowledge and
understanding. - See more at:
http://www.alba.edu.gr/Academic/Pages/CourseDetails.aspx?Course=AC0200#sthash.6ilLgQ3I.dp
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LEADING AND
MANAGING CHANGE
MBA in Banking
MSc in Strategic Human
Resource Management
This course aims at offering students the knowledge and skills they will need to face the challenges
of organizational change. It examines the innovative and adaptive capabilities of organizations, the
reasons people may resist change, and introduces models of the change process and how it could
be managed effectively. The course focuses on specific concepts, theories and tools of change
management and identifies common mistakes, pitfalls and reasons of failure for change initiatives
as well as the factors underlying the successful management of change projects. - See more at:
http://www.alba.edu.gr/Academic/Pages/CourseDetails.aspx?Course=MG0700#sthash.RKKypnfs.d
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STRATEGIC
MANAGEMENT
Eurobank MBA
MBA in Banking
MSc in Insurance Risk
Management
The ALBA MBA
As the internal and the external environment of firms are in constant flux, managers need to
sharpen their strategic skills. Strategy is the set of objectives and policies that set to define how a
firm positions itself to gain competitive advantage and increase returns for its owner and
stakeholders. Two questions are of importance, then: “What business should we participate in”
and “How should we compete?” In answering these questions, the external environment and the
internal firm resources and capabilities take a central role. We also examine strategic choices at
the business unit, corporate, and network level. Finally, the course examines strategies in different
industries and contexts (mature, new economy, global). Through case studies and assignments,
participants learn to use tools for analyzing, creating and, communicating strategies. - See more at:
http://www.alba.edu.gr/Academic/Pages/CourseDetails.aspx?Course=SM0200#sthash.KN3BuNqE.
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MANAGEMENT
ACCOUNTING
Eurobank MBA
MBA in Banking
MSc in Finance
MSc in International Business
& Management
The ALBA MBA
This is a course on cost and management accounting. The course focuses on some of the technical
aspects of management accounting as well as on management control issues (the use of
accounting information for planning and control). Techniques and issues related to activity based
costing, target costing, transfer pricing and strategic management accounting, in their
organizational context, will be addressed. Students will be required to read published academic
research as well as practice based material. Some of the topics covered during the course include:
the meaning and role of management accounting, branches of management accounting, costing
terms and purposes, cost-volume-profit analysis, cost allocation, job and product costing,
budgeting, standard costing and variance analysis. - See more at:
http://www.alba.edu.gr/Academic/Pages/CourseDetails.aspx?Course=AC0300#sthash.AKLELO4O.d
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NEGOTIATIONS
Eurobank MBA
MBA in Banking
MBA in Shipping
MBA in Entrepreneurship
MSc in Insurance Risk
Management
The ALBA MBA
In the wide sense of the term, negotiating with others (both partners and rivals) is a necessary
feature of all managerial jobs. In this course students are introduced into the fundamentals of
effective negotiations: how to think strategically, what tactics to engage in, and what goals to aim
at. The objective of this course is to improve participants’ ability to avoid traps in negotiations and
help them see their range of rational options (and their ramifications) in particular situations. The
course is designed to provide participants a conceptual framework for preparing and conducting
negotiation, and to give them some experience in using this framework. - See more at:
http://www.alba.edu.gr/Academic/Pages/CourseDetails.aspx?Course=MG0500#sthash.9UG5YeQf.
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THE GLOBAL
CHALLENGES
Executive MBA
Learn to assess the structure of the global business environment and how it affects industry
structure, company strategy and performance. Learn what drives national competitiveness,
productivity and growth.
- See more at:
http://www.alba.edu.gr/Academic/execmba/Pages/CourseDescriptions.aspx#sthash.JedslBA5.dpuf
LEADERSHIP & THE
ART OF JUDGEMENT
Executive MBA
Explore Aristotle’s concept of Phronesis and its links with contemporary theories of human
judgment and leadership. To lead other human beings, one needs a high degree of maturity, an
intuitive grasp of the human condition and a developed sense of judgment, all of which are
uniquely dealt with in Greek philosophy.
