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Full Course Title:
Course Code:
Course Level/BiH cycle:
ECTS credit value:
Student work-load:
Film and Propaganda
Film i propaganda
CULT 605
III cycle
6
For the whole semester:
Lectures and screenings
45
Projects
40
Individual learning
65
TOTAL
150
Length:
Faculty/School/Department:
Fall 2013
FASS; Department of Cultural Studies
Course leader:
Assoc. Prof. Dr. Lejla Panjeta
Contact details:
Office: F1.6
Site: e-mail:
Office hours: Two hours after the class, and by appointment
Phone:
Lectures: IUS main campus building – Film and Video Lounge, 2 nd floor
Host Study Program:
Cultural Studies
Course status:
Elective Course
Pre-requisites:
None
Access restrictions: III cycle students only
Assessment: Assignments, essays, research presentations, debates, discussions lpanjeta@ius.edu.ba
Date validated: 30 September 2013
The aims of this course are:
Course aims:

To equip the students with the tools for identifying the key concepts and principles of propaganda.

To prepare the students for analytical and critical thinking related to films and
 intentional propaganda messages within the movies on the advanced level.
To provide the students with in-depth understanding of the evolution of film
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Learning outcomes:
Indicative syllabus content:
Learning delivery:
Assessment Rationale:
Assessment Weighting:
Essential Reading:
On successful completion of this course IUS student will be able to:

Identify and evaluate the propaganda and persuasion in movies.
 Explore ideology, economy and politics behind the ideas in movies.

Articulate opinions in relation to propaganda in films.
The course will examine the propaganda in feature movies. Discussing the practice of propaganda will bring out basic concepts, definitions and key terminology for understanding tools and techniques of intentional opinion shaping messages. The course will discuss tools of propaganda, features of ideology and politics in relation to the film language and influences on the mass audience opinions. Topics of the course will include major thinkers in the field of propaganda: Baudrilliard, Chomsky, and
Lippmann. The history of rating codes and censorship in movies will be thoroughly explored and well as modern Hollywood propaganda. Influence and promotion of ideas, policies, nation building, and products in the content of modern films and series are the major focus of this course.
Interactive lectures and in-class debates, screenings and discussions, peer analysis, practical work and reading the literature to be directed to the student during the consultations and group debates, individual presentations (visual and oral explanations to be given by the student and discussed by the group).
Criteria for grading the Assignments and Essay or Research papers for Midterm Exam and Final Exam (2 points each):
Vocabulary
References
Comparing and Contrasting
Structure of the argument
Creativity in delivering the idea and making the hypothesis
Attendance
Activity in debates
Introduction
Assignment 1
Presentation
Assignment 2
Presentation
Assignment 3
Presentation
Midterm Exam Essay
Self-evaluation letter
Final Exam Essay
5%
5%
5%
10%
10%
10%
20%
5%
30%
 Nichols, Bill. Engaging Cinema : An Introduction to Film Studies. New York,
London: W.W. Norton & Company Inc., 2010.
 Panjeta, Lejla. Potreba za smislom : Mit, manipulacija i film. Sarajevo:

Svjetlost, 2006. English text pp. 405-415
Panjeta, Lejla. Industrija iluzija : Film & Propaganda. Sarajevo HEFT, 2004.

Print.
"Prilozi studijima filma, režije i medija : Industry of Illusions : Film &
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Recommended readings :
Intranet web reference:
Important notes:



