Welcome ,
I am so excited to welcome you into our Mary Kay family and sisterhood. We have an incredible unit of ladies
that you will grow with. Congratulations on beginning your Mary Kay business and welcome to our brand new
fantastic unit: Joni’s Jems! I am so pleased with your decision to start a career with the #1 Best Selling Brand of Skin
Care and Color Cosmetics in the United States since 1993. You will find that our company is comprised of women
from all walks of lie who are ready and willing to help you be successful. Joni’s Jems is a group of women who truly
believe that it is neither by coincidence nor accident that you are a member of our team. You are exactly where you are
supposed to be. Welcome to the beginning of your journey in Mary Kay.
The first few weeks of your Mary Kay career may feel like a whirlwind. However, once you have completed your
initial New Consultant Training and checklist, you will be better prepared for success.
This business is terrific because you NEVER stop learning, and you always have opportunities to grow. In the
beginning of your career, you will make up for any lack of knowledge with enthusiasm. Your attitude is one of the
greatest influences on your success. As Mary Kay herself says, “You can do everything right with the wrong attitude
and fail to succeed, but you can do everything wrong with the right attitude and succeed beyond your wildest dreams!
I will work together with you to reach the goals and dreams YOU wish to attain for yourself. My hope
and goal for you is success. Only you can decide how far you want to go, but know that I am here for you every step of
your way up the ladder of success in Mary Kay. As your Director, I am your business advisor. I am here to guide you
in your Mary Kay career. Remember that this is your business – success will be yours because you will decide what
you want. You are in business for yourself, but never by yourself! I will believe in you 100%. Mary Kay taught me to
reach for the dreams that I have for myself and my family. My hope is that you also learn to dream and succeed. God
plants dreams in our hearts. He will also equip us to reach those dreams and make them reality.
My goal for you in Mary Kay is to train you, guide and mentor you, and motivate you to wherever you want to
go with your business. My job is to do exactly that. I will help, encourage, and cheer you on to have the most
successful business possible. My love to you is unconditional though my time is not. When you attend the meetings,
keep our line of communication open and follow your words with action, you will get a lot of my time.
With love and belief in you and what you can achieve!
Your Sales Director,
Joni Cool
DIRECTOR INFORMATION
Joni Cool, Indpendent Sales Director
Started Mary Kay Career in August of 2008
Held First Class March 2009
Debuted as a Sales Director November 2009
Earned First Car, September 2009
Earned Second Car, March 2010
Contact Information:
215 Smith Rd Gettysburg, PA 17325
(717) 253-4488 jonicool@marykay.com
unit web address:
www.unitnet.com/jonicool password: jonisjems
UNIT INFORMATION
Unit Name: Joni’s Jems
Division Area: Sapphire
National Sales Director: Dawn Dunn
Unit #: LA33
Premier Club Unit
OUR UNIT’S MISSION
 To persevere towards the dreams and goals God has given us, paving the way for
others to follow, with standards of excellence and integrity
 To work with the priorities of God first, family second, and career third as we build
to a Cadillac Unit!
 To make a difference in our consultants and customers, internally, externally, and
eternally!
Fast
Fun
Facts!
Name: Joni E Cool
Birthday: December 16
Family: Husband, Matthew, Son: Camden
Favorite Mary Kay Memory: The day I earned my first car & realized I could do anything I set my mind to!
People would be surprised that I: go barefoot every chance I get, and I love to travel in foreign countries, and
enjoy the thrill of extreme sports!
My best asset: I never quit, and have the ability to speak from my heart
To unwind I: get a massage, curl up with my hubby and watch a good movie
When I’m worried I: Pray, and work hard so the Lord can bless my efforts
My favorite city: Salzburg, Austria & Interlaken, Switzerland, I lived there in college
Favorite Dream Destination: Fiji, Australia, and New Zealand in the same trip!
I am currently reading: Success Is Not An Accident, The Purpose Driven Life
Best Book I Ever Read: The Bible
My Favorite Meal: my mom’s homemade chicken, mashed potatoes, and corn
Hobbies: snow skiing, skydiving, scrapbooking, painting, sculpting, traveling
I Collect: Armadillos and Giraffes
I Am Motivated By: the success of Mary Kay Directors that are big dreamers!
Best Advice I Ever Got: Never take advice from anyone you wouldn’t trade places with
Advice I’d give a new consultant: Don’t reinvent the wheel, just do what the book says!
My Mary Kay Role Models are: Dawn Dunn, Diana Sumpter, and Karen Piro
I Describe our Company as: The most amazing opportunity for women to unleash their true God-given
potential, gifts, and talents.