- See more at:
http://www.alba.edu.gr/Academic/execmba/Pages/CourseDescriptions.aspx#sthash.JedslBA5.dpuf
NEGOTIATIONS,
Executive MBA
POWER & INFLUENCE
Explore the art of effective negotiations: how to think strategically, what tactics to engage in, and
what goals to aim at. You will practice negotiation skills, receive feedback on individual negotiation
problems and improve your ability to analyze the motives of individuals and organizations in
competitive and cooperative settings. In addition, you will explore organizations as political entities
and how to use power and influence to promote organizational goals. You will learn to analyze
power structures and develop methods for exercising influence to make things happen. - See more
at:
http://www.alba.edu.gr/Academic/execmba/Pages/CourseDescriptions.aspx#sthash.JedslBA5.dpuf
LEADERSHIP
DEVELOPMENT I
The purpose of this course is to assess and improve your readiness to function well as a leader by
making your time at ALBA a self-directed journey of learning and development. The specific
objectives are to develop an awareness of the knowledge and skills that underlie leadership
effectiveness; to obtain individual-level feedback utilizing some of the best existing assessment
instruments; to share feedback on your own and others’ skills and to craft a personal leadership
development action plan.
Executive MBA
MBA in Banking
MBA in Shipping
The ALBA MBA
See more at:
http://www.alba.edu.gr/Academic/Pages/CourseDetails.aspx?Course=HR0055#sthash.h0oVfUMA.
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LEADERSHIP
DEVELOPMENT II
Executive MBA
MBA in Banking
MBA in Shipping
The ALBA MBA
In a dynamic and continuously evolving global environment, managers should find ways to
navigate successfully their companies by exploiting business opportunities and dealing effectively
with threats. The objective of this course is to provide students with an understanding of the
principles and applications of international trade and Finance. In particular, the course provides a
thorough analysis of the international business environment and offers practicable knowledge and
skills needed to take important decisions regarding the choice of location of international
operations, the mode of entrance to a foreign market, and the management of foreign exchange
risk. Topics covered include recent trends in the process of globalization, the growth of regional
trading blocs and their business implications, the decision to become international, alternative
strategies for entering overseas markets, outsourcing and global production chains , exchange
rates and foreign exchange risk, obstacles to internationalization, anti-dumping duties and tariffs. See more at:
http://www.alba.edu.gr/Academic/Pages/CourseDetails.aspx?Course=EC0150#sthash.mFtC0wWt.
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CUSTOMER
CENTRICITY
Executive MBA
Explore the latest thinking on how to instill customer centricity in your organization. Learn to
manage at the strategic level by selecting, acquiring, growing, retaining, and profiting from
customers. Examine strategy, leadership, and the organization issues to build valuable customers
and leverage customer relationships for profits over the long run. - See more at:
http://www.alba.edu.gr/Academic/execmba/Pages/CourseDescriptions.aspx#sthash.JedslBA5.dpuf
GLOBAL ADVANTAGE
Executive MBA
Study the strategies and tactics in managing effectively opportunities and threats that are posed
through the globalization of markets and industries. You are exposed to the various tradeoffs, the
methodology and process in developing an international business strategy. - See more at:
http://www.alba.edu.gr/Academic/execmba/Pages/CourseDescriptions.aspx#sthash.JedslBA5.dpuf
LEADING CHANGE
Executive MBA
Expose yourself to the latest thinking and practice in the management of change through the aid of
a powerful simulation game. Enhance your ability to cope effectively with corporate change in
conditions that challenge traditional managerial practices. - See more at:
http://www.alba.edu.gr/Academic/execmba/Pages/CourseDescriptions.aspx#sthash.JedslBA5.dpuf
FINANCIAL
REGULATION
MBA in Banking
The ALBA MBA
The course aims to provide an overview of the structure, operations and impact of financial
regulation. The main focus will be on banking regulation and particularly on the three pillars of
Basel II with emphasis on capital requirements. The course will present the recent advancements
in regulation of financial institutions (Basel III) in response to the global financial crisis. It will
discuss the role of central banks as regulators and their role as “lender of last resort”. Finally, it will
provide an overview of capital markets regulatory framework. - See more at:
http://www.alba.edu.gr/Academic/Pages/CourseDetails.aspx?Course=FI0155#sthash.AlBbfdyp.dp
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THE MANAGEMENT
OF LEGAL CONFLICT
MSc in Business for Lawyers
Social and business interactions are strategic, in the sense that one party’s actions affect the other
