CHAPTER THREE

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Environment and

Competitive Advantage

• The Environment Of Organizations

The degree to which the Environment is supportive of the organization can have a significant impact on its operations and performance outcomes, and...Effective

Managers understand this and deal with it.

• Competitive Advantage

A distinctive competency that clearly set an organization apart from competitors and gives it an advantage over them in a competitive marketplace.

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The Environment of

Organizations

• The General Environment

The background conditions in the external environment that can substantially influence the operations of and organization.

• The Specific Environment

The actual organizations, groups, and persons with whom an organization must interact in order to survive and prosper .

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The General Environment

• Economic Conditions

General state of the economy in terms of inflation, income levels, gross domestic product, unemployment, and related indicators of economic health.

• Sociocultural Conditions

General state of the prevailing social values on such matters as human rights and environment, trends in education and related social institutions as well as demographic patterns.

3

The General Environment

• Legal-Political Conditions

General state of the prevailing philosophy and objectives of the political party or parties running the government, as well as laws and government regulations.

• Technological Conditions

General state of the development and availability of technology in the environment, including scientific advancements.

4

The General Environment

• Natural Environment Conditions

General state of nature and conditions of the natural or physical environment, including levels of environmentalism.

5

The Specific Environment

Competitors

Unions

Suppliers

Educational

Inst

.

Stockholders

Business

Firm

Employees

Customers

Regulators

Banks

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Environment Uncertainty

• This means that there is a lack of complete information regarding what developments will occur in the external environment.

• The greater the uncertainty the more need there is for flexibility and adaptability in organizational designs and work practices .

7

Customer Driven View of Organizations

Customers Drive Organizations

What do they want?

Where do they want it?

When do they want it?

Technology

Products

People

Structures

Operations Objectives

• High quality products

• Low-cost production

• On-time delivery

External and Internal Customers

8

Competitive

Advantage Through Quality

• ISO 9000 Certification

Indicates that a company meets the quality standards set by the

International Standards Organization in

Geneva, Switzerland. It is viewed as a necessity in international business.

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Competitive

Advantage Through Quality

• Total Quality Management

Involves the process of making Quality principles part of the organization's strategic objectives, applying them to all aspects of operations, committing to Continuous

Improvement, and striving to meet customers' needs by doing things right the first time.

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Competitive

Advantage Through Quality

• M. Baldridge National Quality Award

A formal evaluation of an organization's success in achieving productivity with quality .

• Crosby's "Four Absolutes" Of

Management For Total Quality

Conformance to standards

Defect prevention not defect correction

Defect-free work

Quality saves money

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Competitive

Advantage Through Quality

• Deming's Path To Quality

Ideas based on the notion of Statistical

Quality Control, which is a mathematics and scientific method of quality control.

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Deming's 14 Points to Quality

• Establish Constancy of Purpose

• Constantly Improve Every System

• Eliminate Financial Goals and Quotas

• Drive Out Fear

• Institute Leadership

• Stop Awarding Business Solely on the

Basis of Price

• Break Down Barriers Between

Departments

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Deming's 14 Points to

Quality

(cont)

• Institute Training on the Job

• Eliminate Annual Ratings

• Promote Education and Self-Improvement

• Abandon Slogans

• Cease Dependence on Mass Inspection

• Adopt the New Philosophy of Quality in its

Entirety

• Structure Management to Accomplish the

Transformation

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Competitive Advantage

Through Quality

• Continuous Improvement

The attempt to maintain the quality advantage over time by always looking for new ways to incrementally improve upon current performance.

Quality Circles

Benchmarking

Customer Service

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Competitive Advantage

Through Operations

Management

• OM is a branch of management theory specifically concerned with the activities and decisions through which organizations transform resource inputs into product outputs.

• The transformation process is the actual set of operations or activities through which various resources are utilized to produce finished goods or services of value to customers or clients.

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Competitive Advantage

Through Operations

Management

• Product Design

Customer appeal

Robust - production proof

Design for Manufacturing

Design for Disassembly

• Technology Utilization

Lean Production

Flexible Manufacturing

Agile Manufacturing

Mass Customization.

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Competitive Advantage

Through Operations

Management

• Organization Design

Blending the best of technology with the full potential of people.

Cross-functional task forces

Job enrichment

Self-managing teams

Autonomous work groups

It is about Organizational Flexibility,

Adaptability, and Worker Empowerment .

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The Nature of Organizational

Culture

• Organizational Culture

Is the system of shared beliefs and values that develops within an organization and guides the behavior of its members.

There are two levels of culture in organizations:

“observable” - what you see…..

“core” - the underlying shared beliefs...

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The Nature of Organizational

Culture

• Core Values

Essential to strong culture organizations, and are often widely publicized in formal corporate statements.

• Core Culture

Consists of the values or underlying beliefs that influence behavior and actually give rise to the aspects observable culture.

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The Nature of Organizational

Culture

• Observable Culture

What one sees and hears when walking around an organization as a visitor, customer, or employee.

Elements of Observable Culture

• Stories - Oral histories and tales.

• Hero’s - Who they admire.

• Rites and Rituals - What they celebrate

• Symbols - How they express themselves.

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Leadership and Organizational

Culture

Criteria for Evaluating Core Values

• Relevance -

Do they support the key organizational objectives.

• Pervasiveness -

Are they known by organization members.

• Strength -

Are they accepted by the organization members.

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Leadership and Organizational

Culture

Symbolic Manager

Someone who uses symbols well to establish and maintain a desired organizational culture.

They use Language Metaphors, tell Stories, celebrate Heros, and use Rites and Rituals to glorify the performance of the organization and it members.

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Directions in Organizational

Cultures

• Worker Empowerment

Managers are finding that the best way to seek the advantages of a strong culture is with an underlying commitment to employees.

Participation - Involvement -

Empowerment

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Directions in Organizational

Cultures

• Multiculturalism

Involves pluralism and respect for diversity in the workplace.

Pluralism: Members of both minority cultures and majority cultures are influential in setting key values and policies.

Structural Integration: Minority culture members are well-respected in jobs at all levels and in all functional responsibilities.

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Directions in Organizational

Cultures

Informal Network Integration:

Various forms of mentoring and support groups assist in the career development of minority culture members.

Absence of Prejudice and

Discrimination:

A variety of training and task force activities continually address the need to eliminate culture group bias.

Minimum of Intergroup Conflict:

Diversity does not lead to destructive conflicts between members of majoity cultures and minority cultures.

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Directions in Organizational

Cultures

• Organizational Subcultures

Not unlike society, organizations contain subcultures.

These are the cultures common to groups of people with similar values and beliefs based upon shared personal characteristics.

Occupation - Ethnic - Generational -

Gender

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Directions in Organizational

Cultures

• Ethical Cultures

A shared set of understanding about what is considered ethically correct behavior in an organization.

Organizations with strong and positive ethical climates set clear expectations for their members regarding what should be done when ethical dilemmas occur.

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