Executive Summary

Cupcakes have become a food phenomenon. These delicious sugary treats, featured
in small screen hit show Sex and the City and reality cooking show Top Chef, are
becoming everyone’s favorite indulgence.

The Company, Lil Miss Cupcake Lady, is launching a fantastic range of delectable
cupcakes, available in the unique setting of their classically themed bakery in
Richmond, Virginia.

The bakery provides an engaging experience with customers, which is not
offered by any competitors in the area. This fresh approach to service includes
fun performance elements, including the reciting of customers’ orders in song.

In addition to the novel ordering process, customers are assured a moist and
flavorsome cupcake, made fresh daily with the best locally sourced and natural
ingredients.

Specifically, for the sweet tooth attack after 5pm, Lil Miss Cupcake Lady is open until
9pm, and it is this competitive advantage that will increase the likelihood of the
bakery succeeding.

The ongoing profitability of the Company is ensured by its strong management, in
the form of its owner who contributes a range of important skills including her
baking experience, management and beautiful singing voice.

The market is currently incredibly strong with continued expenditure on the little
treats. The recent developments in the creativity and design of cupcakes and the
strong marketing alignment with birthdays, weddings and parties, means the market
will continue to thrive in the foreseeable future.

Investors are sought to help fund the promotion of our bakery by the methods
included below. An investment of US$10,000 is sought in return for equity in the
company.
The growing popularity of cupcakes is evidenced by several indicators, and a prediction of a
20 percent rise in sales in the US over the next five years.
The cookbook, Martha Stewart's Cupcakes, spent 11 weeks on the New York Times
bestseller list, while among the more than a dozen cupcake blogs, "Cupcakes Take the Cake"
(www.cupcakesstakethecake.com) receives 9,000 visitors each day. The Food Network
commissioned a pilot for a Cupcake Wars bake-off competition show, and the Los Angelesbased Sprinkles Cupcakes shops, opening across the US, launched in London and Tokyo.
Though the cupcake craze may have started with the Magnolia Bakery in a Sex and the City
television episode, the popularity has continued to grow. Owning a cupcake shop seems to
be the newest entrepreneurial dream, with cupcakeries opening all over the United States
and the World.
Sales of cupcakes nationwide are expected to rise 20 percent in the next five years
Products
Lil Miss Cupcake provides decadent cupcakes and cakes made from scratch in a variety of
flavors which rotate weekly and daily.
Services
Lil Miss Cupcake Lady will provide customized cupcakes and cakes to clients and provide
catering to local venues and event planners for weddings, birthday parties, baby showers,
graduations, celebrations for every milestone and corporate events.
Once Lil Miss Cupcake Lady expands, the company hopes to host decorating lessons for
adults and children and a party room for rentals.
Marketing Plan
- Develop an expansive online presence through the use of pay per click marketing and
search engine optimization, social media on Twitter, LinkedIn and Facebook.
- Develop promotional giveaways that will draw users to the website via viral marketing
methods.
- Establish relationships with advertisers that are targeting a computer savvy younger
demographic.
Lil Miss Cupcake Lady intends to use a high impact marketing campaign that will generate a
substantial amount of traffic to it’s website.
Facebook: The Company will create a highly engaging and interactive Facebook page for the
Bakery and run it through a managed personal account. By linking them it will be much
easier to interchange between our personal and business accounts and allow each member
of the staff to contribute the ‘organization voice’. This will also allow us to ‘invite’ all of our
personal Facebook friends to like the Lil Miss Cupcake Lady page and get a strong number of
followers with very little Facebook marketing spend.
Business Plan
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We will consistently monitor our Facebook feedback to better our marketing strategy and
products.
Twitter:Twitter is another platform which can be an excellent source of potential buyers and
we have identified a few ways it could work for Lil Miss Cupcake Lady.
Customer Profile
Our broader target market is defined as females between the ages of 16-45.
The segments in more details include:
-
The Stylish Student
The Working Professional
The Savvy Mom
The Reminiscent Mature Women (Grandmother)
Competitive Advantage
The main competitive advantage of Lil Miss Cupcake Lady, LLC is in the unique dining
experience customers get to enjoy when they visit my Cupcakery.
This unique experience consists of a novel and fun approach to taking customers’ orders and
an atmosphere that is fresh and friendly.
At the point of sale, each customer order will be recited in song, and other employees will
be encouraged to take this cheerful approach to the rest of the service. This approach fits in
well with the premise of cupcakes and we believe it will resonate well with our target
audience.
By engaging with the audience from their first visit (and from a young age) we aim to create
lifetime brand ambassadors.
Other sources of competitive advantage are the use of fresh ingredients (including a secret
ingredient which keeps cupcakes moist and affordable) and the fact the cupcakes are made
fresh daily, our plans to open the bakery for late evening hours until at least 9 or 10pm
(which no other bakery in the area currently offers) and the retro 50s type interior and feel
of the bakery.
Very few others can achieve this balance between novel excitement, and taste, but the
Company is confident they can achieve this and will reap the rewards through ongoing
profitability and success.
Business Plan
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