Using Learning Objectives to
Improve Online Course
Design & Delivery
Dr. Chad Milewicz
Assistant Professor of Marketing
Romain College of Business
Outline
Intro:
Why learning objectives?
Alternatives:
How else can we design & deliver?
Application:
How do I use learning objectives?
Results:
Why do I recommend this
approach?
Why Learning Objectives?
Why Learning Objectives?
Faculty Name
Position
Contact: 812.464.555
Office
Email
Why Learning Objectives?
Why not start somewhere else?
There are other Options…
Start with a previous syllabus.
There are other Options…
Start with a previous syllabus.
 Follow a checklist
There are other Options…
Start with a previous syllabus.
 Follow a checklist
 Start with a textbook
There are other Options…
Start with a previous syllabus.
 Follow a checklist
 Start with a textbook
 Stay traditional
But,
,
here is how I teach online.
First, How I Started
A Colleague’s
Online Syllabus
Online Textbook
My Traditional
Syllabus
, Old Blackboard
“…Some assignments are due at 5, some at
traditional midnight. It gets confusing when
having content in multiple areas and have to
jump back and forth...”
“The professor did an excellent job of allowing
for self-pacing which is appreciated by this
non-traditional student. The coursework was
challenging and well presented.”
What should a person get from this class?
Learning Objectives
CONTENT LEARNING OBJECTIVES (MKTG 305):
1. Understand basic marketing concepts and vocabulary*
2. Relate basic marketing constructs and vocabulary to
consumers’ and organizations’ behavior.
3.
Understand a generalized schematic of the strategic
marketing process
*The outline for each Exam summarizes the concepts and
vocabulary highlighted in each respective module
Syllabus
MKTG 305
Objective 1:
• 5 exams
Objective 2:
• 1 Concept Assignment,
• 4 Homework Assignments
Objective 3:
• Final Paper
Syllabus
MKTG 305
1.
Understand basic marketing concepts and vocabulary*
CLASS MODULE SUMMARY
Class
Date
Module
Range
1
July 21 –
July 27
2
July 21 –
Aug. 3
3
July 27 –
Aug. 10
4
Aug. 3 –
Aug. 15
5
Aug. 3 –
Aug. 15
Broad Topics
 Intro to Marketing & the Marketing Mix
 Marketing’s Role in Organizational Strategy
 Environmental Scanning & Analysis
 Ethics & Social Responsibility
 Consumer Behavior
 Organizational Buyers
 International Marketing
 Marketing Research
 Segmentation, Targeting, & Positioning
 Marketing Various Types of Products
 Product Life Cycle & Branding
 Marketing Services
 Pricing
 Break-even Analysis
 Marketing Channels
 Retailing
 Integrated Marketing Communications
 Advertising
 Social Media
 Strategic Marketing Process
Related Textbook
Chapters
 Chapters 1 – 4
 Chapters 5 – 8
 Chapters 9 – 12
 Chapters 13 – 16

 Chapters 17 – 19 & 22
CLASS ASSIGNMENT AND EXAM SCHEDULE
Class
Module
1
2
3
4
5
Class Assignments (point value)
Due Date,
Time
Syllabus
MKTG 305
Where Assignment is
Accessed/Submitted
Exam 1: Ch. 1 – 4 (35 points)
July 27,
8:00 pm
Study Guide: Class Module 1
Submit: Connect*
Homework 1: The Marketing Mix
(20 points)
July 27,
8:00 pm
Instructions: Class Module 1
Submit: Connect*
Homework 2: Ethical Decision
Making (20 points)
July 27,
8:00 pm
Instructions: Class Module 1
Submit: Connect*
Exam 2: Ch. 5 – 8 (35 points)
Aug. 3,
8:00 pm
Study Guide: Class Module 2
Submit: Connect*
Homework 3: Consumer Purchase
Decision Process (20 points)
Aug. 3,
8:00 pm
Instructions: Class Module 2
Submit: Connect*
Exam 3: Ch. 9 – 12 (35 points)
Aug. 10,
8:00 pm
Study Guide: Class Module 3
Submit: Connect*
Homework 4: Segmentation and
Positioning (20 points)
Aug. 10,
8:00 pm
Instructions: Class Modules 3
Submit: Connect*
Exam 4: Ch. 13 – 16 (35 points)
Aug. 15,
8:00 pm
Study Guide: Class Module 4
Submit: Connect*
Concept Assignment 1 (20 points)
**NOTE: This due date is earlier
than Exam 4**
Aug. 10,
8:00 pm
Instructions: Class Module 4
Submit: Blackboard
(Groups Tab – Concept Assignment)
Exam 5: Ch. 17 – 19 & 22
(35 points)
Aug. 15,
8:00 pm
Study Guide: Class Module 5
Submit: Connect*
Example of Strategic Marketing
Process (35 points)**
**NOTE: This due date is earlier
than Exam 5**
Aug. 14,
8:00 pm
Instructions: Class Modules 5
To submit: Email to professor
(cmmilewicz@usi.edu)
Objective 1:
Objective 2:
Objective 2:
Objective 3:
Learning Objectives
CONTENT LEARNING OBJECTIVES (MKTG 438):
Principle
Description (Students should be able to…)
Assessment Tool(s)
Market Sensing:
