Culture &Social Diversity Week (14) Objectives • At the end of this training session, the participants:• Gain multicultural awareness at work place • Gain knowledge about our customers and work colleagues • Create a happy working environment • Achieve higher level of customer service Multiculturalism • Multicultural awareness becomes interesting and challenging as the international market continues to expend. • A large portion of staff working in the hotels are foreignborn and come from various other countries and different culture and customs background. • Foreign-born staff can become additional proficiency and versatility in serving our international guests. Multiculturalism • Multiculturalism is simply a term which describes the cultural and ethnic diversity. • It is a policy for managing the consequences of cultural diversity in the interests of the individual and of society as a whole. • This multiculturalism policy impacts on hospitality industry. • Hospitality industry provide products, services and facilities to a wide and diverse cultural clientele. Dealing with cultural Misunderstandings • Misunderstanding can occur at all levels, between staff and management, work colleagues and/or customers. • Misunderstandings when not acknowledged, can often cause interruption to work and create tension between the parties involved. • This can lead to lack of team work and low morale in the workplace and dissatisfied customers. continued • By ignoring multiculturalism can cause conflict between you and a guest and conflict between you and a work colleague. • But by understanding of our work colleagues and customers, you are able to: communicate thoughts and ideas clearly communicate using appropriate words and gestures display empathy and sympathy and be attuned to other’s needs and wants. Display understanding and act appropriately for the situation. Strategies for dealing with cultural misunderstanding • • • • • • • • Training staff in cultural awareness Utilising staff cultural skills Signs and pamphlets in different languages Awareness and promotion of cultural celebrations. Show interest in cultural events Avoid prejudices and cultural assumptions Develop an understanding and tolerance of cultural issues. Learn another language suitable for your own and your organisation’s needs. • Focusing on the similarities between cultures not differences. American Customers • Americans have a high expectation that Australians are very friendly. • They will expect a little extra time with you and special attention because they are Americans. Continued • • • • Food and drink orders will be very detailed. They expect more service. Some Australians words would be unfamiliar to them. They are inquisitive shoppers and will ask many questions. • Where problems occur, merely apologise and solve it immediately. • They expect a glass of water as they sit down. Should be refreshed throughout the meal. German Customers • They expect fast, efficient service. • Always maintain formality with them, never use first names, always Sir or Madam. • Be careful when using humour, it does not translate well and may be considered too familiar. Continued • Be prepared for direct and what appears to be abrupt request. • They are more likely to make demands than ask questions. • Be specific and precise, not general, with details. • From the German perspective, good service is no nonsense service. Jewish Customer • Judaism has 3 divisions – Orthodox, the most traditional; reform – the most liberal or relaxed practice and the Conservative – a balance of the two. Continued • Saturday (Sabbath) is the Jewish Holy day. Creative activities are forbidden, this may include driving, using electrical appliances etc. Lifts are unacceptable, stairs must be used. • Strong influences in diet (Kosher) • A meal cannot contain meat products and diary items. • Fish must have scales and fines, therefore eels and shellfish are not included. Asian Customers The following notes cover a variety of people and nationalities in the Asian region. • Product knowledge is essential as Asian customers are used to purchasing high quality merchandise. • Personal appearance should be faultless since this indicates a service person has respect for the customer. • Do not patronise if they are attempting to speak English. Continued • In some part of Asia, eye contact is not desirable. • Asian customers are not used to personalised service, so they are comfortable with interrupting service staff when they dealing with someone else. • Different Asian countries have different religions, recognise this when serving food or alcohol. Indonesian Customer • Men & women shake hands and bow their head slightly when introduced. • Touching in public is only acceptable if the man and women are married. Touching the head of another person is disrespectful. • The left hand is not used to touch others, eat food or give/receive objects Continued • Standing with hands on hips or in pockets is interpreted as arrogant. • Crossing legs and yawning