January 2010 The right version of SQL Server for all businesses that need to: o Achieve higher levels for high availability, scalability and security; o Maximize business insight from organizational data; o Dramatically reduce data management operational costs. Enterprise-Class Capabilities - Enables 99.99% uptime with AlwaysOn Technologies - Improve app. performance 30% or more with Resource Governor Multiple Instance Clustering, Database Mirroring, Resource Governor, All Actions Audited Organizational Business Intelligence Cost Reduction - Reduce DW storage costs up to 90% and reduce backup storage by 66% with compression - Reduce HW, licensing and operational costs up to 50% through consolidation and virtualization - 50% better performance with Analysis Services Enterprise enhancements - Save up to $100K in 3rd party SW with built-in tools like Encryption and Performance Monitoring Scale-out Reporting & Analysis Servers, Partitioned Cubes, PowerPivot for SharePoint 2010, High-Speed Connectors, Master Data Services Application and Multi-server Management, Live Migration and Virtualization Support, Transparent Data Encryption Business Intelligence Online retailer analyzes customer information to predict what products will sell the best Unplanned Downtime Manufacturer can’t afford to have operations stalled Government agency must be up and running quickly after a disaster Planned Downtime Reporting Financial company needs to have a consistent view of customer data Multinational airline doesn’t have any convenient maintenance windows Security and Governance Pharmaceutical company needs to protect patient information Disaster Recovery Server Consolidation Energy company modernizing infrastructure Resource Management Manufacturer balances demands of reporting and extranet Unplanned Downtime Organizations come to rely on many line-of-business applications to manage and surface the business data that is necessary for day-to-day operations. Unplanned downtime can stop business cold and leave employees idle. ENTERPRISE EDITION offers a rich feature set that provides high availability, increased reliability, and reduced business impact when failures occur. 35 percent of companies have lost mission-critical data due to unplanned downtime. (Continuity Central, 8/18/2008) Organizations may need to pay overtime or hire temporary workers to catch up on data entry that couldn’t be done during the downtime. Without access to customer relationship management (CRM), enterprise resource planning (ERP), or order data, the organization may not have the information necessary to address customer needs. Unplanned Downtime Multiple-Instance Database Clustering 110010 110010 100101 100101 110010 110010 100101 100101 110010 110010 Active Failover Offline Active o More than one passive node is available to host instances from multiple failovers on active nodes o Having multiple failover nodes provides greater availability o Reduces hardware costs with a shared failover node in the multiplenode cluster o Simplified setup reduces administrative costs 110010 100101 110010 100101 110010 Active Because of the critical nature of the G4S application, CASON sets up the servers in a failover cluster to ensure high availability. — CASON Case Study Unplanned Downtime High Performance Mirroring o Increase performance through asynchronous mirroring Automatic Page Repair o o o Automatically detects page corruption and retrieves data from the mirror Reduces downtime and management costs Minimizes application changes to correctly handle I/O errors Reporting from Mirror Principal Mirror o o Increase utilization of mirror server Reduce need for reporting servers “This is a really powerful enhancement because prior to this … you would have to run DBCC CHECKDB … and that would likely mean taking downtime… With SQL Server 2008 Database Mirroring you can avoid the effort and downtime.” — Glenn Berry, Database Architect, NewsGator Technologies Unplanned Downtime Peer-to-Peer Replication o Increases reliability by replicating data to multiple servers o Provides higher availability in case of failure or to allow maintenance at any of the participating nodes o Offers improved performance for each node with geo-scale architecture o Add and remove servers easily without taking replication offline, by using the new topology wizard 110010 100101 100101 110010 100101 100101 100101 110010 110010 100101 110010 100101 110010 110010 100101 110010 100101 110010 “[Microsoft] SQL Server 2008 replication proved to be very predictable and reliable in our testing. This helps us to create flexible and scalable replication solutions. Reliability must be at the foundation of all that we do.” — Sergey Elchinsky, Leading System Engineer, Baltika Breweries Unplanned Downtime Virtualization Licensing o Increases deployment flexibility by running SQL Server inside a virtualized OS, which allows it to be easily moved or migrated to another server o Allows 4 virtual machines/processor for each licensed physical processor o Provides flexibility in managing server farms by allowing licenses to be moved between servers without restrictions Virtualization is the top spending priority for CIOs with a 5 percent increase in the number of companies budgeting for virtualization and more than a 15 percent increase in spending . —CIO|Insight