MID TERM ASSIGNMENT
MANAGERIAL ECONOMICS
“Nestle Pakistan Limited Company”
SUBMITTED TO
MS. SHAZIA KOUSAR
SUBMITTED BY
M.SHAHBAZ MARAJ
ALIA MEHMOOD
ADNAN ASHFAQ
M.AFZAL
M.AHSAN
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ABOUT NESTLE:
Nutrition has been in our DNA Since1867 when
HenriNestlé developed the first infant food. Today,
millions of consumers Across Pakistan mirror our
emphasis on Nutrition, realizing that food choices impact
their health And quality of life.
Nestlé Pakistan today, is a leading Food & Beverage Company in
Pakistan with a key focus on nutrition, health and wellness reaching the
remotest of locations throughout the
Country to serve consumers and continue to enhance the quality of life
of people throughout its value chain.
Since 1867, when Henri Nestlé invented the first infant food, nutrition
has been in our DNA. Today more and more consumers mirror our
emphasis on nutrition, as they realize that food choices affect their
health and their quality of life. Our company’s strategy is guided by
Nestlé’s corporate business principles which are in line with
internationally accepted best practices and ethical performance culture.
Nestlé Pakistan Ltd is a subsidiary of Nestlé S.A. – a company of Swiss
origin headquartered in Vevey, Switzerland. It is a food processing
company, registered on the Karachi and Lahore stock exchanges and
operating in Pakistan since 1988 under the joint venture with Milk Pak
Ltd and took over the management in 1992. For last many years in a
row, the company has won a place among the top 25 companies of the
Karachi Stock Exchange. Nestlé’s existing products grow through
innovation and renovation while maintaining a balance in geographic
activities and product lines. Nestlé Pakistan operates in many ways but
people, products and brands are the basis of the Company’s image. It
respects the cultures of the regions it operates in and recognizes the need
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for quality of life of their people. As a result our priority is to bring the
best and most relevant products to people, wherever they are, whatever
their needs are, and for all age groups which is ensured through our
effective marketing, vast sales and distribution network. Having its
center of operations in Lahore, the company operates four production
facilities. Factories in Sheikhupura and Kabirwala are multi product
factories, whereas the ones in Islamabad and Karachi produce water. At
Nestlé we believe to be successful in the long-term and create value for
our shareholders, we must also create value for society; we call this
Creating Shared Value. Making important contributions to society and
going a step beyond by giving value to communities, we have
strengthened our value chain across Pakistan. Nestlé Pakistan is proud of
its commitment to excellence in product taste and safety.
Directors’ Report
To the Shareholders
Nestlé Pakistan remains committed to enhancing nutrition of as many
Pakistanis possible by diversifying into new functionalities. Innovation
& renovation remain an integral part of the Company’s vision to
positively enhance the quality of life.
Nutrition
Nutrition, Health and Wellness: our values Nestlé pride itself on being
the leading Nutrition, Health and Wellness Company. Our products and
brands are the flag bearers of our values. We build our nutrition
credentials with continuous research and development and are
committed to creating nutritional awareness among our consumers.
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CERELAC – Nourishing Generations!
With its long history in Pakistan, NESTLÉ CERELAC is now with its
second generation of users and is a
household name trusted by mothers and endorsed by doctors as the best
weaning option in Pakistan.
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NESTLÉ CERELAC was introduced in Pakistan in 1992, positioning
itself as the “First step to solid food”. Over time
it has come to be perceived as the trusted partner of the Pakistani
mother. After the introduction of Bifidus BL in the cereals, NESTLÉ
CERELAC also extended the benefit of strengthening natural defenses
of babies. With the passage of time the brand has built its reputation as
the complete food that offers ‘’Big nutrition for small tummies’’.
NESTLÉ CERELAC understands that each stage of a baby’s growth is
distinguished and their nutritional needs evolve as they grow.