Independent Sales Director Joni Cool
Joni has been married to Matthew for 3 years. They grew up together since birth on the same
street. They live in Gettysburg, PA. Joni joined Mary Kay in August of 2008 while working as a
Counselor and Behavior Coordinator of Juvenile Delinquents at a Military Residential Facility.
While the work was rewarding, the schedule was taxing, and the days, night, weekends, and
holidays schedule got to be to much, she burnt out because the schedule didn’t work with her
family nor fit in with her priorities of Faith and Family coming before Career! She called her
director and created a plan for her to be able to replace her income so she could leave her job.
After just 6 weeks of working Mary Kay consistently as a business holding 2-3 classes a week, she
was not only able to replace her income, but also able to exceed it, and in May 2009 quit her job!
The following month, in June, she went on target to earn her car, and earned it in September. In
July she went into Qualification to become an Independent Sales Director and Debuted
November 2009.
Joni has 60+ consultants entrusted to her leadership and quickly building to 100. She has earned
the use of 2 Mary Kay Career Cars I just 7 months! She is currently driving the 2010 Chevy
Equinox and in her unit is in Qualification for the Pink Cadillac!
Joni’s Mary Kay Career has bought her family a houseful of gifts and prizes including appliances,
house ware decorations, diamond rings, and 2 trips around the world. Because of the freedom
and flexibility this business affords, Joni was able to be the sole provider of her family for 2 years
while Matthew was recovering from surgery.
If Joni could have asked Mary Kay Ash one questions before she passed it would have been, “How
could I ever thank you for helping me become all that I could and using all the gifts the Lord
blessed me with?” Mary Kay Ash’s response would have been, “Pass It On.”
Joni’s Mission:
To help other women reach their full potential through a Mary Kay Career. To make a difference
in the lives of women, externally, internally, and eternally.
Our Vision:
To provide extraordinary products with exceptional service, while elevating women to
excellence, allowing them the freedom to design their life.
Preparing yourself for your Mary Kay Business is a lot like a pilot preparing for flight. They use
many detailed CHECKLISTS. This is done in order to ensure a safe and successful flight.
Success in your Mary Kay Business is very similar. This workbook is designed to prepare your for
your take off, flight, and landing.
o Create your Contact List of 75+ people you know. (Who would you invite to a big wedding? 300
invitations is average for a church wedding) Don’t prejudge. You will invite these women to be your
first practice faces for your Power Start. Put their names on the Leads sheet and put in your 3
ring binder (your “brain book”)
o Be a “7 day Wonder” by selling 20 items in your first 7 days (using the Look Book)
o Log onto www.thepinkplan.com and log in your information and print to add to your brain book
o Attend your first weekly meeting! Bring a friend for special recognition!
o Schedule 8-10 appointments in your date book using the Power Start Booking Script
o Schedule a time with Joni to have your New Consultant Orientation Training
o Log onto www.markayintouch.com and set up your password, email address (use your full first and
last name only – its easy for your customers to remember)
o Order your Business Kit
o Set Up your Pro-Pay Account
o Purchase a 3-ring binder for your Brain Book! Create 5 sections:
1) weekly plan sheet/ tracking forms
2) company/unit promotions
3) leads/contacts
4) customer list
5) training materials/handouts/this packet etc
One of the most IMPORTANT forms of communication each week with your Director is your
Weekly Accomplishment Sheet. Be sure to Submit your Weekly Accomplishment Sheet to
your Director NO LATER than Monday at 9am so you will receive the recognition you
deserve. Even if there is little or nothing on it for that week, still submit it! These sheets will
also help at TAX time to track all your expenses! A copy of the Weekly Accomplishment
Sheet has been added to this packet, but you can also submit it online on InTouch under
“Business Tools” and then “Weekly Accomplishment Sheet.”
Your Weekly Plan Sheet is another tracking material you will want to use weekly. Sit down
withy our family and plan out your week. While it is a great privledge to work for ourself it is
also easy to not work if you don’t have a plan! Create your Plan then Work your Plan. A
copy of this is attached for you also. First put in your hours you work at your J.O.B the put
in family time, personal quite time, your Mary Kay Meeting, and anything else that week.
Then where there are 2-3 hour time slots, schedule parties/classes/facials! I choose to color
code mine, I use Pink for MK meeting, blue for family, orange for my quite time, Yellow for
J.O.B, and then Green for MK appointments because we make money there!
