Ch. 9 Fashion Merchandising
Describe the focus group method of market
research:
Describe the observation method of market
research:
Describe the survey method of market
research:
Name the major online Fashion TRADE
Publication that many fashion workers
subscribe to:
Name the #1 Fashion Trade Association that
represents all segments of the
Fashion industry
What the slang term used for the garment
industry?
What do we call the way of dividing up a
total market into smaller groups to
analyze each group by specific
characteristics?
What are statistics that describe a
population in terms of age, gender, income
and other aspects
What kinds of information can a retailer
record in a merchandise-information
system?
A Trade Publication like WWD.com is made
for the public fashion consumer.
TRADE is for the fashion WORKER/professional. A
Fashion Magazine is for the public consumer.
Match the term to the description:
market research
market segmentation
product mix
trade association
merchandise-information
systems
system that produces, stores and
analyzes info to make decisions
about merchandise for sale
total selection of good and sevices
that a company makes or sells
systematic gathering, recording,
analyzing and presenting of info for
marketing goods and servicess
a way of dividing the total market
into smaller groups to analyze
non-profit organization that supports
workers within an industry
Explain the importance of doing fashion
research:
 Market research is especially important in the fashion industry.
 Consumer tastes and trends change quickly, so companies and
designers need to know what styles will sell.
 Market research influences new fashion products because it can help
producers develop new products that consumers want to purchase.