is inappropriate. • Time is not regarded as important. • Friday afternoons is for worship. • Working and attending schools on Saturday mornings is usual Japanese Customers • If you cannot pronounce the name, use Sir or Madam. If you can, follow the name with ‘san’ regardless of gender. • Make greeting with a bow rather then shaking hands. • Will consider our humour too familiar. • Touching and direct eye contact must be avoided. Continued • Service in Japan is prompt and efficient, staff are exceptionally well groomed and presented. • Alcohol is accepted, however some women are reluctant to drink in public. • Apologies must be sincere and without excuses. Things to Remember with Asian Visitors • Age Age is often linked to status in hierarchical cultures. The older you are the higher rank you should have achieved (or wisdom acquired) and thus the greater status and respect you should be shown. • Alcohol Alcohol drinking patterns differ from country to country and often wine is not drunk with meals. Rather, beer, whiskey and brandy are more popular beverages. continued • Anger Anger indicates loss of physical and emotional control. All verbal and non-verbal expressions of anger or displeasure should be minimised - even if they are not directed towards the visitor. • Apologies Different cultures view apologies differently. The Japanese expect them, but other cultures may use an apology to gain some sort of an advantage. Apologies should be formally made, appear sincere and be unconditional for both sides. Things to remember with Asian visitors (continued) • Baths/Showers Visitors may take frequent baths or showers and require extra towels. • Visitors may take showers with shower curtains outside the bath, wetting the floor. Shower curtains should be placed inside the bath prior to room being occupied. • Asian visitors may try to bathe as they do in their own countries: washing outside the bath and then soaking in the bath. This may cause a wet bathroom floor area. (continued) • Buffet & Self-Service Buffet and self-service style dining may be new to some Asian visitors. • They may be unsure of queuing practices and the etiquette involved in being able to go back to taste the various courses of food in the buffet. • Older visitors or visitors of high social status may dislike having to queue. • Please take time to explain this concept to the Asian visitor. (continued) • Garbage Asian Visitors may leave a lot of garbage in the room. • Gift Giving It is a custom of many Asian countries to bring back souvenirs for family, friends and co-workers. • Handing/Receiving The handing and receiving of items should be done with both hands or in some instances one hand, right hand forward. • Jokes Jokes may be misunderstood and any misunderstanding may lead to loss of 'face'. Jokes should never be made about individuals, food being served or situations. • Laundry In hotels, Asian visitors will often wash their personal laundry and dry them outside their rooms on the balcony. continued • Dining Restrictions • Both religious beliefs and common dining practices may affect what - or how - a visitor may eat. • Hindu Hindu visitors do not eat beef or beef products, and may be vegetarian. Many Hindus will not consume alcohol. Muslim Muslim visitors do not eat pork or pork products, preferred meat slaughtered according to Islamic tradition (halal) and may not consume alcohol. • Dietary laws for Jews are: the do not eat pork or pork products. • All blood must be drained form the meat or boiled out form it before it is consumed continued • Colours Colours have special meaning in Asia, especially in China, Japan and Korea. For the Chinese in particular, white and black are funeral colours, red and pink are considered 'happy' colours, and gold and green are 'prosperous' colours. • Cutlery Many Asian visitors will not be used to Western cutlery, especially knives to cut meat dishes (dishes are usually served pre-cut into bite-sized pieces). Forks and spoons are common utensils in Southeast Asia, and are placed on the table with the fork on the left side of the plate and the spoon on the right. continued • Numbers Numbers have special meaning in many Asian cultures (especially in Chinese societies). Four (4) and ten (10) are considered 'unlucky' numbers as their pronunciation is similar to "death", while eight (8) and six (6) are considered 'lucky' numbers. • In Japan, for example, even though the normal household consists of four people, four items are not packaged together to make a set - five items usually make a set. • Culture &Social Diversity Week (15) Things to remember with Asian visitors (continued) • Physical Contact Physical contact, especially between opposite sexes, should be avoided as Asian cultures tend to be conservative in this area. • The head should never be touched. • Do not be surprised if men hold hands or the arms of other men, or women with women - there is usually no sexual connotation involved. • Smiling Smiling or laughing may not mean happiness, they