PARTNERSHIP COMMITTEE 2012-2014
FEBRUARY 14, 2014 ATTENDANCE: SUSAN JEPSON, ANDREW SHAPIRO, DORIS MURPHY, BOB BRADFORD, MARY
SARRIS; ED O’SULLIVAN
NEXT MEETING: APRIL 11, 2014
GOAL 4: THE NORTH SHORE WIB WILL INCREASE , STRENGTHEN AND STRATEGICALLY ALIGN RELATIONSHIPS
WITH FEDERAL , STATE AND LOCAL PARTNERS/STAKEHOLDERS .
Objective #1: Create a marketing plan to educate and increase public understanding of the benefits of the NSWIB and increase interest
and desire of stakeholders to partner with and support the work of the NSWIB.
Activity:
Timeframe:
Benchmarks/Indicators of Success
Identify and initiate collaborations with new
partners from education, business, non-profit,
and economic development sectors
1.1 Articulate value of existing partnerships 2012-2014
and programs
2012
1.2 Identify potential partners who would 2012-2014
benefit from partnering with the NSWIB.
Work collaboratively with employers from
each critical sector and emerging industry to
1.1.1 The WIB website is updated
weekly and provides the community
with a clear picture of all WIB
initiatives, research, projects, and
activities.
1.1.2 New Newsletter Design
1.2.1 Two to three new WIB members
each year. (One member from Life
Sciences)
Updates
We discussed the WIB’s involvement in
the Working Cities Initiative in Salem.
The City was one of 7 to receive funding
along with Lawrence, Fitchburg,
Holyoke, Chelsea, and Somerville. The
City will focus on the Point
Neighborhood and implement a care
pathways program for residents along
with leadership and community
development. The WIB, Career Center,
NSCDC and several local area ABE
providers will play a role in the
development and implementation of
this program for approximately 40
participants over the next year.
identify new opportunities and leverage 2012
resources to implement new programming
1.2.2 WIB committee structure is
continually examined with each WIB
member actively participating and each
committee having at least three nonWIB members participating as well.
(revisit membership)
1.2.3 Each current industry partnership
has at least two new members and at
least two new partnerships exist.
The committee also spent time
reviewing the specifications for a RFP
to be released covering the 2014 Labor
Market Blueprint. Key element will
include:
1. More detailed information on
skill needs of the local
industry;
2. Specifics on gaps between
these needs and current skills
of the north shore workforce;
3. Detailed information on
significant occupations within
critical industries, on
occupations disappearing from
the local economy, and on new
occupations developing in the
local economy.
4. 3 Documents to be shared with
the public – (1) Labor Market
Blue Print and Economic
Snapshot (2) Labor Market
Brief less than 10 pages, and
(3) a Youth Specific Labor
Market Blue Print.
Additional partnership grants in the
area of Health Care are in the works
bringing industry and educational
providers together to plan for “patient
Centered home” and implementation
of this across physician groups in the
area.
The AMP it Up grant was discussed and
a listing of teachers and their
corresponding company placements
were shared. The Teachers will come
back to Salem State on March 5th to
work on their lessons plans and finalize
this session of the Amp It Up program.
.
Identify and Build on Social Media outlets to
inform public of our workforce development
efforts and ability to convene stakeholders.
1.3 Use Twitter and Facebook to bring 2012
customers to NSWIB Website and North
Shore Career Centers site as well
1.3.1 Weekly posting that are relevant to
WD and bring users into main website
2013
1.3.2 Increase followers of our Twitter
page to 200
2013
1.3.3 Have QR codes that link
information on our website (i.e.
research) labeled on publications and
documents of the WIB and Career
Center.
Strategically organize NSWIB staff and
Board connections
2012-2015
1.4 Place a NSWIB staff member on each
Chamber of Commerce Board in the region
and integrate regular updates into planning
meetings
1.5 Survey every two years NSWIB Board
members to identify their potential networks
re: service/fraternal organizations and/or
other boards service
1.4.1 WIB active on each Chamber
board.
1.4.2 WIB staff speak at least monthly at
board meetings of Chambers, service
clubs, etc.
2012, 2014
1.6 Articulate in updated marketing plan 2012
specific ways that board members and
businesses could promote the NSWIB
through their networks
1.5.1 WIB board members also speak at
their membership organizations and
report back prior to each board meeting
on these activities and results.
1.6.1 Updated
marketing plan and
approval from main board
1.6.2 Two businesses who have received
services through the WIB participate in
marketing efforts/sponsorships.
We discussed the new
manufacturing program that began
in November and shared the news of
a new grant received thru EOHED for
2 Market Managers to cover the
Northeast region and help gather
information about the needs of the
industry…focusing in on the 2000+
manufacturing companies in the
region. The two positions were
advertised with need to have
worked in the manufacturing
industry.
The Next cycle of the Manufacturing
grant will begin a Northern Essex
Community College in April. The 3rd
session will be held at North Shore
Community College (as well as at the
new Voc tech School) in October.
1.7.1 Business Plan is in place
1.7 Market fee-based services of the NSWIB 2012-2014
and North Shore Career Centers for other
workforce development organizations that
utilize internal talents and experience
1.7.2 Marketing materials are in place
and complete listing of services available
electronically on the website and via
other social media outlets.