party and vice versa. One may choose to interact by reaching agreement with the other side or,
simply, by seeking to impose one’s view based on commercial power or judicial intervention. This
course seeks to study both types of interactions. Firstly, it begins with the analysis of Legal
Strategy, that is: the legal interaction that seeks ‘the best possible’ outcome within the constraints
of the law, by taking into account the interactivity between the parties and, occasionally, between
the parties and the judicial system. It then proceeds to explore the fundamental ways agreement
may be sought between the parties either alone (i.e., Negotiations) or in the presence and with the
assistance of a third party facilitator (i.e., Mediation). This course concludes with the discussion of
how, during litigation in particular, all these processes are potentially interwoven and
interdependent. This course helps the students develop the strategic tools necessary in order to
manage their clients’ conflicts (or transactions) most proficiently. –
See more at:
http://www.alba.edu.gr/Academic/Pages/CourseDetails.aspx?Course=LW1000#sthash.DY64H4ie.d
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REALITIES OF
ENTREPRENEURSHIP
MSc in Entrepreneurship
The objective of this course is to assist students begin the process of crafting entrepreneurship, by
exploring and engaging with entrepreneurial thinking, opportunities, an unknowable future, and
building from strong ideas, within a context of limited resources. The course also addresses the key
realities of (affordable) risk, and entrepreneurial failure. Participants will develop an understanding
of how to use their commonly available resources to build viable, productive, enduring
organizations that create real value. Built upon the radical means-driven approach of effectuation
theory, this class challenges learners to think about how they can transform current realities into
valuable new possibilities. They will learn to use commonly available and highly personal
resources (their intelligence, insight, energy, initiative, educational background and personal
relationships) to create, finance, and build new opportunities of every kind. –
See more at:
http://www.alba.edu.gr/Academic/Pages/CourseDetails.aspx?Course=EN1120#sthash.vBEIEvWM.
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MARKETING
RESEARCH
MSc in Entrepreneurship
MSc in Marketing
This course is designed to provide students with a fundamental understanding of the field of
marketing research. Marketing research concerns the use of scientific methods to identify and
define marketing opportunities and problems; generate, refine, and evaluate marketing actions;
monitor marketing performance; and improve our understanding of marketing as a process. It
concerns the collection and analysis of information in order to reduce uncertainty and provide
insights into buying behavior, customer satisfaction, customer preferences, market segmentation,
advertising evaluation, product testing, new product development etc. Students will study the
central concepts of marketing research, as well as the tools and techniques used in this field to
support good marketing decisions –
See more at:
http://www.alba.edu.gr/Academic/Pages/CourseDetails.aspx?Course=MK0500#sthash.jjGaw2p6.d
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ENTREPRENEURIAL
FLEXIBILITY
MSc in Entrepreneurship
The objective of this intensive workshop is to introduce the theories and practices required to
master the post start-up phase of entrepreneurship, focusing on survival techniques, growth
strategies, and modern approaches such as pivoting, and co-opetition. Exit options, and dealing
with entrepreneurial failure, will also be covered. The emphasis on the workshop is on combining
the latest theory with mini-cases, class exercises, and other forms of real life example. It is
anticipated that the content of this class will form an additional conceptual underpinning for the
Entrepreneurship Team Field Project. –
See more at:
http://www.alba.edu.gr/Academic/Pages/CourseDetails.aspx?Course=EN0800#sthash.R67FhQnJ.d
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GLOBAL ECONOMIC
ENVIRONMENT
MSc in Finance
The first part of this course aims at providing good understanding of important macroeconomic
issues and problems, and working knowledge of techniques that can be used to study them.
Emphasis is given on the interactions between the macroeconomic environment and financial
markets, in an effort to provide useful background for students specializing in Finance. Emphasis is
also placed on understanding the intuition behind macroeconomic mechanisms and effects, aided
by mathematical and graphical analysis. A successful student will have understood basic aspects of
the macroeconomic environment within which financial markets operate and will be able to
understand (and criticize!) analyses of macroeconomic phenomena and policies in the financial
press. –
See more at:
http://www.alba.edu.gr/Academic/Pages/CourseDetails.aspx?Course=ec0130#sthash.uDM5u75M.
