BookiT
Presented By:
Susan Maas
Jared McCauley
Dusty Tovrea
Joe Valine
John Vanover
Overview of Presentation
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Overview of Concept
Industry Analysis/Target Market
Management Team
Finance
Growth Strategy
BookiT Concept

What is BookiT?
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Alternative to the CSUS Hornet Bookstore
Lower cost

How can BookiT sell at a lower price?
2004-2005 RETAIL SALES for BOOKSTORES
(unadjusted)
Period
2004 Final
(Millions of
Dollars)
2005
(Millions of
Dollars)
% Change
2005 over 2004
January
2,070
1,969
(4.9)
February
1,072
1,027
(4.2)
March
1,036
1,038
0.2
April
987
940
(4.8)
May
1,071
1,055
(1.5)
June
1,159
1,084
(6.5)
July
1,128
1,138
0.9
August
2,043
2,079
1.8
September
1,493
1,450
(2.9)
October
1,032
988
(4.3)
November
1,044
1,066
2.1
December
2,089
2,090(p)
0.05
YTD
16,224
15,924
(1.8)
http://news.bookweb.org/news/4200.html
Textbook Industry
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Composed of brick and mortar businesses
and internet companies
Estimated $6 billion
Used books make up 28% of market and
account for $1.8 billion
http://news.bookweb.org/news/3871.html
Target Market
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
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Sacramento State Students
Price sensitive
Working while attending school
Need for convenience
Competitors
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Sacramento State Bookstore
 Largest share of the market
 Convenient
 Contains all required and recommended books for classes
 Large markup
 Low buyback price
Barnes and Nobles & Borders Books
 Two of the largest book selling companies
 Many locations
 Internet web site
 Specialize in books used for leisure and not textbooks
Amazon.com
 Large internet company
 Convenient i.e. never closed
 Limited titles
 Customers must wait for books to be shipped
Key Personnel Resources
Name:
Title:
Experience:
Jared McCauley
Co-Manager
Human Resource,
Management, Team
Leadership
John Vanover
Co-Manager
Customer Service,
Inventory and front end
management
Susan Maas
Associate
Scheduling, organization
and directing
Dusty Tovrea
Associate
Customer service and
organization
Joe Valine
Associate
Sales, leadership, and
team organization
Management

Jared McCauley
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FedEx Ground- Service Manager
Human Resource Experience
Safety, Training, Productivity
Retention Team Leader
John Vanover
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Safeway- Front End Manager, Head Clerk
Recruitment and Hiring Experience
Customer Service
Inventory and Merchandising Experience
Financials
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Initial 5% target for market share.
28,529 students, 5% = 1,426
Average spending $300 per student
Sac state expects a 2.9% growth per semester
Low target for ½% growth per semester, and 1%
annually.
Principal investment combined = $100,000
Angel investment combined = $50,000
Loan for sixty months for $150,000 at 10.25%
Initial startup costs total $284,646
Financials
Total Sales
$1,800,000
$1,600,000
$1,400,000
$1,200,000
$1,000,000
$800,000
$600,000
$400,000
$200,000
$0
Total Sales
2008
2009
2010
2011
2012
Year
Year 1
Year 2
Year 3
Year 4
Year 5
Sales
$966,293
$1,028,986
$1,404,974
$1,542,942
$1,709,888
COGS
$749,329
$668,376
$702,487
$771,471
$854,944
Gross Profit
$168,649
$309,159
$632,237
$694,324
$769,449
Operating costs
$224,827
$221,369
$232,208
$236,981
$242,835
NEAT
-$80,278
$9,632
$375,929
$433,242
$502,514
Long-Term Plan
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Growth/Expansion
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UC Davis
Chico State
Other Locations
Thank You