could mean nervousness instead. The use of phrases like "Thank you" and "Please" is not common with many Asian cultures, often a smile is given instead. Continued • Toilets Toilets are viewed as 'wet areas' in South East Asia, with water used instead of toilet paper. This may result in water being splashed around the cistern area. • Visitors may be unused to the different disposal of female hygiene items in Australia, such as tampons and sanitary napkins and dispose of them directly into the toilet. Things to remember with Asian visitors (continued) • "Yes" & "No" Saying "yes" may not mean yes for many Asian visitors. "Yes" may simply mean "I hear what you are saying", rather than indicating an affirmative answer. • Saying "no" is often difficult for many Asian visitors to do even if they want to say no. If they (or you) say "no", they/you may be setting up a situation where somebody may lose face. Often the word "difficult" is used instead of "no" (as in, "It is difficult"). • With Asian visitors, often it is more polite to say "I'm sorry, but I don't think that we will be able to...." instead of simply saying "no" Facts/Hong Kong Chinese ^ Hong Kong people are extremely status conscious, with the issue of 'face' important to both securing and maintaining status. Confucian traditions and the family are the most important factors contributing to the development of Hong Kong people's character. Loyalty, respect and obedience - especially to family, elders and those of higher status - are maintained. ^ In practice, Hong Kong people are very competitive and price conscious, but conflict and open aggression is avoided. In business, they prefer quick responses and view time as being an important commodity, with punctuality being a distinct sign of respect. Hong Kong Chinese Needs • Hong Kong visitors are fairly sophisticated and generally do not require different treatment from other Asian visitors. Expectations are high regarding service levels as status is important. • Hong Kong is a popular tourism destination in itself, so good service, food and accommodation is usually sufficient to satisfy this visitor. • Most visitors from Hong Kong are fairly humble in their expectations, although they appreciate the face (status) given when service is 'special'. • Food • Food is very important to the Hong Kong visitor. Dining out is a common form of entertainment, and eating different types of food is considered part of the travel experience. • Rice is, of course, the staple food, but is accompanied by a variety of 'stir-fried' dishes using almost any and all meats, seafood and vegetables available, in almost any combination. • In fact, almost any sort of food - well prepared and using fresh ingredients - is acceptable, including kangaroo, crocodile or emus meat dishes. Seafood is especially popular. Do you realise • Hong Kong visitors follow the Chinese style of dining, and commonly use chopsticks. Communal dining is normal and while Western-style dining and cutlery is common, knife handling may not be all that easy for older visitors. Smiling • Smiling and laughing fulfil a number of purposes, including the covering-up of embarrassment. • The Chinese habit of laughing or smiling to cover up negative emotions can be very disconcerting for Westerners. Language differences • In certain circumstances some languages differences can make Chinese appear inappropriately direct and rude to Westerners. • This occurs because certain expressions such as ‘ How are you?’, ‘Goodbye’, ‘Thankyou’, ‘Please’ and I’m sorry are used so frequently in English( even with friends and family) that they can sound overused ( to Chinese listeners). Such frequently used expressions can suggest, to Chinese, a lack of sincere interest in people. continued • As a result of these language differences, Chinese might sound rude and demanding when speaking English because of: • The lack of polite terms such as ‘Please’, ‘Thankyou’ and ‘Sorry’. • The tendency of Chinese to ask “personal questions’ questions such as ‘how old are you’?, ‘How much did it cost?’ and so on. Communication • Generally speaking, Chinese do not like to be touched by someone whom they do not know. • A smile is preferred to a pat on the back or a kiss on the cheek, Some may prefer not to shake hands. There is usually little public touching between sexes, including between married couples. However, it is quite normal for male to hold hands, especially in China, as a show of friendship. Eye-contact • Chinese, especially Overseas-Chinese, tend to maintain more eye-contact than many other Asians. However, winking at someone is impolite and can have a bad connotations. Anger/ pointing • An open hand is usually used for pointing • Chinese may show their negative response or anger by waving a hand in front of their face in a quick action similar to fanning themselves. Dinning habits • The food is the important thing. It is not usual to sit around the dining table after that last course is complete. People get up and go. A speedy end is