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MARKETING
MANAGEMENT &
SALES
MSc in Insurance Risk
Management
Firms sell products but customers buy benefits to satisfy their needs. Time and again, firms miss
this point evidenced by the cool reaction of customers to many new products. The course’s key
questions are thus “how does marketing help firms to create customers?” and “what are the
skills/tasks of the marketing manager?” The course provides an overview of the concepts and
theories underlying effective marketing decisions. Topics examined include consumer behaviour,
promotion and advertising, product planning and development, distribution channels, market
research, sales management, marketing of goods and services, and social responsibility. The
students learn and practice essential skills related to the marketing plan. - See more at:
http://www.alba.edu.gr/Academic/Pages/CourseDetails.aspx?Course=MK0100#sthash.fQk6VT2L.d
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GLOBAL BUSINESS &
TRADE
MSc in International Business This course examines the phenomenon of globalization, focusing on the business, economic and
& Management
socio-cultural integration across traditional borders. It also studies the evolution and the changing
structure of global markets and industries, the division and specialization of labor internationally
and the differences between the business models adopted in developed and emerging regions of
the world economy. The globalization process is examined in the light of various international
trade agreements. The course examines the motivation for such agreements and the implications
of them in consumption and market operations, highlighting the challenges for modern firms
competing in a global environment. –
See more at:
http://www.alba.edu.gr/Academic/Pages/CourseDetails.aspx?Course=EC0151#sthash.1mhr7Mvm.
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CAREER
DEVELOPMENT
MSc in International Business This course aims to provide students with information, knowledge and tools for their Career
& Management
Development on a life-long process. Key methods and tools used during the course include
amongst others: Career Development workshops, the utilization and reflection on self-assessment
Career Development tests, an internship and a final project. Each of these tools and their
combination enhance students’ understanding of employability, facilitate the provision and
analysis of information and knowledge on market, employment and employability trends, and
bring together the academic with the business world. Further benefits for students include the
opportunity for the blending of academic and on-the-job learning; the use of the explicit
knowledge gained during the program in real work environments, the attainment of tacit
knowledge, the development and diversification of skills, the acquisition of work experience, the
identification and/or refinement of career goals, the creation and/or development of a
professional network. –
See more at:
http://www.alba.edu.gr/Academic/Pages/CourseDetails.aspx?Course=TR0075#sthash.D2xmJiIj.dp
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MARKETING STRATEGY MSc in Marketing
Marketing Strategy concerns the development and application of value-enhancing marketing
strategies, utilized and executed in dynamic competitive environments. The focal point of this
course is strategic marketing analysis and marketing planning. Students will gain considerable
experience in the analysis of complex marketing decisions and learn the components and
construction of a strategic marketing plan. In addition, students will be exposed to discussions on
specific marketing problems, in a variety of situations. Finally, students will compete in a
computer-based marketing strategy simulation and submit a business-level marketing plan. - See
more at:
http://www.alba.edu.gr/Academic/Pages/CourseDetails.aspx?Course=mk0900#sthash.Xz5UMxCS.
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ADVERTISING
MANAGEMENT
MSc in Marketing
The course provides with both advertising theories and a hands on understanding of the complete
advertising process, from strategy development, identification of the “big idea,” to execution, and
evaluation. Such an approach will allow students to develop a critical understanding of advertising
tactics that work, and those which are not effective, along with the reasons of failure.
The learning objectives of this course are:
- To generate an understanding of the nature and scope of advertising
- To familiarize with the advertising tools and practices;
- To raise awareness of the factors contributing to the success of advertising campaigns;
- To provide working knowledge of the steps employed in the advertising process;
- To allow for a hands on experience of the advertising process. - See more at:
http://www.alba.edu.gr/Academic/Pages/CourseDetails.aspx?Course=mk0410#sthash.Ijt0JPGd.dp
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DIGITAL MARKETING
MSc in Marketing
Digital marketing is the use of digital technologies to create an integrated, targeted and
measurable communication which helps to acquire and retain customers while building deeper
relationships with them. Simply put digital marketing is where traditional marketing meets access
platforms and communication tools (e.g., organizational websites, portals, search engines, blogs,
email, instant messaging, cell phones, video games etc.). The objective of this course is to educate
students on the digital marketing strategies that guide digital marketing efforts at a tactical level.
