Outline of International management program
Introduction on Chinese Economy
Course Description
The adjustment of economic policy and the change of economic growth rate of China is having a
obviously impact on the world economy and financial markets, more and more executives of
multinational companies are realizing that they have no global strategy without China strategy.
The aim of this course is to meet the increasing demand of foreign students who are interested in
Chinese economy.
The objective of this course is to provide a comprehensive introduction to Chinese economy and.
We will discuss and analyze China Treat Theory， China Collapse Theory and China Opportunity
Theory. The course includes four knowledge blocks. We will introduce the reform and transition
of Chinese economy in the first knowledge block; then we will focuses on the macro-economy
and macroeconomic policy of China, The third and forth knowledge block will center on the
industry and industrial policy, regional economy and regional planning.
Marketing
Course Description
The marketing course aims at providing students with the basic knowledge about marketing
principles and tools. More in details ,it deals with basic marketing concepts focusing on the
importance of marketing as a value- creation lever and analyzing all the phases of the marketing
process such as strategic planning for competitive advantage, consumer decision making process,
marketing research process. In this course, we attempts to describe all there is to know about
marketing, but focuses on what the prospective manager needs to know. It can us understand
how to develop market strategy and managing the marketing process, such as design product
concepts, design pricing concepts, communicating, management customer relationship and so
on . Marketing is an applied field, and we believe it can provide guidance for good marketing
practice.
International Economics (4 credits 72hours)
Course Description
This course provides a undergraduate-level introduction to the field of international trade，
international finance and international capital flow. Topics include international trade theory and
policy, balance of payment, foreign exchange market, theory of foreign exchange rate,
macroeconomics in an open economy, and international capital flow. We will also cover
applications to a number of topics of current interest, including the debate on globalization, free
trade agreements, the China’s current account surplus, the medium run prospects for exchange
rates, European integration and sovereign debt crisis, and the debate on global financial
architecture following the financial crises in East Asia and Argentina.
Reference:
1． Paul R. Krugman，Maurice Obstfeld，International Economics：Theory and Policy
2． Dominick Salvatore，International Economics
3． Giancarlo Gandolfo, International Economics
Finance
Course Description
This course provides a unifying, analytic framework that uses a few basic economic principles to
organize students’ thinking about the structure of financial markets, financial institution
management, and the role of monetary policy in the economy.
The main purpose of this course is to focus on the basic functions served by the financial system,
while de-emphasizing its current structure and rules. Learning the economic rationale behind
financial tools, rules and structures is much more valuable than concentrating on the tools, rules
and structures themselves. It is an approach designed to give students the lifelong ability to
understand and evaluate whatever innovations they may one day confront. In addition, as an
English course for foreign students, it has a complete integration of an international perspective
from beginning to end while based on China's financial system.
Supply Chain Logistics Management
Course Description
Supply Chain (SC) is a network of business entities consisting of suppliers' suppliers, suppliers,
customers and customers' customers. Supply chain management deals with the management of
material flows, information flows and financial flows that cut across multiple business entities
(companies). The co-ordination and integration of these flows both within and across companies
are critical to compete successfully in today's market place.
Companies have always acknowledged the fact that the integration and co-ordination among
multiple functional areas will create competitive advantages. Having said that one might ask
“ What is so new about SCM? “. The answer lies in the dimension, viz., extended enterprise
integration (coordination). As companies become more global and the competitive pressures are
more intense, companies must think beyond functional integration and need to think for
integration and co-ordination at extended enterprise level.
An increasing number of Fortune 500 companies such as Chrysler, Hewlett Packard, IBM, P&G,
Unilever, and Xerox have been stressing importance of SCM and are leveraging advances in IT and
opportunities to form strategic alliances to tightly
integrate their supply chain.
Course Objectives:
To introduce the basic concepts & important managerial issues in Supply Chain
To introduce simple models / tools to understand basic trade-off in SCM.
To discuss different supply chain strategies & practices (eg., Vendor Managed
Inventory, Postponement Strategy, supply chain contracts and E-business and its SC)
To provide an opportunity to identify, analyze and resolve typical problems which arise in
managing Supply Chain