Recommend you not add sections: it confuses the judge.
Calendar
 Set deadlines
 Complete prior to holiday
vacation
 Polish event in January
Logo
Banner
Headings
Use of color
Borders
Bulleted
list
Frames
Table
Picture
with
captions
Use Logo
Use color – 2 or 3
Photos – limit size and label
Watermarks – should not overwhelm
Page numbers – clear and easy to find
Borders are nice – simple
Proofread – grammatically correct
*Remember it is the quality of the content that matters but
project needs to look great!
MLA or APA
Citation Machine
Puzzle
Piece
#5
Barrett, Richard.
“Information on your
customer base." Dick’s
Sporting Goods,
Telephone Interview by
Debbie Deca. 11/10/2014
Puzzle Piece
• Secondary – already known
1
#6
2
Conduct
Market
Research
• Primary – new info
2A
• Qualitative – focus groups or
interviews
• Quantitative - surveys
2B
Valid survey questions – measurable
Conducted professionally
Surveyed appropriate target market
Analyzed research results
Converted data
o charts
o tables
Written
Analysis
o graphs
o other ?
Puzzle
Piece
#7
Marketing research reduces the
uncertainty in the decisionmaking process and increase
the probability and magnitude of
success.
Source: quickmba.com/marketing/research/
Propose
Puzzle Piece #8
Objectives
Rationale
Measure Plan’s
Proposed Activities
INCREASE
Timelines
Effectiveness
Metrics or
Key PI’s
Marketing Metrics
Statistical measurements by which
companies judge the effectiveness of
their marketing campaign.
Performance Metrics
Measure an organization’s activities and
that it fulfills its intended purpose.
Example:
1. How likely are you to purchase this product from
the ad you where just shown?
Please rate: (not very likely) 1 2 3 4 5 (very likely)
Puzzle
Piece
#9
Budget
What will this proposed plan cost?
1. Consider all costs involved.
2. Realistic !
Cash Award for winning group!
Complete the challenge & turn in results.
linda@wadeca.org
200 W. Mercer St. Ste 207
Seattle, WA 98119
206.285.1195
I am happy to answer any of your questions!