Positive Affirmations --What You Think About, You Bring About
I am successful, confident and enthusiastic. I exercise daily control over my emotions and my work habits. I always
look for the best in the others and the best in myself. My positive attitude keeps me focused on my goal and inspires
others.
I am a master booker!! I get two or three bookings from each class because everyone has a great time and wants what I
have to offer. I book everywhere I go because I feel that every woman deserves to look better and feel better. Booking is
easy for me because I love people, and I love what I do. I book sharp women because I am confident, sincere and
enthusiastic.
I love doing skin care classes!! I make them fun, meet new people and make great money. My classes hold because I
coach the hostess well, and I make her feel like my partner in the class. Because I help her stay excited, this paves the
way to a great class. I sincerely compliment each guest and make them feel important.
I work consistently and persistently toward my goal. I am always a Star Consultant. The prizes, recognition and praise
I receive make me feel I can reach new heights. I look, act and feel like a winner because I believe in myself and so does
everyone else!
I am excellent at closing the sale. I do a great job at overcoming objections. I feel confident and comfortable talking
with each guest individually. They trust me and appreciate my service. Everyone loves this product, and everyone wants
it.
I have more then 100 clients in my customer base. They are extremely loyal to me because they trust me and know I
give the best customer service. My reorder business is growing bigger all the time. I have built a strong business because
I have a great attitude.
I share this opportunity and all the fantastic possibilities a Mary Kay business has to offer with three sharp women
each week. I always have a list of women who would love being my guests at our next Mary Kay event. My confidence
and enthusiasm draw them to me and makes them want what I have to offer. I keep them excited and committed by
following up and showing genuine interest in them.
I drive my new Malibu to classes, unit meetings and all over town. This is even more exciting than I thought it would
be! The sense of pride and accomplishment that I feel when I drive my car is overwhelming. This beautiful red car is the
best trophy I have ever had. My family, friends, clients and Independent Beauty Consultants truly admire me knowing
that I earned the use of it.
I know God loves me and wants me to succeed, thus I will press on daily toward my goal. I overcome any
circumstance, condition or obstacle that would hold me back. Everyday I strive to be the best me possible.
POSTIVE AFFIRMATIONS FOR A GREAT ATTITUDE IN JUST 21 DAYS!!
I love my Mary Kay business!
Holding classes and facials is the best!
My date book is always full because I am a master booker!
I am a booking machine!
I get bookings everywhere I go!
People are attracted to me and my beautiful smile!
I meet 5 new women every day that want a Mary Kay facial.
I have at least 10 appointments on my books at all times.
I hold the record for always completing the weekly challenge!
I hold 3 classes a week every week consistently!
My classes are so fun that everyone wants to be a hostess!
Basic skin care is so fabulous...every guest loves it!
I am the Queen of Sales!
I respond to my customers immediatelyÖ they deserve my BEST!
I love to share this opportunity!
Everyone I meet wants to know why I am so happy!
Successful women need to know about Mary Kay!
My family and I deserve the BEST life has to offer!
I am so organized!
It is incredible how focused I am!
My days are filled with energy and enthusiasm!
I am in charge, determined and successful!
I have a winning attitude because... I am a WINNER!!
SUCCESS BEGINS WITH PERSONAL USE!
You cannot sell what you do not use. Your customers will purchase what you share with them, and you will show
them only what you have confidence in. You will gain this confidence by correctly using your products daily!
1. Clean out your cosmetic drawers and toss your other brands. This will bring integrity to your new
business!
2. Set up your shower, sink, and dresser with total MK products.
3. Listed below are some suggestions to be a “total MK woman.” You will want to expand and experiment
with our entire line and seasonal items.
4. These may be some items that you would like to include in your initial inventory order.
Suggestions for Personal Use:
Timewise cleanser and moisturizer
Day and Night Solution
Firming Eye Cream
Microdermabrasion
Oil Free eye makeup remover
Soothing eye gel
Foundation either liquid or mineral or both
Brush Set
Compact Pro with 6 eye shadows, blush, bronzer, your choice in the 3rd square Ultimate Mascara
3 eye liners, 1 lip liner, lipgloss, and lipstick.
Eye primer
Concealer
Satin Lips
Satin Hands
2-1 Shower gel and Shave Lotion
Hydrating Lotion
A perfume
Travel Roll Up Bag
Targeted Action Toning Lotion
Serum+C
Products you will need to order in your first order to include in your starter kit for classes:
(In you initial order of $600+ you will receive Microdermabasion, Firming Eye cream and a Roll Up
Bag, all to use for your classes)
Satin Hands
Satin Lips
Eye Primer
Serum+C