Creating new opportunities
for economic participation
Presented by the Property Industry Foundation
Rosemary Smithson
National CEO
Property Industry Foundation
Property Industry Foundation
– your industry; your charity
taking young people
off our streets and getting
them back into our society.
What is the Property Industry
Foundation?
• Industry initiative est 1996
– to identify a community problem needing
assistance
– chose youth homelessness
– to raise funds across the industry to help
charitable organisations helping youth
– to promote to industry: your industry
helping young people at risk
Why establish?
– Industry was being approached by
many different charities
– a lot of publicity about kids living on
the streets
– timely to get the industry together to
do their bit recognizing that
government couldn’t resolve alone
Steps to establishing
– Wanted a collective approach to help
one community problem – not a
fragmented approach
– one mandate only: “young people at
risk; youth homelessness”
– chose role: raise awareness; raise
money
Early Results
– events to bring industry together
– raised significant funds
– chose charitable deliverying tangible
outcomes
– undertook some building projects –
donations + building services
– Industry proud + supporting
community + helping young people
Building on success
– PIF concept working; new challenges
– build greater industry
– create awareness of community problem
– engage industry at different levels
– raise more money
– introduce more charity partners
– distribute funds better
– offer more than funds eg inkind
More results
– More initiatives to bring together
leaders, young professionals, women:
to help community problem of youth
homelessness
– PAs/women giving winter woollens and
toiletries for street kids
– more volunteering; more building
projects; more rigorous selection
processes
Greater, tangible results
– duplicate success in other states
– social return on investment with
distribution of funds
– Communicate to government
– Deliver greater industry projects with
greater tangibility
– Consider creating employment
opportunities in our industry
PIF today
– PIF in Sydney, Melbourne, Brisbane
– raising over $1.5m net per year,
support 20 different charities
– 3 key giving: youth counsellors,
educational programs & buildings
– strong industry engagement
– SROI assessment
– Applications SROI expectations
Focus. Results driven.
Economic improvement.
– Focus: building homes to take
homeless young people off streets into
home environment – PIF House
– In Redfern + Melbourne
– Discussing 2 Parramatta City Council
– Salvation Army work-ready program
– PIF program incorporates Host
Companies giving jobs
Focus. Results driven.
Economic improvement.
– 12 young people once homeless
working in property industry; life
changing; rewarding
– Focus 1: PIF House Program
– Focus 2: PIF’s Rebuild-a-Young
employment Program
Focus. Results driven.
Economic improvement.
Best Result.
Creating opportunities
for economic participation.
Social Procurement Case Study.
PIF’s Rebuild-a-Young-Life Program.
PROPERTY INDUSTRY FOUNDTION
REBUILD A YOUNG LIFE
PROGRAM
Finding jobs in our industry to
take young people off our
streets and back into society.
Social Procurement Case Study.
PIF’s Rebuild-a-Young-Life Program.
Pre-Employment Preparation
– Complete a 6 week pathways course to become
work ready
– Participants are males and females aged 17 – 24
who are now relatively stable in their
accommodation, legal matters, and drug and
alcohol issues.
– Potential Job Identification
– Work experience
– Candidate profile
Social Procurement Case Study.
PIF’s Rebuild-a-Young-Life Program.
Host Company Considerations
– Long Term Employment
– Company mentors
– Charity partner role
– Good workplace cultures
– Strong HR support
Social Procurement Case Study.
PIF’s Rebuild-a-Young-Life Program.
Permanent Placement
– The Type of roles
– Mentor selection
– Match company and candidate
– Probation period
– Manage expectations
– Need stable accommodation
Social Procurement Case Study.
PIF’s Rebuild-a-Young-Life Program.
PIF House program
– Transition Housing
– Live in counselling
– Stepping stone to permanent
accommodation
– Many successful placements