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Правильнымиответамиявляютсяответы, помеченные «+» mazepa////© 2014
Choose the correct preposition:
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The Reliant Robin as launched as a very distinctive car aimed … a niche market. at
towards
for
with
Choose the correct preposition:
Dangerous products in our store should be put … the top shelf, … reach of small children. into, off in, out of on, out of at, from
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Later the status of the product changed to become popular … a wider market.
for
among
to with
Choose the correct option.
The market for motorcars … quickly and dramatically now.
changes has changed changed is changing
Choose the correct option.
We intend … out a marketing research next year.
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to have carried out carrying to carry to be carried
Choose the correct option.
The Reliant Motor Company … a market niche successfully for many years.
had exploited exploited has been exploiting is exploiting
Choose the correct option.
This secondary data … .
can be relied to can’t be relied can rely on can be relied on
Choose the correct option.
They … sent a telex to order this item from the catalogue. Why didn’t they do it?
needn’t have may have were to have must have
Choose the correct option.
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They prevented their competitors … price wars.
with starting to have started from starting to start
Choose the correct option.
She spent … year and … half working for … market department.
a, -, the
the, a, a
a, a, the
-. the, a
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Choose the correct option.
There’s been … extraordinary improvement in computer design over … last 20 years.
the, the
an,the
the, a
-, the
Choose the correct option.
Service industries like banking and insurance … more market-oriented.
had become became become have become
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A new all-woman market research company … to find out what women think about major news and issues.
was set up had been set up has been set up has set up
Copy (Ctrl +C, Ctrl +V) the correct variant from the words below and place it on the line. effective communication, marketing strategy, marketing mix, price, distribution, target market, channel of distribution, personal selling, advertising, promotion, marketing research, services, buying motives
Intangible activities that are consumed at the same time they are produced are … .
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Copy (Ctrl +C, Ctrl +V) the correct variant from the words below and place it on the line. effective communication, marketing strategy, marketing mix, price, distribution, target market, channel of distribution, personal selling, advertising, promotion, marketing research, services, buying motives
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The money a customer must pay for a product or serviceis … .
price
Copy (Ctrl +C, Ctrl +V) the correct variant from the words below and place it on the line. effective communication, marketing strategy, marketing mix, price, distribution, target market, channel of distribution, personal selling, advertising, promotion, marketing research, services, buying motives
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Finding solutions to problems through carefully designed studies involving consumers is … .
marketing research
Copy (Ctrl +C, Ctrl +V) the correct variant from the words below and place it on the line. effective communication, marketing strategy, marketing mix, price, distribution, target market, channel of distribution, personal
Правильно selling, advertising, promotion, marketing research, services, buying motives
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The locations and methods used to make a product or service available to the target market are … .
distribution
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on the line. effective communication, marketing strategy, marketing mix, price, distribution, target market, channel of distribution, personal selling, advertising, promotion, marketing research, services, buying motives
The blending of the marketing elements is … .
marketing mix
Copy (Ctrl +C, Ctrl +V) the correct variant from the words below and place it on the line. effective communication, marketing strategy, marketing mix, price, distribution, target market, channel of distribution, personal selling, advertising, promotion, marketing research, services, buying motives
The exchange of information so there is common understanding by all participants is … effective communication
Copy (Ctrl +C, Ctrl +V) the correct variant from the words below and place it on the line. effective communication, marketing strategy, marketing mix, price, distribution, target market, channel of distribution, personal selling, advertising, promotion, marketing research, services, buying motives
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The route a product follows and the businesses involved in moving a product from the producer to the final consumer is … .
channel of distribution
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effective communication, marketing strategy, marketing mix, price, distribution, target market, channel of distribution, personal selling, advertising, promotion, marketing research, services, buying motives
Direct individualized communication with prospective customers to assess their needs and assist them in satisfying those needs with appropriate products and services is … .
personal selling
Copy (Ctrl +C, Ctrl +V) the correct variant from the words below and place it on the line. effective communication, marketing strategy, marketing mix, price, distribution, target market, channel of distribution, personal selling, advertising, promotion, marketing research, services, buying motives
A company’s plan that identifies how it will use marketing to achieve its goals is … .
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Marketing strategy
Copy (Ctrl +C, Ctrl +V) the correct variant from the words below and place it on the line. effective communication, marketing strategy, marketing mix, price, distribution, target market, channel of distribution, personal selling, advertising, promotion, marketing research, services, buying motives
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Any paid form of communication through mass media directed at identified consumers to provide information and influence their actions is … .
advertising
Cross the odd word out.
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coffee, cars, beer, clothes, leaflets coffee, cars clothes, leaflets beer
Cross the odd word out.
high street stores, TV advertisements, retail stores, supermarkets high street stores
TV advertisements supermarkets retail stores,
Cross the odd word out.
rising star, problem child, cash cow, cat, dog cat dog cash cow problem child, rising star,
Cross the odd word out.
research, study, inquiry, exercise, investigation; investigation; research,
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inquiry, study, exercise
Cross the odd word out.
surveys, experiments, observations, distribution, focus groups;
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Cross the odd word out.
brand name, packaging, product features, data collection, warranty; data collection warranty; packaging, brand name, product features,
Cross the odd word out.
public relations, personal selling, business-to-business communication, advertising, sales promotion; personal selling, sales promotion; advertising business-to-business communication, public relations,
Cross the odd word out.
appraise, estimate, measure, evaluate, appreciate; appraise, evaluate,
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appreciate; estimate, measure,
Cross the odd word out.
penetration, growth, maturity, saturation, decline; saturation, decline; growth, maturity, penetration
Cross the odd word out. supply and demand, age, saturation, complexity, convenience saturation complexity, supply and demand, age,
convenience
Match the sentences as true or false:
The purpose of developing a brand image is to enable consumers to identify it with a product.
true false
Match the sentences as true or false:
Companies quick to respond to the needs of a market are market-led.
false
true
Match the sentences as true or false:
Memorable brand names are often long and complicated.
false
true

Match the sentences as true or false:
Own label products sell at higher prices than branded products.
false
true
Match the sentences as true or false:
The diversification of a brand name can be a failure if it weakens the brand’s core value.
false
true
Match the sentences as true or false:
Secondary data is collected through the use of consumer panels and surveys.
true
false
Match the sentences as true or false:
Desk research involves the use of primary data.
false
true
Match the sentences as true or false:
There are two ways of collecting information – field research and primary research.
false
true
Match the sentences as true or false:
A market for a product is the people or organizations who buy it, or an area where it is sold.
false
true
Copy (Ctrl +C, Ctrl +V) the correct variant from the words below and place it on the line. launch, awareness, image, endorsement, placement, range, stretching, name, loyalty

A number of consumer associations are running campaigns to request disclosure of product _____ in all media, including TV, movies and video games. placement
Audi's brand
… is that of on upmarket, well engineered, well designed and safe car.
image
By expanding their product …, many companies hope to attract new customers .
Range
In July 2006, coca-Cola started a huge advertising campaign to support its biggest UK product … in two decades. launch
In many countries, the “Hoover” brand … has become a synonym for vacuum cleaners . name
Small firms do not have large amounts of money to spend … marketing. on