Press Release
For Immediate Release
Contact: Cameron Moore
954.713.0904
cmoore@mods.net
Explore The World Inside Your Head
“BRAIN” exhibit opens January 23, 2015 at Museum of Discovery and Science
Fort Lauderdale, FL, January 6, 2015 - What’s more important than your brain? Now you can take a
look inside this quintessential organic computer that is responsible for every thought, every motion and
every response your body makes. The Museum of Discovery and Science’s newest traveling exhibit,
BRAIN: The World Inside Your Head, opening January 23, 2015, is presented locally by Leo
Goodwin Foundation.
Alan Goldberg, Leo Goodwin Foundation President of the Board of Trustees said, “The human brain has
long since been the center of focus for science research and investigation. We are happy to support the
exhibition of this interactive exhibit that provides an in-depth look inside the central nervous system’s
most important component – the brain!”
BRAIN employs innovative special effects, 3-D reproductions, virtual reality, hands-on learning
activities and interactive technology to delve into the inner workings of the brain, including its
processes, potentials and mysteries. BRAIN is made possible by Pfizer Inc. and produced by Evergreen
Exhibitions, in collaboration with the National Institutes of Health.
Upon entry into the exhibit, visitors walk through a shimmering tunnel of flashing fiber-optics that
illuminates networks of neurons firing and communicating. From this dynamic beginning, BRAIN
invites you deeper into the brain to discover its basic workings. You can explore the revitalizing nature
of sleep and learn about the latest brain imaging technologies, then study the re-created skull of Phineas
Gage — a man who survived after his brain was pierced by a metal rod — as you trace the evolution of
scientists’ understanding of the brain’s physiology.
You also will discover the reality of brain disorders, injuries and irregularities, and learn more about
conditions such as Alzheimer’s, depression and addiction as you explore the relationship between
depression and creativity, how drugs work in the brain, and the nature of pain. Finally, you will get a
glimpse of the future of brain treatments in the new era of genome mapping and molecular medicine.
“The goal of this innovative exhibit is to demystify brain diseases and put to rest some of the negative
stigmas associated with them,” said Dr. John Gillespie, U.S. Medical Director for Pfizer Inc. “We also
aim to open the doors of communication within families dealing with any type of brain disease.
According to a recent survey, 38 percent of American adults said they have a family member with a
brain-related disorder; yet only 16 percent of parents said they have ‘very thoroughly discussed’ mental
illness with their children.”
-more-
Brain: The World Inside Your Head
January 6, 2015, page 2
The exhibit is made possible by a grant from Pfizer Inc. a research-based global healthcare company
whose mission is to discover and develop innovative, value-added products that improve quality of life
for people around the world, and help them enjoy longer, healthier and more productive lives.
The National Institutes of Health, serving as a partner in exhibition production and content
collaboration, is the principal biomedical and behavioral research agency of the United States
government and one of the world’s foremost medical research centers. Exhibit developer and producer
Evergreen Exhibitions provides high quality, family-friendly educational experiences, and serves as a
major development partner to more than 200 leading museums and research institutions.
ABOUT LEO GOODWIN FOUNDATION
The Leo Goodwin Foundation, a charitable foundation based in Broward County, was established by
Leo Goodwin Sr. and Jr. It was the Goodwin family that founded GEICO Insurance Company.
The mission of the Foundation is to improve the lives of all of those who live in the community. Their
work began with the youngest and most vulnerable in the community. Their initial investments
supported the efforts of Kids In Distress; the Boys and Girls Clubs; PACE Center for Girls; SOS
Children’s Villages and many others whose primary focus was on the kids.
The Trustees of the Foundation quickly saw the importance of education and made a significant
commitment to Nova Southeastern University. The Goodwin name prominently appears throughout
Nova’s Davie campus. In addition, the Foundation funds and distributes scholarships each year to
numerous deserving students at the Nova Law School and Broward College.
The Leo Goodwin Foundation has also sought to tackle some of the more immediate problems facing
the community, including mental health issues, with a major grant to Henderson Behavioral Health; and
homeless issues, with initial capital funding and ongoing commitments to Broward Partnership for the
Homeless.
The Trustees are also proud of the Foundation's commitment to the Arts, including funding for the
Broward Performing Arts Center; The Museum of Science and Discovery; and Young at Art, Children's
Museum.
It is the hope of the Foundation that its efforts will benefit the community as a whole and that their
positioning line, "By Doing Good, We All Win.”, is fulfilled.
-more-
Brain: The World Inside Your Head
January 6, 2015, page 3
ABOUT MUSEUM OF DISCOVERY AND SCIENCE
The mission of the Museum of Discovery and Science is to provide experiential pathways to lifelong
learning in science for children and adults through exhibits, programs and films. Founded in 1976 as The
Discovery Center, the nonprofit facility serves approximately 400,000 visitors annually. Major
operational support for the Museum is provided through generous support by Leadership Guild members
including: Broward Health, JM Family Enterprises, Inc., Sun Sentinel and Wells Fargo.
The Museum is open seven days a week, 365 days a year; Monday through Saturday from 10 a.m. to 5
p.m., and Sunday from noon to 6 p.m. with extended IMAX® hours on most evenings. General
Admission prices are $19 for adults; $18 seniors; $15 children 2 to 12. Children under 2 are free. A
General Admission Ticket includes admission to the Museum exhibits and one classic IMAX movie.
The Museum of Discovery and Science is located downtown at 401 SW Second Street, Fort Lauderdale,
Florida 33312. For more information about the Museum, visitors should call 954.467.MODS (6637) or
visit our web site at www.mods.org
Media Contacts:
Marlene Janetos 954.713.0915 mjanetos@mods.net
Theresa Waldron 954.713.0901 twaldron@mods.net
Cameron Moore 954.713.0904 cmoore@mods.net
Website
http://www.evergreenexhibitions.com/exhibits/brain/
Images:
https://www.dropbox.com/sh/cbyb3oam4t3zcwq/AABrMKsG6WExSfXlK_SifQTma?dl=0