1. Describe a market research process.
2. Differentiate qualitative and quantitative
research
3. Explain the role of reliability and validity in
research
4. Create effective measurements for constructs
 Class assignment 2 & 3
 MC Tests 1 & 2
 Class assignment 5
5. Explain the role of web-based analytical tools
(e.g., Google Analytics) in marketing.
6. Explain the possibilities and limitations of webbased analytical tools (e.g., Google Analytics).
7. Identify appropriate analytical procedures for
studying relationships between/among
measurements
 Class assignment 1 & 4
 MC Test 3
 Class assignment 5
8. Identify common elements of research
reporting
9. Interpret research results of statistical tests of
relationships between/among measurements
10. Communicate actionable insights from
relationship interpretations.
 Class assignment 4
 MC Test 4
 Class assignment 5
Marketing Analytics:
Marketing Research
Reporting:
CLASS ASSIGNMENT AND EXAM SCHEDULE
Class
Module
1
2
3
4
Class Assignments
(point value)
Due Date* &
Time
Syllabus
MKTG 438
Where Assignment is Accessed/Submitted
Class assignment 1
Aug. 1, 5:00 pm
Access: Class Module 1 & Class Module 2
Submit: Your “Group”, File Exchange
Class assignment 2
July 25, 5:00 pm
Access: Class Module 1
Submit: Your “Group”, File Exchange
Test 1
July 27, 5:00 pm
Class assignment 3
Aug. 2, 5:00 pm
Access: Class Module 1
Submit: online test on BB
Access: Class Module 2
Submit: Your “Group”, File Exchange
Test 2
Aug. 3, 5:00 pm
Access: Class Module 2
Submit: online test on BB
Class assignment 4
Aug. 9, 5:00 pm
Test 3
Aug. 10, 5:00 pm
Class assignment 5
Aug. 14, 5:00 pm
Access: Class Module 3
Submit: Your “Group”, File Exchange
Access: Class Module 3
Submit: online test on BB
Access: Class Module 4
Submit: Your “Group”, File Exchange
Test 4
Aug. 15, 5:00 pm
Access: Class Module 4
Submit: online test on BB
Objectives
5& 6:
Objective 1:
Objectives
1, 2, & 3:
Objectives 1,
3, 7, 8, 9 & 10
+ Skill-based
Objective:
Class modules developed to
advance specific learning
objectives
Blackboard
MKTG 438
Blackboard
MKTG 438
Assignments
MKTG 438
Support Files Explain how specific
learning assignments connect
learning objectives
Blackboard
MKTG 438
CA 2: Research Process
CA 3: Constructs -Measures
CA 5:
Research
Report
CA 4: Measures - Relationships
CA 1:
Web
Analytics
CA 4: Measures Relationships
•
Create professional-looking tables and
figures for specified descriptive statistics
•
Complete a specified t-test & interpret
results
•
Complete an OLS regression analysis,
report results in a professional-looking
table, & interpret results
CA 5:
Research
Report
Title Page
Table of Contents
Executive Summary
Introduction & Hypotheses
Research Methods & Procedures:
Data Analysis & Findings
–
–
–
Conclusions
–
–
NOTE: You will use the same data in CA 4 that
you will use in CA 5.
Present specified descriptive statistics
Present at t-test
Present the detailed results of the OLS regression
State your overall conclusion of what the
analytical results mean
See “Concepts to Insights” video lecture for help
Actionable Insights
–
–
Based on your analysis and conclusions, provide
three specific actions
See “Concepts to Insights” video lecture for help
Limitations
Appendix (optional)
“In short, I did not have high expectations for this
class as I did not enjoy the ideal of marketing as much.
However, my thoughts are completely flipped. The
class and layout was perfect for my learning, and it
taught me useful information!”
–MKTG 305, Summer 2014
With this being my first online course, I was very concerned that
I would not easily understand the material and fall behind,
as I benefit with face to face learning better. However, the
instructor is extremely accessible and through various means of
communication. He is very helpful and takes time to ensure that
the materials and assignments are fully understood.
–MKTG 438, Summer 2014