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Propaganda." Rev. of prof. dr. Fredrick Sweet, prof. dr. Tvrtko Kulenović, prof. Vlado Kerošević. Sarajevo: Svjetlost, 2007. Print.
 Sova, Dawn B. Forbidden Films : Censorship Histories of 125 Motion Pictures.
New York: Checkmark Books, Inc., 2001.
Panjeta, Lejla, Ed. (2013) Comparative Film Glossary in Bosnian, English and Turkish. Svjetlost and IUS, Sarajevo.
Bernays, Edward. Propaganda. New York: IG Publishing, 1928. Print.
Propaganda. First published 1928. New York: IG Publishing, 2005. Print.
Pizzitola, Louis. Hearst Over Hollywood. New York: Columbia University Press, 2002.
Taylor, Philip M. Munitions of the Mind : A history of propaganda from the ancient
world to the present day. First edition published 1990 by P. Stephens. 3 ed.
Manchester and New York: Manchester University Press, 2003. Print.
Chomsky, Noam. Letters from Lexington : reflections on propaganda. Monroe, Me.:
Common Courage Press, 1993. Print.
---. Mediji, propaganda i sistem. Zagreb: Što čitaš?, 2002. Print.
Chomsky, Noam, and David Barsamian. Propaganda i javno mišljenje. Zagreb: VBZ,
2002. Print.
Conserva, Henry T. Propaganda Techniques. 1st Books Library, 2003. Print.
Delwiche, Aaron. "Propagandacritic". 2002. june 2004.
<http://www.propagandacritic.com >.
Jowett, Gartg S., and Victoria O'Donnell. Propaganda and Persuasion. 4 ed. Thousand
Oaks, CA and London: Sage Publlications, Inc., 2006. Print.
Miller, Clyde R., and Louis Minsky. "Propaganda – Good and Bad – for Democracy".
Magazine of Social Interpretation. april 2002.
<http://newdeal.feri.org/survey >.
Paul, Richard, and Linda Elder. How to Detect Media Bias & Propaganda In National
and World News. The Thinker's Guide. 4 ed. Dillon Beach, CA: The
Foundation for Critical Thinking Press, 2008. Print.
Taylor, Philip M. Munitions of the Mind : A history of propaganda from the ancient
world to the present day. First edition published 1990 by P. Stephens. 3 ed.
Manchester and New York: Manchester University Press, 2003. Print.
Packard, Vance. The Hidden Persuaders. First published 1957 by Simon & Schuster,
Inc. New York: IG Publishing, 2007. Print.
Simons, Herbert W., Joanne Morreale, and Bruce Gronbeck. Persuasion in Society.
Thousand Oaks, London, New Delhi: Sage Publications Inc., 2001. Print.
McGuire, William. "Resistance to persuasion conferred by active and passive prior refutation of the same and alternative counterarguments." Journal of
Abnormal and Social Psychology.63 (1961): 326-32. Print.
None
Expected knowledge of:
1.
Basic literacy
2.
Film studies knowledge
3.
Current media contents acquaintance
4.
Essay writing
5.
Presenting, PowerPoint essentials
Course policies:
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Attendance policy
Absence from lectures shall not exceed 30% and 20% respectively. Students who exceed the limits without a medical or emergency excuse acceptable to and approved by the professor and/ or the Dean of the relevant faculty shall not be allowed to take the final examination and shall receive a mark of zero for the course. If the excuse is approved by the professor and/or the Dean, the student shall be considered to have withdrawn from the course.
How do I do it?
You need to do it your own way. You have to make your own research and be creative in the way nobody can show you, because it comes from you and is not previously said or done in that way. Unfortunately, there is no recipe for authorship and art in general, as there is no pill to be taken for knowledge. Everything depends solely on you and your ability to put your signature on the work you've done. To be able to do that, you have to read and learn a lot about everything, so you won’t accidentally (not on purpose) plagiarize or repeat someone else’s idea and work they’ve done long before you even thought of it. So, remember that you need to express YOURSELF and be able to explain that to your audience for which you are doing the art work, entertainment or design in the first place. The audience is not to be fooled easily, so beware…
Important notes
Use your own laptops for presentations!
You will not be given the PowerPoint presentation of lectures. You will be given the handouts. Write down and ask during and after the lecture.
Each assignment is to be submitted in printed form, except the letter of selfevaluation that is to be submitted through e-mail. For PowerPoint please submit only the handouts.
Please try and follow the deadline given for the assignment in the course teaching schedule below.
Plagiarism policy
This course has a strict plagiarism policy. Students who plagiarize will earn a zero on the assignment and may fail the course. Serious cases of intentional plagiarism
(copying passages or entire papers from the Internet) can result in failing the course.
For quoting and paraphrasing other people’s works consult the MLA Guide http://www.wright.edu/sites/default/files/page/attachements/MLA_Mini-
Manual_2009_0.pdf
. This refers to the research papers, essays, as well as speeches and in-class PowerPoint presentations and handouts. Please note that Wikipedia is not to be referred as bibliographic source. You may however find it useful for locating other sources and references.
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a.
Introduction speech – Favorites (5 points)
Prepare a 15 minute long speech to explain to your point of view of propaganda in general and how is it reflected in the movies.
2.
Assignment 1 – Characters and Propaganda (10 points) a.
Prepare a 20 minute long speech and powerpoint presentation to explain the example of propaganda in film reflected in lines and actions of the characters. b.