good manners, although the bill should arrive only when it is asked for. • Chinese usually do not eat a lot of meat especially beef many women will not touch beef), and they tend not to like big pieces of meat or undercooked meat. • Many Chinese do not like dairy products • Cold food is not highly regarded, and in Chinese cuisine only one first dish is cold. A cold main meal is usually not acceptable. • It is also advisable to have Chinese soy sauce, toothpicks, chopsticks and hot moist towels, as appropriate. Do's and Don'ts - Things to Remember • Status ('face') is important. Colours have meaning - black, white are colours of mourning. Red and pink are happy colours. Numbers have meaning - four (4) and ten (10) are 'bad' numbers. • Hong Kong people are extremely status conscious. • Hong Kong people are very competitive and price conscious Conflict and open aggression is to be avoided. • Quick responses are expected. Punctuality is a sign of respect. Singaporeans • Singapore, the "Lion Island" at the base of the Malay peninsula is a modern, urbanised 'City State' of 2.9 million people who reflect a positive multi-cultural existence. • The smallest nation in Southeast Asia (633 square kilometres), Singapore's population of Chinese, Malays and Indians live in comparative racial harmony. • Harmonious existence between the three major ethnic groups and strong government policy towards education has resulted in a highly educated work force and the highest standard of living in Asia outside of Japan. Singaporean Identity • The Singaporean identity is quite strong, and through support of individual culture and values as part of official Government policy, racial tensions found elsewhere in Asia have been mitigated. • There are four official languages in Singapore - English, Mandarin (Chinese), Malay and Tamil (Indian), with the Government encouraging the learning and use of Mandarin, Malay and Tamil by those of their ethnic descent. • The result has been that many Singaporeans are now multilingual and speak three to five languages (Malay, English and their own ethnic language). The needs • The needs of Singaporean visitors are simple. However, allowances should be made, to the possible different religious and dietary requirements and preferences of the three major ethnic groups. • The expectations of the Singaporean visitor partially reflect both the conservative nature of the society and the individual cultural influence of the country's three major ethnic groups. Singaporeans of Malay descent are low key, easy going and comparatively less vocal in their demands and/or expectations. Identities continued • The Chinese and Indian Singaporeans, on the other hand, will be more visibly (and vocally) demanding, with the Chinese tending to be more relaxed than the Indian Singaporean. • It should also be noted that, given their income levels, almost all Singaporean visitors will be used to high levels of personal service. Be aware • The multi-ethnic and multi-cultural make-up of Singaporean visitors means that often, different needs are present, especially in the area of diet. • Chinese Singaporeans will eat (and often prefer) pork, but tend not to eat lamb, mutton or dairy foods. • Malay Singaporeans will generally not eat pork (or pork products), nor consume alcohol and Hindu Indian Singaporeans may tend to follow their religious practice of not eating beef and may practise some form of vegetarianism. • As noted, while English is widely spoken, there may be different accents and nuances between the three ethnic groups when speaking the language. • Singaporean visitors generally do not require special accommodation requirements above and beyond expected service levels. Training: The right hand only should be used to present or pass over items. It should be recognised as well, that bathrooms are considered 'wet' areas and that some Malay Singaporeans may use water instead of toilet paper to clean themselves. This may cause unexpected splashing of water around the toilet cistern. • While not so much a difficulty in addressing Chinese or Indian Singaporeans, Malay Singaporean husbands and wives may not have the same family name. Do's & Don'ts - Things to Remember ^Singaporeans are very conservative. Jokes should never be made about food. Punctuality is expected. Respect and courtesy should be shown to those of high status or to elders. Never serve pork or pork products to a Malay (Muslim) Singaporean. Alcohol is usually not consumed by Malay or Muslim Singaporeans. Pointing with the finger is considered bad taste, but using the thumb is acceptable. Beckoning is done with the whole hand, palm down. continued • • • • • • • Pointing with the feet is considered bad taste - never point towards a person with them. The soles of the feet should never be exposed (especially towards a person). The head is considered sacred, do not touch. The right hand should be used to eat, or pass/receive objects. Gifts are not opened in front of the giver. Personal space should be