The course will cover topics such as information economics and the networked economy, online
consumer behavior, trends in media consumption, the digital media landscape, online reputation,
performance-based online advertising, social network marketing, and legal issues in online
advertising. - See more at:
http://www.alba.edu.gr/Academic/Pages/CourseDetails.aspx?Course=MK0157#sthash.Qu6onPrS.
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INTERNATIONAL
MARKETING
INTERNATIONAL
SHIPPING POLICY
MARITIME LAW
MSc in Marketing
Developing and selling products in other countries is a very way for sustaining business growth.
However, marketing products and services across different countries requires a solid
understanding of the local markets and an ability to adjust the marketing mix across such
countries. International Marketing aims at providing managers with the tools necessary to analyze
the international marketing environment considering the factors crucial for the successful
development and sale of products and services abroad. - See more at:
http://www.alba.edu.gr/Academic/Pages/CourseDetails.aspx?Course=mk1250#sthash.MBpiAQbq.
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MBA in Shipping Management The course will give an overview of major issues in respect to contemporary State action,
supervision and support towards the maritime industry and its cluster. The course instructor(s) will
primarily elaborate on the triangular interactions between the Shipping community (ship-owners
and mariners), the State and Society. Students will analyze complex policy issues, study
governmental as well as interagency processes and explore the conflicts that often arise due to
competing interests of various national, regional and international stakeholders in the maritime
industry. A detailed examination of relevant instruments and documents will support the
comprehension of domestic regulatory frameworks and policies on an international, European and
national level. Regulatory examples from several countries will be used in order to compare and
contrast national aspirations and strategic visions towards the shipping industry and its activities.
All seminars will encourage students to think critically about the theory and practice of maritime
politics and how they affect the everyday life of a shipping company and the maritime world at
large. - See more at:
http://www.alba.edu.gr/Academic/Pages/CourseDetails.aspx?Course=SH0450#sthash.7V8YP3da.d
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MBA in Shipping Management The course enables students to understand the basic concepts of the law relating to shipping, so as
to bolster their prospects of professional, commercial or business employment. Notions such as
the ship, admiralty jurisdiction, arrest, ship mortgage, maritime lien, marine insurance shall be
examined and analysed. Furthermore, it is opted to enhance students’ interpretational skills when
examining legal instruments. Finally, students are expected to develop other skills, such as
problem solving, legal research, independent study and critical evaluation. Successful students
shall demonstrate a satisfactory knowledge of various concepts of shipping law. They should be in
a position to apply the relevant law to hypothetical problems, to evaluate critically legal situations
and reach reasoned conclusions. - See more at:
http://www.alba.edu.gr/Academic/Pages/CourseDetails.aspx?Course=lw0100#sthash.bWFox24N.
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UNDERSTANDING THE MSc in Strategic Human
BUSINESS
Resource Management
ENVIRONMENT
Today's human resource practitioners must be able to fully grasp the major business elements of
their organization in order to act as key strategic players. This course aims at enhancing students'
business understanding by making them familiar with the basic concepts, standards and practices
of accounting and finance. Specifically, by the end of the course students will be familiar with basic
financial statements, the analysis and recording of transactions and will be able to prepare and
understand the balance sheet, income statement and statement of cash flows. The course will also
offer a framework and tools for analyzing financial decisions based on the principles of modern
financial theory and will cover issues such as corporate capital budgeting and valuation, options,
market efficiency, corporate financial policy, etc. - See more at:
http://www.alba.edu.gr/Academic/Pages/CourseDetails.aspx?Course=MG0300#sthash.kFRDF1Oc.