The film choice (case study) is your own. c.
Submit the handout of the presentation. Use the enclosed Titling of the first page/slide.
3.
Assignment 2 – Set Design and Costume Propaganda (10 points) a.
Prepare a 20 minute long speech and powerpoint presentation to explain the example of propaganda in film reflected set design, costumes, visual identity of the film. b.
Have in mind the Product Placement c.
The film choice (case study) is your own. d.
Submit the handout of the presentation. Use the enclosed Titling of the first page/slide.
4.
Assignment 3 – Messages and ideas (10 points) a.
Prepare a 20 minute long speech and powerpoint presentation to explain the example of propaganda in film reflected in the plot and the director’s idea. b.
The film choice (case study) is your own. c.
Submit the handout of the presentation. Use the enclosed Titling of the first page/slide.
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Dear colleagues,
Please note that the access to the final exam will have those who have submitted assignments, fulfilled 70% required attendance and submitted a letter of self-
evaluation. In order to remind you on what I have emphasized in my introductory class, I will repeat the purpose of this task:
Self-evaluation is an important part of your study process and artistic professional growth in the future
You can describe your learning process, amount of time you dedicated to the subject, understanding of the theoretical concepts, literature and additional literature you have read, and self grade your work and knowledge
The focus of this letter is on your introspection and self grading
You can also write about your impressions on course in general, lectures and explanations by professor, your knowledge of the theoretical approach to art and communication studies which was improved or not, etc.
In case some of you have dilemma how to write a letter, I propose the form of the letter:
Dear Dr. Panjeta,
It is my pleasure to inform you about my progress in the course Introduction to Visual
Communication
…..
Sincerely yours,
Name and surname of the student, year of study
For those of you who don’t know how to begin here are some suggestions (NOTE:
THIS IS NOT A TEST AND YOU ARE SUPPOSED TO WRITE A PERSONAL LETTER):
I think the course gave me the opportunity to…because…
I strongly believe that… because…
I really liked/disliked… because…
I memorized…
I learned…
I read…
I was interested in/completely without an interest for… because…
I think I will be able to apply the knowledge for everyday purposes in terms of…/won’t be able to apply the knowledge anywhere… because…
I think I deserve the grade… because…
I would grade myself with… because…
I would like to remind you again that this is your impression and personal correspondence with your teacher and will be considered private documentation. It will not under any circumstances affect your final grade.
The letter should be sent to this mail only: lejlaisa@hotmail.com
The deadline for submission of this letter is the 13 th week.
Good luck with your studies.
Dr. Lejla Panjeta, Associate Professor
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Quality assurance:
Course schedule:
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Important dates:
Midterm exam: Week 7
Final exam: Week 16
Introduction -Favourites: Week 3
Assignment 1: Week 5
Assignment 2: Week 8
Assignment 3: Week 11
Self-evaluation letter: Week 14
Final Exam Essay submission: Week 15 internal student evaluations, Student survey, Internal last class debate with students, student appeals, e-mails, direct (formal) feedback at the end of the semester by students, self-evaluation letters
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Week Lesson
/ Date
Topics to be covered
Class activities
1
2
3
4
Introduction into the course
1:
Film and
Propaganda
Introduction into the course
2:
Film and
Propaganda
(now and
then)
Propaganda
Ontogenesis:
What is
Propaganda?
Propaganda
Ontogenesis :
Lab activities
Problems/
Assignments
(Homework)
No lab activiti es
Readings
No lab activiti es
No lab activiti es
Assignment:
Introduction
Favorites
No lab activiti
This refers to all classes:
Reference to the essential reading list will be given during the class.
Handout of the lectures to be given after the class.
Consultations and references to the literature will be discussed and given during the class.
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Learning objectives (After this lesson student will be able to:)
1.
Identify the purpose of propaganda
2.
Understand the course and policies
3.
Know how to consult the literature for the course
4.
Understand the purpose and importance of the relation between film and propaganda
5.
Review the dates and classes, academic calendar check
Consultations and references to the literature will be discussed and given during the class.
1.
Define basic elements of film propaganda
2.
Know the difference film propaganda at the beginning of the last century and now
3.
Understand the film language of persuasion
Consultations and references to the literature will be discussed and given during the class.
1.
Define communication and persuasion
2.
Determine the stereotypes in film
3.
Understand the origins of propaganda in religion (Sacra Congregacio de Propaganda
Fide)
4.
Define propaganda communication
(human and media) features
Consultations and references to the
1.
Define and recognize the IPA methods
2.
Understand IPA methods used in films
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5
6
7
8
Features, Tools and Brief
History
Enemy and the
Savior:
Propaganda of