Top IT Spending Priorities Report for 2009 Unplanned Downtime Live Migration 11001010 11001010 11001010 11001010 0101 0101 0101 0101 11001010 11001010 11001010 11001010 0101 0101 0101 0101 110010 110010 110010 110010 11001010 11001010 0101 0101 11001010 11001010 0101 0101 110010 110010 11001010 11001010 0101 0101 11001010 11001010 0101 0101 110010 110010 o Move running instances of VMs between host servers o Virtual machines can be moved for maintenance or to balance workload on host servers o Perform maintenance on physical machines without any downtime o Requires Windows Server 2008 R2 Hyper-v “This server already runs on our cluster solution with high availability, but after we have tested live migration on the new hardware, we’ll move it over to ensure optimal performance and reliability” —Rodrigo Immaginario, IT Manager, Universidade Vila Velha Disaster Recovery When disaster strikes, organizations need a way to quickly recover their data and resume normal operations as quickly as possible. Time spent waiting for backups to load represents lost opportunities to connect with customers, partners, and suppliers. ENTERPRISE EDITION has the tools to get you back up and running quickly and smoothly. 86 percent of companies stated that any unplanned downtime causes a business issue. (Continuity Central, 8/18/2008) Fully redundant disaster recovery centers that can begin service immediately are difficult to create and maintain. Data that hasn’t been backed up yet or isn’t restorable is either lost forever or must be recreated. Disaster Recovery Backup Mirrors 1100 1010 0101 0010 1100 1010 0101 0010 1100 1010 0101 0010 1100 1010 0101 0010 1100 1010 0101 0010 1100 1010 0101 0010 1100 1010 0101 0010 1100 1010 0101 0010 o As databases grow, the probability increases that failure of a backup device or media will make a backup non-restorable o Mirroring a media set increases backup reliability by reducing the impact of backup-device malfunctions o Having a mirror can resolve some restore errors quickly by substituting mirrored media for damaged backup media 1100 1010 0101 0010 The backup media mirroring feature of SQL Server enables you to perform a mirrored backup of a database to multiple backup devices, which greatly increases the reliability of backups in case of faulty media or a lost backup device. — High Availability White Paper Disaster Recovery Peer-to-Peer Replication o Increases reliability by replicating data to multiple servers o Provides higher availability in case of failure or to allow maintenance at any of the participating nodes o Offers improved performance for each node with geo-scale architecture o Add and remove servers easily without taking replication offline, by using the new topology wizard 110010 100101 100101 110010 100101 100101 100101 110010 110010 100101 110010 100101 110010 110010 100101 110010 100101 110010 “[Microsoft] SQL Server 2008 replication proved to be very predictable and reliable in our testing. This helps us to create flexible and scalable replication solutions. Reliability must be at the foundation of all that we do.” — Sergey Elchinsky, Leading System Engineer, Baltika Breweries Planned Downtime In a worldwide economy, data needs to be available 24 hours a day. However, systems still need to be maintained, and finding a balance between maintenance and availability can be difficult. ENTERPRISE EDITION provides the tools necessary to ensure high availability while still allowing for the maintenance time necessary to keep your servers secure and wellmaintained. Systems remain unpatched while organizations wait for the next maintenance window. A commitment to 99.99% uptime leaves only 53 minutes per year for system upgrades, patching, and other tasks that might require the system to be unavailable. Planned Downtime Online Operations 110010 100101 110010 100101 110010 Table Index 0 5 Deleted Deleted 1 Deleted 4 2 Deleted 233 4 7 4 5 05 6 3 7 o o Allow routine maintenance without corresponding downtime o Online index operations o Online page and file restoration o Online configuration of peer-to-peer nodes Users and applications can access data while the table, key, or index is being updated We recommend performing online index operations for business environments that operate 24 hours a day, seven days a week, in which the need for concurrent user activity during index operations is vital. — SQL Server Books Online Planned Downtime Hot-Add CPU and RAM 110010 100101 110010 100101 110010 110010 100101 110010 100101 110010 110010 100101 110010 100101 110010 110010 100101 110010 100101 110010 o Dynamically add memory and processors to servers without incurring downtime o Requires hardware support for either physical or virtual hardware Planned Downtime Peer-to-Peer Replication 110010 100101 100101 110010 100101 100101 100101 110010 110010 100101 110010 100101 110010 o Increases reliability by replicating data to multiple servers o Provides higher availability in case of failure or to allow maintenance at any of the participating nodes o Offers improved performance for each node with geo-scale architecture o Add and remove servers easily without taking replication offline, by using the new topology wizard 110010 100101 110010 100101 110010 “[Microsoft] SQL Server 2008 replication proved to be very predictable and reliable in our