UNIVERSITY OF THE WEST INDIES
DEPARTMENT OF MANAGEMENT STUDIES
International Business Management (IBM)
ID Number:620037921
Lecture: Tashfeen Ahmad
Date: February 15,2014
IT’S MY TURN
Matters Arising from the Case
● Should Susie and Antonio trade roles as they’d planned?
• Communicate the Intention
● Work as a team
● Trading of Roles
• Be willing to compromise for the business benefit
● Who Should be CEO?
Possible Solutions:
Teamwork
• Antonio and Susie should work together as a team.
• They possess complementary skills, sales expertise and operation
experience which is what the business need to position itself for
growth
• Antonio to remain with the company as Head of Sales
• Susie is needed to improve the Business Operations Management
processes
Possible Solutions Continued
Outsourcing/sharing baby sitting roles:
• Consider out sourcing day care or getting a nanny or they can have the grandparents help.
• Divide up the work week. (Altnernating baby sitting roles)
• As Antonio unwinds his current role and Susie steps up to the plate, they can secure part time
help.
Possible solutions continued:
Trading roles
• Antonio and Susie should consider honour the commitment and trade
roles.
• Important for the company to have continued success.
• Susie posses the skills and experience that make her best fit to take over as
CEO.
• The girls could benefit from real day-to-day quality time with Antonio as a
stay-at home dad.
Possible solutions continued
Who should be CEO?
• Antonio : A native speaker, understands the Italian work culture. Proved to be an
excellent sales guy and managed the business in Susie’s absence
• Susie: Technical person great manager - four promotions in four years in Siemens and
process controller
• Susie should be CEO.
• Susie should be given the chance to run the Business Operation.
• Change is very vital and necessary in order for Bottoni to grow.
• Antonio would still focus on his areas of expertise.
ENVIRONMENTAL SCANNING/SWOT ANALYSIS
“Environmental scanning is the monitoring, evaluating, and disseminating of information from the external and
internal environments to key people within the corporation. Its purpose is to identify strategic factors—those external
and internal elements that will determine the future of the corporation. The simplest way to conduct environmental
scanning is through SWOT analysis.
SWOT is an acronym used to describe the particular Strengths, Weaknesses, Opportunities, and Threats that are
strategic factors for a specific company. The external environment consists of variables (Opportunities and Threats)
that are outside the organization
and not typically within the short-run control of top management. These variables form the context within which the
corporation exists.”
(Strategic Management and Business Policies: Wheelen, Thomas L and Hunger, J. David)
The growth/expansion process
ANY QUESTIONS?