Good and Evil
Good and Evil :
Archetypes
Manipulation
es literature will be discussed and given during the class.
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3.
Know the tools for imposing an idea in film
No lab activiti es
Assignment 1:
Presentation
Characters and
Propaganda
No lab activiti es
MID-TERM Exam
Essay -
Submission
Consultations and references to the literature will be discussed and given during the class.
1.
Understand the Good and Evil concepts throughout the cultural and religious history
2.
Determine the difference between Enemy and the Savior Archetypes
3.
Define manifestations of propaganda through character construction in the film
Consultations and references to the literature will be discussed and given during the class.
1.
Recognize and explore manipulation with archetypes in religion and media
2.
Define stereotypical archetypes in films
3.
Understand Good and Evil archetypes in films
MID-TERM
Exam
Set Design,
Props, Costume
No lab activiti es
MID-TERM Exam
Essay
No lab activiti
Assignment 2:
Presentation
Consultations and references to the literature will be discussed and given during the class.
REVIEW:
1.
Understanding of the origins and history of propaganda and persuasion
2.
Definition of film language tools used for propaganda purposes
3.
Definition of IPA methods
4.
Relation between propaganda and film
5.
Recognizing of propaganda tools in character presentation in the film
Consultations and references to the
1.
Explain the determining elements of propaganda in set design, props and costumes
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9
10
11
12 and Mask as the Tools for
Propaganda
Film as the media of propaganda
es
No lab activiti es
Set Design and
Costume
Propaganda literature will be discussed and given during the class.
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2.
Recognize visual persuasion of the film
3.
Determine the connotations of the fictional world created by the director in terms of set design, props and costumes
Consultations and references to the literature will be discussed and given during the class.
1.
Understand the process of creating an enemy in American films
2.
Contrast and compare the enemies in film history
3.
Recognize the functions of the propaganda in American contemporary films
4.
Understand the social, religious and political context of American propaganda in films
Consultations and references to the literature will be discussed and given during the class.
1.
Understand and recognize product placement
2.
Differentiate idea and product sales
3.
Define direct and indirect propaganda
Marketing and
Film:
Product
Placement,
Direct and
Indirect
Propaganda
Direct and
Indirect
Propaganda 2
Censorship in
Movies
(History, auto censorship,
HUAC, MPAA)
No lab activiti es
No lab activiti es
Assignment 3:
Presentation
Messages and
Ideas
No lab activiti es
Consultations and references to the literature will be discussed and given during the class.
1.
Define tools for marketing and indirect propaganda and differentiate both
2.
Understand the principals indirect connotations and propaganda in film
3.
Recognize indirect propaganda
Consultations and references to the literature will be discussed and given during the class.
1.
Define censorship
2.
Understand the history of censorship in film industry
3.
Recognize censorship and auto censorship
4.
Understand HUAC black list ops and MPAA rating systems
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13
14
15
Conspiracy
Theory and
Indirect
Freedom
Propaganda
Discussion on
Critical
Thinking and
Film Ideas
Class
Discussion
No lab activiti es
No lab activiti es
Mid-Term-Exam –
Make up
ALL Assignments
Deadline
Watch movies:
Arlington Road and Wag the Dog
Consultations and references to the literature will be discussed and given during the class.
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1.
Differ institutional and conspiracy theories
2.
Understand “The Propaganda of Freedom”
3.
Define conspiracy theory inclinations in the critical thinking oriented films in USA
4.
Question the ideology in films
5.
Determine whether the documentaries can be independante?
No lab activiti es
Self-evaluation letter submission deadline (only email, refer to the notes section)
ESSAY FINAL EXAM
Submission
Consultations and references to the literature will be discussed and given during the class.
1.
Understand the film language tools and propaganda tools combined in the message behind the film
2.
Define the notion of ideology and arts being the tool for progressive ideas and promoting progress in the society and culture in any given historical timing
3.
Determine the appeal of using film for propaganda purposes
Consultations and references to the literature will be discussed and given during the class.
REVIEW:
1.
Understand the origins and history of propaganda and persuasion
2.
Define film language tools used for propaganda purposes
3.
Define IPA methods
4.
Understand the relation between propaganda and film
5.
Recognize propaganda tools in character presentation in the film
6.
Recognize and define the visual components of propaganda in film
7.
Recognize set design, props and costumes used in propaganda purposes
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16 Final EXAM
TBA at IUS web, according to the annual exam schedules
No lab activiti es
Final examination
Discussion
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8.
Differ idea and product sales in films
9.
Recognize product placement
10.
Compare direct and indirect propaganda in films
11.
Understand the ideology behind the idea or messages promoted or infiltrated in the film
12