University of Oregon
Applied Information Management Master's Degree Program
Marketing Management and Planning
Course Resources
Summer 2014
Cobley, D. (2010). Dan Cobley: What physics taught me about marketing [Video clip].
Retrieved from http://www.youtube.com/watch?v=Be5fCPohYEU
Ferrell, O. C., & Hartline, M. D. (2011). Marketing strategy (5th ed.). Mason, OH: SouthWestern Learning.
FirePoleMarketing. (2011). Marketing: A new look at the 4Ps of marketing [Video clip].
Retrieved from http://www.youtube.com/watch?v=JIirzTdaey4
Harvard Business Publishing (2008). Thinking inside the box [Video clip]. Retrieved from
http://www.youtube.com/watch?v=kHamDutH1Wg
Harvard Business Publishing. (2008). Understand your customers' minds: An interview with
Gerald Zaltman, Professor Emeritus, Harvard Business School [Video clip]. Available
from http://www.youtube.com/watch?v=NQzYclR8ufM
Harvard Business School Publishing. (2012). How Starbucks trains customers to behave
[Video clip]. Retrieved from http://www.youtube.com/watch?v=Be5fCPohYEU
Harvard Business School Publishing (2012). Why some ads go viral and others don't [Video
clip]. Retrieved from http://www.youtube.com/watch?v=9ZVTwMUrGEA
Jobs, S. (n.d.) Steve Jobs Oldie but Goodie [Video clip]. Retrieved from
http://www.youtube.com/watch?v=vmG9jzCHtSQ
London Business Forum. (2008, May 22). Professor Philip Kotler: Marketing Strategy [Video
clip]. Retrieved from http://www.youtube.com/watch?v=bilOOPuAvTY
TED Live (Producer). (2012). Gary Kovacs: Tracking the trackers [Video clip]. Retrieved
from http://www.ted.com/talks/lang/en/gary_kovacs_tracking_the_trackers.html
TED Live (Producer). (2011). Sheena Iyengar: How to make choosing easier [Video clip].
Retrieved from
http://www.ted.com/talks/lang/en/sheena_iyengar_choosing_what_to_choose.html
TEDx Boston (Producer). (2011). Erez Lieberman Aiden + Jean-Baptiste Michel: What we
learned from 5 million books [Video clip]. Retrieved from
http://www.ted.com/talks/lang/en/what_we_learned_from_5_million_books.html
TEDx Boston (Producer). (2011). Mick Mountz: The hidden world of box-packing [Video
clip]. Retrieved from
http://www.ted.com/talks/mick_mountz_the_hidden_world_of_box_packing.html
TEDx Vancouver (Producer). (2011). Thorp: Make data more human [Video clip]. Retrieved
from http://www.ted.com/talks/jer_thorp_make_data_more_human.html
Tiggelaar, Ben. (2011). MBA in One Day: The ideas of Philip Kotler about marketing [Video
clip]. Retrieved from http://www.youtube.com/watch?v=epCzquyoAcs
Citing PowerPoint Slides
Use this format to cite information from one of the PowerPoint slide shows:
Malkewitz, K. (2012). Title [PowerPoint slides]. Retrieved from
http://www.uoregon.edu/aim/Mkting2012/Ch#/slide1.html
Be sure to replace the # in the URL with the appropriate chapter number.