NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Chapter 1 System analysis fundamentals NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R • • • • • • • • • Major Topics Information systems Phases of analysis and design System maintenance CASE tools Alternate methodologies Question format Interviewing techniques Joint Application Design (JAD) Questionnaires NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Information • Information is an organizational resource, which must be managed as carefully as other resources. • Costs are associated with information processing. • Information processing must be managed to take full advantage of its potential. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Categories Information systems fall into one of the following eight categories: • • • • • • • Transaction processing systems (TPS). Office automation systems (OAS). Knowledge work systems (KWS). Management information systems (MIS). Decision support systems (DSS). Expert systems (ES) and Artificial Intelligence (AI). Group decision support systems (GDSS) and Computer-Supported Collaborative Work Systems. • Executive support systems (EES). NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R New Technologies New technologies are being integrated into traditional systems: • Ecommerce uses the Web to perform business activities. • Enterprise Resource Planning (ERP) has the goal of integrating many different information systems within the corporation. • Wireless and handheld devices, including mobile commerce (mcommerce). • Open source software. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Advantages of Using the Web • The benefits of using the Web are: • Increasing awareness of the availability of the service, product, industry, person, or group. • 24-hour access for users. • Standard interface design. • Creating a global system. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Nature of Analysis and Design Systems analysis and design is a systematic approach to: – Identifying problems, opportunities, and objectives. – Analyzing the information flows in organizations. – Designing computerized information systems to solve a problem. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Systems Analyst • Systems analysts act as: – Outside consultants to businesses. – Supporting experts within a business. – As change agents. • Analysts are problem solvers, and require communication skills. • Analysts must be ethical with users and customers. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Systems Development Life Cycle • The systems development life cycle is a systematic approach to solving business problems. • It is divided into seven phases. • Each phase has unique activities. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R • Identifying: Phase 1 – Problems. – Opportunities. – Objectives. • Personnel involved: – Analyst. – User management. – Systems management. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Phase 2 • Determining information requirements: – – – – Interview management, operations personnel. Gather systems/operating documents. Use questionnaires. Observe the system and personnel involved. • Learn the who, what, where, when, and how, and the why for each of these. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Phase 2 (Continued) • Personnel involved: – Analyst. – User management. – User operations workers. – Systems management. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Phase 3 • Analyzing system needs: – Create data flow diagrams. – Document procedural logic for data flow diagram processes. – Complete the data dictionary. – Make semistructured decisions. – Prepare and present the system proposal. – Recommend the optimal solution to management. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Phase 3 (Continued) • Personnel involved: – Analyst. – User management. – Systems management. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Phase 4 • Designing the recommended system: – Design the user interface. • Design output. • Design input. – Design system controls. – Design files and/or database. – Produce program specifications. – Produce decision trees or tables. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Phase 4 (Continued) • Personnel involved: – Analyst. – System designer. – User management. – User operations workers. – Systems management. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Phase 5 • Developing and documenting software: – Design computer programs using structure charts, Nassi-Schneiderman charts, and pseudocode. – Walkthrough program design. – Write computer programs. – Document software with help files, procedure manuals, and Web sites with Frequently Asked Questions. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Phase 5 (Continued) • Personnel involved: – Analyst. – System designer. – Programmers. – Systems management. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Phase 6 • Testing and maintaining the system: – Test and debug computer programs. – Test the computer system. – Enhance system. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Phase 6 (Continued) • Personnel involved: – Analyst. – System designer. – Programmers. – Systems management. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Phase 7 • Implementing and evaluating the system: – Plan conversion. – Train users. – Purchase and install new equipment. – Convert files. – Install system. – Review and evaluate system. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Phase 7 (Continued) • Personnel involved: – Analyst. – System designer. – Programmers. – User management. – User operations workers. – Systems management. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Rapid Application Development Rapid Application development (RAD) is an object-oriented approach to systems development. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R System Maintenance • System maintenance is: – Removing undetected errors, and – Enhancing existing software. • Time spent on maintenance typically ranges from 48-60 percent of total time. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R System Enhancements Systems are enhanced for the following reasons: – Adding additional features to the system. – Business and governmental requirements change over time. – Technology, hardware, and software are rapidly changing. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R CASE Tools – CASE tools are automated, microcomputer-based software packages for systems analysis and design. – Four reasons for using CASE tools are: • • • • To increase analyst productivity. Facilitate communication among analysts and users. Providing continuity between life cycle phases. To assess the impact of maintenance. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R CASE Tool Categories CASE tools may be divided into several categories – Upper CASE (also called front-end CASE) tools, used to perform analysis and design. – Lower CASE (also called back-end CASE). These tools generate computer language source code from CASE design. – Integrated CASE, performing both upper and lower CASE functions. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Upper CASE Upper CASE tools: – Create and modify the system design. – Store data in a project repository. – The repository is a collection of records, elements, diagrams, screens, reports, and other project information. – These CASE tools model organizational requirements and define system boundaries. