DR MPS MEMORIAL
COLLEGE OF BUSINESS STUDIES, AGRA
INSTRUCTIONAL PLAN (MODIFICATION
PARTICIPATION AND INTERACTION)
PROPOSED
–
SUBJECT
TO
STUDENTS
ALLOCATED LECTURES ARE BASED ON STUDENT INTERACTION AND PARTICIPATION.
SESSIONS REQUIRED MAY VARY, DEPENDING ON CLASS ATTENDANCE AND STUDENT
INVOLVEMENT.
LAST SESSION TOOK 45 LECTURE TO COMPLETE THE SYLLABUS.
Faculty Name- Priyanka Kukreja
Course No. NMBA 012 Course Title: Managerial Economics
Textbook: (Book Bank – Given to Student)
D N Dwivedi- Managerial Economics
Other specific books:(Reference)
1. Dr H L Ahuja – Business Economics
2. Peterson and lewis-Managerial Economics
3. Varshney and Maheshwari- Managerial Economics
Objectives of the subject

To apply economics theories for the improvement in managerial decisions of the organization.

To understand how to interpret and forecast the demand of the product

To understand how price and quantity demanded and supplied are determined in markets

It helps the business to assume and analyze the things

It provides the necessary conceptual, technical skills, toolbox of analysis and techniques of thinking
and other such most modern tools and instruments like elasticity of demand and supply, cost and
revenue, income and expenditure, profit and volume of production etc to solve various business
problems.
1
Detailed Plan for Lectures
Lecture
No.
Topic
Each
Lecture
of min.
45
minutes
duration
Definition and concept of
Unit-1
managerial economics
2
Nature and scope of managerial
economics
3-4
Significance in decision-making
and fundamental concepts
5
Gap between theory and practice
and role of managerial economist.
6-7
Objectives of a firm
Demand Analysis; Law of
Unit-2
8
Demand, Exceptions to the law of
Demand
9
Determinants
of
Demand.
Elasticity of Demand- Price,
10
Income, Cross and Advertising
Elasticity
11-12
13-14
UNIT-3
15
16-17
18-19
20
Chapters/
Sections of
Textbook/
other
reference1
Assignment/ Task
to be assigned to
students
DOA DOS
Ch1
Demonstra
tion/ case
study/
images/
animations
etc.
Video on
economics
Ch1
Ch1
Ch1
Ch2
Ch7
Flow chart
PPT
Ch-7,8
graphs
Ch-8
graphs
Uses of Elasticity of Demand for Ch 8
managerial decision making,
measurement of Elasticity of
Demand
Demand forecasting meaning, Ch -9
significance and methods.
Supply Analysis; Law of Supply,
Supply Elasticity, Analysis and its
uses for managerial decision
making
Production concepts & analysis; Ch 10
Production
function,
single
variable-law
of
variable
proportion,
two variable Law of returns to Ch 10
scale.
Economies and diseconomies of Ch 11
scale
A1
Submit
after
2
days
Flowchart
–Video
on
how
does
a
price
decide in
the
market?–
PPT
Flowchart,
graphs
Tesco's
Corporate
Initiatives
OPTIONL
–
At
faculty
2
discretion
21
22
UNIT-4
23
24
Cost concept and analysis, short- Ch 11
run and long-run cost curves and
its managerial use
REVISION
Market Equilibrium and Average Ch18 (ref 1)
Revenue
Concept.
Market
Structure: Perfect Competition,
features,
25
determination of price
perfect competition
Monopoly: Feature,
26
pricing under monopoly,
27
Price Discrimination.
28
Monopolistic: Features
29
pricing
under
competition,
30
Product differentiation.
Ch-24
(ref-1)
31
Oligopoly: Features
Ch-25
(ref-1)
32
kinked demand curve, cartels, Ch-25
price leadership.
(ref-1)
33
Ch 15
34
35
36
UNIT-5
37-38
39
Pricing Strategies; full cost
pricing
product line pricing
price skimming
Penetration pricing.
Concepts and various methods of
national income measurement
Inflation & Its types
40
Causes of inflation
Ch-25
Flowchart,
graphs
Eg:Indian
Fish
Market
graphs
under Ch-20
(ref-1)
Ch-22
(ref-1)
Eg:Railway
stattion
Graphs
Ch-22
(ref-1)
Ch-23
(ref-1)
Ch-24
(ref-1)
Eg:Banking
System
graphs
monopolistic Ch-24
(ref-1)
Indian
Cement
Industry:
Riding the
High Tide
graphs
Ch15
Ch15
Ch15
Ch-20
Ch-25
OPTIONL
–
At
faculty
discretion
PPT
A2
Submit
after
4
days
India
in OPTIONL
Search of –
At
a Way to faculty
3
41
Business Cycle
42
Profit concept and major theories Ch-32
of profit
(ref-1)
43
Dynamic Surplus theory, Risk & Ch-32
Uncertainty bearing theory
(ref-1)
44
Innovation theory
45
REVISION
Harness
the
Inflation
–Dragon
–
graphs
Ch-24
discretion
Ch-32
(ref-1)
Details of Assignments Planned:
Assignment Details
No.
1
Problems based on Elasticity
Demand
2
Current monetary and fiscal policy
Nature
Assignment
of Problems
of Expected outcome
Measuring elasticity
demand
enhance knowledge
analytical
of
Scheme for Class Assessment: (out of 50):
Component
Attendance
Assignments
Class Internals
Frequency
Marks out of 100
Continuous
10
twice
10
twice
30
List of suggested topics for term paper
S.No. Topic
1
Each Student to select five articles in the field of Demand and Supply from Online
Journals/magazines available and critically analyse them and submit a report
2
Study the current economic scenario and discuss the phases of current business cycle
3
List those firms who were not affected by the financial crisis of 2008-09
4
Describe the role of government in controlling the inflation
4
5
How the change in technology becomes an Important factor affecting economies of scale for
organization explain with latest example?
5