testing. This helps us to create flexible and scalable replication solutions. Reliability must be at the foundation of all that we do.” — Sergey Elchinsky, Leading System Engineer, Baltika Breweries Planned Downtime Multiple-Instance Database Clustering 110010 110010 100101 100101 110010 110010 100101 100101 110010 110010 Active Failover Offline Active o More than one passive node is available to host instances while performing maintenance on active nodes o Having multiple failover nodes provides greater availability o Multiple instances can share the same failover node, which reduces hardware costs o Simple administration makes it easy to move instances to perform maintenance on passive nodes 110010 100101 110010 100101 110010 Active A solution that avoids both planned and unplanned downtime will typically generate a substantial return on investment based on planned downtime avoidance alone. — ContinuityCentral.com Planned Downtime Live Migration 11001010 11001010 11001010 11001010 0101 0101 0101 0101 11001010 11001010 11001010 11001010 0101 0101 0101 0101 110010 110010 110010 110010 11001010 11001010 0101 0101 11001010 11001010 0101 0101 110010 110010 11001010 11001010 0101 0101 11001010 11001010 0101 0101 110010 110010 o Move running instances of VMs between host servers o Virtual machines can be moved for maintenance or to balance workload on host servers o Perform maintenance on physical machines without any downtime o Requires Windows Server 2008 R2 Hyper-v “This server already runs on our cluster solution with high availability, but after we have tested live migration on the new hardware, we’ll move it over to ensure optimal performance and reliability” —Rodrigo Immaginario, IT Manager, Universidade Vila Velha Resource Management Reporting and other data-intensive business processes can put a higher than normal load on database servers. Many of these processes are not urgent but still compete with the normal workload, which causes delays and makes business applications less responsive. ENTERPRISE EDITION has the capabilities to manage resources and ensure efficient, predictable response times. Impatient users call the help desk, which raises support costs. Additional servers purchased to handle spikes sit idle most of the time. Users postpone tasks because those tasks take longer than normal. Mission-critical tasks are slowed down by reports that are important but not urgent. Customers and partners are unable to get the information they need in a timely manner. Resource Management Resource Governor 110010 100101 110010 100101 110010 o Workloads can be prioritized to prevent runaway processes from monopolizing resources and interfering with mission-critical applications o Establish service-level agreements (SLAs) with customers for predictable response times o Users will have a consistent experience, which can result in fewer service calls about slow systems LIMIT 50% LOAD 25% LIMIT 30% LIMIT 20% 15% LOAD 45% “We deal with a lot of large data feeds—both coming from manufacturers as data updates, and going out to our subscribers. Resource Governor allows us to control the percent[age] of total resources any operation can consume so that they don’t adversely impact our real-time data access.” — Michael Steineke, Vice President, Information Technology, Edgenet Resource Management Scalable Shared Databases 110010 100101 110010 100101 110010 110010 100101 110010 100101 110010 Read Only 110010 100101 110010 100101 110010 o Reduce costs and increase reliability when scaling out reporting servers o Guarantee an identical view of reporting data from all servers o Redirect an application to a different reporting server if one server becomes unavailable o Reduce storage requirements 110010 100101 110010 100101 110010 Loading Reporting Valves Scalable shared databases provide scale-out of reporting databases using commodity servers, workload isolation with each server using its own memory, CPU, and tempdb, and a guarantee of identical data from all reporting volumes. — SQL Server Books Online Resource Management Application and Multi-Server Management Data-Tier Developer Database Administrator Control Point o SQL Server Control Point provides dashboard viewpoints into instance and data-tier application utilization o Drill down into details to troubleshoot or confirm consolidation candidates o Easily adjust default utilization policies to meet the needs of your SQL Server environment Managed Server Group “Finance” Client "When you work in an environment where a single product requires up to 40 SQL Server instances for its full life cycle, the multi-server management features of SQL Server 2008 R2 become an invaluable tool – it’s almost like having an extra DBA.” — Chuck Heinzelman, BigHammer Server Consolidation Reduce the significant costs associated with server farm hardware, software licenses, electricity, cooling, maintenance, and administration by consolidating multiple servers onto fewer, more powerful ones. ENTERPRISE EDITION supports multiple consolidation scenarios to provide flexibility and choices in reducing server and storage needs. Having multiple servers in different parts of the organization leads to needing multiple administrators to maintain, support, and patch those servers. Costs increase for hardware, software licensing, utilities, and data