Marketing Mix Test
This test consists of 10 questions designed
to test your understanding of methods of
the marketing mix
The links provide you with a choice of
answer, along with explanations and
solutions.
Question 1.
B2B is a method of?
a. Pricing goods and services
b. Distributing goods and services
c. Designing goods and services
Correct. B2B stands for Business to business
and is one of the great success stories of
internet trading
Wrong Try again.
Wrong. Try again.
Question 2.
A firms price for a new product is set at around
10% below the market norm. Is this an
example of?
A. Loss leader pricing
B. Market skimming
C. Market penetration pricing
It is unlikely to be loss leader unless margins are very tight. Try
again
Market skimming implies a price
above market norms. Try again
Correct. It looks like the firm is
trying to grab market share
Question 3.
Which of the following is likely to lead to
purchases by early adopters?
A. Mass marketing campaign
B. Technological advantage
C. Destroyer pricing strategies
Wrong. Early adopters are not
influenced by mass marketing
Correct. Early adopters like to be
the first to use new technology
Unlikely. Destroyer pricing implies wide
spread use of the product
Question 4.
Which of the following forms of promotion is an
example of above-the line?
A. Sponsorship of a premier league team
B. TV and radio advertising
C. Direct sales
This is an example of below the line
promotion.
This is an example of below the
line promotion
Correct These are 2 of the main
forms of above the line
promotion.
Question 5.
Which of the following most closely describes
market orientation?
A. Producing goods and services based on
findings of market research
B. Producing goods and services based on
company strengths
Wrong.
Sounds like product orientation.
Correct
Question 6.
Distribution channels are deliberately limited by
firms such as Chanel and Calvin Kline, with
the objective of?
A. Maximising sales quantity
B. Improving market presence
C. Maintaining brand values
Correct. The firms deliberately
limit sales outlets for this specific purpose
No, this strategy would limit sales
and market presence
Try again
No, this strategy would limit sales
and market presence
Try again
Question 7.
Loss Leader pricing is used to?
A. Gain customers who will provide future
profits.
B. Increase market share
1. Both
2. A only
Wrong. This is a product orientated
pricing strategy
Correct.
Question 8.
Which of the following are types of product
indicated by the Boston Matrix?
A. Falling stars
B. Problem Children
C. Cash Cows
1. A and B
2. B and C
3. All of the above.
The stars are normally rising!.
Correct. The other product types
rising stars and dogs
The stars are normally rising!..
Question 9.
Which of the below is an example of loss
leader pricing?
A. 2 for 1 offer on Iceland chips
B. A prize for every reader!
C. Free computer programs on mag.
cover CD
This is an example of
below the line promotion.
Another example of promotion
Correct It is hoped or expected that the use
of help lines or later upgrades of the product will create
profitable sales
Question 10.
Which of the examples below were launched
with a market penetration pricing strategy?
A. Pentium 3GHZ processor
B. Poundland
C. The iPhone 5
1. A and C
2. All of the above
3. B only
Definitely a case of market skimming!
Definitely a case of market skimming for a) and
for c)!
Correct.
You have now completed the test.