Class 5: Foresight Project Overview
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ARE WE ON THE VERGE OF A
COLLECTIVE AWAKENING OF THE
MAGNITUDE OF THE RENAISSANCE?
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How would we know?
How does IFTF frame and
structure its foresight report?
What forces of change do they
identify?
How did they support their
analysis of the forces of change?
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What is the future of (changing
business/technological /societal category)
as it relates to trends and change in X, Y
&/or Z categories?
Examples From Prior Student Teams
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The Future
of Electric
Vehicles
Katie Baker, Alex Clemente, Jazmin Hall, Teddy Larew, Brett Rocheleau
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© 2013 University of Notre Dame. All rights reserved.
© 2013 University of Notre Dame. All rights reserved.
A Heavy Future:
Obesity As A Malnutrition Paradox
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© 2013 University of Notre Dame. All rights reserved.
The Future of Stem Cell Technology
What is the future of stem cell technology in the United States as it relates
to demand for biotechnology, the aging population, changes in government
and politics (funding/landscape of healthcare), and ethical thinking?
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What is the future of electrical energy production
in South Africa as it relates to improvements in
energy efficiency, government involvement, and
environmental sustainability?
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https://www.youtube.com/watch?v=6XrdwnrLXl8&feature=plcp
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http://www.youtube.com/watch?v=3YXb2bh_OSU
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© 2013 University of Notre Dame. All rights reserved.
http://www.youtube.com/watch?v=7ReH2n61ttE&feature=youtu.be
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Link: http://www.youtube.com/watch?v=IySprehj4lQ&feature=youtu.be
OR http://youtu.be/IySprehj4lQ
© 2013 University of Notre Dame. All rights reserved.
http://www.youtube.com/watch?v=s2NU_axwNAM
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http://www.youtube.com/watch?v=8ro4ymSAEMA
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Final Report
Foresight Forecast
Current Assessment
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Scope of Project Brief (and Elevator Speech)
Current Assessment
Trend Analysis Strategy
Foresight Forecast
Draft Foresight Report
Peer Review of Draft Papers
Final Foresight Report
Final Presentation
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Title and Abstract
Executive Summary
Introduction
Topic in Context (Current Assessment)
Foresight Forecast
Trend Analysis and Baseline Scenario
Alternative Future Scenarios
Insights - Strategic Implications for Business
References and Appendices
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"I’m sorry I wrote such a long
letter, I didn’t have the time to
write a short one."
--Abraham Lincoln
Think long. Write short.
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Breakdown of Foresight Project Grading
Executive Summary
Topic In Context / Current Assessment
Abstract
Introduction (Scope and Purpose)
Appropriate Use of Expert Sources and Perspectives
Synthesis of Systems Assessment
Clarity of Forces Driving/Constraining Change
Trend Analysis and Baseline Forecasts
Quality and Description of Research Strategy
Use of Appropriate Data Sets
Data Analysis and Projections
Description of Expected Future Scenario
Analysis of Alternative Futures
Use of Futures Methodologies
Clearly Define Uncertainties and Discontinuities
Creativity and Descriptiveness of Scenarios/Visions
Strategic Implications for Business
Opportunities: How will new value be created?
Threats: Where will future obsolescence occur?
Proposed Responses: Positioning to capture value amid uncertainty
Scanning Strategies: What signposts will signal change?
Citations and Sources
Overall Report Quality, Flow, and Format
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10%
20%
20%
15%
15%
10%
10%
100%
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What are the Challenges?
http://www.youtube.com/watch?v=6dRKa700RaQ
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What are the Advantages?
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Look for categories of interest to your team
Seek areas where disruptive change is likely
Start broadly, then focus
Opportunity to work with Corporate Mentors
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Scan mentor web sites to help frame your topic
Need to submit your idea for consideration
Submittals based on Scope of Project Brief
Customize to “sell” your project to mentor
Submittals due _________________
Other industry experts are available and will be matched by topic
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• What is your central question?
• Why should business care?
• Preview drivers of change
• Annotated bibliography
• (Present initial sources with 3-4 sentences describing potential value)
• Team Assignment Due Friday Sept 20th (Noon)
• In-Class Elevator Speeches on _________
• Corporate Mentorship Submittals due __________
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Only works cited; not a bibliography
IN-TEXT CITATIONS, not footnotes
Single-space references list
APA format
(Author, Date, chapter/page)
See “Citation Guidance” folder
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Gather with your team
Begin a dialogue on
framing your project topic
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Dynamics of Change
Readings:
“Cisco Sees the Future”
IBM Watson Case Study
Quiz 1 on ___________
Study Guide will be posted by end of week
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