E-Commerce Project
Seventh Lecture
Mohammed Antour
t_mantour@svuonline.org
Lecture outline

Marketing plan

Components of marketing plan

Suggested links
Marketing plan
Marketing plan is a highly detailed report which contains
researches and reports, to be used by the company to
assess the products situation or the company situation in
general
This kind of reports helps

The marketing department to revise the decisions taken
and their effects on the company inside

The marketing department to revise and understand the
markets both in and out to be work with

Set the objectives and goals for marketing to be applied

Get the needed finance for the future products
Marketing plan
Usually we apply the marketing plans in one of the
following cases

When we make a yearly plan within the firm general
marketing plan

When we need to apply specific strategy for new
products, new markets, or an attempt to solve strategic
marketing issues from new working approaches

When we prepare for whole new business plan, then the
marketing plan is one of its component, in order to get
the needed financial support
Components of marketing plan
The components of the marketing plan is differ according to
its need, while its main out lines are

Vision and mission

Set the goals from the existing marketing plan

Get use from the vision and the goals to be coherence with
the marketing plan goals

Analyze the current situation

Analyze the current products, and the targeted markets

Analyze
the
used
distributing
channels,
and
existing
competitors

Analyze the current financial situation, and the external
environment
Components of marketing plan


The market polices, strategies, and goals

Define the market strategies

Define the market goals

Define the financial goals
Market tactics

Define the targeted markets, and the products

Define the promoting tactics, and distribution
channels

Pricing your products
Components of marketing plan

Balance, performing analysis

Define
the
subjected
balance
campaign


Performance analysis

Application
Other objectives

Internal factors

External factors

The research boundaries
for
your
marketing
Suggested links

http://en.wikipedia.org/wiki/Marketing_plan

http://www.knowthis.com/principles-of-marketingtutorials/how-to-write-a-marketing-plan/

http://www.quickmba.com/marketing/plan/

http://www.morebusiness.com/templates_worksheets/bpla
ns/printpre.brc

http://www.mplans.com/

http://www.websitemarketingplan.com/strategy2/test/trea
tment-a/home-a.htm
Thanks For Listening
Questions