center space. According to Forrester Research Inc., typical Windows server utilization is in the range of 8 to 12 percent. Resource Management Application and Multi-Server Management Data-Tier Developer Database Administrator Control Point o SQL Server Control Point provides dashboard viewpoints into instance and data-tier application utilization o Drill down into details to troubleshoot or confirm consolidation candidates o Easily adjust default utilization policies to meet the needs of your SQL Server environment Managed Server Group “Finance” Client "When you work in an environment where a single product requires up to 40 SQL Server instances for its full life cycle, the multi-server management features of SQL Server 2008 R2 become an invaluable tool – it’s almost like having an extra DBA.” — Chuck Heinzelman, BigHammer Server Consolidation Resource Governor 110010 100101 110010 100101 110010 o Prioritized workloads allow highimpact but intermittent tasks to run side-by-side with mission-critical operations on the same server o Users have a more consistent experience, which can result in fewer service calls about slow systems o Prevent runaway queries that hold resources for extended periods of time LIMIT 50% LOAD 25% LIMIT 30% LIMIT 20% 15% LOAD 45% “Resource Governor allows us to control the percent[age] of total resources any operation can consume so that they don’t adversely impact our real-time data access.” — Michael Steineke, Vice President, Information Technology, Edgenet Server Consolidation Consolidate and Save o Provides support for more processors and memory to consolidate multiple databases onto more powerful hardware o Protect data through unique security contexts of each named instance o Provide the opportunity to reduce power consumption, rack space, and management costs as servers typically have only 15 to 20 percent utilization Server consolidation on a truly scalable platform… not only can deliver positive economic advantages in the short term, but can position organizations for lower operating costs, and improved service delivery for years to come. — Server Consolidation Case Study by Alinean Server Consolidation Virtualization Licensing o Increases deployment flexibility by running SQL Server inside a virtualized OS, which allows it to be easily moved or migrated to another server o Allows 4 virtual machines/processor for each licensed physical processor o Provides flexibility in managing server farms by allowing licenses to be moved between servers without restrictions Virtualization is the top spending priority for CIOs with a 5 percent increase in the number of companies budgeting for virtualization and more than a 15 percent increase in spending . —CIO|Insight Top IT Spending Priorities Report for 2009 Server Consolidation Data Compression o 20% to 60% compression ratios* o Saves disk storage o 1001010 0101001 0100001 1111011 0101001 1001010 0101001 0100001 1111011 0101001 Can be used with backup compression, now available with standard o Provides more room to store more data, which allows more instances to share disk resources o Reduces data size to increase performance o Moves more applications to the data center based on reduced storage “Our initial testing shows we’ll see 50 percent to 60 percent data compression using SQL Server 2008... we will also benefit from faster query performance.” — Mazal Tuchler, BI Manager, Clalit Health Services *Stated percentages are typical but not guaranteed Server Consolidation • Support for 8 CPUs o o o Provide support for the most powerful servers Provide more resources for each SQL instance Consolidate more servers onto a single physical server • Hot-add CPU and RAM o Extend consolidation efforts by adding resources to physical or virtual machines without incurring downtime Security and Governance Data is the lifeblood of business, key to day-today operations, and long-term success. Lost or stolen customer data can mean losing customer trust, paying fines, and handling lawsuits. Compromised data that is associated with products or research and development can mean loss of competitive advantage. Companies need to know who is seeing that data. ENTERPRISE EDITION has the tools to secure data and track its use to limit the possibility of data loss. A security breach can cost nearly $14 million per incident; $182 in notifications for each compromised record. On average, 2.6% of an organization’s customers will move to a competitor after a security breach. Losing intellectual property can result in costs of gathering the data and lost competitive advantage. Security and Governance Transparent Data Encryption Employee Marc Boyer Salary: $40.000 1100101 0010100 1010011 1010110 0101001 1000111 11001 01001 01001 01001 11001 01001 01001 01001 o Encrypt the entire database on the disk to protect against lost or stolen disks or backup media o Does not increase database size and has minimal performance impact o Does not require application changes o Backups are automatically encrypted o Protects against direct access to database files 11001 01001 01001 01001 “With SQL Server 2008 we have transparent encryption, so we can easily enforce the encryption of the information in the database itself without making any changes on the application side.” — Avad Shammout, Lead Technical Database Administrator, CareGroup