Maria Alves-Schemetow
Home Office: 973-256-9009 Cell: 973-534-0685
Email: MSchemetow@gmail.com
LinkedIn Profile: http://www.linkedin.com/in/mariaalvesschemetow
Marketing Communications/Business Development/Social Media Marketing/Content Strategy
Solutions Provider w/B2B & B2C Experience
Profile Summary:
Diversified marketing communications professional with experience in structuring programs resulting in increased profits
and market share within various B2B and B2C industries, with a focus on maximizing ROI and crafting content
management strategies to increase market awareness. Independent, strategic and creative thinker that can construct and
preserve excellent relationships with clients, vendors, and staff, ensuring seamless communication. Highly-motivated,
energetic and goal-oriented with the ability to work individually or in collaboration with a team and as a team leader.
Strong mentor and coach with excellent analytical skills and exemplary oral presentation skills.
Core Competencies:
Email Marketing - PPC - Copywriting - Online Marketing - Marketing Strategy - Content Management - Marketing
Communications - Social Media Marketing - Strategic Planning - Direct Marketing - Public Relations - Program
Management - Brand Strategy - Community Outreach/Awareness - Business Development - Event Planning
Experience:
MAS Marketing Services, Cedar Grove, NJ
An independent marketing consultancy that works on a project by project basis
Independent Consultant (Per Diem)
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Design, develop and implement programs that increase customer engagement and improve marketing
efficiencies for various B2B/B2C clients
Successfully institute a monthly review process for a client that has approximately 50 AdWords clients with a goal
criteria of budget usage greater than 75% and CTR greater than 0.5%
Create and streamline a monthly mini-blog posting procedure for approximately 90 clients for a B2B client
Develop an overall marketing status sheet to identify inefficiencies in client overall performance for a B2B client
Write and place press releases
Create story pitch ideas for trade publications
Build brand awareness
RedEye Inc., Montclair, NJ
A United Kingdom-based B2B marketing automation and behavioral email company
Marketing and Communications-North America Market
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2011 to present
2011 to 2013
Developed external communication and digital marketing strategies to build brand awareness in the US
Created integrated lead-generation and cross-promotional marketing activities to meet/exceed lead and revenue
targets
Set strategic marketing priorities and manage marketing budget
Served as US Blog Editor in charge of content management
Increased brand equity through innovative and strategic marketing and public relations programs (e.g., blog posts,
podcasts, video, news releases, tradeshows, media placement)
Developed a marketing database that consistently increases on average by 10% month to month using
Salesforce as the CRM
Increased new website visits on average 15% per month and monitored site analysis through Google Analytics
Created a content management email strategy with open rates that average in the 10-25% range with click
through averages in the 25-45% range to produce leads to fill the sales pipeline
IABC New Jersey, Morristown, NJ
New Jersey chapter of global professional member network for communication-related careers
Content Strategist (volunteer) – 2010
IRIS Awards Committee Copywriter (volunteer) - 2011
2010 to 2011
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Identified, collected and developed content for association's website following strategic guidelines
Responsible for writing, editing and coordinating website articles and Call for Entries for the Annual IRIS Awards
competition
Interacted with IABC Board Members and Members and managed writing team
Superior Group Inc. assigned to Verizon Wireless Inc., Basking Ridge, NJ
A leading provider of wireless services in the United States of America
Marketing Consultant (temporary)
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2010 to 2011
Developed content for company and external websites
Searched, compared and solved website inefficiencies for new product launches
Drove teams to accomplish goals ahead of schedule
Worked as a liaison with a China-based team
North Jersey Federal Credit Union, Totowa, NJ
Member-owned New Jersey financial cooperative serving members in Passaic and Bergen counties, the underserved
areas of Essex and Union Counties and the City of Newark
Head of Marketing Department/Business Development
2004 to 2009
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Key contributor to inter-departmental efforts to create new products/services and increase non-interest income to
grow business
Launched first bi-lingual (English/Spanish) marketing effort including a website rebrand and new Spanish website
Increased online services with the addition of online banking and web loan applications to drive portfolio growth
Measured analytics of website keywords and content to improve SEO
Addressed community groups, schools and businesses to drive credit union membership
Developed business development PowerPoint presentations
Managed visual branding of branch interiors/exteriors and created branch retailing concepts
Cendant Corporation Inc. – Hotel Group, Parsippany, NJ
Worked in the Cendant Hotel Group, part of a large travel and real estate corporation
Marketing Associate Manager – Howard Johnson
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Wrote, designed and produced website, brochure, newsletter and marketing collateral copy
Utilized competitive industry and business analysis to analyze market trends and demographic data
Managed National Advertising Budget
Trained hotel franchisees in media relations and marketing
Held the following positions within the company:
o Franchisee Communication Manager – Various Cendant Hotel Brands (2003)
o Franchisee Communication Specialist - Various Cendant Hotel Brands (2002)
o Public Relations Specialist – Howard Johnson International (2001)
WWAV Rapp Collins Group Ltd., Upper Montclair, NJ
International Direct Response Agency based in the United Kingdom
Marketing Communications and Development – North America Market
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2001 to 2004
1997 to 2000
Led North America marketing and business development efforts
Built brand awareness through by-lined articles, feature stories and speaking engagements
Participated and supervised the trade show activities in North America, interfaced directly with potential
customers and acted on all inquiries
Maria Alves-Schemetow - Resume
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First DeWitt Bank, West Caldwell, NJ
Regional New Jersey Banking institution
Head of Marketing Department
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1995 to 1997
Developed marketing and promotional campaigns
Designed and implemented marketing plans and calendar, sales and branch office literature
Provided direction and assistance to branch managers to promote their locations
Education:
The William Paterson College of New Jersey, Wayne, NJ
B.A., Communication
Affiliations:
American Marketing Association
2004-present
New Jersey Chapter member
eMarketing Association
2010-present
Skills:
New Jersey Chapter member
MS Office Applications: Word, Excel, PowerPoint, Outlook, Publisher
Adobe: Illustrator, Photoshop
Web 2.0 Tools: Facebook, Twitter, LinkedIn, Google+, Google Docs, Dropbox, YouTube
CRM: Salesforce, ACT!, InfusionSoft
CMS: WordPress
Other: Trello, Paymo
Maria Alves-Schemetow - Resume
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