Crisis Management Strategies

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Welcome to PestSure 2015 Safety and Loss Prevention Meeting
Top 10 Crises of 2014
Facebook
Uber
NFL
Sony
Manipulating
members
emotions
Price gouging
and Sexism
allegations
Concussions
Harassment /
bullying
Cyber attack
Malaysia
Airlines
FIFA
KFC /
McDonald’s
China
Bill Cosby
Disappearance of
flight MH370
Price bidding
General
Motors
Ignition switch
recall
Sexual allegations
Arrow
Wayne’s
Cook’s
Massey
YourPest
Exterminators
Environmental
Control
Company
Services
?????
?????
Rotten meat
http://www.holmesreport.com
ARE WE READY?
What is A Crisis?
Crisis:
Any situation that is threatening or could
threaten to harm people or property,
seriously interrupt business, damage
reputation and/or negatively impact share
value.
Crisis Management
Emergency
Action
Disaster
Plan
Emergency
Preparedness
Crisis
Management
What is Emergency Preparedness?
• Emergency Preparedness is dealing with and avoiding both
natural and manmade disasters
Prevention-Mitigation
Preparedness
Emergency
Preparedness
Recovery
Response
Why Emergency Preparedness?
•
•
•
•
•
•
•
Safeguard employees, visitors, and public
Protect physical assets (buildings and equipment)
Minimize damage and business impact
Avoid environmental contamination
Protect reputation and image
Ensure regulatory compliance
Good corporate governance
Emergency Preparedness
Emergencies will occur -• Immediate response is essential
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Speed in responding can mean the difference between life
and death or between minimal damage or major damage.
First Hour Response is key
Preparation is a proper Emergency Action Plan
Developing an EAP
Emergency Action Plan
Emergency Action Plan (EAP):
Its purpose is to facilitate and organize
employer and employee actions during
workplace emergencies.
Elements of an EAP
• Procedures for reporting emergencies
• Evacuation procedures and emergency escape
route assignments
• Procedures to account for employees
Elements of an EAP
• Procedures for employees who remain after
the alarm to perform critical duties
• Rescue and medical duties for those employees
who are to perform them
• Who can be contacted for information or
clarification about any aspect of the plan
Questions to Ask
What are the
worst things that
can happen to my
organization?
Can we afford the
risk?
What can we
prevent?
What are we
willing to do to
prevent the
event/incident?
How will we deal
with it?
What is the
reporting and
communication
process during
the crisis?
Emergency Action Plan
Anticipate the worst, and plan for it!
What Could Affect Our Business?
•
•
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•
•
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Natural disasters
Theft or vandalism
Fire
Power failure
IT system failure
Restricted access to premises
Workplace violence
What are the
worst things that
can happen to my
organization?
What Could Affect Our Business?
•
•
•
•
•
•
•
Bomb threat
Loss of illness of key staff
Outbreak of disease or infection
Terrorist attack
Crises affecting suppliers
Crises affecting customers
Crises affecting your business’ reputation
Establish Responsibilities
• Who will assess and determine if emergency exists
requiring activation of plan?
• Who will supervise or oversee emergency
procedures?
• Who will notify & coordinate outside emergency
services?
• Who will be your spokesperson?
• What do you want our employees to do?
Evacuation Procedures
• When to evacuate
• When to shelter-in-place
• Consider everyone

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Visitors
EE’s with disabilities
• Create evacuation maps
Evacuation Map
Accounting for Individuals
• Designate assembly areas
• Have a process to account for


