Role of Technology in
Rural Communities
Building a Collaboration
of Social Entrepreneurs
November 2010
Hital Muraj
CSR Ambassador
Cisco Africa
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1
Our
Story
2
Our
Solution
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What’s
What’s
Possible
?
Possible
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1
The Story Starts Here ….
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Andrew Nyongesa ….
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Daniel Ole Sururu….
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2
Our Solution: Community Knowledge
Centers
Enabled by Technology
Business
Mentoring
Loans
Education
Financial
Consultation
Office
Services
Health
Services
Cisco NetAcad
Training
Technology
Services
Training for Women’s
Empowerment
Circles of
Influence
Physical CKC
Community
Outreach
Virtual CKC
Media and Entertainment
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Cisco’s Sub-Saharan Africa CGI Commitment
Our Vision
Enable communities in Africa to
participate in the global economy
Our Strategy
To leverage the power of ICT to
address basic human needs,
and provide access to education,
healthcare and economic
opportunity for communities in Africa.
Connect communities from different
countries in Africa.
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How We Do This
Establish Community Knowledge
Centers (CKC) in underserved
communities. A home for all,
offering diverse services through
technology where people can
contribute, learn, and communicate
locally and around the world.
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CKC in Kendu Bay, Kenya: Nyangweta Center
BEFORE
AFTER
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Pala Market
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What Is Possible?
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Creating Greater Equity with Emerging Technologies
Imagine …
The “bottom of the pyramid”
using social networking
Think of Steve, members of his
microfinance self-help groups,
and his villagers in remote
areas of Kioge in Kenya
Think if Steve, setup an ICT
centre with WiFI connectivity
Market size for Information
Communications Technology at the
base of the pyramid is $51.4 billion
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Imagine listening to buzzing conversations of his
microentrepreneurs about their products, challenges, needs,
ideas, and desires for collaboration
Imagine another entrepreneur who is Steve’s neighbor,
she is literate with her elementary school education and
who is now the chief ethnographer of her community,
appointed by Cisco, Unilever, Apple or any other large
MNC.
She is engaged in a two-way conversation, with her
reality becoming better known to the outside and
corporate world, and her corporate partners are
dedicated to designing products that better serve her
and her communities' needs
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SOCIAL MEDIA MAY BE HERE TO STAY
BUT THE TOOLS ARE TEMPORARY
"Over and over again,
connecting people with one
another is what lasts online.
Some folks thought it was
about technology, but it's
not.“
Seth Godin
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Image: http://www.gapingvoid.com/
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“It’s about relationships”
Andrew Rogers, Head of User Content Development, RBI…http://engagement101.blogspot.com/
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THANK YOU ….
This presentation was created not by
one person, but by many. It’s a
presentation about the power of
connecting with people online and
using communities to get it done
http://www.flickr.com/photos/pogonophobia/
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