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RESEARCH METHODS MSc in Strategic Human
& STATISTICS
Resource Management
The course introduces the concepts of descriptive and inference statistics which are useful in
business research and practice. The emphasis is on applications rather than mathematical theory
and by the end of the course students will be able to choose the relevant statistical approaches for
a variety of practical problems, conduct basic statistical analyses using appropriate statistical
software, interpret statistical results and communicate the conclusions of the analyses to a wider
business audience. - See more at:
http://www.alba.edu.gr/Academic/Pages/CourseDetails.aspx?Course=DS0250#sthash.Ee54q636.d
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LABOUR RELATIONS & MSc in Strategic Human
THE LEGAL ASPECTS
Resource Management
OF HRM
This course explores issues on trade unions (e.g., structure, environment and impact) and the
negotiation processes, as well as collective bargaining agreements (e.g., management rights, union
security, dispute resolution) established between management and trade union members. Legal
issues of HR will also be presented by Greek Law practitioners. - See more at:
http://www.alba.edu.gr/Academic/Pages/CourseDetails.aspx?Course=HR1000#sthash.7qkUu113.d
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INTERNATIONAL HR
STRATEGIES
MSc in Strategic Human
Resource Management
The course focuses extensively on the role of the HR department as a core strategic player in the
management board and on how an organization can achieve competitive advantage through
people by building HR competencies and capabilities. An overview of several models of
International Strategic HRM will be provided, such as the business-oriented and the strategic fit
model, but the emphasis is on its practice, i.e., on formulating, implementing and evaluating an HR
strategy and the processes by which S-HRM strategies reflect back and advance the general
corporate strategy. - See more at:
http://www.alba.edu.gr/Academic/Pages/CourseDetails.aspx?Course=HR1250#sthash.mkju0h7j.d
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INTERNATIONAL
TOURISM
ENVIRONMENT
MSc in Tourism Management The course offers a critical overview of the contemporary tourism and hospitality industry in
relation to the international business environment within which it operates. The key sectors of this
industry (i.e. accommodation, transportation, tour operating, attractions etc.) are analyzed with
regard to their key functions, interrelations, and strategic and operational challenges. Combining
micro and macro viewpoints in discussing critical issues in international tourism policy and
management, the course offers an advanced understanding of the intricate nature of tourism both
as a field of study and as an industry. - See more at:
http://www.alba.edu.gr/Academic/Pages/CourseDetails.aspx?Course=TR0001#sthash.a9D3cdse.d
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MARKETING
MANAGEMENT IN
TOURISM
MSc in Tourism Management This course is designed to provide students with a good command of the key elements of
marketing management across tourism organizations. During this course students will be
encouraged to develop an analytical perspective and a critical understanding of the marketing
concepts, models, and tools as they are applied across tourism organizations. Through case studies
and contemporary examples from the tourism industry, the practical relevance of marketing
theories for tourism managers will be highlighted and students will be expected to apply the
theoretical concepts discussed onto real-life marketing examples from the tourism industry. - See
more at:
http://www.alba.edu.gr/Academic/Pages/CourseDetails.aspx?Course=TR0063#sthash.2KgyKC6Q.d
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TOURISM
FINANCE & COST
ACCOUNTING
MSc in Tourism Management This course facilitates the understanding and subsequent use of financial information for decisionmaking in the tourism sector. It addresses of two main perspectives, each one representing
different stakeholders, who use financial information for decision making. In particular, the first
part of the course aims to provide the knowledge and skills required for the understanding and use
of financial accounting information for decision-making. Some of the topics covered during the
course include: the meaning and role of accounting, branches
of accounting, and users of accounting information, the accounting cycle, and the financial
statements, the effects of the use of different accounting methods, estimates and choices on the
financial statements and the subsequent impact on decision making, ways of analyzing,
interpreting and evaluating financial statements. - See more at:
http://www.alba.edu.gr/Academic/Pages/CourseDetails.aspx?Course=TR0015#sthash.Q0mPhsB8.
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GLOBAL ADVANTAGE
Executive MBA
Study the strategies and tactics in managing effectively opportunities and threats that are posed
through the globalization of markets and industries. You are exposed to the various tradeoffs, the
methodology and process in developing an international business strategy. - See more at:
http://www.alba.edu.gr/Academic/execmba/Pages/CourseDescriptions.aspx#sthash.xnPgG15N.dp
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STRATEGY IN
TOURISM
MSc in Tourism Management The course provides an integrative framework for the whole program. It will explain basic planning
principles of business strategy and the process through which strategic decisions are made in
tourism organizations at both destination and organizational level. Students will become familiar
with key strategy elements, such as how tourism organizations select the market, product, and
areas in which they compete, how they position themselves in these areas, how they interact with
their external environments, how they adjust to changes, and how they decide and implement
structure and policies that enable them to achieve their overall goals. The role of the HR
professionals in the process of corporate strategy formulation and implementation will also be
outlined. - See more at:
http://www.alba.edu.gr/Academic/Pages/CourseDetails.aspx?Course=TR0030#sthash.sZbmQV23.
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