From Vineyard to Winery:
Using NC LIVE Resources
to Support Small Business
Development
Betty Garrison, Elon University
Heather Greer-Klein, NCLive
Mary G. Scanlon, Wake Forest
University
Sara Thynne, Alamance Community
College
Today’s Presentation:
• Introduction to NC LIVE
• Industry Research
• Company Research
• Market Research
What is . . .
?
Libraries Working Together
•
•
•
•
Public Libraries
Community Colleges
UNC System
NC Independent Colleges & Universities
The same premium, digital content for ALL libraries
Consistent, equal access to electronic resources across
North Carolina
NC LIVE’s Mission
Since 1998, helping North Carolina libraries
to:
--Support Education
--Enhance Economic Development
--Improve Quality of Life
Wine Articles from From NCLive:
ProQuest Entrepreneurship
ProQuest ABI/Inform Complete
Wall Street Journal
Industry Research
Industry Profiles in NCLive
OneSource
OneSource
ABI/Inform
Industry Research
Focus on producers
Supply
Market Research
Focus on consumers
Demand
Industry Research
•
•
•
•
•
•
•
•
Industry size, growth
Industry structure
Product segments
Market drivers
Regulation
Cost structure
Keys to success
Outlook
Industry Research
NC LIVE Sources:
• OneSource
• Marketline
• ABI/Inform
• First Research
Industry Research
ABI/Inform
ABI/Inform
ABI/Inform
Filters:
• Subject
• Date range
• Document type
Location:
• Advanced search page
• Left-hand column
Wine Articles from From NCLive:
ProQuest Entrepreneurship
ProQuest ABI/Inform Complete
Wall Street Journal
E-Books
NC LIVE
Ebooks on
NC LIVE for
Small Business
•
•
•
•
•
141,000 titles in combined
Academic and Public Library
Complete collections.
unlimited simultaneous usage
read online or download books for
14 days.
search options within book text
print pages and chapters
LOTS OF BUSINESS COVERAGE!
entrepreneurship
Help!
Create your own personal bookshelf!
Annotate and highlight important material
Wine Articles from From NCLive:
ProQuest Entrepreneurship
ProQuest ABI/Inform Complete
Wall Street Journal
Company Research
Reference USA
Company Research
•
•
•
•
Competitors
Customers
Vendors
Source of new personnel
Find your Competitors!!
Identify potential customers!!
Customize your list based on
what you need to know!
Locate potential customers!
Search for industry by keyword (SIC OR NAICS) or
browse major industry groups (NAICS codes).
Selected SIC codes pertaining
to the wine industry
Select your Geography
The results are in!
Download 250 records at once!
Wine Articles from From NCLive:
ProQuest Entrepreneurship
ProQuest ABI/Inform Complete
Wall Street Journal
Market Research
ABI/Inform Complete
OneSource
ProQuest Entrepreneurship – WSJ
SimplyMap
Library Research Persuasion Tactics
for Business Persons
Truth
OneSource Global Business Browser
OneSource Global:
what does this
resource have to do
with
marketing wine?
Create A
Ranking of
N.C. Cities
By # of
Wine Drinkers
in the
Last 6 Months
Find the
Zip Codes in
Raleigh
that most likely
contain
wine drinkers
Wine Articles from From NCLive:
ProQuest Entrepreneurship
ProQuest ABI/Inform Complete
Wall Street Journal
Questions?