HealthCare System Security and Governance Extensible Key Management Employee Marc Boyer Salary: $40.000 1100101 0010100 1010011 1010110 0101001 o “Defense in depth” makes unauthorized access to data harder by storing encryption keys away from the data o May facilitate separation of duties between DBA and data owner o Uses HSM for encryption and decryption which may result in performance gains o Enables centralized key management across organization …SQL Server 2008 helps CareGroup comply with HIPPA data encryption requirements… SQL Server 2008 delivers an excellent solution… by supporting third-party key management and hardware security module products. — CareGroup Case Study Security and Governance SQL Server Audit Employee Marc Boyer Salary: $40.000 o Track reads, writes, and other events to Windows Application Log and Windows Security Log o Detect misuse of permissions early on to limit possible damage o More granular audits for flexibility o Built into the database engine o Simple configuration using SQL Server Management Studio o Faster performance than SQLTrace Employee User: User: Marc Anders Tina BoyerRiis Makovec Salary: Action: Action: $40.000 WRITE READ AUDIT “The enhanced auditing tools in SQL Server 2008 enable us to track all changes to tables and other data elements in our system.” — Avad Shammout, Lead Technical Database Administrator, CareGroup HealthCare System Security and Governance Criteria Common Criteria Certification Residual Information Protection (RIP) o Requirement for many governments, industries, and enterprise customers The ability to view log-on statistics o SQL Server 2008 Enterprise achieved Common Criteria (CC) compliance at EAL1+ (Evaluation Assurance Level) o Represents the third time for CC compliance and the first time for a 64-bit version of SQL Server o R2 is built on the SQL Server 2008 foundation and brings forward the security benefits with minimal changes to the core engine That column GRANT should not override table DENY The Common Criteria was designed by a group of nations to improve the availability of security-enhanced IT products, help users evaluate IT products for purchase, and contribute to consumer confidence in IT product security. — SQL Server Books Online Data Warehousing & Reporting Reporting databases and data warehouses can make reporting faster and provide unparalleled insight into your business, but very large data sets can limit or eliminate those benefits. ENTERPRISE EDITION provides enterpriseclass scalability and features to meet today’s reporting and data warehousing needs. Reporting databases and data warehouses that are updated at different times can have different data. Inaccurate or incomplete data can lead to making the wrong decisions. Better reporting supports better decision-making and enables business priorities. A reporting solution that prevents adding more data or reports limits the effectiveness of the reporting solution. Data Warehousing & Reporting 1100 1010 0101 CRM 1100 1010 0101 Accounting 1100 1010 0101 LOB Master Data Services o Standardize the data people rely on to make critical business decisions o Enable central management of data entities and hierarchies o Provide human workflow notification of data that violates business rules o Track changes to data over time with versioning “Investing in master data management solutions, especially in today’s difficult economic times makes dollars and sense. Master data management is an investment in cost savings, revenue recovery, human resource optimization, and capital investment efficiency.” — Kirk Haselden, Microsoft Data Warehousing & Reporting Change Data Capture 11001 11001 01001 01001 01001 01001 01001 01001 UPDATE INSERT CHANGE o Enable change tracking to the data in tables o Speed updates to data warehouses by capturing net changes o Provide relatively low impact on performance “The CDC feature gives us the information we need and frees us from the task of creating and testing triggers.” — Gerald Schinagl, Project Manager and Systems Architect for the Sports Database, Austrian Broadcasting Corporation Radio & Television (ORF) Data Warehousing & Reporting DIMENSION TABLE Star Join Optimizations DIMENSION TABLE DIMENSION TABLE o Process more data in a shorter time by optimizing common join scenarios in a data warehouse o Significantly reduce the amount of processing for star schema queries o Faster join processing speeds up lookups during data load, which shortens load windows and enables more frequent updates for better reporting FACT TABLE DIMENSION TABLE DIMENSION TABLE DIMENSION TABLE Rows Returned 1,000,000 623,194 “...ORF has found an immediate improvement of 15 percent in data loading. We consider that a great advantage when you can get 15 percent faster data loading without having to change a line of our own code.” — Gerald Schinagl, Project Manager and Systems Architect, ORF Solution to help customers and partners accelerate their data warehouse deployments Fast Track Data Warehouse offers reference architectures and templates for data warehouse solutions to increase scale and speed time to value for creating data warehouses. Data Warehousing & Reporting Table Partitioning o Manage and access subsets of data quickly and efficiently o Reduce time spent troubleshooting storage allocation issues o Speed data