recognised. Compliments or flattery are appreciated, but usually denied. Physical contact (especially with the opposite sex) should be minimised or avoided. Different Cultures in Singapore - Different Things to Remember • As the country is multi-cultural, the mannerisms, attitudes and customs of Singaporeans reflect the separate ethnic backgrounds of each of the different major populations: Chinese, Malay and Indian. • Chinese Continued Chinese Singaporeans still maintain many of the customs and preferences of their origin. Traditions and respect for family and ancestors is often practiced. Age is seen as a sign of wisdom. • Colours are believed to have different meanings, with black, white and blue seen as sad (mourning) colours and pink or red as colours of happiness or joy. • Flowers are for funerals or given to the sick, and not for happy occasions, with food seen as a more appropriate gift. • Punctuality is an important sign of respect. continued • Malay To the Malay Singaporean, religion (Islam) plays an important role in determining attitudes and customs, but it is nowhere near as strictly enforced as in neighbouring Malaysia. • Traditional Islamic values, such as modest clothing for women (head scarves and long sleeves/hems), and praying five times a day (at specific times and in any private and clean place - not necessarily at a mosque) are practices of individual choices for Muslim Singaporeans. continued • Indian Singaporeans of Indian background follow many of the practices and beliefs of their area of origin (please refer to section on 'India'). • Personal space is usually maintained between men and women. • Sometimes Indian Singaporeans toss their heads from side to side to indicate consent or agreement. Training: • It is important that the different dietary requirements and preferences of each of the three major Singaporean ethnic groups is recognised and catered for. • Pork or pork products should never be offered to a Malay Singaporean or to a mixed group of Singaporeans without enquiring as to the dietary preferences of the visitors. The positioning of spoons and forks on the table should be noted. • • The passing of items with the right hand should be strictly adhered to. Spices and spicy condiments should be available. Jokes about the food being served should never take place. Koreans • The Republic of Korea (South Korea) is one of Asia's newest 'internationals' and has become one of Asia's leading economic "tigers" in a rather short period of time. • Koreans are extremely venturesome, assertive, direct and open in their business and negotiating styles. • Koreans are similar in many ways to those with the Japanese, with perhaps one significant difference which sets the Koreans far apart from the Japanese. Koreans are significantly more independent and individualistic, and thus can be demonstrably aggressive. Culture • Koreans love to shop, especially luxury goods. • Markets, shopping centres, department stores and eateries are expected to open late. • Male-dominated country. • Expect goods to be made in Australia. • Impatient people, therefore need quick service. • Koreans expect Westerners to be punctual for social occasions and business meetings. Call if you will be delayed. However, you may be kept waiting up to a half hour. This is not a sign of disrespect, but reflects the pressure of time on Korean executives. • When talking or laughing kept your voices as quiet as possible. • Koreans establish a relationship before completing a business deal. This may incorporate the whole family. • Blowing your nose in public is rude. • During winter people wear surgical masks. This because they have a cold and do not want to spread germs. • Koreans are always 5 to 10 minutes late because of public transportation system. • Korean men are expected to go to the compulsory army when they are 20. • Koreans are good at bargaining. • When you buy a lot of items in stores, they usually give something for free, small samples or gifts. • Never write a person’s name in red ink. It means the person is dead. • Nightlife is very important to Koreans. • Business meetings usually take place in closed restaurants. • Education is expensive. Greeting • Bowing is the traditional Korean greeting, although it is often accompanied by a handshake among men. To show respect when shaking hands, support your right forearm with your left hand. • Korean women usually nod slightly and will not shake hands with Western men. Western women may offer their hand to a Korean man. • Bow when departing. Younger people may wave. Body Language • Koreans consider it a personal violation to be touched by someone who is not a relative or close friend. Avoid touching, patting a Korean. • Direct eye contact between junior and senior business people should be avoided. This is seen as impolite or even as suggesting a challenge. • Do not cross your legs or stretch your legs out straight in front of you. Keep your feet on the floor, never on a desk or chair. • Always pass and receive objects with