Excellence
Awards
Feedback session
Tombstone data
Institution name
Department
Contact person
Competition
category
Competition
subcategory
Name of the entry
Very important
Photography
Design
Skills awards
evaluation
(Additional)
Writing
Innovation
Illustration / Animation
Photography
The five-point scale of excellence
 1 - POOR - Almost totally wrong or inappropriate
 2 - Somewhat less than satisfactory
 3 - SATISFACTORY - A fully adequate approach or result
 4 – Very good
 5 - EXCELLENT - An excellent or creative approach or
result
4,0 to receive an Award of
Excellence
3,5 – 3,9 to receive a Merit
We asked our evaluators to…
 Be objective
 Be kind
 Add value
 Put yourself in the shoes of the entrant
The good, the bad and the….well….strange
 Presentation – make it easy to see the impact,
creativity, message
 Research - the motivation for the project
 Measure - the impact
 Observational analysis
 Focus groups
 Intercept interviews
 Pop-up
 Internet and intranet
 The budget – oeps…..
So what next?????
 MACE 2014 – make it a great year
 New entry form
 Score sheet aligned with the score sheet of the IABC
Gold Quill 2014
The MACE winners, non-winners…
https://gq.iabc.com/info/
Good luck and Goodbye!
What are we evaluating
Creativity
 Design
 Choice of media
 Lay-out
 Unique approach
Questions
 Does this work sample offer something new, a fresh
approach, something that hits you between the eyes,
that make you feel – I wish I thought about this?
 Am I not subjective?
 How will the target audience feel about this – would
it be new to them?
What are we evaluating?
 Content
 Writing, style and editing
 Relevance of the information
 Quality and relevance of the photographs/images
Questions
 What were they trying to communicate?
 Are the messages clear?
 If you were in the target group, would you appreciate
the message?
 Were the photographs cropped to enhance their
impact
 Were the photographs used effectively – even if they
are not high quality
Mark up if
 The messages reflect the
objectives
 Clear, consistent, clever,
messages
 Messages are structured
to interest the target
audience
 The branding is consistent
 All the content elements
form a unity
The strategic intent and outcome
What to look for
 It should be clear why the project was carried out
 It should solve a problem, fill a need, or help to
leverage an opportunity
 Ideally, the need should be identified by formal or
informal research
 Explanation of the characteristics of the target
audience
 How they used the resources available
Mark up for . . .
 Explanation of the need
 Indicate why the project
was important
 Indicate what they
wanted to achieve
 Formal or informal
research used
 Describe the target
audience
 A budget or clear
explanation of how
resources were optimised
Adjudication of the presentation
What to look for
 Does the work sample contain all of the elements
and support material described in the plan?
 The quality of the language
 Is the entry well written and produced, making it
easy to evaluate?
 Did the entrant make an effort to create a positive
image
 Does the work sample contain all of the elements
and support material described in the plan?
Mark up for
 An explanation that is
easy to understand
 Quality writing – in the
workplan and the project
 The sample material is
sufficient
 Ease of evaluation
 An effort made to make it
easy to evaluate –
headings, etc
 Overall quality of the
project
As a final check, ask yourself
 Could this plan be used to show others what
works?
 Is it sensible, thorough, convincing and
logical?
 Was the project clearly under control and
responsibly managed?
Complete the evaluation
 Do the calculations
 Ask yourself, is this worth an Award of Excellence
 Review your comments – are they kind, helpful,
would you like somebody to say this about your
work?
 Is there elements in this project that needs to be
rewarded separately?
Enjoy the process!