Send Me To China…..
Learning Intention:
Students
will be able to describe
how China’s growing economy is
important for the Selwyn dairy
industry.
The big questions:
Why
does China want our milk?
How important is China to the
Selwyn District economy?
Are we sacrificing our natural
environment in order to send milk
products to China?
Problem solving
I need help I can
problem
describe
solving.
the
problem.
I can describe
the problem
and list
strategies that
might solve it.
I can describe
the problem
and list
strategies that
might solve it. I
can explain
why the
strategies
might be useful
in solving the
problem.
I can describe the
problem and list
strategies that
might solve it. I can
explain why the
strategies might be
useful in solving the
problem. I can use
prior experience to
judge the best
strategy to use.
Look at the graph on the
next slide to find the answers
to the questions on your
information sheet
Graphing Activity Answers:






1. How many countries are listed on this graph? 8 countries
2. What is the time scale? 2008 years
3. Look at Italy…when was it a super power and what is its
position now? Italy was a super power in 1 AD then again 1500
– 1800 AD.
4. Look at …. Britain when did it really start to become a
huge economic power?1820s
5. What do you think happened between 1700 and 1820 to
make the huge change in Britain’s fortunes? Industrial
Revolution
6. Between 1820 and 1870 Chinas economy took a dive.
How long did it take before it started to be a global player
again? About a hundred years
 7.
When did the USA start to become a global
economic power? Between 1870 and 1900
 8. What is the current World GDP levels of USA
compared to China? About equal on 18%
 9. Choose two countries that get the prize for the most
spectacular rise and fall in their global economic
influence. Justify your response through the use of
percentage changes. China & India
 10. Name 5 countries that are not named (New
Zealand is one) and explain where they fit in the graph.
They fit in the 40% gap at the top of the graph .This
means that the combined economies of the rest of the
world = 40% of the total world economy. The eight listed
countries are totally dominant.
China is rapidly urbanising
discuss…







In the next 10 - 15 years ……
350 million people will be added to China’s urban population.
That’s three times the amount of rural Chinese (103 million) that
have migrated to the cities since 1990
1 million kilometres of new road and 28,000 kilometres of metro
rail will be laid
170 mass-transit systems will be built - twice the number that all of
Europe has today
40 billion square metres of floor space will be built to construct
five million buildings - the equivalent of building two Chicago's
every year
97 new airports will be built (one every 40 days!) and one in every
ten planes assembled by Boeing and Airbus will be delivered to
China
Energy demand will more than double from 60 quadrillion British
thermal units (QBTUs) to between 123 QBTUs and 142 QBTUs –
equivalent to 25% of the world’s total energy demand today
Dairy in China?
The diet of the urbanised Chinese
is becoming more Westernised.
As china becomes wealthier:
the average calorie intake of its
population increases
The demand for western
convenience food increases = icecream , yoghurt, fast food, baby milk
formula
Dairying : the
economic link between Selwyn &
China
Google Earth image of an area just West of Rollesten.
How can you tell there is dairy farming here?
The centre pivot irrigators are usually a good sign this is a
dairying district.
A close up shows more signs this is a dairy farm. How can
you tell?
Access road and turning circle for the milk tanker. Milking
shed. Effluent pond.
What do you think the main economic activity is in this
area?
How can you tell?
What do you think the main economic activity is in this
area?
How can you tell?
Note: this
Legend is an
extract.)
Factories:
With
all this milk being produced you
have to do something with it.
You cannot export milk (can you
think of reasons why?)
So milk gets made into something
else at the factories on the following
slides:
Dunsandel Milk Processing Plant
Darfield Milk Processing Plant
Meadow Fresh Milk Processing Plant in
Riccarton
Rolleston Milk Processing Plant
Rolleston Milk Processing Plant –
planned extensions
Research:
To
get the most out of your dairy
farms you need good research
On the next three slides are three
institutions that support the dairy
industry in many different ways
Does anyone know what this is?
Crop and Food Research in Lincoln.