Accordingly, NESTLÉ CERELAC infant cereals are grouped into stages
according to the changing nutritional needs of a growing child,
providing the right nutrition at each stage. Last year NESTLÉ
CERELAC combined the goodness of cereals with yogurt and
introduced CERELAC Yogurt. This offered additional benefits of yogurt
on top of the wholesome nutrition from cereals. This product was
launched with our PAS award winning
campaign, ‘’Chanda Mama’’. In 2013, NESTLÉ CERELAC launched a
whole new range specifically for one year old babies. NESTLÉ
CERELAC for 1 year olds is especially formulated keeping children’s
growing nutritional requirements in mind. It has the benefits of bigger
fruit chunks, multigrain nutrition with a thicker texture and Bifidus Bl to
provide optimal nutrition at this age and also help strengthen child’s
natural defenses. It’s an exhilarating time to be part of the NESTLÉ
CERELAC family. The brand has its eyes set on new heights and
extraordinary achievements in the coming years!
Infant Formula* & Maternal Nutrition
LACTOGEN is the flagship brand of Infant Formula for Nestlé Pakistan.
The premium infant formula range including NAN continued to offer the
most scientifically advanced infant formula formulation. In addition
NAN 3 was launched in September 2013 to extend the benefits to
children over one year of age. Pediatric specialties range comprising of
formulations including AL110, Pre-NAN and LACTOGEN RECOVER
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continue to provide nutritional solution to infants with specific
nutritional requirements. Nestlé also entered into the maternal nutrition
category with MOM&me, a specialised pregnancy and lactation milk
supplement for moms & momsto- be, an effective mean to support
maternal and fetal health as well as promote breast feeding, which is our
commitment. *Breast milk is best for babies. Nestlé promotes mother’s
milk in all its communication to HCPs, infant formula & CERERLAC
packaging and all other related material. Nestlé also strictly follows the
local code as well as international code for protection of breastfeeding
and marketing of infant formulas. This document is part of company
information only and may be viewed accordingly.
Composition of Cerelac
Wheat flour, sugar, palm oil, skimmed milk, ammonium carbonate,
sodium carbonate, milk proteins, malt extract, minerals, salt, vitamins.
Properties of Cerelac
Nestlé CERELAC® Baby Biscuits are highly nutritious for babies from
8 months onwards as a part of a varied weaning diet and they are
fortified with 10 essential vitamins and minerals. Nestlé CERELAC®
Baby Biscuits contain Iron and Vitamin C, which help to prevent iron
deficiency anemia. Nestlé CERELAC® Baby Biscuits have appropriate
shape and size for the baby to grasp which helps improve hand mouth
coordination.
Indication of Cerelac
Nestlé CERELAC® Baby Biscuits are mini-meals, a part of Stage 3 of
the Nestlé Developmental
Nutritional Plan offer intended to be consumed by babies from 8 months
onwards, which help them to learn self feeding and practice chewing,
once they start teething.
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Nestlé Nutrition Institute
The Nestlé Nutrition Institute (NNI) is a not for profit organisation that
fosters “Science for Better Nutrition”. NNI continued its contribution to
enhance the quality of people’s lives by sharing leading science based
unbranded information and education material, with health care
professionals only. In this context, scientific symposia were conducted
on multiple topics including “Role of Probiotics in Infants and Children”
and “Nutritional Management of Diarrhea in Developing Countries”.
Similarly, Health Care Professionals all over the country were engaged
in round table discussions on key nutritional challenges.
 Characteristics Of Cerelac:
1-Cerelac contains essential fatty acids (ALA and LA), Iodine and
vitamin A.
2-ALA (Omega 3 fatty acid) and LA (Omega 6 fatty acid) are the
precursors of DHA and ARA.
3-ALA (Omega 3 fatty acid) contributes to brain development
Iodine helps in normal development of brain and congnition.
4-Vitamin A Contributes to healthy vision
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 Nestle Organisational Structure
The way or method through use of a hierarchy that a group,
business,, organization, people or a object collaborate to
achieve success on one common goal.
Nestle - Present Organisational Structure
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Nestle-Operational Structure
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 DECISION MAKING PROCESS
 Define the problem
 Determine the objective
 Identify possible solutions
 Select the best possible solution
 Implement the decision
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