Using the Trivia Game Template
• Copy the PowerPoint presentation to your hard
drive.
• Open the file in Microsoft PowerPoint.
– Go to Slide #3
– Copy the slide as many times as you need it.
• Enter question text into the question entry area.
• Enter the answer text into the answer box.
– Do the same for all remaining slides.
• Delete Slide #1 (this slide) when you are done.
• Save the file when you are done.
3.01 – 3.04
QUIZ TRIVIA
Click for Question
An important part of target
marketing in the sports and
entertainment industry
involves appealing to
potential customers who
have
Disposable
income
3.01 - Click for: Answer and next Question
What form of advertising
involves a company paying
an athlete to appear in a
televison commercial or
newspaper ad?
Endorsement
3.02 - Click for: Answer and next Question
The part of a print
advertisement that is
noticed first by readers is
the
Illustration
3.03 - Click for: Answer and next Question
direct-mail marketing
campaigns should have
a:
Call to
Action
3.04 - Click for: Answer and next Question
What should a sports or entertainment
event do in order to be successful (what
marketing does)?
Satisfy
customer
3.01 - Click for: Answer and next Question
needs
Males between the ages of 18-35 who are
sports-minded and live in Orlando, Florida
is an example of a
Niche
Market
3.01 - Click for: Answer and next Question
When a sport marketer considers factors
such as lifestyles and interest levels in a
specific sport, s/he is segmenting a
market on the basis of
pyschographics
3.01 - Click for: Answer and next Question
The group of ALL potential customers
would be considered a:
market
3.01 - Click for: Answer and next Question
South Charlotte Weekly only distributes
their newspaper to people in the South
Charlotte, NC region. This would be an
example of which market
segmentation:
geographic
3.01 Click for: Answer and next Question
If a company chooses to market to people
based on religion or ethnicity, this would
be an example of which market
segmentation
Demographic
Click for: Answer and next Question
Dick's Sporting Goods focuses their
marketing efforts based on a consumer's
activities, interests, and lifestyles. This is
an example of which market
segmentation:
Psychographic
3.01 - Click for: Answer and next Question
Seth is calling people to ask for donations
for his political party. He only calls people
who share the same opinions as he does.
This is an example of which market
segmentation:
Psychographic
3.01 - Click for: Answer and next Question
Matthew buys Air Jordans because he believes
that he will be able to play basketball as well as
Michael Jordan. This is an example of which
market segmentation:
Behavorial
3.01 -Click for: Answer and next Question
A business wants to create or emphasize
positive associations between a specific sport
and itself. What type of advertising media
should the business consider using?
Stadium
Signage
3.02 - Click for: Answer and next Question
When a performer expands into international
markets, an important consideration for his/her
promotional efforts is that it is often necessary
to
Adapt
3.02 - Click for: Answer and next Question
What form of advertising involves customers
sharing their positive experience with a good or
a service
testimonial
3.02 - Click for: Answer and next Question
What form of advertising is used to sell the
reputation of a company, NOT a specific
product (ex: NBA Cares)
Institutional
3.02 - Click for: Answer and next Question
Advertising used to sell a specific good or
service
Product
Promotion
3.02 - Click for: Answer and next Question
Using social media, like Facebook or Twitter, to
advertise a product is
Online
media
3.02 - Click for: Answer and next Question
Advertising that is distributed directly to the
potential customers through the mail is:
Direct
Mail
3.02 - Click for: Answer and next Question
Signs, billboards, airplane banners and stadium
signage are examples of
Out of Home
Media
3.02 - Click for: Answer and next Question
When Arm and Hammer advertises that its
baking soda gets rid of odors in refrigerators,
its ad copy is pointing out the
product's
Uses
3.03 - Click for: Answer and next Question
Advertising copy that states "Only 3 days left"
is trying to
Encourage
Action
3.03 - Click for: Answer and next Question
What best enables marketers to target specific
groups of customers so that the marketers can
focus their promotional efforts to get the best
results:
Direct
Marketing
3.04 - Click for: Answer and next Question
A characteristic of most online banner
advertisements:
Interactive
3.04 - Click for: Answer and next Question
Sponsoring a website is an example of
_______ advertising:
online
3.04 - Click for: Answer and next Question
To generate excitement about its newly
remodeled facilities, Wilmer's Hotel plans to
send advertising messages to past guests via
their cell phones. Each message will contain a
brief video showcasing new features and
services that the hotel offers. Which type of
mobile messaging service should Wilmer's
use?
MMS
3.04 - Click for: Answer and next Question
Text Message with Coupon is a ______
advertising strategies
mobile
3.04 - Click for: Answer and next Question
A business places a matrix on a promotional
sign that potential customers can scan with
their smartphones. After scanning the matrix,
potential customers have digital "coupons" in
their smartphones, which they use to obtain
discounted products at the point of purchase.
This form of mobile advertising involves the
use of
QR
Code
3.04 - Click for: Answer and next Question
Sport/event industries often use the electronic
media to
Motivate
to buy
3.04 - Click for: Answer and next Question
How does a professional sports team earn
revenue when it permits games to appear on
television?
3.04 - Click for: Answer and next Question
Selling
Broadcast
Rights
To attract fans to their web sites, professional
sport organizations, media outlets, and
entrepreneurs offer online simulations that
allow fans to build their own sport teams and
compete against other fans' sport teams. This
growing industry is referred to as
Fantasy
Sports
3.04 - Click for: Answer and next Question
HTML is visible to search engine
___________:
Spiders
3.04 - Click for: Answer and next Question