Selwyn : Dairy Farms Factories
& Transport
 Use
the base map that you have been issued with
to locate and name the following businesses
related to the export of dairy products to China
 Factories ( Dunsandel, Darfield, Riccarton,
Rolleston)
 Transport routes ( Train & Road to Lyttleton Port)
 Farms
 Research providers ( Lincoln University, Crop &
Food, Canterbury University)
Use the base map that you have been issued with to locate and
name the following businesses related to the export of dairy
products to China
Factories ( Dunsandle, Darfield, Riccarton, Rolleston)
Transport routes ( Train & Road to Lyttleton Port)
Farms ( See ppt slide)
Research providers ( Lincoln University, Crop & Food, U.C.)
Darfield
Answers:
Riccarton
Rolleston
Factories ( Dunsandle, Darfield, Riccarton, Rolleston)
Main southern rail line
West Coast rail
Alternative road
access over
Gebbies Pass
Transport routes ( Train & Road to Lyttleton Port)
Canterbury
University
Research providers ( Lincoln University, Crop & Food, Canterbury
University)
Westland Dairy
Westland
Dairy Company is an example
of a company that has grown rapidly in
recent years on the basis of exports to
emerging economies which want milk
products for food consumption and
industrial purposes.
Selwyn is vital as a location because it
has land , people and access to an
export port and is close to transport to &
from the West Coast.
Westland Dairy / Cosco
All
of this means work for people here
in Selwyn and also overseas in China,
through Cosco the main shipping
company that Westland Milk uses and
through its own marketing staff that
work to promote their products in
China.
One company Many jobs
Sort the jobs into the correct column
Farm
Scientist
Office
admin
IT
specialist
Agri
Banker
Collection
Factory
Rail
Storage/ Shipping Customer
Sales
Marketing
manager
Process
worker
Farmer
Straddle
carrier
driver
Captain
Logistics
manager
Ship cook
Recepti
onist
Diesel
mechan
ic
Product
develop
ment
Shop
assistant
Herd
tester
Wareho
use store
person
Pilot
boat
captain
Fork lift
driver
Vet
Cleaner
Farm
hand
Driver
Cleaner
Navigator
Graphic
Designer
TB Herd
tester
What is the problem for China as it moves from being
a low income country into being a middle then high
income country?
We have heaps of water. The
Chinese consumers want
products that we can make
using our water resources
The smart thing for us to do is to
export water but not as water ……as
processed consumer products for the
urban population in China
The Chinese consumers want
the products: The Dragons Den
Awaits
Your challenge is to form a company with
a
 Board of Directors who meet and make a
business plan
 A Chairperson who leads the board.
Choose a raw product add
value by processing it…
You can choose from the following raw
products
 Milk
 Cow hide & other bits of cow…
 Wheat & grains
 Viticulture & horticulture ( Grapes , fruit &
vegetables)
 Wood
 Sea food
Products in hot demand in
urban China = Demand
Categories
 High
Quality Dairy products/ ice-creams
 Designer Furniture
 Leather products such as shoes, bags,
clothing
 “ instant meals” high quality
 Fruit products including dried / health
 Anything linked to clean & green
Anything to extend a healthy life
“Dragons Den Pitch to Me”
You will pitch an idea to the class describing
a product
This product has to be targeted to the urban
Chinese market and allows you to make a
profit .
It needs to fit into one of the demand
categories
Pitch to Me
You can work in a group to develop the
product but you must write up your planning
page individually.
If you prefer to work alone that is also ok.
Max group membership = 1/4 of the class
“ Pitch To Me” Your company
will
 Pitch
your idea to the class using a chart
and a verbal explanation ……
 Here
is an example of how it is done
 http://www.youtube.com/watch?v=r2R6Z
Mq1Ydo&feature=related
Your group will have 5 minutes
 To
pitch your idea to the class.
 The
class can ask 5 clarification questions
about your product.
 The
class will have a secret vote each
person voting on the categories listed in
your “ pitch to me” activity sheet.
Problem solving
I need help I can
problem
describe
solving.
the
problem.
I can describe
the problem
and list
strategies that
might solve it.
I can describe
the problem
and list
strategies that
might solve it. I
can explain
why the
strategies
might be useful
in solving the
problem.
I can describe the
problem and list
strategies that
might solve it. I can
explain why the
strategies might be
useful in solving the
problem. I can use
prior experience to
judge the best
strategy to use.