Review: What is video?
» Video is the technology of electronically capturing,
recording, processing, storing, transmitting, and
reconstructing a sequence of still images
representing scenes in motion.
Review: Major Types of Video
» News
» Infomercial
» Music Video
» Television
» Film
Review: A Good Way to Come
Up with Good Ideas
» Clustering
 Clustering is a type of prewriting that allows you to
explore many ideas as soon as they occur to you. Like
brainstorming or free associating, clustering allows you to
begin without clear ideas.
Review: Basic Crew

Director


Person who manages others in the making of a
production by controlling their specific artistic and
dramatic talents.
Producer


Person who oversees and preserves the integrity, voice
and vision of a production.
Talent

Person(s) responsible for bringing a production or video
to life through acting, singing, dancing, performing, etc.
by providing a talent to be shot on camera.
Review: The Components of a
Story
» There are six basic components to a story.






Setting
Characters
Events
Development
Climax
Resolution
The Part of the Producer
Preproduction
* Find material from a book or script.
* Get the script into good enough shape to attract a director
(and studio, if not a studio-initiated production).
* Secure financing for the film (if not studio-initiated).
* Choose the director and other parts of the creative team.
* Cast the actors, working with the director.
* Determine locations and budget.
* Decide on cinematographer and special effects.
* Hire a production team including crew and producers.
* Develop a shooting schedule.
* Create a detailed plan of action for production.
The Part of the Producer
Production
* Offer creative suggestions to the director.
* Handle problems with actors or creative staff.
* Monitor production timetable and budget.
* Review video dailies (the film shot each day)
Postproduction
* Discuss order and selection of scenes with the director.
* Review the fine cut of the film after it is edited.
* In some cases, polish, revise and restructure the film to
the final cut.
* Work with a distributor to secure distribution for the film.
* Review the distributor's advertising campaign for the film.
create
Review: The Types of Writing
» News
 News Articles
 PSAs
» Infomericals
 Product Descriptions
 Testimonial
» Music Video
 Blocking
 Scriptwriting
» Television / Film
 Dialogue
 Scriptwriting
 Storytelling
Review: The Components of a
Character
» Physical traits
 Gives the reader/viewer a visual understanding of a
character
» Describes how a character looks
» Describes why a character looks that way
» Personality traits
 Gives the reader/viewer an emotional understanding of a
character
» Describes how a character acts
» Describes why a character acts that way
Review: The Components of a
Character
» Relational traits
 Gives the reader/viewer a deeper understanding of a
character
» Describes how a character relates with others
Review: What is a story?
» A story is a production
 A written or visual account of events (real or imaginary)
told for the purposes of entertainment and lesson/moral
learning.
» English word: historia (history)
» You already know how to tell a story. You do it
every day! The trick is to be able to write it down.
The Phases of a Story
» Beginning
 Setting established
 The main character and supporting characters are introduced.
 The main problem is loosely established
» Middle
 Other problems are loosely established / solved
 The action / plot develops and pushes the character further along
in their journey
» End
 The main problem is resolved / resolution is reached
 The climax is reached and overcome
The Phases of Production
» Pre-production
 Story Outline, Story Treatment, Pitch, Sriptwriting,
Storyboarding, Shooting Schedule, Permits
» Production
 Shooting of film
 Gathering of audio & photo sources
» Post-production
 Editing of audio & video
 Rendering of video file
What is a pitch?
» A pitch is best described as the giving of a reason
why something should or should not happen.
 A pitch is used in many aspects of business
» Car salesman
» Apartment managers
» Production assistants
» Writer/Producers/Directors
» Education
What are the components of a
script?
» There are three basic components to a script.
 Scenes
 Blocking
 Dialogue
Review: Why Scripts?
» Scripts break stories down in segments
 A script consists of a story broken down into different
segments called scenes.
» Brief overview of what is happening in the story
» Only gives basic detail; full detail is to be filled in by
director
» Has basic notes for person reading along
Review: Important Components
» Setting and Characters
 Need to be completely “fleshed out”
» Provide source/inspiration for events and
development
The Components of a Storyboard
» Visual Scenes
 Give the setting
 Give the characters
 Give the events
» Blocking
 Gives the movement of the characters
 Gives the movement of objects
» Verbal Script
 Runs alongside the storyboard
 Gives a verbal reference for the storyboard
What is framing?
» Framing is establishing the boundaries in which a
picture will take place.
 English word: Framian (from)
» To make ready for; in a structural sense
Extreme Wide Shot (EWS)
» Often referred to as “an establishing shot,” the EWS
sets up a scene by showing the viewer where
something is taking place.
Very Wide Shot (VWS)
» Similar to an EWS, the VWS is a closer shot still
with the objective of establishing a setting without
overwhelming the viewer.
Wide Shot (WS)
» A WS sets a subject up to be viewed in full yet
leaves enough room for the setting of the video to
shine through in the background.
Mid Shot (MS)
» The MS shows part of the detail of the subject yet
leaves enough room so the viewer doesn’t feel as if
he/she is crowding the subject. (aka “normal shot”)
Medium Close Up (MCU)
» The MCU is slightly closer than a MS and gives the
viewer a more “conversational feel” to what he/she is
watching.
Close Up (CU)
» In a CU, the subject takes on a very detailed form.
The subject should take up nearly the entire frame
and is considered to be important to the scene.
Extreme Close Up (ECU)
» The ECU shot gets literally in the face of a
subject/object to convey a sense of detail or emotion
otherwise unseen.
Review: Camera Angles
» High camera angle
 Makes audience feel powerful; subject look weak
» Level camera angle
 Neutral camera angle
» Low camera angle
 Makes audience feel week; subject look powerful
Keyboard Shortcuts
» General Controls
 Open file
» Command +
O
 Open selected item
» Return
 Quit
» Command +
Q
 Save
» Command + S
 Undo
» Command + Z
 Redo
» Command +
Y
 Control + click =
right click
Remember the following while
presenting your project
» Know your material well
 Don’t just wing it. Know what it is you are presenting.
You will be less nervous if you know what you’re talking
about and presenting
» Relax; don’t be nervous
 Realize that people want you to succeed. No one wants
you to mess up. You’re more likely to mess up and be
embarrassed if you tell/show people you’re nervous
» Concentrate on your message
 Remember your message and what you wish to get across
to your audience. They don’t know what you know so if
you mess up just keep going