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Lower CASE • Lower CASE tools generate computer source code from the CASE design. • Source code may usually be generated in several languages. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Advantages of Generating Code – Time to develop new systems decreases. – The time to maintain generated code is less than to maintain traditional systems. – Computer programs may be generated in more than one language. – CASE design may be purchased from third-party vendors and tailored to organizational needs. – Generated code is free from program coding errors. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Reverse Engineering • Reverse engineering is generating the CASE design from computer program code. • Source code is examined, analyzed, and converted into repository entities. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Reverse Engineering (Continued) • Reverse engineering produces (depending on the tool set used): – Data structures and elements, describing the files, records, and field. – Screen designs, if the program is online. – Report layouts for batch programs. – A structure chart showing the hierarchy of the modules in the program. – Database design and relationships. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Advantages of Reverse Engineering Reverse Engineering has the following advantages: – Reduced system maintenance time. – Program documentation is produced for loosely documented programs. – Structured programs may be generated from unstructured, older programs. – Future system maintenance is easier to implement. – Unused portions of programs may be eliminated. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Object-Oriented Analysis and Design • Object-oriented (O-O) analysis and design is used to build object-oriented programs. • O-O programming examines the objects of a system. • Objects are grouped into classes for optimal reuse and maintainability. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R The Unified Modeling Language • The Unified Modeling Language (UML) is an industry standard for modeling objectoriented systems. • It breaks down a system into a use case model. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Extreme Programming (XP) • Extreme programming takes good software development practices and pushes them to the limit. • It is based on: – Values. – Principles. – Core practices. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Extreme Programming (XP) (Continued) • Extreme programming values are: – Communication. – Simplicity. – Feedback. – Courage. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Alternate Methodologies • Alternate methodologies are available for analyzing systems. • These include: – Prototyping. – ETHICS. – Project Champions. – Soft Systems Methodology. – Multi-view. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Interviewing • Interviewing is an important method for collecting data on information system requirements. • Interviews reveal information about: • • • • • Interviewee opinions. Interviewee feelings. About the current state of the system. Organizational and personal goals. Informal procedures. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Planning the Interview Five steps in planning the interview are: – Reading background material. – Establishing interview objectives. – Deciding whom to interview. – Preparing the interviewee. – Deciding on question types and structure. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Question Types There are two basic types of interview questions: – Open-ended. – Closed. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Open-Ended Questions – Open-ended interview questions allow interviewees to respond how they wish, and to what length they wish. – Open-ended questions are appropriate when the analyst is interested in breadth and depth of reply. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Advantages of Open-Ended Questions Eight benefits of open-ended questions are: – Puts the interviewee at ease. – Allows the interviewer to pick up on the interviewee's vocabulary. • Reflect education, values, attitudes, and beliefs. – Provides richness of detail. – Reveals avenues of further questioning that may have gone untapped. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Advantages of Open-Ended Questions Eight Benefits of open-ended questions are: (continued) – Provides more interest for the interviewee. – Allows more spontaneity. – Makes phrasing easier for the interviewer. – Useful if the interviewer is unprepared. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Disadvantages of Open-Ended Questions The five drawbacks include: – May result in too much irrelevant detail. – Possibly losing control of the interview. – May take too much time for the amount of useful information gained. – Potentially seeming that the interviewer is unprepared. – Possibly giving the impression that the interviewer is on a "fishing expedition” NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Closed Interview Questions • Closed interview questions limit the number of possible responses. • Closed interview questions are appropriate for generating precise, reliable data that is easy to analyze. • The methodology is efficient, and it requires little skill for interviewers to administer. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Benefits of Closed Interview Questions Six benefits are: – Saving interview time. – Easily comparing interviews. – Getting to the point. – Keeping control of the interview. – Covering a large area quickly. – Getting to relevant data. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Disadvantages of Closed Interview Questions Four drawbacks of closed interview questions include: – Boring for the interviewee. – Failure to obtain rich detailing. – Missing main ideas. – Failing to build rapport between interviewer and interviewee. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Attributes of Open-ended and Closed Questions NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Bipolar Questions and Probes • Bipolar questions are those that may be answered with a ‘yes’ or ‘no’ or ‘agree’ or ‘disagree’. • Bipolar questions should be used sparingly. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Probing Questions • Probing questions elicit more detail about previous questions. • The purpose of probing questions is: – To get more meaning. – To clarify. – To draw out and expand on the interviewee's point. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Question Sequencing The three basic ways of structuring interviews are : – Pyramid, starting with closed questions and working toward open-ended questions. – Funnel, starting with open-ended questions and working toward closed questions. – Diamond, starting with closed, moving toward open-ended, and ending with closed questions. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Pyramid Structure • Begins with very detailed, often closed questions • Expands by allowing open-ended questions and more generalized responses • Is useful if interviewees need to be warmed up to the topic or seem reluctant to address the topic NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Funnel Structure • Begins with generalized, open-ended questions • Concludes by narrowing the possible responses using closed questions • Provides an easy, nonthreatening way to begin an interview • Is useful when the interviewee feels emotionally about the topic NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Diamond Structure • A diamond-shaped structure begins in a very specific way • Then more general issues are examined • Concludes with specific questions • Combines the strength of both the pyramid and funnel structures • Takes longer than the other structures NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Closing the Interview • Always ask “Is there anything else that you would like to add?” • Summarize and provide feedback on your impressions. • Ask whom you should talk with next. • Set up any future appointments. • Thank them for their time and shake hands. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Interview Report • Write as soon as possible after the interview. • Provide an initial summary, then more detail. • Review the report with the respondent. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Joint Application Design (JAD) • Joint Application Design (JAD) can replace a series of interviews with the user community. • JAD is a technique that allows the analyst to accomplish requirements analysis and design the user interface with the users in a group setting. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R When to Use JAD JAD may be used when: – Users are restless and want something new. – The organizational culture supports joint problemsolving behaviors. – Analysts forecast an increase in the number of ideas using JAD. – Personnel may be absent from their jobs for the length of time required. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R JAD Personnel JAD involves: – Analysts – Users – Executives – Observers – Scribe – Session leader NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Benefits of JAD The potential benefits of using JAD are: – Time is saved, compared with traditional interviewing. – Rapid development of systems. – Improved user ownership of the system. – Creative idea production is improved. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Drawbacks of Using JAD Potential drawbacks of using JAD are: – JAD requires a large block of time to be available for all session participants. – If preparation is incomplete, the session may not go very well. – If the follow-up report is incomplete, the session may not be successful. – The organizational skills and culture may not be conducive to a JAD session. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Questionnaires Questionnaires are useful in gathering information from key organization members about: – Attitudes. – Beliefs. – Behaviors. – Characteristics. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R When to Use Questionnaires Questionnaires are valuable if: – Organization members are widely dispersed. – Many members are involved with the project. – Exploratory work is needed. – Problem solving prior to interviews is necessary. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Question Types Questions are designed as either: – Open-ended • Try to anticipate the response you will get. • Well suited for getting opinions. – Closed • Use when all the options may be listed. • When the options are mutually exclusive. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Open-Ended and Closed Questions NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Questionnaire Language Questionnaire language should be: – – – – – – – Simple. Specific. Free of bias. Not patronizing. Technically accurate. Addressed to those who are knowledgeable. Appropriate for the reading level of the respondent. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Measurement Scales • The two different forms of measurement scales are : – Nominal. – Interval. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Nominal Scales • Nominal scales are used to classify things into categories. • It is the weakest form of measurement. • Data may be totaled. What type of software do you use the most? 1 = Word Processor 2 = Spreadsheet 3 = Database 4 = An Email Program NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Interval Scales • An interval scale is used when the intervals are equal. • There is no absolute zero. • Examples of interval scales include the Fahrenheit or centigrade scale. How useful is the support given by the Technical Support Group? NOT USEFUL EXTREMELY AT ALL USEFUL 1 2 3 4 5 NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Validity and Reliability Questionnaires must be valid and reliable. – Reliability of scales refers to consistency in response--getting the same results if the same questionnaire was administered again under the same conditions. – Validity is the degree to which the question measures what the analyst intends to measure. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Problems with Scales There are three problems associated with poorly constructed scales: – Leniency. – Central tendency. – Halo effect. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Leniency • Caused by easy raters. • Solution is to move the “average” category to the left or right of center. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Central Tendency Central tendency occurs when respondents rate everything as average. • Improve by making the differences smaller at the two ends. • Adjust the strength of the descriptors. • Create a scale with more points. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Halo Effect • When the impression formed in one question carries into the next question • Solution is to place one trait and several items on each page. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Designing the Questionnaire Good response rates can be achieved with consistent control of questionnaire. – Allow ample white space. – Allow ample space to write or type in responses. – Make it easy for respondents to clearly mark their answers. – Be consistent in style. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Order of Questions • Place most important questions first. • Cluster items of similar content together. • Introduce less controversial questions first. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Web Form Questionnaires Controls (fields) used on Web forms: – – – – Single line text box. Scrolling text box, used for one or more paragraphs of text. Check box for yes-no or true-false answers. Radio button for mutually exclusive yes-no or true-false answers. – Drop-down menu for selection from a list. – Submit or Clear buttons. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Methods of Administering the Questionnaire Methods of administering the questionnaire include: – Convening all concerned respondents together at one time. – Personally administering the questionnaire. – Allowing respondents to self-administer the questionnaire. – Mailing questionnaires. – Administering over the Web or via email. NAME:-KEVAL.M.NAGARIA , MCA SEM-III , ENROLLMENT NO:-095370693050 J V I M S M C A C O L L E G E J A M N A G A R Electronically Submitting Questionnaires Administering a questionnaire electronically has the following benefits: – Reduced costs. – Collecting and storing the results electronically.