Volunteering Victoria
2013 AGM
Imagine the possibilities…..
Setting the scene......
• If you do not change direction, you may end up where you
are heading - Lao Tzu
• If you always do what you’ve always done, you’ll always get
what you’ve always got – Anonymous
• Whosoever desires constant success must change his
conduct with the times - Niccolo Machiavelli
• Change is the law of life & those who look only to the past or
present are certain to miss the future - John FG Kennedy
• Insanity: doing the same thing over & over again & expecting
different results - Albert Einstein
2
Volunteering evolution
• Volunteering is evolving. Volunteers are different
– Diverse social, cultural, linguistic, religious backgrounds
– Different generations, characteristics, motivations,
understanding & experience of volunteering
– Life-cycle and life-style changes
– More mobile & tech-savvy
– Have multiple roles, experiences
– Seek options, opportunities to develop or use skills
– Seek reciprocal, collaborative, inclusive relationships
– Seek to build social networks & connectedness
– Seek organisations, causes, in places, at times that suit them
3
Volunteering challenge
•
•
•
•
Challenge of evolving volunteering landscape
Balance organisations’ & volunteers’ needs
More effort, negotiation, calculated risk taking
Need to be flexible, creative, innovative to:
–
–
–
–
–
–
–
Accommodate different motivations & expectations
Remove or minimise barriers to volunteering
Support intergenerational volunteering
Support socially inclusive volunteering
Leverage diversity & new technologies
Engage not merely manage volunteers
Build a resilient volunteer involving organisation
4
Our strategic priorities
•
•
•
•
•
•
•
•
•
Research, policy & advocacy
New membership model
Youth volunteering
Multicultural volunteering
Employee volunteering
Spontaneous emergency volunteering (SEV)
Imagine the possibilities marketing campaign
Building collaborative networks & partnerships
Volunteer management
5
Our Manifesto 2014
• Purpose
– Statement of key issues & priorities
– Statement of Volunteering Victoria’s position
– Statement of our intent
– Statement of how we will work with you
• Developing the Manifesto
– Draft Manifesto on our website from Monday
– Comments & suggestions by 30 November 2013
– Updated annually
• Priority areas
6
New membership model
Full members
VRC
VIOs
(Non Govt)
VIOs
Individual
Associate
Board
Member
Full member
division
Volunteer
VRC member
Volunteer
Manager
NFP (without
Ins)
Other
Individual
JSA
Life
Member
Corporate
(Govt Agencies)
LGA
........................................................................................
Members
Non - Members
Subscriber
Supporter
eNews
Partners
Training
participant
Sponsors
Program i.e.
EVP, Consultancy
Voting rights
Membership fee
User Pay
Free
New membership model
• Objective: Embrace the entire volunteering
sector
• Broader, more inclusive model
• Better represent the sector
• Better utilise our services, information, networks
• Build better member benefits
• Build a stronger voice for volunteering
• Recognition of outstanding contributions:
– Life Membership
– Awards program
8
Youth volunteering
www.volunteeringvictoria.org.au
9
Youth volunteering
• Objective: increase youth volunteering
• Research to understand:
– Motivations & barriers for young people volunteering
– Challenges for VIOs engaging young people
• Audit of best practise models for engaging youth
• Build relationships with key stakeholders
• Activities (like Youth Forum) to:
– Start a conversation, explore issues & ideas
– Explode myths, build understanding & connections
– Share programs, resources, information
• Input will be sought
10
Multicultural volunteering
• Objective: build a diverse, inclusive volunteering sector
• Priorities: asylum seekers, refugees & newly arrived
migrants
• Research to understand:
– Opportunities, motivations & barriers for volunteering
– Challenges & solutions for VIOs
– Best practice models for multicultural volunteering
•
•
•
•
Relationships with key stakeholders
Share resources, programs, information
Establish Multicultural Volunteering Advisory Group
Funding to build capacity
11
Employee volunteering
• Reviewed in early 2013. Purpose:
– Establish a sustainable fee-for-service EVP
– To meet increased demand for effective EVPs
– Develop activities, events & services to assist:
– Corporates establish successful EVPs
– VIOs to develop meaningful EVP opportunities
•
Corporate Volunteering Breakfast Series
– 4 events sponsored by NAB
– November: EVP from a community group perspective
– March: skilled volunteering
– May: the business case for corporate volunteering
– September: different perspectives on corporate volunteering
SEV management
13
Marketing campaign
14
Marketing campaign
• Utopia/dystopia theme:
– Imagine a world without volunteers (dystopia)
– Imagine the world with more volunteering (utopia)
• Multi-layered campaign:
– Implemented & evolving over time
– Adapted to specific communities, sectors, scenarios, VIOs
– Different channels & formats
• Target audiences:
– Volunteer Managers & VIOs
– Policy makers, funders, corporate supporters
– Volunteers
• Walking the talk:
– Campaign developed with volunteers
15
Campaign objectives
• Change the language & dialogue:
– Position volunteers as active citizens
– Recognise the social impact of volunteering
• Lead & encourage behaviour change:
– Across the community
– By volunteers & volunteer managers
– By government, corporates, VIOs
• Expand perceptions of volunteering by showcasing:
– Diversity of people who volunteer
– Variety of types, ways, places, reasons for volunteering
• Recognise importance of volunteer management
• Support advocacy efforts
• Change the idea of what a campaign is
16
Marketing campaign
17
Marketing campaign
18
Marketing campaign
19
Collaboration
• Essential to achieve outcomes with limited resources
• Harness our collective energy, ideas, expertise, skills,
nous and connections
• Build a strong collective voice, united front
• Working groups, roundtables, SIGs
• Active engagement with existing networks
• Joint projects, programs, activities
• Promote your achievements
• Support your great ideas, programs, activities
20
Bite-Size Volunteering
Marketing Plan
Volunteer management
• Excellent volunteer management is critical:
– To equip us to meet the volunteering challenge
– To build a resilient volunteer workforce
– If we value our volunteers
• Volunteer manager is the place to start
– Key player, central enabler, driver of innovation
– Often under-valued, under-resourced, undersold
– Face significant challenges in changing environment
• Management recognition & support essential:
– Resources & tools to do their job
– Leadership training & development to adapt
22
Volunteer Management SIG
• Working Group
– Established June 2013
– Developed terms of reference (next slide)
• Membership
– Volunteer managers employed by our members
– Individual members of Volunteering Victoria
• Volunteer managers
• With an interest in volunteer management
• SIG Executive
– Up to 14 members, widely representative
– Call for nominations & online election (if required)
23
Volunteer Management SIG
• Terms of Reference
– Established under the auspices of Volunteering
Victoria
– Advocate for rights, interests of volunteer managers
– Advocate for professionalisation of volunteer
management
– Identify issues & trends
– Input to relevant VV events, programs, products
– Communication channel
– Mentoring & peer support
– Consistent with VV purpose & vision
24
Level 2/491 King Street
West Melbourne VIC 3003
Ph 03 8327 8500
Fax 03 8327 8599
ABN 79 378 017 212
Volunteering Victoria is endorsed as a Deductible Gift Recipient (DGR)
www.volunteeringvictoria.org.au
25