your right hand (supported by the left hand at the wrist or forearm) or with two hands. • To beckon someone, extend your arm, palm down, and move your fingers in a scratching motion. Never point with your index finger. Names & titles • It is considered very impolite to address a Korean with his or her given name. Address Koreans using appropriate professional titles until specifically invited by your host or colleagues to use their given names. • Americans should address a Korean with Mr., Mrs., Miss + family name; however, never address a high-ranking person or superior in this manner. • Korean names are the opposite of Western names with the family name first, followed by the two-part given name. The first of the two given names is shared by everyone of the same generation in the family, and the second is the individual's given name. Visitor needs • Korean visitors to Australia do not have high levels of English speaking ability, although most Koreans can read and understand simple English. • As most Koreans are not experienced travellers. • Whilst Koreans traditionally sit, eat and sleep on the floor they are quite knowledgeable about Western-style accommodation, bathing and sanitary facilities. • They may, however, have some (language) difficulties in explaining any problems that may arise in relation to their room. Visitor’s need (continued) • Price is always of importance to Korean visitors. • Patience is the key in dealing with a Korean visitor. Since Korean visitors may appear aggressive, service staff may believe that they are being treated rudely. A discount policy should be in place. Korean language translation or interpretation may be required. Visitors should be welcomed upon arrival and thanked when purchasing an item and on departure. Visitor’s need (continued) • Koreans especially dislike being compared to the Japanese. • Koreans are independent, individualistic, and can be demonstrably aggressive. • Koreans are extremely venturesome, assertive, direct and open. • The correct use of Korean names is essential. Extra hand towels are appreciated in the bathroom. Bowing is not necessary. Visitor’s need (continued) • Price is always of importance to Koreans. • Be prepared to re-negotiate prices (and other conditions) even after initial agreements are made. • Schedules and itineraries are often changed at the last minute. • Simple, quick (but not casual) and efficient service is preferred. • Passing and receiving of items should be with the right hand. Korean Food • kimchi Popular support Traditional house PAKISTANI FLAG CULTURE • Culture in Pakistan is mostly based on Islam, but it is the moderate version of Islam where people are more independent and open to changes. • Marriages are still arranged, they can be love marriages which are arranged. • Food plays a major role in all of the activities around food. • We can say normal people eat to live but Pakistanis live to eat. IMPORTANT INFORMATION • Because majority of the people are Muslim, so they don’t eat food that have anything to do with pork. • The meat they have has to be Halal, which means the slaughtering of the animal should be according to Islamic ways. • Other then that Pakistanis are very down to earth and don’t mind many things, they just forget and forgive small mistakes. TURKISH CULTURE Customs for visiting Mosques in Turkey • Many people like to visit the wonderful array of mosques in Turkey. However it is important to take note of some basic mosque etiquette. The main custom for visiting a mosque in Turkey is to remove your shoes before going inside on the carpet. • It is also another custom in mosques in Turkey to dress modestly so that your body and limbs are covered. Women must cover their hair and nor expose anything below their ankles. Men should not wear shorts. In some mosques the caretaker provides visitors with a long robe when their clothes are inappropriate for the mosque. BODY LANGUAGE • • • • • You're most likely to notice the difference in body language: Yes: head nodded forward slightly No: head and eyebrows lifted, lips make 'tsk' sound I don't understand: head wagged from side to side Come here/follow me: hand waved downward in a scooping motion, with word Gel gel! ('Come! Come!') SOCIAL LIFE • Hospitality is an integral part of Turkish culture. Friends, relatives, and neighbours often visit each other. In large cities, people usually try to telephone in advance, but in places where this is not practical they may visit without notice. • The tradition of hospitality dictates that visitors are always invited in and offered something to drink, such as tea, coffee, or soda water, and sometimes something to eat, such as crackers or biscuits. It is impolite to decline the offer. WHAT WOMAN WEAR IN TURKEY • For your holiday in Turkey, dress the same as you usually would. • Only 30% of Turkish woman dress in the traditional head scarf, and light over-all top coat, when going out in public. • Typical young Turkish Muslim woman…… (notice the fashion magazine in her hand)