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Server
Wireless
Connectivity/Messaging/Content
Management Solutions
Sales Data
Receive Mail
Export data
Send Email
Production
Report
New Mail Alert
New Price
List
M I S Data
Stock alert
Cell@pps
What is Cell@apps ?
CellApps Script Engine allows you
to integrate any Data with Simple Scripts
What is Cell@apps ?

Cell@pps is an SMS Application Development platform,
with following functionality
 Two way SMS Application Development Platform like Ticket Booking etc.
 Integrated Messaging Support
 Integrated Support for ODBC Databases or any of the information
source like website or your MIS/ERP Applications for data access.
 Reporting Tool for Usage Analysis and Billing .
 Access Control based on Mobile No
 Inbuilt Messaging and Web Server
 Inbuilt parser and script wizard to design applications.
Feature 1: Get Emails Alerts on your
mobile
Feature 2: Send/Receive Emails from
Mobile
Feature 3: Send SMS from any PC
Feature 4: Get Data from any Web
Site/Database
Screen Shots – Console Screen
Screen Shots – Configuration
Screen Shots – Wizards
Screen Shots – Wizards
Screen Shots – Database Script
Definition
Screen Shots – Website/URL Script
Definition
Screen Shots – Billing/MIS
Module
Advantages
 Guaranteed real time access
 Cost effective and fast virtual private network for transaction
management
 Mobility, thus units could be setup at any location and can be
taken to any new location conveniently
 Can control units all across the globe through common server
under same cost constraint.
Disadvantages
 Lower Bandwidth and hence only limited traffic should be
allowed
 Recurring cost per message
Cell@pps Architecture
 Central CellApps Server
 Support for adding application handlers
 can support any session based transaction application
development like trade applications
 Dynamic content Handlers
 can download and access the data as per defined
grammar from any web page and publish as per output
grammar
 Dynamic Database access
 VB/VC++ API for complex handler programming
System Requirements
 ODBC data store
 Windows NT/2000 Server
 IBM Pentium machine with min 64 MB RAM and 400 MB free space
 Cell@pps Wireless Connectivity Module
 SIM card
 RS232 connectivity with PC
 Internet Connectivity ( if website access needed)
Application Areas
 The application areas are in the field of
 Manufacturing/operations
 Logistics
 Sales and Marketing
 After-sales service
 Based on flow of communication applications could be broadly
classified as:
 Business to Employee
 Business to Customer
 Machine to Business
Mobile Office
 Communication/collaboration services
 Email
 Unified messaging
 Groupware messaging
 Personal information management services
 Organizing tools
 Calendar
 Contacts
 Task Lists
 Productivity tools
Mobile Office
 Information access services
 Access to corporate databases
 Work/role specific services
 Access to personal files
 External information services
Mobile Office-Case Study
 Rasna – Sales force Automation on SMS
 British Gas – Utility Information Services
 Mudra Communications – HRM application on SMS
 L&T – Server Alert/Monitoring on SMS
 Maize Products – ERP on SMS
 First Flight – Consignment Tracking on SMS
 Asian Granito – Sales and Order Tracking on SMS
Mobile Office-Case Study
 Essar – SAP on SMS
 Allianz Bajaj – Insurance Agent Management SMS
 MailOnPhone – Emails on SMS
 Torrent Power – SMS from Intranet
 RD Sales – SMS advertisement
 Ask4Ticket – Movie Tickets on SMS
 InfoOnPhone – Stock Quote on SMS
 Cadila Zydus – Field Forces (MR) Management
 Sahegal Autoriders – Pvt. Ltd., Pune.
Utility
Information Services
SMS is being used for all types of utility companies to provide
information to their consumers. Whether is Railways or a Gas supplier
or an electricity supplier. All of them are providing access to their
database and current status on SMS. This makes the Utility services
access easy for the consumers.
Case Study: British Gas
British Gas-Utility
Information Services
 Client Profile: a Leading Gas Utility Company in India.
 Requirement: wanted a mobile information system for Billing
and Customer Care for his 1 million subscribers.
 What we offered
 SMS based payment reminder
 SMS based customer management system
 Based on Cellapps Corporate Server
Features
 Utility bill alerts are send on SMS
 Payment receipts are send on SMS
 Alerts send to users for non submission of payments
How it works?
HO office PC with Cellapps
connected to a GSM modem
SMS in Commerce
SMS based simple m-commerce application like Movie ticket booking
or hotel reservation or Cadbury chocolates on a vending machine from
SMS have become popular. Many such commercial applications are
being deployed on SMS.
Case Study: Ask4Ticket
Ask4TicketM-commerce on SMS
 Client Profile: a m-commerce company in India
 Requirement: wanted a mobile system for movie ticket booking
 What we offered
 SMS based ticketing system
 Based on Cellapps Corporate Server
Features
 Mobile users can book movie tickets
 Alerts send to users on booking confirmation
 Discount coupons
 Advertisements
How it works?
HO office PC with Cellapps
connected to a GSM modem
Emails on SMS
Email has revolutionized all businesses and it has become
critical for all the executives whether in office or on move to
remain in touch with their emails. The SMS gateway make
their mobile number an email address and also enables
access to their email box on SMS. Thus they can write mails
or check mails from Mobile using SMS. The new mail arrivals
comes as SMS alert message.
Most of the business enterprises are enabling their Mail
server for better productivity and response time.
