Raising the bar of Human
Computer Interaction
Vision
To make human computer interaction
more effective, intuitive, less frustrating
and fun by exploiting visual perception
and computer graphics.
Method
•Using innovative metaphors mostly in
the 3D space.
•We live in a 3D world hence we
perceive things easily in 3D
•Exploit the human cognition
mechanisms.
Why now?
• 3D acceleration is
mainstream technology
today.
• Present in almost all new
PCs today.
• Even in iPhone, Nokia
N95, SE P1, Moto RIZR
Z8.
• Similar efforts have
already emerged (e.g.
coverflow, flip 3D, etc.)
• It is the right time to ride
the wave!
Proposition
•Develop and market novel,
compelling Graphical User Interface
methods.
•6 months to develop the first products
•Setup a start up company and market
the product
•Early investment but early ROI
•Generous share of the company
Target market
•Consumer Application (e.g. application,
plugin)
•Computer software manufacturers (Apple,
Adobe, Microsoft, Nokia, SonyEricsson,
etc.)
•Software development (e.g. Visual Studio)
Time to Market
•6 months (of year 1) initial
development
•Year 1: take the product to market
and generate revenue and profit
•Year 2: established brand, increased
revenue and profit
•Attractive to acquisition from year 1.
Costs
Expense type
Year 1
Year 2
Year 3
human
resources
(founder + extra
developer full
time or parttime.)
55K+30K GBP
55K+40K GBP
70K+70K GBP
traveling,
meetings
15K
30K
30K
equipment
10K
20K
25K
marketing
10-20K
30K
30K
accommodation
10K
15K
20K
accounting
3K
5K
8K
legal
10K
15K
20K
insurance
2K
4K
7K
IPR protection
(copyright /
patent)
12-24K
24K
36K
Totals
157K – 179K
249K
316K
Revenue forecast
Target market
Year 1
Year 2
Year 3
Home/end user licenses:
10,000 x 10 =
10,000 (first year) and 300,000 100,000
(second year) 20 GBP per
license. (winrar has 56 millions
downloads from
download.com)
100,000 x 10 =
1,000,000
300,000 x 10 =
3,000,000
Computer Software producers
(Adobe, Apple, Microsoft,
Nokia, SE etc) Annual license.
(1,000,000?)
1,000,000
1,000,000 x 2 =
2,000,000
Camera hardware makers.
Annual license of 250,000
0
250,000 x 2 =
500,000
250,000 x 5 =
1,250,000
30 x 350 = 10,500 300 x 350 =
Visual Studio developer
105,000 GBP
licenses: Assumption: 0.001%, GBP
st
nd
rd
0.01%, 0.1% (1 , 2 , 3 year
respectively) of visual studio
developers (three millions in
total) purchase an annual
license for visual perception
3D controls at the price of 350500 GBP.
Target acquisition value
1,500,000 –
3,000,000
5,000,000
3,000 x 350 =
1,050,000 GBP
7,000,000
IPR
•Valuable IPR can be generated
•Legal investigation has already
started
•GUI designs can be protected by
patents or copyright
•Increases the possibility of acquisition
S.W.O.T. analysis
Strengths: Unique 3D visualization methods. Innovative, revolutionary
design. Visionary and inspirational founder. The end product is very
pleasing and effective to use. Impressive appearance, wow factor.
First/early to market. In depth knowledge of 3D visualization and HCI
technology. Long experience of software development and software
market.
Potential Weaknesses: Potentially weak IPR protection. Demand for 3D
controls not as high as forecasted. Average hardware performance not as
good as initially thought. Implementation not as ideal as initially thought.
Opportunities: Right time to market. First to market. More potential
markets.
Threats: Bigger or other software houses copying or implementing very
similar designs.
Technology
• 3D programming (OpenGL, Ogre, Direct3D,
Java3D, WPF etc.)
•Component (.Net, ActiveX, Apple sdk:
Cocoa(touch,) etc.)
•Plugin (IE, Firefox, windows explorer, etc.)
•Web (AJAX, javascript, X3D, Silverlight, etc.)
Exit route (options)
•High profitability in 2nd and 3rd year
•IPO after 2nd or 3rd year.
•Selling the company after the 3rd year
•Favourable acquisition offer in 2nd or
3rd year
Demos
•The proposed methods and designs can be
presented under NDA to protect valuable
Intellectual Property rights.
•The available methods and demos include:
•3D picture browsing (exp…, spi…)
•Text Cylinder (also torus)
•Past projects (tunnel, torus, pyramid)
3D picture browsing
The proposed picture browsing methods improve the current picture
browsing methods in the following ways:
1. More pictures per available surface by a factor of 50% or much more
(without looking cluttered.)
2. Improved perception of time flow and category.
3. Improved and more flowing navigation methods including animation.
The current picture browsing
method of thumbnail 2D matrix
is highly inefficient, especially for
the large amount of pictures
produced by digital cameras
today.
my older text visualisation
methods
Others are derived from these…
My cylinder vs Apple cylinder
Plans to market the text cylinder as
software development
control/component.
Other visualisation methods
…mostly patentable are proposed.
These include:
 Menus
 List boxes
 Hierarchies
 Grids of data
 Etc.
rd
3
party examples
Inspiration
•Xerox Alto team: Alan Kay, Chuck Thacker,
Steve Butler, etc.
•Xerox UI research: Robertson, McKinley,
Card
•Apple, Pixar and Steve Jobs
•Edward Tufte (the Leonardo da Vinci of Data)
•Douglas Engelbart (mouse inventor)
•Lucas and Copolla
•Other innovators and inventors
Thank you
…very much.
Let’s make a fascinating and
profitable business out of it!