GALLAUDET UNIVERSITY
Academic Affairs
Academic Depts
Web Site Design
Gallaudet Web Team
(AT, ITS, PR, UG/Grad Enrollment)
May 17, 2007
academictech.gallaudet.edu/events/2007/deptweb
2007-05-17
Agenda – May 17, 2007
• 10:00 – 10:10 Welcome (Dr. Davila)
• 10:10 - 10:20 Web Development,
Research on Using the Web
to Recruit Students
• 10:20 – 11:30 Dept Project Overview
• 11:30 – 11:45 BREAK
• 11:45 – 12:30 LUNCH – Group Discussion
• 12:30 - 1:00 Reports, Questions
academictech.gallaudet.edu/events/2007/deptweb
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Gallaudet Web Development
March 2007
April 2007
academictech.gallaudet.edu/events/2007/deptweb
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Research: Using the Web to
Recruit Students
PROSPECTIVE
STUDENTS
WANT TO…
• develop a connection with the
institution, especially with faculty
• understand the academic quality,
overall value and overall “fit”
• know the details about the program
• learn about opportunities for aid
and total cost
• learn about the value of a degree
from that institution
• understand how to correspond with
faculty members
academictech.gallaudet.edu/events/2007/deptweb
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Research: Using the Web to
Recruit Students
PROSPECTIVE
STUDENTS
WANT INFO
ABOUT…
• Program/Degree Details
• Time to Complete Programs
• Tuition/Fees/Costs
• Scholarships/Assistantships/Aid
• Faculty
• Student Opportunities
• Career Services,
Connections with Employers
academictech.gallaudet.edu/events/2007/deptweb
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Project Overview
• Web Sites: Academic Depts and Services
– Content Analysis
– Dept Web Site Menus and Contents
– Goals
– Timeline
• Dept Input and Issues (Discussion)
academictech.gallaudet.edu/events/2007/deptweb
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AA Web Sites: Content Analysis
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Current: Everyone on Their Own, Silos
Needed: Collaboration and Support
Current: Content with dates back to 2001
Needed: Fresh content, updated regularly
Current: 138 different menu items
Needed: 5-8 common menu items,
limited number of unique menu items
AT.gallaudet.edu/events/2007/deptweb/GU-Dept-WebSites-ContentAnalysis-05-03-07.xls
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Depts.Gallaudet.Edu
Current Dept Menus
Will a consistent menu structure help web visitors find information?
academictech.gallaudet.edu/events/2007/deptweb
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Common Menu Items: Example
What types of pictures best
represent each discipline?
What are the most important
content areas and what should
the labels be for those content
areas?
Picture from http://www.csun.edu
academictech.gallaudet.edu/events/2007/deptweb
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Dept Home Page
• What Qs Should the Home Page
Answer?
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What is the focus of this dept/field of study?
Why should I major in this field?
What are key features of the dept?
Does the discipline have its own accreditation?
What stories of Student/Grad/Faculty success will
attract new students?
– As a new person on campus, how do I find this dept?
– Can alumni contribute information?
• Is the right info on the start page
for your dept now? depts.gallaudet.edu
academictech.gallaudet.edu/events/2007/deptweb
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Programs
• What is the best content title?
– Degrees Offered
– Doctoral Programs, Masters
Programs, Bachelors Programs
– Majors, Minors, Requirements
• Should each program be a main menu item?
• Should requirements, typical program
be provided as a PDF? By Dept?
http://gradschool.gallaudet.edu/gradschool/catalog/catalogs/2006_07/pdf/lin.pdf
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Courses
• Course Descriptions
Data from BISON in CMS
(Extracted from BISON)
• Course Schedules
(Extracted from BISON)
Psychology.CUA.Edu
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Beyond the Classroom
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Advising, Academic Support,
Blackboard Organizations
Internships, Field Work
Student Awards & Research
Capstone Projects, Portfolios, Community Service
Clubs, Associations
Lecture Series, Colloquia
Student Work Showcase (deafstudentfilms.gallaudet.edu)
Study Abroad
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Faculty (and Staff)
• What information about faculty
should be available?
• Should faculty photos be
included? Group pics?
Individual pics?
• Where should faculty information
be stored? In BISON? In CMS?
academictech.gallaudet.edu/events/2007/deptweb
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Sample
Faculty
Profiles
Faculty Member Statement
academictech.gallaudet.edu/events/2007/deptweb
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Success Stories
ASL and Deaf Studies:
Stories about
Students
Video from Student Deaf
Space Presentations
Alumni
Social Work:
Faculty
_____
Video from Conference on
Guatemala Community
Service
Field Supervisors
Business:
Employers
Story of Student Investment
Fund Success (+ 32%)
Biology:
Story of Faculty
Using Clickers for
Interactive
Learning
academictech.gallaudet.edu/events/2007/deptweb
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Sample Format: Videos
http://admissions.gallaudet.edu/Z-web/start/video/Recruiters/jesse
academictech.gallaudet.edu/events/2007/deptweb
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Outcomes and Careers
• Shared Content:
– University-Level Outcomes
– Link to Career Center
– Links to “Top Careers/Employers”
• Dept Content:
– Dept-Course
Outcomes
– Typical Jobs in this Field
– Hiring Our Grads!
http://www.knox.edu
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Resources
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Location Map and Pictures
Facilities
Services
Handbooks and Forms
Other Resources
Links to Any Blackboard Organizations
Useful Links
academictech.gallaudet.edu/events/2007/deptweb
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News and Events
• Do not include in initial launch.