load and maintenance operations o Take advantage of all available CPUs in the machine to complete operations more quickly “Enhancements in partition query dramatically reduce the effects of lock escalation… improving availability and improv[ing] query response time.” — Randy Dyess, SQL Server Mentor, TechNet Article Data Warehousing & Reporting Query Parallelism o SQL Server Enterprise automatically executes operations in parallel by splitting work across all the CPUs in the machine, which allows for larger queries or quicker responses o Data mining in parallel takes advantage of all CPUs in the machine to examine more data and give results more quickly “For most large queries SQL Server generally scales linearly… this means that if we double the number of CPUs, we see the response time drop in half.” — Craig Freedman, Coauthor, Inside Microsoft SQL Server 2005: Query Tuning and Optimization Analysis The ability to analyze data for trends that predict possible outcomes can provide insight into business operations, optimize sales, limit waste, or quickly find and stop fraud. ENTERPRISE EDITION deepens business understanding by providing the means to quickly and easily analyze your data. Without an understanding of data and its implications, predicting what to sell or manufacture becomes a guess. Lack of insight can result in inability to predict customer trends and capitalize on opportunities. Without the ability to spot anomalies that could indicate a problem such as fraud or improper pricing, the problem cannot be fixed. Analysis PowerPivot for SharePoint 2010 o Examine large amounts of data in a familiar tool to gain deep insight o Work seamlessly with SharePoint 2010 to collaborate with thousands of users on that data o Enable IT organizations to manage the service with the PowerPivot Management Dashboard Administrator Power User / Report Developer End User "Using Excel as an interface for Self-Service BI, we are modeling, analyzing and pivoting millions of records in memory and publish it to SharePoint in few minutes and other people being able to access it from a URL. It is fast and easy” — Ayad Shammount, Lead DBA, Caregroup Analysis Modified Clustering Algorithm Extensibility o Change the default algorithm for analyzing data to discover new and different patterns in the data o Filter and restrict the mining model in intelligent ways to fine-tune results o Provide greater business value by customizing mining and reporting data to specific business needs Different businesses have different goals and need to make different decisions. [Data mining technologies] are extensible, enabling you to add plug-in algorithms that meet uncommon analytical needs that are more specific to an individual business. — Predictive Analysis with SQL Server 2008 White Paper Analysis Table Partitioning o Manage and access subsets of data quickly and efficiently o Reduce time spent troubleshooting storage allocation issues o Speed data load and maintenance operations o Take advantage of all available CPUs in the machine to complete operations more quickly “Enhancements in partition query dramatically reduce the effects of lock escalation… improving availability and improv[ing] query response time.” — Randy Dyess, SQL Server Mentor, TechNet Article Analysis Query Parallelism o Enterprise edition automatically executes operations in parallel by splitting work across all the CPUs in the machine, which allows for larger queries or quicker responses o Data mining in parallel takes advantage of all available CPUs in the machine to examine more data and give results more quickly “For most large queries SQL Server generally scales linearly… this means that if we double the number of CPUs, we see the response time drop in half.” — Craig Freedman, Coauthor, Inside Microsoft SQL Server 2005: Query Tuning and Optimization Analysis Drill Through Queries α∑ 110010 110010 100101 100101 110010 110010 100101 100101 110010 110010 110010 100101 110010 100101 110010 110010 100101 110010 100101 110010 110010 110010 100101 100101 110010 110010 100101 100101 110010 110010 110010 100101 110010 100101 110010 110010 110010 100101 100101 110010 110010 100101 100101 110010 110010 110010 100101 110010 100101 110010 110010 100101 110010 100101 110010 o Gain insight into how results were obtained by drilling into more detail o Ability to query the model data, to understand how the model was trained and if it is still similar to the data that is being reported on, to find inaccurate reporting models The ability to query directly against the data mining structure enables users to easily include attributes beyond the scope of the mining model requirements, presenting complete and meaningful information. — SQL Server 2008 White Paper Unplanned Downtime Business Intelligence Reduce downtime that results from unexpected events Reduce impact and quickly recover from disasters Deliver business insight by transforming data into actionable knowledge Reporting Provide information to the people who need it to make good decisions Disaster Recovery Planned Downtime Server Consolidation Reduce hardware and software costs by combining servers Reduce downtime for regularly scheduled maintenance © 2009 Microsoft Corporation. All rights reserved. Microsoft, SQL Server, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.