Kraft Foods Inc.
Business Sector
Kraft Foods Inc. is a manufacturer of food and food products. Kraft is also the number one food
company in the United States, and number two worldwide. This manufacturer’s serves over 170
countries worldwide, and employs an astonishing 127000 people.
Primary Product
Kraft Foods Inc. began in 1903, with its founder J.L. Kraft selling cheese from his horse drawn wagon.
Today in 2011, Kraft has evolved to being the top manufacturer of a variety of popular name brand
foods, and food products. The products include various dairy foods, snacks, biscuits, beverages and
condiments.
Market Share
More than half of Kraft’s business is outside of North America
In 2010 Kraft Foods Inc., had a revenue of $49.2 billion
http://www.kraftfoodscompany.com/assets/pdf/kraft_foods_fact_sheet.pdf
Kraft employs 127,000 worldwide. Thirty five percent of their management team is comprised of
women. Forbes magazine features, Kraft’s CEO Irene Rosenfeld as the #1 female CEO in the country
right now. The matrix style of management that was used in the past, Rosendfeld implemented
Organizing for Growth (OFG). OFG is a process improvement that focuses on four key strategies over a
three year span, to achieve long term growth. This included building sales capabilities, reframing food
categories, implementing new operations and increased financial bonuses for executives and managers.
The decentralized structure that gave Kraft’s newly reorganized business units more direct lines of
responsibility.
Mission Statement
Our Vision...
Helping People Around the World Eat and Live Better
Our vision captures the essence of who we are. Everything we do flows from our vision. We just don't
happen to be a business that sells food – it's what we're all about. Our vision is about meeting
consumers' needs and making food an easier, healthier, more enjoyable part of life.
Our vision tells the world – our employees, customers, consumers and the communities where we make
and sell our products – what we care about. It captures the importance of health and wellness, but it
also embodies all the ways we can eat and live better, such as the enjoyment of a dessert, the
convenience of a microwave meal, the safety and value of our products and the services and solutions
we provide.
Our Values...
Innovation – Satisfying real-life needs with unique ideas
Quality – Fulfilling a promise to deliver the best
Safety – Ensuring high standards in everything we make
Respect – Caring for people, communities and the environment
Integrity – Doing the right thing
Openness – Listening to the ideas of others and encouraging an open dialogue
These six values are what we stand for, the standard of conduct we hold ourselves to and our
commitment to the people who work with us, invest in us, and purchase our products. They plainly
communicate what the world can expect of Kraft and what we must expect of ourselves.
My sources for this were:
www.kraftfoodscompany.com
www.investorwords.com/2989/market_share.html
shine.yahoo.com/event/poweryourfuture/most-powerful-women-2571855