SEO Exercise 1
Step 1: What are your future career options? Identify 3 potential
agencies/organizations that might employ you in your future career.
 Name of the 3 organizations:
o Agency 1: Ohio State University Athletic Marketing
o Agency 2: Columbus Crew Front Office
o Agency 3: Cincinnati Bears Marketing
 Consider these organizations as your future customer. What would your
customers want if they visited your website, blog, Twitter page, Facebook
page, etc.? Identify 3 things you can do to ensure that you provide what
your customers are seeking in their visit to your eportfolio and related
social media sites.
o Item 1: Social Media
o Item 2: Marketing
o Item 3: Sports
Step 2: Search the agency/organization or job listings for the agency to obtain 2
job descriptions for positions you are interested in targeting for your future
career.
 Name of agency/organization:
 Job Title of first job description:
o URL: http://www.ohiostatebuckeyes.com/ot/sports-marketing.html
o Job Description: Promoting Ohio State’s Athletic Teams
o Job Competencies: Signage, Media (TV, Radio, Print & Web), Licensed Promotions,
Gameday Hospitality
 Job Title of second job description:
o URL: http://www.workinsports.com/college-sports-jobs.asp
o Job Description: Help lead, develop, implement, and execute the external
strategies, programs and initiatives that support the experiential education goals of the
Sports Marketing Center and their shared goals
o Job Competencies: Responisble for the marketing, sales and
promotions of our Athletic events
Step 3: Based on the information in Step 2, identify 4 to 6 key words that are
central to the job duties or competencies. Key words may be short phrases rather
than individual words. Keyword selection is essentially an aggregate of words and
relationships.







Keyword: Advertising
Keyword: Ticket Office
Keyword: Community Relations
Keyword: Director of Marketing and Sales
Keyword: Athletics
Keyword: Sports Information
Keyword should include your name: Samantha Zuch
Step 4: Prepare a SEO strategy plan to incorporate these key words into your
eportfolio. A wise strategy is to optimize the key words across the HTML structure
and content of the website including the web pages, images, and page titles.
Strategic planning should start before you construct your first page. (Please
review the Google SEO Starter Guide available on Week 3 Study Guide.)
Therefore, the point of this assignment is to plan how you will optimize the key
words for the following items:
 Your eportfolio name: SamanthaZuch
 What is your focus for the eportfolio? To advertise myself to the sports
world and to make myself known.
 Domain Name: www.samanthazuch.com
 Landing Page URL (lower case letters): www.samanthazuch.com
 Landing Page Title (Brief but descriptive): Samantha Zuch
 Landing Page Description: Samantha Zuch’s Profile in the Sports Industry
 eMarketing Blog URL (lower case letters): www.samanthazuch.com
 eMarketing Blog Title (Brief but descriptive & unique): Samantha Zuch in
the Sports World
 eMarketing Blog Description: My experiences in athletic marketing,
management, sports information, and advertising. Also including my
personal experiences in athletics.
o You will repeat this task for each page you create on the eportfolio.
Each page should have a title that is unique and accurately reflects
the content of the page.
 Content – Headline & or Sub-Headings: Samantha Zuch (headline) sports
management (sub)
 Content – Career Goal: Work with The Ohio State University’s Athletic
Program
 Content – Self-Introduction: My name is Samantha Zuch and I attending the
Univertisty of Utah from 2010-2014. I graduated with a degree in Sports
and Community management with a minor in media studies. While
attending the University I competed for the varsity swim team all four
years. I completed two internships with the University’s athletic marketing
program during my last three semesters as well.
Keyword Volume
sports management
642
sports management jobs
119
sports management degree 76
sports management worldwide
72
sports management careers 50
degree in sports management
29
sports management major 25
endurance sports management
24
sports management colleges
23
what is sports management 23
Keyword Volume Comp.
sports management
642
14
sports management jobs
119
5
sports management degree 76
6
sports management worldwide
72
sports management careers 50
5
degree in sports management
29
sports management major 25
4
endurance sports management
24
3
sports management colleges
23
5
what is sports management 23
3
6
5
Keyword Volume Comp.
sports management
642
14
sports management jobs
119
5
sports management degree 76
6
sports management worldwide
72
sports management careers 50
5
degree in sports management
29
sports management major 25
4
endurance sports management
24
3
sports management colleges
23
5
what is sports management 23
3
Keyword Volume
ohio state athletics
107
6
5
ohio state univ athletics
1
Keyword Volume Comp.
ohio state athletics
107
5
ohio state univ athletics
1
-
Keyword Volume Comp.
KEI
ohio state athletics
107
5
75.61
ohio state univ athletics
1
-
-
Keyword Volume
sports marketing 122
sports marketing news
64
sports internet marketing 48
sports marketing jobs
45
wellman sports marketing 27
sports marketing degree
26
sports marketing companies
steiner sports marketing
15
epiphany sports marketing 14
sports marketing company 14
Keyword Volume Comp.
sports marketing 122
14
24
sports marketing news
64
3
sports internet marketing 48
4
sports marketing jobs
45
6
wellman sports marketing 27
-
sports marketing degree
3
26
sports marketing companies
24
steiner sports marketing
15
4
epiphany sports marketing 14
-
sports marketing company 14
5
4
Keyword Volume Comp.
KEI
sports marketing 122
14
58.42
sports marketing news
64
3
80.94
sports internet marketing 48
4
78.76
sports marketing jobs
45
6
70.71
wellman sports marketing 27
-
-
sports marketing degree
3
78.08
sports marketing companies
24
4
steiner sports marketing
15
4
73.75
epiphany sports marketing 14
-
-
sports marketing company 14
5
69.33
26
Keyword Volume
nexus sports advertising
8
76.44
outdoor sports advertising 7
sports advertising 7
advertising a sports team
4
jobs in sports advertising
3
fall sports advertising
3
nexus sports advertising
8
-
outdoor sports advertising 7
3
sports advertising 7
7
advertising a sports team
4
0
jobs in sports advertising
3
-
fall sports advertising
3
-
nexus sports advertising
8
-
-
outdoor sports advertising 7
3
73.5
sports advertising 7
7
58
advertising a sports team
4
0
100
jobs in sports advertising
3
-
-
fall sports advertising
3
-
-
Keyword Volume
collegiate sports marketing 4
Keyword Volume Comp.
collegiate sports marketing 4
Keyword Volume Comp.
3
KEI
collegiate sports marketing 4
3
73.99