South East Region
Development Forum
20 th May 2015
Attendees
Brian Jamieson – Borders College
Mike Ross
– Edinburgh Napier
Chris Donnelly – Edinburgh College
Ryan Mahoney – West Lothian College
Sarah Nimmo
– Edinburgh University
Scott Chaplain
– University of Stirling
Lizzie Brough – SSS
Nicola Scott - SSS
1. Workshop – Mapping your Audiences
Students Staff External
Male/female
Sexuality
Faiths
Academic
Finance
Alumni/Development
Local Press
Fellow Institutions
Charities
Ethnic Minorities
International
PG/UG
Freshers
Procurement
Marketing
Widening Access
Senior Management
Year Abroad/Semester Abroad Internal (direct colleagues)
Disability (visible/invisible) Students Association
SSS
SGBs
Neighbours/local community
Local councillors
Funders
Performance Students
Recreational
Sponsors/Local
Businesses
Sports Council
Community Sports Hub

Discussion
How do you communicate with each group
Do you have any blind-spots
Do you need additional training/resources to communicate with a specific group
Do you have a detailed marketing plan
Do you communicate enough internally to demonstrate developments
Can you prioritise your communications to these groups
Do you need to collect additional data to know the preferred communication method of any particular groups
Students
Social Media
Print Media
Facebook; Twitter;
Instagram; Pintrest;
Slack ; Whatsapp;
Snapchat; Vine
Banners; posters; handbooks; pop-up banners; flyers;
Freshers pack/book;
Use rich media, as much video and audio content as possible. Integrate collection of content into volunteer roles and events. Write plan for collection of content
Student attractive design; students involved in design; integrate student course in design
Key Messages
Who do I ask about sport and
PA? What opportunities are there? What costs are involved?
Competitions and vouchers
Long term benefits to activity; signposting to volunteering opportunities
Digital Marketing TVs; website; email Read blogs on best design/layout; use apps to create
HTML emails and always ask “What is the Call to Action?”
Promotion Events Fairs; social events; community events; come and try; festivals;
Students/Staff are representing the institution

Staff
Meetings
Partnerships
Media
121; group; informal chats; presentations; workshops to inform staff within institution;
CPD days; conferences
Written agreements senior management
(CC them into target emails); elected students; SGBs
Video; newsletter; newspaper; institution press/magazine; social media; audio or video interviews; quotes and pictures
Events Healthy Body, Healthy Mind; Freshers;
Internal/External; what’s visible and what’s invisible (the work that goes on behind events); SSS
External
Email; phone; formal letter invite; social media; in person; events; attending community events
Key Messages
Formalising partnerships, approach with an answer to a solution. Outline mutual benefits. Sponsorship, local schools, charities, SSS, SGBs, CSHs

Sports influence of institution wide approach
Are you influencing the external partnerships, relationships and messages
2. Workshop – Innovative ideas for Induction
Induction
– Freshers Week, Welcome Week, Induction, Registration, etc.
Insanity is to keep doing the same thing and expecting different results –
Albert Einstein
What worked well last year
What would be even better if
What audiences from the list above should you target
What processes could be simplified
What are your key messages
What are you signposting to for after induction week
Two innovative event ideas:
#FresherChallenge
Location
Format
Content
Delivery
Notes Benefit
Anywhere throughout the week, on the go, in strange places, in recognisable parts of campus
Flexible, people dip in dip out, putting social media at heart of event, collecting video/photo content, easily monitored and analysed
Week long social media challenge with physical event on final day
Each day different theme
Day 1 – exercise Day 2 –
Healthy Eating/Cooking
Day 3 – Treasure hunt with mascot Day 4 –
Competitive and participative, nor formal sign ups, be done as individual or in groups
Pick themes that suit your institution culture and fit in to your outcomes environmental (recycling challenge) Day 5 main event – Zumba world record attempt
Engaging whole institution, Getting institution wide

have Senior Management and lecturers take part, regulate social media, prizes for each day and main event buy in is tough but can really generate a great sense of belonging
Try then Pay
Location
Notes
At a large stadium
Content
Format
Delivery
Carnival, give it a go, information, music, participation, competition
Tents, outdoor, lots of sessions, small bite size chunks
Student led with local celebrities
Things to consider at induction
–
Plan and prepare
Professionalise and document
Review and improve
Train committees for induction
Film video training/audio training o How to prepare your club for freshers week o Top tips for running a stall at freshers fair o 10 actions to day of the fair o You’ve had 100s of signups, now what
Benefits
Big impact, memorable event
Something for everyone
People can browse, come and go, not need to bring equipment
Geared to students with names to attract people
Notes from Nicola Scott, SSS Development Manager
Recruit 1 Play Sport Promoter per institution. Direct to Lizzie for info.

Consider standing or recommending to someone that they stand on a SSS committee
–
Exec, Members Services, Comps Committee, Elected Students
Thank you all for your input and attendance
DONM
Tuesday 28 th July, Edinburgh College, Granton
Thursday 8 th October, West Lothian College, Livingston