• Need to improve processes for
contributing news and events.
• System should allow
“submit once, info appears in
multiple locations on the web.”
• Once implemented, “News and Events”
must be kept current.
academictech.gallaudet.edu/events/2007/deptweb
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Special Programs
• Should each special program be
a main menu item?
• Examples
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Student Co-op (ART)
Genetics (BIO)
TAP (COM)
Study Abroad (FORLANG, EDU, SWK)
Services, Research RERC-HE (HSLS)
Guatamala Blog (SWK)
Box Office (THE)
Or
academictech.gallaudet.edu/events/2007/deptweb
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Student Awards and
Scholarships
• Is there sufficient dept-level
awards and scholarships to
have a page on this topic?
• Should the page identify alumni
who get awards?
• Should depts list President’s Scholars?
• Links to Financial Aid
academictech.gallaudet.edu/events/2007/deptweb
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Header Links –
Collaborative Pages
• What 4 content areas should be linked from
every academic dept page?
About GU
Academics
Admissions
Campus
Life
Catalog/
Calendar
Gallaudet
Graduates
Tuition
and Fees
General
Education
Academic
Support
Visit
Campus
Apply
Now!
Campus
Tour
• How can content from different offices be
combined on a single page – for student ease in
finding information?
academictech.gallaudet.edu/events/2007/deptweb
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Examples: Academic Support
http://www.ewu.edu
http://www.bates.edu
academictech.gallaudet.edu/events/2007/deptweb
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Examples
http://www.bates.edu/gened2011.xml
http://www.georgian.edu/news/gen_ed_changes.htm
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AA Web Sites: Content Goals
• Improve recruitment and retention
• Demonstrate academic rigor
• Demonstrate respect and value of diversity
of ideas and people
________
• Improve communications with students
and other groups
• Design for audience needs, including
multi-dept pages on shared topics
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AA Web Sites: Technical Goals
• Use Ingeniux CMS (Content Management
System) templates to simplify web authoring
• Ensure Gallaudet content is ranked highly on
Google and other search sites
________
• Create visually-rich web sites
• Provide consistency for ease of viewing
• Keep content fresh and up-to-date
• Share content across web sites (e.g., news)
academictech.gallaudet.edu/events/2007/deptweb
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AA Web Sites: Timeline
• May 17 – Orientation
• May 24 – Decisions on Priorities and Content
Dept Reps Selected
• June – Technical Setup and Template Dev
– Workshop: Writing and Video for the Web
– Content Development (Dept Reps)
• July/August – Training and Web Development
• OnGoing – Continued Support/Development
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Dept Reps (Content Authors)
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No Web Authoring Experience Required
Basic Word Processing Skills
Willingness to Learn to Crop/Resize Photos
Attendance at Workshop:
Writing and Video for the Web
• Time to Gather and Post Content
• Agreement to share ideas with other depts
via Blackboard and email
(webAAdepts@gallaudet.edu)
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Training – Web Development
• June – Complete Dept Web Content Profile,
Write Content, Collect Pictures, Videos
– Digital Camcorder for 1 Year – Photos – Video
Panasonic SDR-H200 Widescreen, Standard
• Use It for Web Content: Camcorder Belongs to Dept
• Don’t Use It: Camcorder Goes to AT Media Services for Loan Out
• July/August - One Week – Five ½ Days
– Create Content, Learn CMS
– Training Staff from AT e-Learning and PR Web
– Ongoing Support
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Communications
• webteam@gallaudet.edu (Tech Team)
• webAAdepts@gallaudet.edu (Dept Reps)
email list to be set up on May 18, 2007
• http://my.gallaudet.edu
Organization: AAweb to be setup May 18, 2007
• Dept Web Content Profile available May 25, 2007
• Notes:
at.gallaudet.edu/events/2007/deptweb
academictech.gallaudet.edu/events/2007/deptweb
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Preparation for Next Week
• Review how well your dept shows up in
– Search from Gallaudet’s Home Page
– Search from Google.com or other search
engines
• Bring examples of or links to web pages you like
(share via webAAdepts@gallaudet.edu, after 05-18)
• Think about how dept info fits content areas
• Be prepared to vote on issues like menu items
• If you’ll attend training, bring your calendar
academictech.gallaudet.edu/events/2007/deptweb
2007-05-17
Agenda – May 24, 2007
• 10:00 – 10:30 Open Discussion, Questions
• 10:30 - 11:45
Voting and Decisions
• 11:45 – 12:00 BREAK
• 12:00 – 1:00 LUNCH – Rep Info,
Training Schedule Confirmed
Summary
academictech.gallaudet.edu/events/2007/deptweb
2007-05-17
May 17 Lunch - Discussion
• What content areas are missing?
• Content area titles right? Content order?
• What ideas do you have for your web site?
• What questions do you have about the
project?
Report and Questions at 12:30
academictech.gallaudet.edu/events/2007/deptweb
2007-05-17