Role of Technology in Rural Communities Building a Collaboration of Social Entrepreneurs November 2010 Hital Muraj CSR Ambassador Cisco Africa © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1 1 Our Story 2 Our Solution © 2008 Cisco Systems, Inc. All rights reserved. 3 What’s What’s Possible ? Possible Cisco Confidential 2 1 The Story Starts Here …. © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 3 Andrew Nyongesa …. © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 4 Daniel Ole Sururu…. © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 5 2 Our Solution: Community Knowledge Centers Enabled by Technology Business Mentoring Loans Education Financial Consultation Office Services Health Services Cisco NetAcad Training Technology Services Training for Women’s Empowerment Circles of Influence Physical CKC Community Outreach Virtual CKC Media and Entertainment © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 6 Cisco’s Sub-Saharan Africa CGI Commitment Our Vision Enable communities in Africa to participate in the global economy Our Strategy To leverage the power of ICT to address basic human needs, and provide access to education, healthcare and economic opportunity for communities in Africa. Connect communities from different countries in Africa. © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential How We Do This Establish Community Knowledge Centers (CKC) in underserved communities. A home for all, offering diverse services through technology where people can contribute, learn, and communicate locally and around the world. 7 CKC in Kendu Bay, Kenya: Nyangweta Center BEFORE AFTER © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 8 Pala Market © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 9 3 What Is Possible? © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 10 Creating Greater Equity with Emerging Technologies Imagine … The “bottom of the pyramid” using social networking Think of Steve, members of his microfinance self-help groups, and his villagers in remote areas of Kioge in Kenya Think if Steve, setup an ICT centre with WiFI connectivity Market size for Information Communications Technology at the base of the pyramid is $51.4 billion © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 11 Imagine listening to buzzing conversations of his microentrepreneurs about their products, challenges, needs, ideas, and desires for collaboration Imagine another entrepreneur who is Steve’s neighbor, she is literate with her elementary school education and who is now the chief ethnographer of her community, appointed by Cisco, Unilever, Apple or any other large MNC. She is engaged in a two-way conversation, with her reality becoming better known to the outside and corporate world, and her corporate partners are dedicated to designing products that better serve her and her communities' needs © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 12 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 13 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 14 SOCIAL MEDIA MAY BE HERE TO STAY BUT THE TOOLS ARE TEMPORARY "Over and over again, connecting people with one another is what lasts online. Some folks thought it was about technology, but it's not.“ Seth Godin © 2008 Cisco Systems, Inc. All rights reserved. Image: http://www.gapingvoid.com/ Cisco Confidential 15 “It’s about relationships” Andrew Rogers, Head of User Content Development, RBI…http://engagement101.blogspot.com/ © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 16 THANK YOU …. This presentation was created not by one person, but by many. It’s a presentation about the power of connecting with people online and using communities to get it done http://www.flickr.com/photos/pogonophobia/ © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 17