Pertemuan 7a Sistem Informasi Sumber Daya Manusia (Human Resource Information Systems (HRIS)) Pengampu: Taufik Hidayat, S.Kom, MMSI, Lektor Kepala. Primary HR Activities Recruiting (staffing) Hiring (St & Org) Education & Training (staffing) Termination (staffing) Benefit (St) Administration The Firm Potential Employees Employees Retired Employees Data Management E-2 HRIS Model Output subsystems Work force planning subsystem Input subsystems HRAccounting information subsystem Human resources research subsystem Environmental sources Human Resources intelligence subsystem Data Information Recruiting subsystem HRIS Database Work force management subsystem Users USERS Compensation Subsystem Benefits subsystem Environmental reporting subsystem E-3 Accounting Information Subsystem • Two main types of data 1. Personnel -- name, birth date, sex, marital status, education, skills, etc. 2.Accounting -- hourly rate or monthly salary, taxes, insurance deductions, etc. E-4 Human Resources Research Subsystem • Examples: – Job analyses and evaluations – Succession studies – Grievance studies • This research can generate new data for the database (job analyses) • And it can use existing database contents (succession studies) E-5 Human Resources Intelligence Subsystem • Government – Stay current on legislation – File reports. • Suppliers – Employment services • Labor unions, local community, competitors – Sources of employees E-6 Human Resources Intelligence Subsystem [cont.] • Global community intelligence • Financial community – Employee planning • Competitor intelligence E-7 Users of the HRIS Database Executives (2.78) 1 2 0 Not at all Occasionally Non HR Managers (3.09) 3 Monthly HR Director (3.79) 43 Weekly Other HR Managers (4.33) 5 Daily E-8 Basic Forms of HRIS Output 94.5 Percentage of firms reporting output types 84.4 34.7 8.7 Periodic Reports Database Queries Mathematical Models Expert Systems E-9 Software • Custom software is usually developed jointly by HR and IS • Some software is integrated into a core HRIS • Some is standalone E-10 Work Force Planning Subsystem Enable manager to identify future personnel needs: • • • • • Organization charting Salary forecasting Job analysis/evaluation Planning Work force modeling E-11 Recruiting Subsystem • Applicant tracking • Internal search • Tracking job applicants E-12 Work Force Management Subsystem • Performance appraisal • Training • Position control -- ensuring that headcount does not exceed budgeted limits. • Relocation • Skills/competency • Succession • Disciplinary E-13 Compensation Subsystem Most systems in use – Merit increases – Payroll – Executive compensation – Bonus incentives – Attendance E-14 Benefits Subsystem • • • • • • Defined contribution Defined benefits Benefit statements Flexible benefits Stock purchase Claims processing E-15 Environmental Reporting Subsystem • Reports firm’s personnel policies and practices to the government – – – – – – EEO records EEO analysis Union increases Health records Toxic substance Grievances E-16 HRIS support for the strategic, tactical, operational use of HR Staffing Training & Development Strategic • HR Planning •Labor Force Tracking •Succession Planning •Performance Appraisal Planning •Contract Costing •Salary Forcasting Tactical •Labor Cost Analysis & Budgeting •Turnover Analysis •Training Effectiveness •Career Matching •Compensation Effectiveness & Equity Analysis •Benefit Preference Analysis Operational •Recruiting •Workforce Schedulling •Skill Assessment •Performance Evaluation Compensation Administration •Payroll Control •Benefits Administration Pertemuan 7b Competitive Advantage (Keunggulan daya saing) Dimensi Keunggulan Kompetitif melalui Sistem Informasi • Keunggulan Strategis (Strategic Advantage): Keunggulan yang memiliki dampak fundamental, contoh: perubahan menyeluruh sistem informasi, dsb. • Keunggulan Taktis (Tactical Advantage): Implementasi strategi dgn cara yang lebih baik dari pesaingnya, contoh: pelanggan bisa akses langsung ke pusat informasi dgn lebih beragam fasilitas kemudahan. • Keunggulan Operasional: Keungulan yang berhubungan dengan transaksi sehari-hari. Contoh: komunikasi 24 jam dengan konsumen melalui situs Web, sistem mengingat para pelanggan per individu, dsb. 19 Competitive Forces and Strategies Porter’s Competitive Forces Model To survive and succeed, a business must develop and implement strategies to effectively counter the: • Rivalry of competitors within its industry • Threat of new entrants into an industry and its markets • Threat posed by substitute products which might capture market share • Bargaining power of customers • Bargaining power of suppliers Dampak internet pada daya kompetitif dan struktur industri. • Produk / jasa baru untuk memenuhi kebutuhan baru. • Daya tawar konsumen yang semakin kuat karena tersedianya informasi produk dan harga yang luas. • Daya tawar pemasok karena jalur distribusi yang semakin efektif dan efisien menuju ke konsumen. • Ancaman pemain baru karena keleluasaan memasuki jalur internet. • Persaingan yang semakin ketat dan posisi perusahaan/ pemasok yang semakin tertantang maupun tertekan. 22 Competitive Strategies • • • • • Cost Leadership Differentiation Innovation Growth Alliance Cost Leadership Strategy • Becoming a low-cost producer of products and services • Finding ways to help suppliers and customers reduce their costs • Increase costs of competitors Differentiation Strategy • Developing ways to differentiate a firm’s products and services from its competitors’ • Reduce the differentiation advantages of competitors Strategi Penggunaan SI Menuju Keunggulan Kompetitif • Strategi biaya, yakni menggunakan SI untuk menjadikan produksi dengan biaya yang rendah, memberikan harga yang lebih murah terhadap pelanggan, menurunkan biaya dari pemasok, atau meningkatkan biaya pesaing untuk tetap bertahan di industri. • Strategi diferensiasi, yakni menggunakan SI untuk mengembangkan cara-cara untuk membedakan produk/jasa yang dihasilkan perusahaan terhadap pesaing sehingga pelanggan menggunakan produk/jasa karena adanya manfaat atau fitur yang unik. 26 Innovation Strategy • Development of unique products and services • Entry into unique markets or market niches • Making radical changes to the business processes for producing or distributing products and services that are so different from the way a business has been conducted that they alter the fundamental structure of an industry Growth Strategy • Significantly expanding a company’s capacity to produce goods and services • Expanding into global markets • Diversifying into new products and services • Integrating into related products and services Strategi Menuju Keunggulan Kompetitif (Lanjutan…) • Strategi inovasi, yakni menggunakan SI untuk memperkenalkan produk/jasa yang unik, atau membuat perubahan yang radikal dalam proses bisnis yang menyebabkan perubahan-perubahan yang mendasar dalam pengelolaan bisnis. • Strategi pertumbuhan, yakni menggunakan SI untuk dengan mengembangkan kapasitas produksi secara signifikan, melakukan ekspansi ke dalam pemasaran global, melakukan diversifikasi produk/jasa baru, atau mengintegrasikan ke dalam produk/jasa yang terkait. 29 Alliance Strategy • Establishing new business linkages and alliances with customers, suppliers, competitors, consultants, and other companies Strategi Menuju Keunggulan Kompetitif (Lanjutan…) • Strategi peluang pasar, yakni menggunakan SI untuk mengembangkan strategi yang fokus pada peluang pasar dan spesialisasi. • Strategi aliansi, yakni menggunakan SI untuk membentuk hubungan dan aliansi bisnis yang baru dengan pelanggan, pemasok, pesaing, konsultan dan lain 31 Thank you for Your kind attention 32