Case Study: Ask4Ticket
Feature 1: Get Emails Alerts on your
mobile
Feature 2: Send/Receive Emails from
Mobile
Making ERP
SMS enabled
Companies are making their ERP SMS aware so as they get alerts on
their mobile and their executives are powered with latest information,
wherever they go.
The Information Mobilization is done by many organization, which
Includes Maize Products, Essar.
Case Study: Essar
Essar – SAP on SMS
 Client Profile: a Leading Steel company in India
 Requirement: wanted to mobilize SAP
 What we offered
 SMS based interface for SAP ERP
 Based on Cellapps Corporate Server
Features
 Mobile users can send daily progress report on SMS
 Reports get automatically updated into database
 Alerts send to users for non submission of reports
 Leads tracking and Management on SMS
How it works ?
HO office PC with Cellapps
connected to a GSM modem
SMS in Finance and
Stock Broking
Brokers from small and large financial firms in India are updating their
clients on the latest market fluctuations by SMS, suggesting investment
options, including derivatives strategies, in real time.
SMS is the best solution as the client can attend to it as soon as he
finds time. It helps them take instant decisions. It is very effective and
investors get in touch with the brokerage houses fast.
SMS in Banking
SMS could be used for account information queries these including
account balances, deposits and withdrawals as they occur.
Indian Banks like ICICI, HDFC are also providing facility to
check bank balance, do stop payments from SMS to their clients.
Sales Force
Automation
SMS could be used for mobile sales force management.
Sales Force could use SMS for sending daily reports, lead status, file
expense reports and also use the same to query product availability
and prices.
Case Study: Rasna, Asian Grainto, Cadila Zydus
Rasna – Sales force
Automation on SMS
 Client Profile: a Leading FMCG company in India
 Requirement: wanted a mobile system for sales force
management for 2000+ sales employee spread across India
 What we offered
 SMS based reporting and lead management system
 Based on Cellapps Corporate Server
Features
 Mobile users can send daily progress report on SMS
 Reports get automatically updated into database
 Alerts send to users for non submission of reports
 Leads tracking and Management on SMS
How it works ?
HO office PC wth Cellapps
connected to a GSM modem
Asian Granito – Order
Management on SMS
 Client Profile: a Leading Ceramic Tile company in India
 Requirement: wanted a mobile system for sales force and order
management for 1000+ sales employee spread across India
 What we offered
 SMS based online inventory checking and order management
 Based on Cellapps Corporate Server
Features
 Mobile users can check inventory of different tiles
 They can confirm order on mobile and also check order status
 Alerts are send to users about available stocks
How it works ?
HO office PC wth Cellapps
connected to a GSM modem
Cadila Zydus – Field Force
Management on SMS
 Client Profile: a Leading Pharmaceutical company in India
 Requirement: wanted a mobile system for sales force and order
management for 5000+ Marketing Representatives spread across
India
 What we offered
 SMS based sales management system
 Based on Cellapps Corporate Server
Features
 Marketing executives can send sales reports
 Alerts are send to users about available stocks
 Schemes information and meeting schedules can be sent on mobile
How it works ?
HO office PC with Cellapps
connected to a GSM modem
CRM Solutions
SMS is being extensively used for CRM solutions like Loyalty building
programs, surveys, repeat business generation and providing
information access to the customers. The CRM applications includes
basic chat application which customer can provide on their web
site which could be attended by their support staff who may be in field
and reply to the same on mobile.
Case Study: V-Mart
V-Mart-CRM solutions
on SMS
 Client Profile: a Leading Retail Store in India
 Requirement: wanted a CRM system for their loyalty program
 What we offered
 SMS based loyalty management system
 Based on Cellapps Corporate Server
Features
 Advertisement messages could be sent to regular buyer databank
 Discount coupons could be send on SMS
 Important event reminder like Birthday, Anniversary etc can be sent
on SMS
How it works?
HO office PC with Cellapps
connected to a GSM modem
SMS in Marketing
Realizing the significance of this mode of marketing, Indian marketers
are increasingly opting for mobile marketing techniques to connect
with their target audience—directly. And with around 100 million
subscribers in the country, the concept of mobile marketing is rapidly
gaining momentum.
SMS has been extensively used by Political Parties and company like
Coke
Case Study: RD Sales
RD SalesAdvertisement on SMS
 Client Profile: a mobile phone distributor for a Leading Telco in
India
 Requirement: wanted a SMS based marketing system
 What we offered
 SMS based bulk advertisement system
 Based on Cellapps Lite Server
Features
 Send bulk sms from PC
 Maintain address book
How it works ?
HO office PC with Cellapps
connected to a GSM modem
Auto Dealer and
Authorised Service
Station Solution
SMS is being extensively used for CRM solutions like Loyalty building
programs, surveys, repeat business generation and providing
information access to the customers. The Auto Dealer and Service
Station applications user automatic SMS generate when customer
vehicle is ready. Also reminder of Insurance , Service Due etc. The
Customer can also direct query to application for Price, Scheme, Status
of Vehicle when they put in service etc. Also Dealer use for Customer bday and anniversary reminder for more sales.
Case Study: Sahegal Autoriders Pvt. Ltd., Pune
Sahegal Autoriders –
solution on SMS
 Client Profile: a Leading Hero Honda Dealer and Authorised
Service Station in Maharashtra
 Requirement: wanted a SMS Solution for on line
Price,Scheme,On line Status Check of serviced vehicle and CRM
Application.
 What we offered
 SMS based Auto Scheduling and Auto request
 Based on Cellapps Corporate Server
How it works?
HO office PC with Cellapps
connected to a GSM modem
Thank You…!!!