Recommend you not add sections: it confuses the judge. Calendar Set deadlines Complete prior to holiday vacation Polish event in January Logo Banner Headings Use of color Borders Bulleted list Frames Table Picture with captions Use Logo Use color – 2 or 3 Photos – limit size and label Watermarks – should not overwhelm Page numbers – clear and easy to find Borders are nice – simple Proofread – grammatically correct *Remember it is the quality of the content that matters but project needs to look great! MLA or APA Citation Machine Puzzle Piece #5 Barrett, Richard. “Information on your customer base." Dick’s Sporting Goods, Telephone Interview by Debbie Deca. 11/10/2014 Puzzle Piece • Secondary – already known 1 #6 2 Conduct Market Research • Primary – new info 2A • Qualitative – focus groups or interviews • Quantitative - surveys 2B Valid survey questions – measurable Conducted professionally Surveyed appropriate target market Analyzed research results Converted data o charts o tables Written Analysis o graphs o other ? Puzzle Piece #7 Marketing research reduces the uncertainty in the decisionmaking process and increase the probability and magnitude of success. Source: quickmba.com/marketing/research/ Propose Puzzle Piece #8 Objectives Rationale Measure Plan’s Proposed Activities INCREASE Timelines Effectiveness Metrics or Key PI’s Marketing Metrics Statistical measurements by which companies judge the effectiveness of their marketing campaign. Performance Metrics Measure an organization’s activities and that it fulfills its intended purpose. Example: 1. How likely are you to purchase this product from the ad you where just shown? Please rate: (not very likely) 1 2 3 4 5 (very likely) Puzzle Piece #9 Budget What will this proposed plan cost? 1. Consider all costs involved. 2. Realistic ! Cash Award for winning group! Complete the challenge & turn in results. [email protected] 200 W. Mercer St. Ste 207 Seattle, WA 98119 206.285.1195 I am happy to answer any of your questions!