Employees
Non-employees (suppliers, customers)
• Procedures for further evacuation in case
incident escalates
Training
• Threats, hazards and protective
actions
• Notification, warning and
communication procedures
• Evacuation, shelter and
accountability procedures
• Specific roles and responsibilities
When to Train
• Upon development of initial plan
• Hire new employees
• Annually
• Procedures for employees who remain after the alarm to
perform critical duties
• Rescue and medical duties for those employees who are to
perform them
Planning Tools
EAP Planning Checklist
EAP Planning Checklist
SEVERE WINTER STORMS
DETECTION
 Winter storm watch or warning
 National Weather Service/Emergency Alert
System
 News Media
 Severe weather conditions
INVESTIGATE
 What is the storm’s direction and how quickly
is it moving?
 If storm is occurring, have weather conditions
caused damage to the building?
 Are authorities asking people to seek shelter?
NOTIFY
 Manager makes initial announcement to office
staff and field personnel and conveys
 What is known
 Steps being taken
 What staff should do
STAFF RESPONSE
Do conditions call for a
partial or full evacuation?
YES
NO
 Manger implements partial or full
evacuation
 Designated staff responds to phone
calls or phones are forwarded to call
center
STAFF RESPONSE
 Manger implements shelter in place
 Building staff listens to local news media
for up-to-date information
 Clears walkways and building
entrances.
 Contact specialized vendor to
remove snow from driveways and
parking areas
 Removes snow from emergency exit
doors to prevent blockage
 Keeps areas around fire hydrants,
sprinkler valves, and fire
department connections clear
 Monitors temperature and water
pipes in unoccupied areas
INVESTIGATE (after storm)
 Assess damage
 External; exposed wires, fallen
trees, etc.
 Internal; all building systems and
equipment
RESTORE
NOTIFY
 When building is safe, notify
 Employees
 Insurance carrier
SEVERE WINTER STORMS
 Take pictures of damage
 Contact specialized vendors and repair
damage
 Remove snow, ice, or debris
 Restore and reset building systems
 Clean, service and recertify
 Activate continuity plan if office is
inaccessible
TORNADO AND HURRICANE
TORNADO
TORNADO WARNING
NOTIFY
 Manager implements shelter in
place
 If tornado strikes, take cover
under sturdy furniture if possible
and/or take protective position
(knees and forehead on floor with
hands covering head)
DETECTION
 Tornado watch or warning
 National Weather
Service/Emergency
Alert System
 News media
 Funnel or wall cloud spotted
 Train-like sound
 Severe weather conditions
 Call 911 and provide:
 Building name and address
 Location and details of known hazards
or injuries
 Your name and phone number
 Manager makes announcement to staff and
conveys
 What is known
 Steps being taken
 What employees should do
INVESTIGATE
 What's the storm’s direction;
how quickly is it moving?
 Are authorities asking people
to seek shelter?
NOTIFY
 Manager makes initial
announcement to office
staff and field personnel
and conveys
 What is known
 Steps being taken
 What staff should do
TORNADO WARNING
STAFF RESPONSE
INVESTIGATE (after tornado)
 Check for casualties
 Assess any damage
 External-exposed wires,
broken glass, gas leak,
hazardous materials, etc.
 Internal-all building systems
and equipment
YES
If any damage to building,
is partial or full
evacuation warranted?
NO
Tornado Watch
NOTIFY
TORNADO WATCH
 Employees it is safe to resume
work
 Listen to local news media
for up-to-date information
 Monitor storm conditions
TORNADO AND HURRICANE
 Manager implements partial or full evacuation
 Manager meets responding emergency
personnel and provides
 Incident information
 Building diagrams (if available)
 Master keys
 Other items as requested
 Manager shuts down or restores utilities and
building systems as directed
 Manager sections off dangerous areas and
prohibits unauthorized access
 Designated staff responds to phone calls if safe
to do so; otherwise, staff should forward calls
to call center and evacuate
RESTORE
 Take pictures of damage
 Contact specialized vendors and repair damage
 Restore and reset building systems
 Clean, service, repair, and recertify
 Activate continuity plan if office is inaccessible
 Prepare incident report
 Provide counseling services if warranted
NOTIFY
 When building is safe, notify
 Employees
 Insurance carrier
HURRICANE
DETECTION
 Hurricane watch or
warning
 National Weather
Service/Emergen
cy Alert System
 News media
INVESTIGATE
 Is evacuation and
building shutdown
warranted
RESPOND
 Follow instructions
of public officials
and emergency
personnel
 Shut down utilities
and close building
as directed
EVACUATION
DETECTION
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Fire
Explosion
Hazardous material spill
Internal airborne hazard
Gas leak
Bomb threat or suspicious package
Forecasted natural disaster (hurricane, flooding,
etc.)
STAFF RESPONSE
 Manger implements partial or full
evacuation.
 Manager meets responding emergency
personnel and provides




Incident information
Building diagrams (if available)
Master keys
Other items as requested
 Building staff reports injuries; provides
first aid if trained
INVESTIGATE
Cause and location of threat
Size of affected area
Is it contained or spreading?
Is it safer outdoors or inside?
 If safer inside, Shelter in Place
 Should partial or full evacuation be
implemented?
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


NOTIFY
 Call 911 with pertinent information

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
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Provide building name and street address
Describe location and type of incident
Report injuries, if known
Give your name and phone number
 Manager makes initial announcement to staff
and conveys
 What is known
 Steps being taken
 What employees should do
 Notify adjacent properties (if appropriate)
EVACUATION
 Determines which hospital or hospitals
are being used
 Designated staff responds to phone calls
if safe to do so; otherwise, staff should
evacuate.
RESTORE
 Take pictures of damage or
contaminated areas
 Contact specialized vendors and repair
damage (structural, electrical, water,
HVAC, glass, etc)
 Clean up, decontaminate, or disinfect
as necessary
 Restore and reset building systems
 Clean, service and repair
 Recertify critical equipment
 Activate continuity plan if office is
inaccessible
 Prepare incident report.
 Provide counseling services if needed
NOTIFY
 When building is safe, notify
 Employees
 Insurance carrier
SHELTER IN PLACE
INVESTIGATE
 Type and location of threat
 Source of information (employee, emergency
personnel, media, e-mail, etc.)
 Response warranted
 Remain at workplace
 Move to interior refuge area
NOTIFY
 Call 911 with pertinent information
 Provide building name and street
address
 Describe nature and location of incident
 Report injuries
 Give your name and phone number
 Manager makes initial announcement to
office staff and field personnel and conveys
 Describes what has occurred, location of
problem, and steps taken
 Instructs occupants to stay at their
desks or relocate to predetermined
shelter-in-place areas
 Updates employees often
 Notify adjacent properties (if appropriate)
SHELTER IN PLACE
STAFF RESPONSE
 Manager meets arriving emergency personnel, if any, and
provides
 Incident information
 Building diagrams (if available)
 Master keys
 Other items as requested
 Manager shuts down or adjusts HVAC as appropriate
 Building staff implement lockdown
 Close windows and exterior doors
 Close interior doors if necessary
 Monitor entrances and exits
 Post signage on entrances (“Sheltering in Place: No
Entry”)
 Direct those outside to seek shelter if safe to do so
 Prevent reentry to those who could bring
contaminants inside
 Manager provides frequent announcements to employees
 Designated staff responds to phone calls
 Building staff reports injuries; provides first aid if trained
 Building staff and security confine radio use to essential
communication, keep airwaves free for critical information
 Building staff conduct building evacuation when conditions
are safer outside than inside
NOTIFY
 Consult with emergency personnel
as warranted
 When safe to end shelter in place,
notify
 Employees
RESTORE
 Take pictures of damage
 Contact specialized vendors and
repair damage electrical, water,
HVAC, glass etc.)
 Clean up, decontaminate, or
disinfect as necessary
 Restore, reset and recertify
building systems as required
 Prepare incident report
 Provide counseling services if
needed
Summary
Plan for
Ultimate goal
Predictable and
quantifiable events
Minimize the impact
Unexpected and
unwelcome events
Resume normal
operations
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